Intake-Air Temperature Sensor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207674
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Intake-Air Temperature Sensor Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Intake-Air Temperature Sensor Market

(Market Size)
$2.5 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.8 billion
Key Players Bosch, Sensata, Denso, Delphi Technologies, NGK

Market Summary

The intake-air temperature sensor market is a critical segment within the broader automotive sensor industry, primarily serving the manufacturing and construction sectors through its integration into heavy machinery, vehicles, and equipment. These sensors are essential components in modern engine management systems, providing real-time data on the temperature of air entering the engine, which allows for optimal fuel injection and combustion efficiency. The market is characterized by steady demand driven by the global emphasis on reducing emissions and improving fuel economy in both on-road and off-road vehicles. Key participants include established automotive parts manufacturers and specialized sensor producers who cater to original equipment manufacturers and the aftermarket. Technological advancements are focused on enhancing sensor accuracy, durability, and integration capabilities with electronic control units. The market is also influenced by regional automotive production trends and regulatory standards aimed at environmental conservation. Growth is further supported by the expansion of construction activities and the increasing automation of industrial machinery, which rely on precise engine performance metrics provided by these sensors.

Key Highlights

The intake-air temperature sensor market showcases several key highlights that underscore its importance and trajectory. A prominent feature is the integration of advanced materials such as ceramics and high-temperature plastics, which improve sensor resilience and performance under extreme operating conditions. Another significant aspect is the shift towards smart sensors equipped with diagnostic capabilities, enabling predictive maintenance and reducing vehicle downtime. The market is also witnessing increased adoption in hybrid and electric vehicles for thermal management systems, although primarily concentrated in internal combustion engines. Collaboration between sensor manufacturers and automotive companies is intensifying to develop customized solutions that meet specific OEM requirements. Furthermore, the aftermarket segment represents a substantial portion of revenue, driven by the need for replacement parts due to sensor wear and failure. The emphasis on lightweight and compact sensor designs aligns with the broader automotive industry's move towards miniaturization and efficiency. These highlights collectively point to a market that is innovating rapidly to keep pace with evolving industry demands.

Drivers, Opportunities & Restraints

Several drivers propel the intake-air temperature sensor market, including stringent government regulations on vehicle emissions and fuel efficiency, which necessitate precise air intake monitoring. The growth of the automotive industry, particularly in emerging economies, boosts demand for vehicles and associated components. Additionally, the rise in construction and agricultural activities increases the need for heavy machinery equipped with efficient engine systems. Opportunities abound in the development of sensors for alternative fuel vehicles and the integration of Internet of Things technology for real-time data analytics and fleet management. The expansion of the aftermarket sector also presents significant growth potential due to the regular replacement cycle of sensors. However, the market faces restraints such as the high cost of advanced sensor technologies and the complexity of integrating them into existing engine systems. The gradual shift towards electric vehicles poses a long-term challenge, as they require fewer traditional sensors. Economic fluctuations and supply chain disruptions can also impact production and sales, creating volatility in the market.

Concentration Insights

The intake-air temperature sensor market exhibits a concentrated landscape with a few major players dominating the global supply chain. Companies such as Bosch, Denso, Continental, and Delphi Technologies hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and established relationships with automotive OEMs. These industry leaders focus on innovation, often introducing sensors with enhanced accuracy and durability. The market also includes numerous smaller specialized manufacturers that cater to niche segments or regional markets, particularly in the aftermarket. Geographically, production and consumption are concentrated in regions with robust automotive manufacturing bases, such as Asia-Pacific, Europe, and North America. Mergers and acquisitions are common strategies employed by larger firms to consolidate their market position and expand their technological expertise. The competitive environment is characterized by continuous product development and efforts to reduce costs while maintaining high quality standards to meet both OEM and aftermarket demands.

Type Insights

Intake-air temperature sensors are primarily categorized based on their technology and measurement principles, with the most common types being thermistor-based sensors and integrated circuit-based sensors. Thermistor sensors, which utilize materials that change resistance with temperature, are widely used due to their accuracy, reliability, and cost-effectiveness. They are further divided into negative temperature coefficient and positive temperature coefficient variants, with NTC being more prevalent in automotive applications. Integrated circuit sensors offer digital output and better noise immunity, making them suitable for modern engine control units that require precise data. Another emerging type is the MEMS-based sensor, which provides miniaturization and improved performance characteristics. The choice of sensor type depends on factors such as the specific application, environmental conditions, and cost constraints. advancements in materials science have led to the development of sensors capable of operating in higher temperature ranges and harsh environments, enhancing their applicability in heavy-duty machinery and off-road vehicles.

Application Insights

Intake-air temperature sensors find extensive applications across various segments within the manufacturing and construction industries. In automotive applications, they are critical for passenger cars, commercial vehicles, and motorcycles, where they optimize engine performance by adjusting fuel mixture based on air density. The construction sector relies on these sensors in equipment such as excavators, bulldozers, and cranes to ensure efficient operation and compliance with emission norms. Agricultural machinery, including tractors and harvesters, incorporates these sensors to maintain engine efficiency under varying field conditions. Additionally, industrial generators and power equipment use intake-air temperature sensors for monitoring and control purposes. The aftermarket represents a significant application area, with replacement sensors being in demand due to wear and tear or failure of original components. Emerging applications include use in marine engines and aerospace ground support equipment, although these niches are smaller in scale. The versatility of these sensors across multiple engine types underscores their importance in modern machinery.

