Irrigation Automation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196700
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Irrigation Automation Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Irrigation Automation Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Jain Irrigation, Lindsay Corporation, The Toro Company, Rivulis Irrigation, Netafim

Market Summary

The irrigation automation market within the food and beverages industry represents a critical technological advancement aimed at enhancing agricultural productivity and sustainability. This market focuses on systems that automate water delivery to crops, minimizing human intervention while optimizing water usage. These solutions are increasingly adopted by large-scale farms and food producers to ensure consistent crop quality and yield, which is vital for meeting the demands of the global food supply chain. The integration of technologies such as sensors, controllers, and software allows for precise irrigation based on real-time data like soil moisture and weather conditions. Key players are continuously innovating to offer more efficient and cost-effective systems, catering to the growing need for resource conservation in agriculture. The market is driven by the necessity to address water scarcity issues and the rising emphasis on sustainable farming practices. As food security becomes a paramount concern globally, irrigation automation is poised to play a pivotal role in modernizing agricultural operations and supporting the food and beverages sector.

Key Highlights

The irrigation automation market is characterized by several key highlights that underscore its importance in the food and beverages industry. Automation systems significantly reduce water wastage by delivering precise amounts of water only when and where needed, leading to substantial cost savings for farmers and agribusinesses. These systems enhance crop health and yield by maintaining optimal soil moisture levels, which is crucial for high-quality produce used in food processing and beverage production. The adoption of Internet of Things (IoT) and artificial intelligence (AI) in irrigation systems allows for remote monitoring and control, providing farmers with actionable insights and improving operational efficiency. Government initiatives and subsidies promoting water conservation and smart farming practices are accelerating market growth. Additionally, the trend towards precision agriculture is driving demand for advanced irrigation solutions that integrate seamlessly with other farm management technologies. Companies like Netafim, Valmont Industries, and Jain Irrigation Systems are at the forefront, offering innovative products that cater to diverse agricultural needs.

Drivers, Opportunities & Restraints

The irrigation automation market is propelled by several drivers, including the increasing global water scarcity and the need for efficient water management in agriculture. The growing population and rising food demand necessitate higher agricultural productivity, which automation can facilitate through optimized irrigation practices. Government regulations and policies promoting sustainable farming and water conservation are also significant drivers, encouraging farmers to adopt automated systems. Opportunities abound in the development of cost-effective and user-friendly solutions that can be deployed in small and medium-sized farms, expanding the market reach. The integration of advanced technologies like AI, machine learning, and big data analytics presents further opportunities for enhancing system capabilities and providing predictive insights. However, restraints include the high initial investment required for automation systems, which can be a barrier for farmers in developing regions. Lack of awareness and technical expertise among end-users may also hinder adoption. Additionally, interoperability issues between different systems and the need for reliable internet connectivity in rural areas pose challenges to market growth.

Concentration Insights

The concentration of the irrigation automation market reveals a landscape with both established players and emerging innovators, particularly focused on serving the food and beverages industry. North America and Europe exhibit high market concentration due to advanced agricultural practices, strong regulatory support, and high adoption rates of precision farming technologies. Companies such as Lindsay Corporation, The Toro Company, and Rain Bird Corporation dominate these regions with comprehensive product portfolios and strong distribution networks. In Asia-Pacific, the market is more fragmented but growing rapidly, driven by increasing government initiatives and the need to improve agricultural efficiency in countries like India and China. Local players like Jain Irrigation Systems are gaining traction by offering affordable solutions tailored to regional needs. The market also sees concentration in specific segments, such as drip irrigation automation, which is highly favored for its water efficiency. Collaborations and partnerships between technology providers and agricultural firms are common strategies to enhance market presence and drive innovation.

Type Insights

Irrigation automation systems are categorized into several types, each offering distinct advantages for the food and beverages industry. Time-based systems operate on pre-set schedules, automating irrigation at specific intervals, which is useful for crops with consistent water needs. Volume-based systems deliver a predetermined amount of water, ensuring precise application and reducing waste. Real-time feedback systems utilize sensors to monitor soil moisture, weather conditions, and crop requirements, adjusting irrigation dynamically for optimal efficiency. These systems often integrate with IoT platforms, enabling remote control and data analytics. Controller-based systems range from simple timers to advanced computer-based units that manage multiple zones and functions. The choice of system type depends on factors such as farm size, crop type, and budget, with larger food producers often opting for real-time feedback systems for maximum efficiency and sustainability.

Application Insights

In the food and beverages industry, irrigation automation finds applications across various stages of agricultural production, directly impacting crop quality and supply chain efficiency. For field crops like grains and pulses, automation ensures uniform water distribution, enhancing yield and reducing resource wastage. In horticulture, including fruits and vegetables, precise irrigation is critical for maintaining product quality, size, and taste, which are essential for fresh produce and processed foods. Vineyards and orchards benefit from automated systems that support consistent growth conditions, improving harvest outcomes for beverages like wine and juices. Greenhouse farming utilizes advanced automation for controlled environment agriculture, enabling year-round production of high-value crops. Additionally, irrigation automation is applied in non-traditional settings such as urban farms and vertical farming, supporting local food production and reducing transportation costs for the beverages sector.

