IR-Emitters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208971
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The IR-Emitters Market size was estimated at USD 1.05 billion in 2023 and is projected to reach USD 1.55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

IR-Emitters Market

(Market Size)
$1.05 billion
$1.55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.05 billion
2030 Market Size USD 1.55 billion
Key Players Vishay, Epileds, Everlight, OSRAM, Lite-On

Market Summary

The IR-Emitters Market is a specialized segment within the optoelectronics industry, serving critical roles across manufacturing and construction applications. These components are integral to systems requiring infrared radiation for sensing, heating, communication, and automation processes. The market is characterized by steady demand driven by industrial automation, smart building technologies, and infrastructure development. Key players focus on innovation to enhance efficiency, durability, and integration capabilities of IR emitters. The manufacturing sector utilizes these devices extensively in processes such as thermal treatment, drying, and quality control, while the construction industry employs them in security systems, energy management, and environmental monitoring. Growth is supported by advancements in infrared technology and the increasing adoption of IoT and smart solutions in industrial settings. The market remains competitive, with manufacturers striving to meet stringent performance and reliability standards required by industrial clients.

Key Highlights

Notable aspects of the IR-Emitters Market include its reliance on technological advancements and its critical role in enabling automation and efficiency. Key highlights encompass the development of high-power and energy-efficient emitters that cater to demanding industrial environments. Companies are investing in research to produce components with longer lifespans and better thermal management, addressing needs in applications like industrial heating and safety systems. The integration of IR emitters with smart sensors and IoT platforms is a significant trend, enhancing real-time monitoring and control in manufacturing and construction. Additionally, the market sees growing adoption in emerging areas such as autonomous vehicles and robotic systems, where infrared technology aids in navigation and object detection. Regulatory standards focusing on energy efficiency and safety also influence product development and market dynamics.

Drivers, Opportunities & Restraints

Several factors drive the IR-Emitters Market, including the expansion of industrial automation and the increasing implementation of infrared-based systems in smart infrastructure. The push for energy-efficient solutions in manufacturing and construction propels demand for advanced IR emitters that reduce operational costs and environmental impact. Opportunities arise from the growing adoption of IR technology in new applications, such as agricultural automation and healthcare within industrial settings, as well as the rise of smart cities requiring robust sensing and communication systems. However, restraints include high initial costs associated with advanced emitter technologies and the complexity of integrating these components into existing systems. Challenges also stem from technical limitations in extreme environments and competition from alternative technologies like LEDs and lasers, which may offer similar functionalities in certain applications.

Concentration Insights

The IR-Emitters Market features a concentrated competitive landscape with a mix of established players and specialized manufacturers. Companies such as Vishay Intertechnology, OSRAM, and Everlight Electronics dominate, leveraging extensive R&D capabilities and global distribution networks. The market concentration is high in regions with strong electronics and manufacturing bases, like Asia-Pacific and North America, where key players have significant production facilities and customer relationships. Niche segments, such as high-temperature or custom-designed emitters, see involvement from smaller firms focusing on tailored solutions. Collaboration and mergers are common strategies to enhance technological portfolios and market reach. This concentration ensures that innovation and quality standards are maintained, though it may pose barriers to entry for new participants due to high capital and expertise requirements.

Type Insights

IR emitters are categorized based on technology and design, with common types including LED-based emitters, laser diodes, and thermal emitters. LED IR emitters are widely used for their efficiency, longevity, and suitability in applications like surveillance and communication systems. Laser diodes offer high precision and are preferred in demanding industrial processes such as material processing and alignment systems. Thermal emitters, which generate infrared through heating, are utilized in applications requiring broad-spectrum radiation, such as heating and drying in manufacturing. Advancements in semiconductor materials, like gallium arsenide and indium gallium arsenide, enhance the performance and wavelength specificity of these emitters. The choice of type depends on factors like power requirements, response time, and environmental conditions, influencing their adoption across different industrial and construction scenarios.

Application Insights

In the manufacturing and construction industries, IR emitters find diverse applications. Manufacturing uses include thermal processing for curing, drying, and welding, where precise infrared radiation improves efficiency and product quality. They are also integral to automation systems for object detection, counting, and sorting in production lines. In construction, IR emitters are employed in security and surveillance systems for intrusion detection and monitoring, as well as in building automation for climate control and energy management through occupancy sensing. Additional applications encompass communication systems in industrial networks and safety mechanisms like flame detection and gas analysis. The versatility of IR technology supports its growing role in enhancing operational safety, efficiency, and sustainability across these sectors.

