Flexible AC Transmission System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211609
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Flexible AC Transmission System Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Flexible AC Transmission System Market

(Market Size)
$1.25 billion
$2.25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.25 billion
Key Players ABB, Siemens, General Electric, Mitsubishi Electric, Eaton

Market Summary

The Flexible AC Transmission System (FACTS) market represents a critical segment within the power electronics and semiconductor industry, focused on enhancing the controllability, reliability, and power transfer capability of alternating current (AC) transmission networks. These systems utilize high-power electronic devices, including thyristors and Insulated-Gate Bipolar Transistors (IGBTs), to provide dynamic control over voltage, current, and phase angle, thereby optimizing the performance of existing grid infrastructure. The increasing integration of renewable energy sources, which often introduce intermittency and stability challenges to the grid, is a primary factor propelling the adoption of FACTS technologies. Furthermore, the global push for grid modernization and the need to minimize transmission losses without constructing new lines are significant contributors to market growth. Key industry participants are continuously innovating to develop more efficient and cost-effective solutions, catering to utilities and industrial consumers seeking to improve power quality and ensure stable electricity supply. The market is characterized by a blend of established multinational corporations and specialized technology providers, all competing to address the complex demands of modern power systems.

Key Highlights

The FACTS market is distinguished by several pivotal developments and technological advancements. A major highlight is the growing deployment of Voltage Source Converter (VSC)-based FACTS devices, such as Static Synchronous Compensators (STATCOMs) and Unified Power Flow Controllers (UPFCs), which offer superior performance and flexibility compared to traditional thyristor-based systems. These devices are increasingly vital for managing reactive power and stabilizing grid voltage, especially in networks with high penetration of variable renewable generation like wind and solar farms. Another significant trend is the integration of digital control systems and Internet of Things (IoT) capabilities into FACTS devices, enabling real-time monitoring, predictive maintenance, and enhanced grid responsiveness. The market is also witnessing strategic collaborations and partnerships between FACTS manufacturers, utility companies, and research institutions to develop next-generation solutions tailored for smart grid applications. Additionally, regulatory support and government initiatives aimed at improving grid efficiency and reducing carbon emissions are creating a favorable environment for FACTS adoption across both developed and emerging economies.

Drivers, Opportunities & Restraints

The growth of the FACTS market is driven by several interconnected factors. A primary driver is the global increase in electricity demand, coupled with the aging infrastructure of existing power transmission networks, which necessitates upgrades to enhance capacity and reliability. The rapid expansion of renewable energy generation, particularly from intermittent sources, creates technical challenges related to voltage fluctuations and power quality, thereby increasing the need for FACTS solutions to ensure grid stability. Furthermore, the economic advantage of maximizing the utilization of existing transmission assets, as opposed to building new lines which face regulatory and environmental hurdles, is a significant motivator for utilities to invest in these systems. Opportunities abound in the development of hybrid systems that combine FACTS with energy storage, offering even greater grid support capabilities, and in the untapped potential of emerging markets where grid expansion and modernization are national priorities. However, the market faces restraints, including the high initial capital investment required for FACTS installation and the technical complexity involved in their integration and operation. Additionally, the lack of standardized regulations across different regions and the need for skilled personnel to manage these advanced systems can pose challenges to widespread adoption.

Concentration Insights

The competitive landscape of the FACTS market is moderately concentrated, with a mix of large, diversified industrial conglomerates and specialized power electronics firms holding significant market shares. Key players such as ABB, Siemens, General Electric, and Mitsubishi Electric Corporation have established strong positions through their extensive product portfolios, global service networks, and continuous investment in research and development. These companies often leverage their expertise in related fields like high-voltage equipment and automation to offer integrated solutions. Alongside these giants, several other specialized companies and regional players contribute to the market dynamics, focusing on niche applications or specific geographic areas. The concentration is influenced by high barriers to entry, including the need for substantial R&D expenditure, advanced manufacturing capabilities, and deep domain knowledge in power systems engineering. Strategic activities such as mergers, acquisitions, and partnerships are common as companies seek to expand their technological capabilities and geographic reach. This structure ensures a competitive environment that fosters innovation but also requires participants to maintain high standards of quality and reliability.

