Air-dried Food Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194879
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Air-dried Food Market size was estimated at USD 1.45 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Air-dried Food Market

(Market Size)
$1.45 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.45 billion
2030 Market Size USD 3 billion
Key Players Nestlé, Mondelez, Kraft Heinz, B-B Products, DMH Ingredients

Market Summary

The air-dried food market represents a significant and expanding segment within the global food and beverages industry, characterized by the removal of moisture from food products to enhance shelf life and preserve nutritional content. This process, which utilizes controlled temperature and airflow, is increasingly favored over traditional methods like canning or freezing due to its ability to retain a higher proportion of vitamins, minerals, and natural flavors. The market caters to a diverse range of products including fruits, vegetables, meat, seafood, and herbs, meeting the growing consumer demand for convenient, healthy, and long-lasting food options without artificial preservatives. Growth is largely propelled by shifting consumer lifestyles, rising health consciousness, and the expanding application of these ingredients across various food sectors such as ready-to-eat meals, snacks, and soups. The market is also witnessing technological advancements in drying techniques, improving efficiency and product quality, which in turn is attracting investment from major food processing companies. The trend towards clean-label and natural products further bolsters the adoption of air-dried ingredients, positioning this market for sustained development as manufacturers innovate to meet evolving consumer preferences for quality and sustainability.

Key Highlights

The air-dried food market is distinguished by several key factors that underscore its growing importance. A primary highlight is the superior nutrient retention capability of the air-drying process compared to other preservation methods, making these products highly attractive to health-focused consumers. The extended shelf life of air-dried foods, often exceeding one year without refrigeration, offers significant logistical and economic advantages for manufacturers, retailers, and consumers alike, reducing food waste and supply chain costs. There is a notable surge in demand for organic and non-GMO air-dried products, aligning with the broader clean-label movement. The market is also experiencing robust innovation in product offerings, with companies introducing exotic fruit blends, seasoned vegetable snacks, and premium dried meat jerky to capture diverse consumer palates. The versatility of air-dried ingredients as key components in sectors like instant noodles, bakery products, and dietary supplements further amplifies their market penetration. Furthermore, the relatively low capital investment required for small-scale air-drying operations compared to freeze-drying presents opportunities for new entrants and specialty producers, fostering a dynamic and competitive landscape.

Drivers, Opportunities & Restraints

The growth trajectory of the air-dried food market is influenced by a confluence of drivers, opportunities, and restraints. A primary driver is the escalating consumer demand for convenient, nutritious, and preservative-free food products, fueled by busy urban lifestyles and increased health awareness. The robust growth of the snacks and convenience food industry directly benefits the air-dried segment, as these ingredients are fundamental to many product formulations. Significant opportunities exist in the expansion of product portfolios to include exotic and superfood ingredients, catering to adventurous and health-conscious consumers. The rising popularity of camping, hiking, and other outdoor activities also presents a substantial opportunity for lightweight, non-perishable food options. However, the market faces certain restraints, including intense competition from alternative preservation technologies like freeze-drying, which, although more expensive, is perceived by some consumers as offering superior quality and nutrient preservation. Fluctuations in the prices and availability of raw materials due to seasonal variations and climatic conditions can impact production costs and profit margins. Additionally, maintaining consistent product quality, texture, and flavor across large-scale production batches remains a technical challenge for some manufacturers, potentially hindering market growth if not adequately addressed.

Concentration Insights

The competitive landscape of the air-dried food market features a mix of large multinational corporations, specialized medium-sized enterprises, and numerous small-scale local producers. Leading companies such as Nestl?, Unilever, and Kraft Heinz have significant presence, leveraging their extensive distribution networks, strong brand recognition, and substantial R&D capabilities to introduce innovative products and capture a large market share. These giants often focus on strategic acquisitions of smaller, innovative brands to diversify their portfolios and enter niche segments. Alongside them, specialized players like European Freeze Dry, DMH Ingredients, and B-B Products (Brent and Becky's Bulbs) concentrate on specific product categories like fruits, vegetables, or herbs, often emphasizing organic, non-GMO, or specialty ingredients. The market also has a high concentration of regional players who cater to local tastes and preferences, particularly in Asia-Pacific and Latin America. This structure creates a moderately concentrated market where the top players hold considerable influence, but ample space remains for niche and regional competitors to thrive by focusing on quality, authenticity, and targeted marketing strategies.