Regional Insights

The intake-air temperature sensor market demonstrates distinct regional dynamics influenced by automotive production, industrial activity, and regulatory frameworks. Asia-Pacific dominates the market, driven by high vehicle manufacturing rates in countries like China, Japan, and India, coupled with growing construction and infrastructure development. North America holds a significant share, supported by a robust automotive aftermarket and demand for heavy machinery in sectors such as mining and agriculture. Europe is another key region, characterized by strict emission regulations and a strong presence of premium vehicle manufacturers that incorporate advanced sensor technologies. Latin America and the Middle East & Africa are emerging markets, with growth fueled by increasing industrialization and investments in construction projects. Regional variations also exist in terms of preferred sensor types and supplier partnerships, with local manufacturers often catering to specific domestic requirements. Trade policies and economic conditions further shape regional market trends, affecting both production and consumption patterns.

Company Insights

Prominent companies in the intake-air temperature sensor market include Bosch, a leader known for its comprehensive automotive solutions and innovative sensor technologies. Denso Corporation is another major player, offering high-quality sensors that are widely used by Japanese and global automakers. Continental AG provides advanced sensor systems that integrate with vehicle electronic networks, enhancing overall engine management. Delphi Technologies, now part of BorgWarner, specializes in propulsion systems and supplies sensors to various OEMs. Other notable participants include Standard Motor Products, Inc., which focuses on the aftermarket segment, and Sensata Technologies, known for its precision sensing solutions. These companies invest heavily in research and development to introduce products with improved accuracy, durability, and connectivity features. Strategic partnerships with automotive manufacturers are common, allowing for the co-development of customized sensor solutions. The competitive landscape is marked by efforts to expand product portfolios and geographic reach through mergers, acquisitions, and collaborations.

Recent Developments

Recent developments in the intake-air temperature sensor market reflect ongoing innovation and strategic movements by key players. There has been a notable increase in the development of sensors with enhanced diagnostic capabilities, allowing for real-time health monitoring and predictive maintenance. Companies are also focusing on creating more compact and lightweight designs to meet the automotive industry's demands for space efficiency and reduced vehicle weight. Advancements in materials have led to sensors that can withstand higher temperatures and more corrosive environments, expanding their use in severe applications. On the corporate front, several mergers and acquisitions have taken place, enabling larger firms to acquire specialized technologies and expand their market presence. Partnerships between sensor manufacturers and software companies are rising to improve data integration and analytics for fleet management solutions. Additionally, investments in production capacity expansion, particularly in Asia-Pacific, are evident to cater to growing regional demand. These developments indicate a market that is evolving rapidly to address both current and future industry needs.

Report Segmentation

This report on the intake-air temperature sensor market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, distinguishing between thermistor sensors, integrated circuit sensors, and other emerging variants such as MEMS-based sensors. Application segmentation covers passenger cars, commercial vehicles, off-road and construction equipment, agricultural machinery, and other industrial uses. The report also includes segmentation by sales channel, dividing the market into original equipment manufacturers and the aftermarket. Geographically, the analysis is broken down into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further country-level analysis where applicable. Each segment is analyzed in terms of market trends, growth factors, and competitive landscape, providing stakeholders with a thorough understanding of opportunities and challenges. The segmentation approach allows for targeted strategies and helps in identifying niche areas with high growth potential.

FAQs

What is an intake-air temperature sensor? An intake-air temperature sensor is a device that measures the temperature of air entering an engine's combustion system. This data is used by the engine control unit to adjust the air-fuel mixture for optimal combustion, improving efficiency and reducing emissions.

How does an intake-air temperature sensor work? The sensor typically uses a thermistor, which changes its electrical resistance based on temperature. This resistance variation is measured and converted into a temperature reading by the engine's computer, enabling real-time adjustments to fuel injection and ignition timing.

What are the symptoms of a faulty intake-air temperature sensor? Common symptoms include poor fuel economy, rough idling, engine knocking, difficulty starting, and increased emissions. In some cases, the check engine light may illuminate, indicating a need for diagnostic checks.

Can a bad intake-air temperature sensor cause misfiring? Yes, a malfunctioning sensor can provide incorrect temperature data to the engine control unit, leading to an improper air-fuel mixture. This can cause misfires, especially during cold starts or under load, as the mixture may be too lean or too rich.

Where is the intake-air temperature sensor located? The sensor is usually located in the air intake system, often mounted in the air cleaner assembly or integrated into the mass air flow sensor housing. Its placement allows it to directly measure the temperature of incoming air before it enters the engine.

How often should an intake-air temperature sensor be replaced? There is no specific replacement interval, as these sensors are generally durable. However, they should be inspected during routine maintenance and replaced if symptoms of failure appear or if diagnostic codes indicate a malfunction.

Citius Research has developed a research report titled “Intake-Air Temperature Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Intake-Air Temperature Sensor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Intake-Air Temperature Sensor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Intake-Air Temperature Sensor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Intake-Air Temperature Sensor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Intake-Air Temperature Sensor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Intake-Air Temperature Sensor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Intake-Air Temperature Sensor Market
• Cost and Gross Margin Analysis of Intake-Air Temperature Sensor Market
• Intake-Air Temperature Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Intake-Air Temperature Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Intake-Air Temperature Sensor Market Key Stakeholders

Below are the key stakeholders for the Intake-Air Temperature Sensor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Intake-Air Temperature Sensor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Intake-Air Temperature Sensor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Intake-Air Temperature Sensor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Intake-Air Temperature Sensor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Intake-Air Temperature Sensor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Intake-Air Temperature Sensor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Intake-Air Temperature Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Intake-Air Temperature Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Intake-Air Temperature Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Intake-Air Temperature Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Intake-Air Temperature Sensor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Intake-Air Temperature Sensor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Intake-Air Temperature Sensor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Intake-Air Temperature Sensor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Intake-Air Temperature Sensor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Intake-Air Temperature Sensor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Intake-Air Temperature Sensor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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