IoT Chip Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212335
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The IoT Chip Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

IoT Chip Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Qualcomm, Intel, MediaTek, Texas Instruments, NXP Semiconductors

Market Summary

The IoT chip market is a critical segment within the semiconductor and electronics industry, characterized by the design, development, and manufacturing of integrated circuits specifically engineered to enable connectivity, data processing, and control in Internet of Things devices. These chips are fundamental components that empower a vast array of applications, from consumer gadgets to industrial automation systems, by providing the necessary processing power, memory, communication capabilities, and energy efficiency. The market is driven by the escalating adoption of IoT across multiple sectors, including smart homes, healthcare, automotive, and manufacturing, which necessitates advanced, low-power, and cost-effective semiconductor solutions. Key players in this space are continuously innovating to produce chips that support various communication protocols such as Wi-Fi, Bluetooth, Zigbee, and cellular technologies like NB-IoT and LTE-M, catering to the diverse requirements of IoT ecosystems. The competitive landscape is intense, with numerous semiconductor companies vying for market share through technological advancements, strategic partnerships, and mergers and acquisitions. As IoT deployments expand globally, the demand for specialized chips that offer enhanced security, interoperability, and scalability is rising, positioning the IoT chip market for sustained growth and evolution in the coming years.

Key Highlights

The IoT chip market is distinguished by several key highlights that underscore its significance and dynamism. A primary highlight is the rapid technological innovation, with companies developing chips that integrate multiple functions, such as sensors, microcontrollers, and wireless connectivity, into single systems-on-chip (SoCs) to reduce size, cost, and power consumption. Another critical aspect is the emphasis on energy efficiency, as many IoT devices operate on battery power and require chips that minimize energy usage without compromising performance. Security is also a paramount concern, leading to the incorporation of advanced encryption and authentication features directly into IoT chips to protect against cyber threats. The market is witnessing increased investment in research and development to support emerging applications like artificial intelligence at the edge, which demands chips with higher processing capabilities for real-time data analysis. Furthermore, the proliferation of 5G networks is accelerating the adoption of IoT chips that can leverage high-speed, low-latency connectivity for applications in smart cities and autonomous vehicles. These highlights collectively reflect a market that is not only growing but also evolving to meet the complex demands of an increasingly connected world.

Drivers, Opportunities & Restraints

The IoT chip market is propelled by several key drivers, including the exponential growth in the number of connected devices worldwide, which fuels demand for efficient and reliable semiconductor components. The expansion of smart infrastructure projects, such as smart grids and intelligent transportation systems, acts as a significant driver, requiring robust IoT chips for seamless operation. Additionally, advancements in wireless communication technologies, including the rollout of 5G, enhance the capabilities of IoT devices, further stimulating market growth. Opportunities in this market are abundant, particularly in the development of chips for niche applications like wearable health monitors and industrial IoT, where customization and high performance are critical. The integration of artificial intelligence and machine learning into IoT chips presents another substantial opportunity, enabling smarter and more autonomous devices. However, the market faces restraints such as high development costs and complexity in designing chips that meet diverse application requirements. Supply chain disruptions and shortages of raw materials can also impede production, while concerns over data privacy and security pose challenges that manufacturers must address through innovative solutions. Balancing these drivers, opportunities, and restraints is essential for stakeholders to navigate the market effectively.

Concentration Insights

The concentration of the IoT chip market is characterized by the presence of both established semiconductor giants and specialized innovators, creating a competitive yet collaborative environment. Major companies such as Intel, Qualcomm, and Texas Instruments dominate significant portions of the market, leveraging their extensive resources, broad product portfolios, and strong global distribution networks. These industry leaders focus on developing comprehensive IoT chip solutions that cater to a wide range of applications, from consumer electronics to enterprise systems. Alongside them, numerous smaller firms and startups concentrate on niche segments, offering specialized chips with unique features like ultra-low power consumption or enhanced security for specific IoT use cases. Geographically, the market is concentrated in regions with strong semiconductor manufacturing capabilities, such as North America, Asia-Pacific, and Europe, with countries like the United States, China, South Korea, and Taiwan being key hubs for production and innovation. This concentration fosters a dynamic ecosystem where partnerships, mergers, and acquisitions are common strategies for expanding market reach and technological capabilities. Understanding this concentration is vital for businesses looking to enter or expand within the IoT chip market, as it influences competitive strategies and market entry approaches.