Type Insights

The air-dried food market is segmented by type into several key categories, each with distinct characteristics and consumer bases. Fruits represent a dominant segment, encompassing a wide array of products from common items like apples, bananas, and raisins to more exotic options such as mangoes, pineapples, and goji berries. These are widely consumed as standalone snacks, in breakfast cereals, trail mixes, and baking applications. The vegetables segment includes potatoes, onions, carrots, tomatoes, and bell peppers, primarily used as ingredients in instant soups, ready meals, and seasoning blends due to their flavor concentration and rehydration properties. The meat and seafood category, including jerky and dried fish, is a growing segment valued for its high protein content and convenience, popular among fitness enthusiasts and as on-the-go snacks. Herbs and spices form another critical segment, where air-drying is essential for preserving potent flavors and aromas for culinary use. Each type demands specific drying parameters to optimize quality, and manufacturers are increasingly investing in technology to enhance the color, texture, and nutritional profile of these diverse product types to meet sophisticated consumer expectations.

Application Insights

Air-dried foods find extensive application across various sectors of the food and beverage industry, underscoring their versatility and functional benefits. The snacks and convenience food segment is the largest application area, where air-dried fruits and vegetables are consumed directly as healthy snacks or incorporated into bars, chips, and trail mixes. The bakery and confectionery industry utilizes these ingredients in products like bread, cakes, cookies, and chocolates to add natural flavor, color, and texture without additional moisture. Soups, sauces, and dressings represent another major application, relying heavily on air-dried vegetables, herbs, and powders for their intense flavor and quick dissolution properties. The ready-to-eat meals sector, including instant noodles and pre-packaged dishes, depends on air-dried components for their long shelf life and ease of preparation. Furthermore, the dietary supplements and nutraceuticals industry employs air-dried fruit and vegetable powders in capsules, tablets, and powdered drink mixes to deliver concentrated nutrients. This wide range of applications demonstrates the integral role of air-dried ingredients in modern food manufacturing, driven by their convenience, stability, and natural appeal.

Regional Insights

The demand for air-dried foods exhibits distinct regional patterns influenced by dietary habits, economic development, and food processing capabilities. North America and Europe are well-established markets, characterized by high consumer awareness of health and wellness, strong demand for convenient snack options, and the presence of major processing companies. These regions show a pronounced preference for organic and clean-label air-dried products. The Asia-Pacific region is anticipated to witness the most rapid growth, fueled by a large population, rising disposable incomes, urbanization, and the expanding influence of Western eating habits. Countries like China, India, and Japan are significant consumers and producers, with a rich tradition of using dried ingredients in their cuisines, which is now merging with modern snack culture. Latin America and the Middle East and Africa are emerging markets where growth is driven by increasing urbanization, the development of retail infrastructure, and a growing middle class seeking convenient and nutritious food options. However, these regions also present challenges related to supply chain development and consumer price sensitivity, which manufacturers must navigate to achieve success.

Company Insights

The air-dried food market is populated by a diverse array of companies, ranging from global food conglomerates to specialized ingredient suppliers. Major players like Nestl? SA and Unilever PLC leverage their vast portfolios and global reach to offer a wide range of air-dried products under powerful brand names, often focusing on innovation through extensive research and development. Specialized companies such as European Freeze Dry, DMH Ingredients, Inc., and B-B Products (known for Brent and Becky's Bulbs in the horticultural sphere but also involved in food ingredients) carve out significant niches by focusing on high-quality, often organic, specific product types like fruits, vegetables, or herbs. These firms compete on factors including product quality, consistency, technological prowess in drying, and sustainability credentials. Other notable participants include Mercer Foods, Inc., Saraf Foods Pvt. Ltd., and La Frubense, each with strengths in particular geographic regions or product categories. The strategic focus for these companies often involves expanding production capacity, enhancing supply chain efficiency, developing new product formulations to align with consumer trends, and pursuing certifications like organic or non-GMO to gain a competitive edge in the market.