Regional Insights

The IR-Emitters Market demonstrates varied regional dynamics, with Asia-Pacific leading in production and consumption due to its strong manufacturing base and rapid industrialization. Countries like China, Japan, and South Korea are key hubs for electronics manufacturing, driving demand for IR components in consumer and industrial applications. North America and Europe follow, characterized by high adoption of advanced technologies in automation, defense, and smart infrastructure, supported by robust R&D initiatives. Emerging regions such as Latin America and the Middle East show growing interest, fueled by infrastructure development and industrial modernization efforts. Regional factors like regulatory policies, investment in technology, and economic conditions influence market growth, with collaborations and trade playing significant roles in shaping supply chains and market accessibility.

Company Insights

Prominent companies in the IR-Emitters Market include Vishay Intertechnology, OSRAM GmbH, Everlight Electronics, and Epistar Corporation, among others. These firms are recognized for their extensive product portfolios, innovation in infrared technology, and strong global presence. Vishay Intertechnology specializes in a wide range of optoelectronic components, including high-performance IR emitters for industrial applications. OSRAM leverages its expertise in lighting and optoelectronics to offer advanced solutions for automation and smart systems. Everlight Electronics focuses on cost-effective and reliable emitters, catering to diverse market needs. Epistar Corporation is noted for its advancements in LED-based IR products. These companies invest heavily in research to develop products with improved efficiency, durability, and integration capabilities, maintaining competitiveness through strategic partnerships and customer-centric approaches.

Recent Developments

Recent developments in the IR-Emitters Market highlight ongoing innovation and strategic movements. Companies have introduced new product lines with enhanced features such as higher power output, better thermal stability, and miniaturization for compact applications. For instance, advancements in chip-scale packaging and wavelength optimization have improved performance in sensing and communication systems. Collaborations between emitter manufacturers and sensor developers are increasing to create integrated solutions for IoT and smart industrial applications. Additionally, there is a focus on sustainability, with efforts to reduce energy consumption and environmental impact through more efficient designs. Market players are also expanding production capacities in key regions to meet growing demand, while investing in automation to enhance manufacturing precision and reduce costs.

Report Segmentation

The IR-Emitters Market report is segmented to provide detailed analysis across various dimensions. Segmentation by type includes categories such as IR LEDs, laser diodes, and thermal emitters, each examined for their market share and growth prospects. Application segmentation covers areas like industrial heating, surveillance & security, communication, and automation, highlighting usage patterns and demand drivers. Geographically, the report divides the market into regions such as North America, Europe, Asia-Pacific, and Rest of the World, assessing regional trends, key countries, and competitive landscapes. Further segmentation may involve power rating, wavelength, and end-user industry, offering insights into specific niches and customer preferences. This structured approach enables a comprehensive understanding of market dynamics, helping stakeholders identify opportunities and make informed decisions.

FAQs

What are the primary applications of IR emitters in manufacturing? IR emitters are used in manufacturing for processes such as thermal curing, drying, welding, and quality control through infrared sensing and heating systems.

How do IR emitters contribute to construction industry applications? In construction, IR emitters are utilized in security systems for intrusion detection, building automation for energy management, and safety mechanisms like flame detection and environmental monitoring.

What materials are commonly used in IR emitter production? Common materials include gallium arsenide, indium gallium arsenide, and other semiconductors that enable efficient infrared radiation emission across various wavelengths.

Which companies are leaders in the IR emitters market? Key players include Vishay Intertechnology, OSRAM, Everlight Electronics, and Epistar Corporation, known for their innovation and extensive product offerings.

What are the emerging trends in IR emitter technology? Emerging trends include integration with IoT for smart applications, development of energy-efficient and high-power emitters, and advancements in miniaturization and thermal management.

How does regional demand vary for IR emitters? Demand is highest in Asia-Pacific due to industrialization, followed by North America and Europe, where advanced automation and infrastructure drive adoption, with growing interest in emerging regions.

Citius Research has developed a research report titled “IR-Emitters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IR-Emitters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IR-Emitters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IR-Emitters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IR-Emitters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IR-Emitters Market
• Research Methodology
• Executive Summary
• Market Dynamics of IR-Emitters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IR-Emitters Market
• Cost and Gross Margin Analysis of IR-Emitters Market
• IR-Emitters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IR-Emitters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IR-Emitters Market Key Stakeholders

Below are the key stakeholders for the IR-Emitters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IR-Emitters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IR-Emitters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IR-Emitters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IR-Emitters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IR-Emitters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IR-Emitters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IR-Emitters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IR-Emitters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IR-Emitters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IR-Emitters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IR-Emitters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IR-Emitters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IR-Emitters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IR-Emitters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IR-Emitters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IR-Emitters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IR-Emitters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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