Type Insights

FACTS devices are categorized based on their technology and functionality, primarily into shunt compensation, series compensation, and combined series-shunt compensation systems. Shunt compensation devices, such as Static VAR Compensators (SVCs) and Static Synchronous Compensators (STATCOMs), are connected in parallel to the transmission line and are primarily used for voltage regulation and reactive power support. They are widely deployed to improve power factor and enhance voltage stability, especially in areas with fluctuating loads. Series compensation devices, including Thyristor-Controlled Series Capacitors (TCSCs) and Fixed Series Capacitors (FSCs), are inserted in series with the transmission line and function to control power flow and improve transient stability by effectively reducing the line impedance. Combined systems, like the Unified Power Flow Controller (UPFC), offer the most comprehensive control by managing both series and shunt parameters simultaneously, allowing for independent regulation of voltage, impedance, and phase angle. The choice of device type depends on the specific grid requirements, with utilities often selecting solutions that provide the optimal balance between performance, cost, and complexity for their particular network challenges.

Application Insights

The application of FACTS technology spans various segments of the power sector, each with distinct requirements and benefits. In electric utility transmission networks, FACTS devices are crucial for enhancing power transfer capacity, improving system stability, and mitigating issues like voltage sags and swells. They are extensively used to integrate large-scale renewable energy plants into the grid, ensuring that the variable output from sources like wind and solar does not disrupt network operations. In the industrial sector, particularly in industries with sensitive manufacturing processes such as semiconductor fabrication, steel mills, and data centers, FACTS solutions are employed to maintain high power quality, prevent equipment damage from voltage fluctuations, and ensure uninterrupted production. Additionally, FACTS find applications in railway electrification systems to manage reactive power and improve efficiency, and in commercial buildings to enhance the reliability of power supply. The versatility of these systems allows them to address a wide range of power quality and reliability issues across different end-user environments.

Regional Insights

The adoption and development of the FACTS market exhibit notable regional variations influenced by infrastructure development, energy policies, and economic conditions. North America and Europe represent mature markets with a strong focus on grid modernization and the integration of renewable energy sources. In these regions, aging infrastructure and stringent regulatory standards for grid reliability and efficiency are key drivers for FACTS deployment. The Asia-Pacific region is anticipated to experience significant growth, propelled by rapid urbanization, industrialization, and substantial investments in expanding and upgrading power transmission networks in countries like China and India. Government initiatives aimed at improving electrification rates and supporting renewable energy projects further boost demand in this region. Latin America and the Middle East & Africa are also emerging as potential markets, where efforts to enhance grid stability and reduce transmission losses are gaining momentum, although adoption rates may be influenced by economic constraints and varying levels of infrastructure development.

Company Insights

The FACTS market is served by a roster of prominent companies known for their technological expertise and global presence. ABB Ltd. is a recognized leader, offering a comprehensive range of products including SVC, STATCOM, and series compensation solutions, backed by a strong service and support network. Siemens AG is another major player, providing advanced FACTS devices that integrate with its broader portfolio of energy automation and smart grid technologies. General Electric Company leverages its extensive experience in power systems to deliver customized FACTS solutions for complex grid challenges. Mitsubishi Electric Corporation is noted for its high-power semiconductor technology and innovative STATCOM systems. Other significant contributors include Eaton Corporation PLC, which focuses on power quality solutions, and American Superconductor Corporation, known for its D-VAR systems. These companies compete on factors such as product performance, reliability, total cost of ownership, and the ability to provide turnkey projects and long-term service agreements.

