Large Industrial Displays Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207680
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Large Industrial Displays Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 24 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Large Industrial Displays Market

(Market Size)
$12 billion
$24 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12 billion
2030 Market Size USD 24 billion
Key Players Siemens, Advantech, Winmate, Kontron, Pepperl+Fuchs

Market Summary

The large industrial displays market is a critical segment within the broader display technology industry, primarily serving the manufacturing and construction sectors. These displays are engineered for durability, high visibility, and reliable performance in challenging environments, including factories, warehouses, and outdoor construction sites. They are integral to processes such as production monitoring, quality control, logistics management, and safety information dissemination. The market is characterized by a steady demand for robust visualization solutions that can withstand extreme temperatures, dust, moisture, and vibrations. Key technological advancements include the integration of touchscreen capabilities, sunlight readability enhancements, and compatibility with industrial IoT systems. The adoption of these displays is driven by the ongoing industrial automation and digitalization trends, where real-time data visualization is paramount for operational efficiency and decision-making. Leading manufacturers are continuously innovating to offer products with higher resolutions, better energy efficiency, and longer lifespans to meet the stringent requirements of industrial applications.

Key Highlights

The large industrial displays market is distinguished by several key highlights that underscore its importance and growth trajectory. These displays are specifically designed for 24/7 operation in harsh conditions, featuring ruggedized construction, wide operating temperature ranges, and high brightness levels to ensure clarity in various lighting environments. A significant trend is the shift towards interactive displays with multi-touch functionality, enabling more intuitive human-machine interfaces. The integration with Industry 4.0 and smart manufacturing initiatives is another critical highlight, as these displays serve as central hubs for data visualization from sensors, PLCs, and other connected devices. Additionally, there is a growing emphasis on customization, with vendors offering tailored solutions to meet specific application needs in sectors like automotive manufacturing, food and beverage processing, and heavy machinery operation. The market is also witnessing increased adoption of LED and OLED technologies, which offer superior image quality and energy efficiency compared to traditional LCDs. Furthermore, the rise of predictive maintenance and augmented reality applications is opening new avenues for large industrial displays, enhancing their role in modern industrial operations.

Drivers, Opportunities & Restraints

The large industrial displays market is propelled by several drivers, including the accelerating pace of industrial automation and the widespread adoption of IoT in manufacturing and construction. The need for real-time monitoring and control of complex processes necessitates high-performance display solutions that can deliver critical information reliably. The push towards digital transformation across industries is also a significant driver, as companies seek to improve operational visibility and efficiency. Opportunities in this market are abundant, particularly with the emergence of smart factories and the increasing use of augmented reality for training and maintenance purposes. The construction sector offers growth potential through the deployment of large displays for project management, safety alerts, and equipment status monitoring. However, the market faces certain restraints, such as the high initial cost of advanced display systems and the complexity of integrating them with legacy industrial equipment. Additionally, the need for specialized maintenance and the susceptibility to cyber threats in connected environments pose challenges. Economic uncertainties and fluctuations in industrial investment can also impact market growth, but the overall trend towards automation and digitalization is expected to sustain demand.

Concentration Insights

The large industrial displays market exhibits a concentrated competitive landscape, with a few key players dominating significant market share. Companies such as Samsung Electronics, LG Display, Panasonic Corporation, and Sharp Corporation are at the forefront, leveraging their technological expertise and extensive product portfolios. These established players have a strong presence across multiple regions and invest heavily in research and development to introduce innovative features like higher durability, better energy efficiency, and enhanced connectivity. The market also includes specialized industrial display manufacturers such as Advantech, Siemens, and Rockwell Automation, which focus on tailored solutions for specific industrial applications. Concentration is particularly high in regions with advanced manufacturing sectors, such as North America, Europe, and East Asia. These companies often engage in strategic partnerships, mergers, and acquisitions to expand their market reach and technological capabilities. The competitive intensity is driven by the need to offer cost-effective, reliable, and customizable display solutions that meet the evolving demands of industrial customers.

Type Insights

Large industrial displays are available in various types, each suited to specific applications and environmental conditions. The most common types include LCD, LED, and OLED displays. LCD displays are widely used due to their cost-effectiveness and reliable performance in controlled environments. However, for outdoor or high-ambient-light applications, LED displays are preferred because of their superior brightness and durability. OLED technology is gaining traction for its excellent contrast ratios, wide viewing angles, and flexibility, making it ideal for advanced human-machine interfaces. Another important categorization is based on functionality, such as touchscreen and non-touchscreen displays. Touchscreen displays, particularly those with capacitive or resistive touch technology, are increasingly popular for interactive control panels and kiosks. Additionally, there are ruggedized displays designed to withstand extreme conditions, featuring reinforced glass, waterproofing, and anti-vibration properties. The choice of display type depends on factors like installation environment, required interactivity, and budget constraints, with manufacturers offering a range of options to cater to diverse industrial needs.

Application Insights

Large industrial displays find applications across numerous segments within the manufacturing and construction industries. In manufacturing, they are extensively used in production lines for monitoring machinery status, displaying process parameters, and providing operational instructions to workers. They are also integral to quality control systems, where high-resolution displays help in inspecting products for defects. In warehouses and logistics centers, these displays facilitate inventory management, order tracking, and shipping information dissemination. The construction sector utilizes large displays for project scheduling, safety compliance alerts, and equipment monitoring on site. Another growing application is in command and control rooms, where multiple displays are used to visualize data from various sources for centralized monitoring and decision-making. Additionally, industrial displays are employed in digital signage for corporate communications, training purposes, and wayfinding in large facilities. The versatility of these displays allows them to be adapted for specific tasks, enhancing productivity and safety in industrial environments.