Type Insights

The IoT chip market can be segmented by type into several categories, each serving distinct functions within IoT devices. Microcontroller units (MCUs) are widely used for their ability to provide processing power and control in a low-power, cost-effective package, making them ideal for simple IoT applications like sensors and smart home devices. Connectivity chips, which include modules for Wi-Fi, Bluetooth, Zigbee, and cellular technologies, are essential for enabling communication between devices and networks, with advancements in multi-protocol chips gaining traction for their versatility. Processors and application-specific integrated circuits (ASICs) offer higher performance for complex tasks, such as data analytics and edge computing, particularly in industrial and automotive IoT. Memory chips, including flash and DRAM, are critical for storing data and programs, with demand growing for higher capacity and faster access speeds. Sensor chips, which detect environmental parameters like temperature, humidity, and motion, are integral to many IoT systems, driving innovation in miniaturization and integration. Each chip type addresses specific needs within the IoT ecosystem, and manufacturers are increasingly focusing on developing integrated solutions that combine multiple functions to enhance efficiency and reduce the footprint of IoT devices.

Application Insights

The application of IoT chips spans numerous industries, each with unique requirements and growth potential. In consumer electronics, IoT chips are embedded in devices like smart speakers, wearables, and home automation systems, enabling connectivity and smart features that enhance user experience. The automotive sector utilizes these chips for telematics, infotainment, and advanced driver-assistance systems (ADAS), supporting the trend towards connected and autonomous vehicles. Industrial IoT applications include predictive maintenance, asset tracking, and process automation, where chips provide reliable performance in harsh environments and enable real-time monitoring. Healthcare is another significant area, with IoT chips powering medical devices, remote patient monitoring systems, and wearable health trackers, improving patient care and operational efficiency. Smart city initiatives rely on IoT chips for infrastructure management, such as intelligent lighting, waste management, and traffic control, contributing to urban sustainability. Additionally, agriculture benefits from IoT chips in precision farming equipment, optimizing resource use and increasing yield. Each application domain drives specific demands for chip performance, durability, and connectivity, influencing product development and market strategies in the IoT chip sector.

Regional Insights

The IoT chip market exhibits distinct regional dynamics influenced by economic conditions, technological adoption, and industrial focus. North America is a leading region, driven by strong presence of key semiconductor companies, high investment in research and development, and early adoption of IoT technologies across sectors like healthcare, automotive, and smart homes. The United States, in particular, is a hub for innovation, with numerous startups and tech giants advancing IoT chip designs. Asia-Pacific represents the largest and fastest-growing market, fueled by massive electronics manufacturing capabilities in countries such as China, South Korea, and Taiwan. This region benefits from robust demand for consumer electronics, government initiatives promoting smart cities, and expanding industrial automation. Europe also holds a significant share, with emphasis on automotive and industrial applications, supported by stringent regulations on energy efficiency and data security that drive demand for advanced IoT chips. Other regions, including Latin America and the Middle East, are emerging markets with growing investments in IoT infrastructure, though at a slower pace. Understanding these regional insights helps businesses tailor their strategies to local demands, regulatory environments, and competitive landscapes.

Company Insights

The competitive landscape of the IoT chip market features a mix of established semiconductor leaders and innovative specialists. Companies like Intel Corporation offer a broad range of IoT solutions, including processors and connectivity modules, targeting diverse applications from edge computing to automotive. Qualcomm Incorporated is renowned for its wireless technologies, providing chips that support cellular, Wi-Fi, and Bluetooth connectivity for IoT devices, with a strong focus on mobile and consumer segments. Texas Instruments specializes in microcontrollers and analog chips, emphasizing low-power design for industrial and personal electronics. NXP Semiconductors excels in secure connectivity solutions, particularly for automotive and identification markets, integrating advanced security features into their IoT chips. STMicroelectronics is another key player, known for its sensors, microcontrollers, and power management chips, catering to automotive, industrial, and consumer applications. Emerging companies such as Silicon Labs focus on wireless connectivity chips for smart home and industrial IoT, offering multi-protocol support. These companies engage in continuous innovation, strategic partnerships, and acquisitions to enhance their product offerings and expand their market presence, shaping the future trajectory of the IoT chip industry.

