Palm Vein Scanner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212406
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Palm Vein Scanner Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Palm Vein Scanner Market

(Market Size)
$650 million
$1.45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.45 billion
Key Players Fujitsu, M2SYS Technology, Hitachi, NEC, BioEnable

Market Summary

The palm vein scanner market is an emerging segment within the broader biometrics and security technology landscape, falling under the semiconductor and electronics industry. This technology utilizes near-infrared light to capture the unique vein pattern in an individual's palm, which is highly secure due to its internal and complex nature, making it extremely difficult to forge or replicate. The market is gaining traction as organizations across various sectors seek more robust and contactless authentication solutions. Increased concerns over data security, identity theft, and the need for hygienic access systems, especially post-pandemic, are significant factors propelling interest and adoption. Key players are continuously innovating to enhance accuracy, speed, and integration capabilities of these systems. The technology is being deployed in access control, identity management, and financial transactions, among other applications. Regions with advanced technological infrastructure and high security demands are leading in adoption, although growth is observed globally. The market is characterized by ongoing research and development activities aimed at improving sensor technology and reducing costs, making it more accessible. As digital transformation accelerates across industries, palm vein recognition is positioned as a reliable biometric modality offering a blend of security and convenience.

Key Highlights

Palm vein scanner technology stands out for its high level of security and accuracy, as vein patterns are unique to each individual and nearly impossible to duplicate. This biometric method is contactless, addressing hygiene concerns that have become paramount in various settings, particularly in healthcare and public spaces. The technology is being integrated into multifactor authentication systems, enhancing overall security protocols for sensitive operations. Leading companies in this market are focusing on miniaturizing sensors and improving user experience to drive broader adoption. Applications are expanding beyond traditional access control to include consumer electronics, banking, and government ID programs. The non-intrusive nature of palm vein scanning makes it user-friendly and acceptable across diverse demographics. Innovations in artificial intelligence and machine learning are further refining the matching algorithms, reducing false acceptance and rejection rates. The market is also witnessing increased partnerships and collaborations between technology providers and end-user industries to develop tailored solutions. Regulatory support for secure authentication methods in sectors like finance and healthcare is providing a favorable environment for market growth.

Drivers, Opportunities & Restraints

Key drivers for the palm vein scanner market include the rising incidence of identity fraud and security breaches, which compel organizations to adopt advanced biometric solutions. The contactless feature of palm vein authentication has gained significant importance due to increased health and safety awareness, particularly after the COVID-19 pandemic. Growth in digitalization and the Internet of Things (IoT) is creating more endpoints that require secure access, further driving demand. Opportunities abound in emerging applications such as in-vehicle biometric systems, smart homes, and personalized healthcare devices. The banking and financial sector represents a substantial opportunity for integration into ATM and transaction authentication systems. However, the market faces restraints including high initial costs of deployment and integration challenges with existing infrastructure. Privacy concerns related to biometric data collection and storage also pose challenges, necessitating robust data protection measures. Limited awareness and technical understanding in some regions may slow adoption rates. Despite these restraints, ongoing technological advancements and cost reduction efforts are expected to mitigate these challenges over time.

Concentration Insights

The palm vein scanner market is moderately concentrated, with a mix of established electronics giants and specialized biometric firms dominating the landscape. Companies such as Fujitsu, Hitachi, and NEC have significant market presence due to their early entry and continuous innovation in biometric technologies. These players hold considerable intellectual property and have extensive distribution networks, giving them a competitive edge. There is also a segment of smaller, niche companies focusing on specific applications or regions, contributing to market diversity. Research and development activities are concentrated in regions with strong technological capabilities, such as North America, East Asia, and Europe. Strategic partnerships between hardware manufacturers and software developers are common, aiming to offer integrated solutions. The competitive intensity is high, with firms competing on factors like accuracy, speed, form factor, and price. Mergers and acquisitions are occasionally observed as companies seek to expand their technological portfolios and market reach. Government contracts and large-scale deployments in sectors like defense and national ID programs often involve leading players, reinforcing market concentration.

Type Insights

Palm vein scanners can be categorized based on technology type and form factor. The primary technology involves near-infrared light imaging to capture vein patterns, with variations in sensor design and illumination methods. Devices range from fixed, standalone units used in high-security access points to compact, portable scanners for mobile applications. Fixed scanners are commonly deployed in corporate buildings, data centers, and government facilities where robust and reliable authentication is required. Portable and embedded scanners are gaining popularity for integration into devices like laptops, smartphones, and ATMs, offering convenience and versatility. There is also a distinction between touch-based and touchless systems, with the latter seeing increased preference due to hygiene benefits. Technological advancements are leading to the development of multi-modal biometric systems that combine palm vein recognition with other methods such as fingerprint or facial recognition for enhanced security. The choice of scanner type depends on the specific application requirements, including security level, user throughput, and environmental conditions.

Application Insights

Palm vein scanners find applications across a diverse range of industries due to their high security and hygiene advantages. In the banking and finance sector, they are used for customer identification at branches, ATM authentication, and securing online transactions. Healthcare facilities employ these systems for patient identification, access to medical records, and controlled access to restricted areas like pharmacies and laboratories. In corporate environments, palm vein scanners secure physical access to buildings and logical access to computer systems and sensitive data. Government and defense applications include national ID programs, border control, and secure facility access. The technology is also being explored in consumer electronics for device unlocking and personalized user experiences. Additionally, educational institutions use them for attendance tracking and library management. The transportation sector is adopting palm vein authentication for secure access in airports and public transit systems. Each application sector has specific requirements influencing the design and functionality of the scanners deployed.