Recent Developments

The FACTS market has been active with recent technological advancements and strategic corporate movements. A notable trend is the development of modular and compact FACTS designs, which reduce footprint and installation time, making them more suitable for space-constrained locations. There is also a growing emphasis on enhancing the cybersecurity features of these systems to protect critical grid infrastructure from digital threats. Several key players have announced new product launches featuring improved efficiency and higher power ratings. For instance, advancements in semiconductor materials, such as silicon carbide (SiC), are being incorporated into new FACTS devices to achieve lower losses and higher switching frequencies. On the strategic front, companies have been engaged in partnerships with utility providers to pilot new applications, such as combining FACTS with battery energy storage systems for enhanced grid services. Additionally, mergers and acquisitions have occurred as firms seek to consolidate their market position and acquire specialized technologies or engineering talent to bolster their offerings.

Report Segmentation

This market research report on the Flexible AC Transmission System market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is primarily based on type, which includes key categories such as Static VAR Compensator (SVC), Static Synchronous Compensator (STATCOM), Thyristor Controlled Series Capacitor (TCSC), and Unified Power Flow Controller (UPFC), among others. The report further segments the market by application, covering critical areas like electric utilities, renewables integration, industrial applications, and railways. A geographical segmentation is also provided, analyzing the market across key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough examination of market dynamics, trends, and growth patterns within each specific category and region, providing stakeholders with actionable intelligence tailored to their interests.

FAQs

What is a Flexible AC Transmission System (FACTS)? A Flexible AC Transmission System (FACTS) is a portfolio of technologies and devices based on power electronics that are used to enhance the controllability, stability, and power transfer capacity of alternating current (AC) transmission systems. They work by dynamically controlling parameters like voltage, current, and phase angle to optimize the performance of the grid.

What are the main types of FACTS devices? The main types include shunt compensation devices like Static VAR Compensators (SVC) and Static Synchronous Compensators (STATCOM), series compensation devices such as Thyristor Controlled Series Capacitors (TCSC), and combined systems like the Unified Power Flow Controller (UPFC). Each type serves specific functions in managing power flow and voltage.

How do FACTS systems benefit power grids? FACTS systems provide numerous benefits including increased power transfer capability, improved voltage stability, enhanced controllability of power flow, reduced transmission losses, and better integration of renewable energy sources by mitigating their intermittent nature and improving grid reliability.

Which industries use FACTS technology? Primary users are electric utilities for transmission network enhancement. Other significant industries include renewable energy generation (wind and solar farms), heavy industries like metals and manufacturing for power quality improvement, and railway electrification systems for efficient power management.

What are the key challenges in adopting FACTS? Key challenges include the high initial investment cost, the technical complexity of system integration and operation, the need for specialized skilled personnel for maintenance, and sometimes, a lack of standardized regulatory frameworks across different regions which can hinder deployment.

Who are the leading companies in the FACTS market? The market is led by major global players such as ABB Ltd., Siemens AG, General Electric Company, and Mitsubishi Electric Corporation. These companies are known for their extensive product portfolios, strong R&D capabilities, and global service networks in the power transmission and distribution sector.

Citius Research has developed a research report titled “Flexible AC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flexible AC Transmission System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flexible AC Transmission System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flexible AC Transmission System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flexible AC Transmission System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flexible AC Transmission System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flexible AC Transmission System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flexible AC Transmission System Market
• Cost and Gross Margin Analysis of Flexible AC Transmission System Market
• Flexible AC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flexible AC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flexible AC Transmission System Market Key Stakeholders

Below are the key stakeholders for the Flexible AC Transmission System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flexible AC Transmission System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flexible AC Transmission System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flexible AC Transmission System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flexible AC Transmission System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flexible AC Transmission System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flexible AC Transmission System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flexible AC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flexible AC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flexible AC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flexible AC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flexible AC Transmission System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flexible AC Transmission System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flexible AC Transmission System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flexible AC Transmission System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flexible AC Transmission System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flexible AC Transmission System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flexible AC Transmission System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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