Regional Insights

Regionally, the irrigation automation market demonstrates varied dynamics influenced by agricultural practices, climate conditions, and economic factors. North America leads in adoption due to extensive farmlands, technological advancement, and supportive policies promoting water conservation. The United States and Canada are key markets, with high penetration of automated systems in large-scale farming operations. Europe follows closely, with countries like Spain, Italy, and France driving demand through initiatives for sustainable agriculture and efficient water use in wine and olive production. The Asia-Pacific region is experiencing rapid growth, fueled by increasing population, food security concerns, and government subsidies in countries such as India, China, and Australia. Latin America shows potential, particularly in Brazil and Argentina, where agriculture is a major economic sector. The Middle East and Africa present opportunities due to acute water scarcity, though adoption is slower due to economic constraints. Overall, regional insights highlight a global trend towards automation to address agricultural challenges.

Company Insights

Key companies in the irrigation automation market are leveraging innovation and strategic initiatives to strengthen their positions. Valmont Industries, through its Valley Irrigation division, offers advanced center pivot and linear move systems integrated with precision technology. Lindsay Corporation provides Zimmatic systems equipped with remote monitoring and control capabilities. Netafim, a global leader in drip irrigation, offers automated solutions tailored for various crops and climates. The Toro Company and Rain Bird Corporation are prominent in golf and landscape irrigation, expanding into agricultural applications with efficient products. Jain Irrigation Systems focuses on affordable automation for smallholders, particularly in emerging markets. These companies invest in research and development to enhance product features, such as energy efficiency and compatibility with smart farming platforms. Partnerships with technology firms and acquisitions are common strategies to expand market reach and integrate complementary technologies, ensuring comprehensive solutions for the food and beverages industry.

Recent Developments

Recent developments in the irrigation automation market reflect a trend towards greater integration with digital farming technologies and sustainability initiatives. Companies are launching new products with enhanced IoT capabilities, allowing farmers to monitor and control irrigation systems via smartphones and cloud platforms. For instance, advancements in sensor technology have led to more accurate soil moisture and weather monitoring, improving water use efficiency. There is a growing emphasis on solar-powered automation systems to reduce energy costs and environmental impact. Strategic collaborations between irrigation companies and ag-tech startups are fostering innovation, such as the development of AI-driven predictive analytics for irrigation scheduling. Additionally, expansions into emerging markets through localized products and training programs are helping to address adoption barriers. These developments underscore the market's evolution towards smarter, more sustainable solutions that align with the needs of the food and beverages industry.

Report Segmentation

This report on the irrigation automation market provides a detailed segmentation to offer comprehensive insights for stakeholders in the food and beverages industry. The market is segmented by type, including time-based, volume-based, real-time feedback, and controller-based systems, each analyzed for their adoption and effectiveness. Application segmentation covers field crops, horticulture, vineyards, orchards, greenhouses, and others, highlighting specific use cases and benefits. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends and growth prospects. The report also includes segmentation by component, such as sensors, controllers, and software, detailing their roles in automation systems. This structured approach enables readers to understand market dynamics across different segments, identify opportunities, and make informed decisions tailored to their operational needs and geographical context.

FAQs

What is irrigation automation? Irrigation automation refers to the use of technology to control irrigation systems with minimal human intervention, often through timers, sensors, and software that optimize water delivery based on real-time data.

How does irrigation automation benefit farmers? It reduces water and energy consumption, lowers labor costs, improves crop yield and quality, and supports sustainable farming practices by ensuring efficient water use.

What are the main types of irrigation automation systems? The primary types include time-based systems, volume-based systems, real-time feedback systems, and controller-based systems, each suited to different farming needs and conditions.

Which regions are leading in irrigation automation adoption? North America and Europe are leaders due to advanced agriculture and supportive policies, while Asia-Pacific is rapidly growing driven by food security initiatives.

How is IoT used in irrigation automation? IoT enables remote monitoring and control of irrigation systems through connected sensors and devices, providing data on soil moisture, weather, and crop health for precise water management.

Citius Research has developed a research report titled “Irrigation Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Irrigation Automation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Irrigation Automation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Irrigation Automation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Irrigation Automation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Irrigation Automation Market
• Research Methodology
• Executive Summary
• Market Dynamics of Irrigation Automation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Irrigation Automation Market
• Cost and Gross Margin Analysis of Irrigation Automation Market
• Irrigation Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Irrigation Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Irrigation Automation Market Key Stakeholders

Below are the key stakeholders for the Irrigation Automation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Irrigation Automation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Irrigation Automation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Irrigation Automation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Irrigation Automation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Irrigation Automation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Irrigation Automation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Irrigation Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Irrigation Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Irrigation Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Irrigation Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Irrigation Automation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Irrigation Automation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Irrigation Automation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Irrigation Automation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Irrigation Automation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Irrigation Automation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Irrigation Automation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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