Regional Insights

Adoption of palm vein scanner technology varies significantly by region, influenced by factors such as technological advancement, regulatory environment, and security needs. North America is a prominent market, driven by high awareness of security issues and early adoption of advanced technologies in sectors like finance, healthcare, and government. The presence of key market players and substantial R&D investments also contribute to growth in this region. Asia-Pacific is witnessing rapid expansion, particularly in countries like Japan, South Korea, and China, where there is strong government support for biometric technologies and a large electronics manufacturing base. Japan, in particular, has been a pioneer in palm vein technology, with widespread use in banking and consumer applications. Europe shows steady growth, supported by stringent data protection regulations and increasing focus on secure authentication methods. Emerging economies in Latin America and the Middle East are gradually adopting the technology, often starting with high-security applications in government and banking sectors. Regional differences in privacy laws and cultural attitudes towards biometrics can impact market dynamics.

Company Insights

Several key companies are active in the palm vein scanner market, each bringing unique strengths and focus areas. Fujitsu is a major player, known for its PalmSecure technology which is widely used in various applications including laptops and access control systems. Hitachi offers vein authentication solutions that are integrated into ATMs and enterprise security systems. NEC Corporation provides multi-modal biometric systems that often include palm vein recognition alongside other technologies. Other notable participants include M2SYS Technology, which offers customized biometric solutions, and BioEnable Technologies, focusing on affordable authentication systems for emerging markets. These companies invest heavily in research and development to enhance sensor accuracy, reduce size, and improve cost-effectiveness. They also engage in strategic partnerships with system integrators and software developers to offer comprehensive solutions. Competition is based on technological innovation, product reliability, and the ability to provide seamless integration with existing infrastructure. Customer support and global service networks are also critical factors for success in this market.

Recent Developments

The palm vein scanner market has seen several noteworthy developments recently, reflecting ongoing innovation and expansion. There has been a trend towards the miniaturization of sensors, enabling integration into a wider range of devices such as smartphones and wearable technology. Enhancements in algorithm efficiency have led to faster processing times and improved accuracy, even in challenging conditions. Companies are increasingly focusing on developing cloud-based biometric solutions that allow for centralized management and scalability. Partnerships between biometric firms and financial institutions have resulted in pilot programs for vein authentication in payment systems and ATMs. In the healthcare sector, new applications are emerging for patient identification and secure access to electronic health records. Regulatory advancements in various countries are also shaping the market, with guidelines being established for the ethical use of biometric data. Additionally, there is growing interest in combining palm vein technology with artificial intelligence to enable predictive analytics and behavioral biometrics. These developments indicate a dynamic and evolving market landscape.

Report Segmentation

The palm vein scanner market report is typically segmented to provide detailed analysis across various dimensions. Segmentation by type includes fixed scanners, portable scanners, and embedded systems, each catering to different use cases and environments. Application-based segmentation covers access control, identity verification, transaction authentication, and others, highlighting the diverse end-uses of the technology. Geographical segmentation breaks down the market into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, analyzing regional trends and opportunities. Further segmentation may consider end-user industries like banking and finance, healthcare, government, commercial, and consumer electronics. Some reports also segment by technology, distinguishing between different sensor types and illumination methods. This multi-faceted segmentation allows for a comprehensive understanding of market dynamics, helping stakeholders identify growth areas and tailor strategies accordingly. Each segment is analyzed in terms of adoption trends, competitive landscape, and future potential.

FAQs

How does a palm vein scanner work? A palm vein scanner uses near-infrared light to capture the pattern of veins beneath the skin. The hemoglobin in the blood absorbs the light, making the veins appear as a dark network, which is then converted into a unique digital template for authentication.

What are the advantages of palm vein technology over other biometrics? Palm vein recognition offers high accuracy and security since vein patterns are internal and difficult to forge. It is also contactless, promoting hygiene, and is less affected by external factors like skin conditions or aging compared to fingerprints.

Where are palm vein scanners commonly used? They are used in various sectors including banking for ATM and transaction security, healthcare for patient ID, corporate buildings for access control, and government for national ID programs and border security.

Is palm vein scanning safe and hygienic? Yes, it is considered very safe and hygienic as it is a non-invasive, contactless method that does not require physical touch, reducing the risk of germ transmission.

Can palm vein scanners be integrated with existing systems? Yes, most modern palm vein scanners are designed with integration capabilities, allowing them to work with existing security and IT infrastructure through standard interfaces and protocols.

What is the future outlook for palm vein scanner technology? The technology is expected to see growing adoption due to increasing security needs and the trend towards contactless solutions. Future advancements may include wider use in consumer electronics and IoT devices, enhanced by AI and machine learning.

Citius Research has developed a research report titled “Palm Vein Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Palm Vein Scanner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Palm Vein Scanner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Palm Vein Scanner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Palm Vein Scanner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Palm Vein Scanner Market
• Research Methodology
• Executive Summary
• Market Dynamics of Palm Vein Scanner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Palm Vein Scanner Market
• Cost and Gross Margin Analysis of Palm Vein Scanner Market
• Palm Vein Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Palm Vein Scanner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Palm Vein Scanner Market Key Stakeholders

Below are the key stakeholders for the Palm Vein Scanner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Palm Vein Scanner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Palm Vein Scanner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Palm Vein Scanner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Palm Vein Scanner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Palm Vein Scanner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Palm Vein Scanner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Palm Vein Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Palm Vein Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Palm Vein Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Palm Vein Scanner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Palm Vein Scanner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Palm Vein Scanner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Palm Vein Scanner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Palm Vein Scanner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Palm Vein Scanner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Palm Vein Scanner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Palm Vein Scanner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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