Recent Developments

Recent developments in the IoT chip market highlight ongoing innovation and strategic movements among key players. Many companies have launched new product lines featuring enhanced energy efficiency and integrated artificial intelligence capabilities to support edge computing applications. For instance, there have been introductions of chips that combine processing, connectivity, and security in a single package, reducing design complexity for IoT device manufacturers. Partnerships between semiconductor firms and cloud service providers have become more common, aiming to create seamless ecosystems for IoT deployment and data management. acquisitions have also been frequent, with larger companies acquiring smaller innovators to gain access to specialized technologies or expand their market reach. Additionally, advancements in manufacturing processes, such as the adoption of smaller nanometer technologies, are enabling the production of more powerful and compact chips. Focus on sustainability has led to developments in chips that support green IoT applications, like smart energy management. These developments reflect a market that is rapidly evolving to address the increasing demands for performance, security, and scalability in IoT solutions.

Report Segmentation

This report on the IoT chip market is segmented to provide a comprehensive analysis across various dimensions. The segmentation by type includes microcontrollers, connectivity chips, processors, sensors, and memory chips, each analyzed for their market dynamics, adoption trends, and technological advancements. Application segmentation covers consumer electronics, automotive, industrial, healthcare, smart cities, and agriculture, detailing the specific requirements and growth prospects in each sector. Geographically, the report is divided into regions such as North America, Europe, Asia-Pacific, and Rest of the World, with further breakdowns by key countries to offer localized insights. Additionally, the report includes segmentation by connectivity technology, examining chips designed for Wi-Fi, Bluetooth, cellular, and other protocols, highlighting the evolution and adoption rates of each. Company segmentation provides profiles of major players and emerging competitors, assessing their market share, product portfolios, and strategic initiatives. This structured approach ensures that readers gain a detailed understanding of the market from multiple perspectives, enabling informed decision-making for investment, product development, and market entry strategies.

FAQs

What are the key factors driving the growth of the IoT chip market? The growth is primarily driven by the increasing adoption of IoT devices across various industries, advancements in wireless communication technologies like 5G, and the rising demand for energy-efficient and high-performance chips that enable smart applications.

Which companies are leading in the IoT chip market? Leading companies include Intel, Qualcomm, Texas Instruments, NXP Semiconductors, and STMicroelectronics, among others, who are at the forefront of innovation and market expansion.

What are the main applications of IoT chips? IoT chips are used in a wide range of applications, including consumer electronics, automotive systems, industrial automation, healthcare devices, smart city infrastructure, and agricultural technology.

How is the IoT chip market segmented by type? The market is segmented into types such as microcontrollers, connectivity chips, processors, sensors, and memory chips, each serving specific functions within IoT ecosystems.

What challenges does the IoT chip market face? Challenges include high development costs, supply chain constraints, data security concerns, and the need for interoperability among diverse devices and platforms.

Which regions are prominent in the IoT chip market? Prominent regions include North America, Asia-Pacific, and Europe, with countries like the United States, China, and Germany being key contributors due to their technological advancements and industrial base.

Citius Research has developed a research report titled “IoT Chip Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IoT Chip Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IoT Chip Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IoT Chip Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IoT Chip Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IoT Chip Market
• Research Methodology
• Executive Summary
• Market Dynamics of IoT Chip Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IoT Chip Market
• Cost and Gross Margin Analysis of IoT Chip Market
• IoT Chip Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IoT Chip Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IoT Chip Market Key Stakeholders

Below are the key stakeholders for the IoT Chip Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IoT Chip Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IoT Chip Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IoT Chip Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IoT Chip Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IoT Chip Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IoT Chip Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IoT Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IoT Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IoT Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IoT Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IoT Chip Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IoT Chip Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IoT Chip Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IoT Chip Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IoT Chip Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IoT Chip Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IoT Chip Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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