Recent Developments

The air-dried food market is dynamic, with recent developments reflecting broader industry trends towards innovation, sustainability, and expansion. A prominent trend is the increased investment in advanced drying technologies that improve energy efficiency, reduce processing times, and better preserve the sensory and nutritional qualities of the final product. Companies are actively expanding their production facilities to meet rising demand; for instance, several key players have announced new manufacturing plants in the Asia-Pacific region to capitalize on local growth. There has been a noticeable surge in product launches featuring exotic and superfood ingredients, such as air-dried dragon fruit, kale chips, and turmeric, targeting health-conscious consumers. Sustainability initiatives are also at the forefront, with manufacturers adopting greener packaging solutions, optimizing water usage in processing, and implementing waste reduction programs to enhance their environmental footprint. Furthermore, strategic mergers and acquisitions continue to shape the competitive landscape, as larger firms acquire smaller, innovative brands to gain access to new technologies, product lines, and consumer segments, indicating a market in a state of active consolidation and growth.

Report Segmentation

This comprehensive market research report on the air-dried food industry provides a detailed analysis structured through meticulous segmentation to offer actionable insights. The report is segmented by type, delving into the specific dynamics of fruits, vegetables, meat and seafood, and herbs and spices, analyzing production trends, consumer demand, and growth prospects for each category. It is further segmented by application, examining the utilization of air-dried ingredients across key sectors including snacks and convenience foods, bakery and confectionery, soups sauces and dressings, ready-to-eat meals, and dietary supplements, highlighting the unique drivers and opportunities within each application. The geographic segmentation offers a thorough regional analysis, covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing regional market sizes, growth rates, key players, and consumer preferences. This multi-faceted approach allows stakeholders to understand the market from various angles, identify high-growth segments and regions, analyze the competitive environment, and make informed strategic decisions regarding investment, product development, and market entry.

FAQs

What is the shelf life of air-dried food?

The shelf life of air-dried food is significantly extended due to the removal of moisture, which inhibits the growth of microorganisms. Typically, most air-dried products can last from several months up to a year or more when stored in airtight containers in cool, dark, and dry conditions, making them a staple for long-term storage and emergency food supplies.

How does air-dried food compare to freeze-dried food nutritionally?

While both methods preserve food, air-drying involves warmer temperatures which can lead to a slightly higher loss of heat-sensitive vitamins like Vitamin C compared to freeze-drying. However, air-drying still effectively retains a majority of nutrients, fiber, and minerals. Freeze-drying often better preserves the original shape, texture, and a marginally higher nutrient content, but it is a more costly process.

What are the main drivers of the air-dried food market?

The market is primarily driven by increasing consumer demand for convenient, healthy, and long-lasting food options without artificial preservatives. The growth of the snack industry, rising health consciousness, urbanization, and the versatility of air-dried ingredients in various food applications are key factors propelling the market forward globally.

Which companies are the key players in the air-dried food market?

The market features a mix of large multinational corporations and specialized firms. Prominent players include global giants like Nestl? SA and Unilever PLC, as well as specialized companies such as European Freeze Dry, DMH Ingredients, Inc., Mercer Foods, Inc., and Saraf Foods Pvt. Ltd., each focusing on different product categories and regions.

What are the common applications of air-dried food?

Air-dried foods have widespread applications across the food industry. They are commonly used in snacks like fruit chips and jerky, as ingredients in bakery products and confectionery, for flavor enhancement in soups, sauces, and dressings, as key components in ready-to-eat meals, and in the form of powders for dietary supplements and functional foods.

Citius Research has developed a research report titled “Air-dried Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air-dried Food Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air-dried Food Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air-dried Food Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air-dried Food Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air-dried Food Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air-dried Food Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air-dried Food Market
• Cost and Gross Margin Analysis of Air-dried Food Market
• Air-dried Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air-dried Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air-dried Food Market Key Stakeholders

Below are the key stakeholders for the Air-dried Food Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air-dried Food Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air-dried Food Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air-dried Food Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air-dried Food Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air-dried Food Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air-dried Food Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air-dried Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air-dried Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air-dried Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air-dried Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air-dried Food Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air-dried Food Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air-dried Food Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air-dried Food Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air-dried Food Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air-dried Food Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air-dried Food Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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