Regional Insights

The demand for large industrial displays varies significantly across regions, influenced by the level of industrial development and technological adoption. North America is a prominent market, driven by advanced manufacturing practices, high investment in industrial automation, and the presence of major display manufacturers. The United States, in particular, leads in adoption due to its robust manufacturing and construction sectors. Europe follows closely, with countries like Germany, the UK, and France emphasizing smart manufacturing and Industry 4.0 initiatives, fueling demand for advanced display solutions. The Asia-Pacific region is experiencing rapid growth, propelled by expanding manufacturing activities in China, Japan, South Korea, and India. China's dominance in electronics manufacturing and its push towards industrial modernization make it a key market. Other regions, such as Latin America and the Middle East, are also witnessing increased adoption, albeit at a slower pace, due to growing industrialization and infrastructure development projects. Regional differences in regulatory standards, economic conditions, and technological infrastructure also shape market dynamics.

Company Insights

The large industrial displays market features several leading companies that play a pivotal role in shaping industry trends and technological advancements. Samsung Electronics is a major player, known for its innovative display technologies and extensive product range tailored for industrial applications. LG Display is another key competitor, offering high-quality LCD and OLED displays with features like high brightness and rugged design. Panasonic Corporation provides robust displays designed for harsh environments, often used in manufacturing and transportation sectors. Sharp Corporation focuses on energy-efficient and customizable display solutions. Among specialized industrial solution providers, Advantech stands out for its comprehensive portfolio of industrial PCs and displays integrated with IoT capabilities. Siemens and Rockwell Automation are also significant contributors, offering displays as part of their broader automation and control systems. These companies invest heavily in research and development to enhance product performance, durability, and connectivity, ensuring they meet the stringent requirements of industrial customers. Strategic collaborations and acquisitions are common as firms seek to expand their market presence and technological expertise.

Recent Developments

The large industrial displays market has witnessed several recent developments that reflect ongoing innovation and adaptation to industry needs. There has been a notable increase in the adoption of OLED technology, which offers better contrast and flexibility compared to traditional LCDs. Manufacturers are also focusing on improving sunlight readability and reducing power consumption to enhance usability in outdoor and energy-sensitive applications. The integration of advanced touch technologies, such as projective capacitive touch, is becoming more prevalent, enabling more intuitive and responsive user interfaces. Another significant trend is the incorporation of IoT connectivity, allowing displays to seamlessly communicate with other industrial devices and cloud platforms for real-time data analytics. Companies are also launching displays with higher resolution and larger form factors to meet the demand for detailed visualization in control rooms and large-scale monitoring. Additionally, there is a growing emphasis on cybersecurity features to protect connected displays from potential threats. These developments are driven by the need for more efficient, reliable, and secure display solutions in increasingly digitalized industrial environments.

Report Segmentation

This report on the large industrial displays market is segmented to provide a detailed and structured analysis of various aspects influencing the industry. The segmentation includes by type, covering categories such as LCD, LED, and OLED displays, each examined for their market share and growth potential. Another segment is by application, which delves into specific uses in manufacturing processes, construction sites, logistics, and control rooms, highlighting demand patterns and innovation areas. The report also segments by region, analyzing market dynamics across North America, Europe, Asia-Pacific, and other key areas, considering factors like industrial growth and technological adoption. Additionally, segmentation by screen size and functionality, such as touchscreen versus non-touchscreen displays, is included to offer insights into preferred specifications and trends. This comprehensive segmentation allows for a thorough understanding of market opportunities, challenges, and competitive landscapes, enabling stakeholders to make informed decisions based on detailed, categorized data.

FAQs

What are the key features of large industrial displays? Large industrial displays are designed with durability, high brightness, wide temperature tolerance, and often include touch capabilities for harsh environments.

Which industries use large industrial displays? Primary industries include manufacturing, construction, logistics, and energy, where they are used for monitoring, control, and information display.

What types of technology are used in these displays? Common technologies include LCD, LED, and OLED, each offering benefits like energy efficiency, high visibility, or flexibility for industrial applications.

How do large industrial displays enhance operational efficiency? They provide real-time data visualization, improve process monitoring, reduce errors, and facilitate faster decision-making in industrial settings.

What are the challenges in adopting large industrial displays? Challenges include high initial costs, integration complexity with existing systems, and the need for maintenance in tough conditions.

Are there trends influencing the large industrial displays market? Key trends include IoT integration, adoption of higher resolution displays, and increased use in smart manufacturing and automated systems.

Citius Research has developed a research report titled “Large Industrial Displays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Large Industrial Displays Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Large Industrial Displays Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Large Industrial Displays Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Large Industrial Displays Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Large Industrial Displays Market
• Research Methodology
• Executive Summary
• Market Dynamics of Large Industrial Displays Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Large Industrial Displays Market
• Cost and Gross Margin Analysis of Large Industrial Displays Market
• Large Industrial Displays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Large Industrial Displays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Large Industrial Displays Market Key Stakeholders

Below are the key stakeholders for the Large Industrial Displays Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Large Industrial Displays Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Large Industrial Displays Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Large Industrial Displays Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Large Industrial Displays Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Large Industrial Displays Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Large Industrial Displays Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Large Industrial Displays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Large Industrial Displays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Large Industrial Displays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Large Industrial Displays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Large Industrial Displays Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Large Industrial Displays Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Large Industrial Displays Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Large Industrial Displays Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Large Industrial Displays Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Large Industrial Displays Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Large Industrial Displays Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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