Laser Marking Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212652
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Laser Marking Machine Market size was estimated at USD 3.25 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Laser Marking Machine Market

(Market Size)
$3.25 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 3.25 billion
2030 Market Size USD 6.2 billion
Key Players Han's Laser, Telesis Technologies, Trumpf, Trotec, Videojet

Market Summary

The laser marking machine market is a critical segment within the semiconductor and electronics industry, providing advanced solutions for precision marking, engraving, and coding on various materials. These machines utilize laser technology to create permanent marks with high accuracy, speed, and consistency, which is essential for traceability, branding, and compliance in electronics manufacturing. The demand is driven by the need for miniaturization, product identification, and anti-counterfeiting measures in components such as integrated circuits, PCBs, and semiconductor wafers. Key players in this market include companies like Han's Laser, Trumpf, and Telesis Technologies, which offer a range of products from fiber and CO2 lasers to UV and green lasers, tailored for different applications. The market is characterized by technological advancements, such as the integration of automation and IoT capabilities, enabling smarter manufacturing processes. As industries increasingly adopt laser marking for its non-contact, eco-friendly, and efficient properties, this market continues to expand, supporting the growth of electronics production globally.

Key Highlights

The laser marking machine market stands out due to its ability to deliver high-precision marks on sensitive electronic components without causing damage, which is paramount in the semiconductor and electronics sector. Innovations in laser sources, such as fiber lasers, offer superior beam quality and energy efficiency, making them ideal for marking on metals, plastics, and ceramics commonly used in electronics. Another highlight is the growing adoption of laser marking for product authentication and serialization, helping combat counterfeiting in supply chains. Additionally, the integration with Industry 4.0 technologies allows for real-time monitoring and data exchange, enhancing production line efficiency. Companies like Keyence and Epilog Laser are leading with solutions that support customization and scalability, catering to diverse client needs. The market also benefits from stringent regulatory requirements mandating clear identification on electronic devices, further propelling its relevance and adoption across global manufacturing hubs.

Drivers, Opportunities & Restraints

The growth of the laser marking machine market is primarily driven by the expanding semiconductor and electronics industry, where the need for precise part identification and traceability is critical. The rise in miniaturization of electronic devices necessitates marking technologies that can handle small components without compromising integrity. Opportunities abound in emerging applications such as flexible electronics and IoT devices, which require innovative marking solutions. Additionally, the shift towards sustainable manufacturing practices favors laser marking due to its non-toxic, waste-free process compared to traditional methods like inkjet printing. However, restraints include the high initial investment costs for advanced laser systems, which may deter small and medium enterprises. Technical challenges, such as marking on reflective surfaces or heat-sensitive materials, also pose limitations. Despite these, ongoing R&D focuses on overcoming these barriers, opening avenues for growth in niche segments and geographic regions with burgeoning electronics production.

Concentration Insights

The laser marking machine market exhibits a concentrated landscape with a few dominant players holding significant market share, particularly in regions with strong electronics manufacturing bases like Asia-Pacific and North America. Companies such as Han's Laser, Trumpf, and Coherent lead the market through extensive product portfolios and technological expertise. This concentration is fueled by high barriers to entry, including the need for substantial R&D investments and patents on laser technologies. However, there is a growing presence of niche players specializing in customized solutions for specific applications, such as marking on semiconductor wafers or micro-components. The market's concentration is also influenced by strategic partnerships and acquisitions, as larger firms seek to enhance their capabilities and geographic reach. Overall, while the top players dominate, innovation from smaller companies continues to drive competition and diversification in offerings.

Type Insights

Laser marking machines are categorized based on laser type, with fiber lasers, CO2 lasers, UV lasers, and green lasers being the most prevalent in the semiconductor and electronics industry. Fiber lasers are highly favored for their efficiency, longevity, and ability to mark on metals and plastics, making them suitable for components like circuit boards and connectors. CO2 lasers excel in non-metal applications, such as marking on ceramics and glass used in electronic displays. UV lasers offer cold marking capabilities, ideal for heat-sensitive materials like silicon wafers and flexible substrates, preventing thermal damage. Green lasers provide high resolution for fine marking on sensitive surfaces. Each type caters to specific requirements, with advancements focusing on improving speed, precision, and compatibility with various materials, ensuring that manufacturers can select the optimal technology for their needs.

Application Insights

In the semiconductor and electronics industry, laser marking machines are extensively used for applications such as product identification, branding, serial numbering, and barcoding on components like integrated circuits, PCBs, and sensors. They ensure permanent marks that withstand harsh environments, which is crucial for traceability throughout the product lifecycle. Another key application is anti-counterfeiting, where lasers create tamper-proof marks for authentication. Additionally, laser marking is employed in wafer dicing and micro-machining processes, enabling precise patterning on semiconductor materials. The technology supports the trend towards smart manufacturing by integrating with automated systems for high-volume production lines. As electronics evolve with innovations like 5G and electric vehicles, laser marking adapts to new materials and complexities, reinforcing its indispensable role in modern electronics fabrication.

Regional Insights

The laser marking machine market demonstrates strong regional variations, with Asia-Pacific leading due to its dominance in electronics manufacturing, particularly in countries like China, Japan, and South Korea. This region benefits from high demand for consumer electronics, automotive electronics, and semiconductor production, driving the adoption of laser marking solutions. North America follows, supported by advanced technological infrastructure and the presence of key players in the U.S., focusing on innovations for aerospace and defense electronics. Europe shows steady growth, emphasizing quality and compliance in industries like automotive and industrial electronics. Emerging regions such as Latin America and the Middle East are gradually adopting laser marking technologies as their electronics sectors expand. Overall, regional growth is influenced by industrial policies, investment in R&D, and the proliferation of electronics manufacturing hubs.

Company Insights

Prominent companies in the laser marking machine market include Han's Laser, Trumpf, Coherent, Keyence, and Telesis Technologies, each bringing unique strengths to the semiconductor and electronics sector. Han's Laser is known for its comprehensive range of fiber laser markers, widely used in Asian electronics factories. Trumpf emphasizes high-power solutions for industrial applications, offering reliability and precision. Coherent specializes in UV and green lasers for delicate semiconductor marking. Keyence focuses on user-friendly, integrated systems with advanced software for automation. Telesis Technologies provides robust solutions for harsh environments. These companies invest heavily in R&D to enhance laser efficiency, reduce costs, and expand application capabilities. Their strategies often include collaborations with electronics manufacturers to develop customized solutions, ensuring they remain competitive in a rapidly evolving market.

Recent Developments

Recent developments in the laser marking machine market highlight a trend towards smarter, more connected systems. Companies are integrating IoT and AI technologies to enable predictive maintenance, real-time adjustments, and data analytics for improved efficiency. For instance, new software platforms allow remote monitoring and control of marking processes, reducing downtime. There is also a push towards greener technologies, with lasers becoming more energy-efficient and compatible with recyclable materials. Innovations in laser sources, such as ultrafast lasers, offer higher precision for micro-marking on advanced semiconductor nodes. Additionally, strategic acquisitions and partnerships, like those between laser manufacturers and electronics firms, aim to co-develop solutions tailored for emerging applications in 5G devices and electric vehicles. These advancements reflect the market's response to the increasing complexity and demands of the electronics industry.

Report Segmentation

This report on the laser marking machine market is segmented to provide detailed insights across various dimensions. It covers laser types, including fiber, CO2, UV, and green lasers, each analyzed for their adoption in electronics applications. The application segmentation focuses on uses such as product identification, anti-counterfeiting, and micro-machining in semiconductors and electronics. Geographically, the report examines regions like Asia-Pacific, North America, Europe, and others, highlighting regional trends and growth drivers. Additionally, it includes segmentation by end-user, encompassing semiconductor manufacturers, PCB producers, and consumer electronics companies. This comprehensive approach ensures that readers gain a nuanced understanding of market dynamics, enabling informed decision-making for investments and strategic planning in the laser marking ecosystem.

FAQs

What are the benefits of using laser marking in electronics? Laser marking offers permanent, high-precision marks without contact, reducing damage to sensitive components. It supports traceability, anti-counterfeiting, and compliance with industry standards, while being eco-friendly compared to ink-based methods.

Which type of laser is best for marking semiconductors? UV lasers are often preferred for semiconductors due to their cold marking process, which minimizes heat affectation and allows for fine, precise marks on delicate materials like silicon wafers.

How does laser marking enhance product traceability? Laser marking creates unique, indelible codes such as serial numbers or barcodes that can be scanned throughout the supply chain, ensuring authenticity and enabling efficient tracking and recall processes.

What are the key trends in the laser marking machine market? Key trends include integration with Industry 4.0 for automation, development of ultrafast lasers for higher precision, and growing use in emerging applications like flexible electronics and IoT devices.

Which regions lead in adopting laser marking for electronics? Asia-Pacific leads, driven by major electronics manufacturing hubs in China, Japan, and South Korea, followed by North America and Europe due to their advanced technological infrastructures.

What challenges exist in laser marking for electronics? Challenges include high initial costs, technical difficulties in marking reflective or heat-sensitive materials, and the need for continuous innovation to keep pace with evolving electronics components.

Citius Research has developed a research report titled “Laser Marking Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laser Marking Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laser Marking Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laser Marking Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laser Marking Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laser Marking Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laser Marking Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laser Marking Machine Market
• Cost and Gross Margin Analysis of Laser Marking Machine Market
• Laser Marking Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laser Marking Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laser Marking Machine Market Key Stakeholders

Below are the key stakeholders for the Laser Marking Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laser Marking Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laser Marking Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laser Marking Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laser Marking Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laser Marking Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laser Marking Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laser Marking Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laser Marking Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laser Marking Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laser Marking Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laser Marking Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laser Marking Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laser Marking Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laser Marking Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laser Marking Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laser Marking Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laser Marking Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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