Industrial Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185682
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Starch Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Industrial Starch Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Archer Daniels Midland, Cargill, Ingredion, Tate & Lyle, Roquette

Market Summary

The industrial starch market is a critical segment within the global agriculture and food processing industries, derived primarily from crops such as corn, wheat, cassava, potato, and rice. This market serves as a fundamental supplier of raw materials to a diverse range of sectors beyond food, including pharmaceuticals, paper, textiles, and biofuels. The demand for industrial starch is intrinsically linked to agricultural output and the efficiency of processing technologies, which transform raw agricultural commodities into versatile starch products. These products are valued for their functional properties, such as thickening, gelling, binding, and stabilizing, making them indispensable in numerous manufacturing processes. The market is characterized by a complex value chain that begins with farmers and agricultural cooperatives and extends through processors and distributors to end-use industrial consumers. Continuous innovation in modification techniques to create specialized starch variants caters to evolving industry requirements for performance and sustainability. As a mature yet dynamically evolving market, it is influenced by global economic conditions, trade policies, and shifting consumer preferences towards bio-based products.

Key Highlights

The industrial starch market is distinguished by several pivotal factors that underscore its importance and trajectory. A primary highlight is the extensive application breadth, where starch is not merely a food ingredient but a crucial component in non-food industrial processes, including the manufacture of corrugated cardboard, adhesives, and bioplastics. The advancement and adoption of modified starch technologies represent another significant aspect, enabling enhanced functionality and stability under various processing conditions such as extreme temperatures, acidity, and shear stress. The market is further highlighted by the strong presence of vertically integrated multinational corporations like Cargill, Archer Daniels Midland Company, and Ingredion, which control significant portions of the supply chain from raw material sourcing to finished product distribution. Sustainability has emerged as a central theme, with increasing emphasis on the development of bio-based and biodegradable alternatives to synthetic polymers, positioning starch as a key material in the circular economy. Furthermore, the market demonstrates resilience and adaptability, navigating challenges related to raw material price volatility and aligning with global sustainability mandates.

Drivers, Opportunities & Restraints

The growth of the industrial starch market is propelled by several powerful drivers. A primary driver is the escalating demand from the food and beverage industry, where starch is used extensively as a thickener, stabilizer, and texturizer in a vast array of products. The expansion of the paper and corrugating industry, particularly in emerging economies, also significantly fuels consumption, as starch is essential for improving paper strength and printability. Concurrently, the burgeoning biofuels sector, especially ethanol production, presents a substantial demand source. The market is ripe with opportunities, particularly in the development and commercialization of novel modified starches with specialized functionalities for niche applications in pharmaceuticals and cosmetics. The push for sustainable materials opens doors for starch-based bioplastics and polymers as alternatives to petroleum-based plastics. However, the market faces considerable restraints. Fluctuations in the prices and availability of raw materials like corn, driven by climatic conditions and agricultural policies, directly impact production costs and profitability. Stringent regulations governing genetically modified organisms (GMOs) and food safety in various regions can also hinder market expansion and product development strategies.

Concentration Insights

The global industrial starch market exhibits a moderately high level of concentration, with a handful of major players dominating the landscape. These leading companies, including Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, and Roquette Fr?res, collectively command a significant market share. Their dominance is attributed to extensive global production facilities, robust research and development capabilities, strong distribution networks, and backward integration into raw material sourcing. This integration provides them with a competitive advantage in managing supply chain risks and cost structures. These corporations compete intensely on the basis of product innovation, quality, and strategic partnerships with end-use industries. Alongside these giants, there exists a segment of regional and local manufacturers who often compete by specializing in native starches from specific crops like cassava or potato, or by serving particular geographic markets with tailored products. The competitive dynamics are further influenced by mergers, acquisitions, and capacity expansions as key strategies for growth and market penetration.

Type Insights

Industrial starch is categorized based on its source and processing method, with each type offering distinct properties and advantages. Native starch, derived directly from plants like corn, wheat, and cassava, is the fundamental form used in applications where basic functionalities like thickening are required. However, a substantial portion of the market consists of modified starch, which is physically, enzymatically, or chemically treated to alter its properties for specific industrial needs. These modifications enhance characteristics such as thermal stability, solubility, texture, and resistance to retrogra-dation, making them suitable for demanding applications in food processing, paper manufacturing, and other industries. Sweeteners, including glucose syrup, high fructose corn syrup (HFCS), and maltodextrin, represent another crucial category, produced through the hydrolysis of starch and extensively used in the food and beverage sector. The choice of starch type is dictated by the functional requirements of the end application, cost considerations, and desired clean-label status, with a growing interest in non-GMO and organic starch variants.

Application Insights

The application spectrum for industrial starch is remarkably diverse, spanning multiple key sectors. The food and beverage industry remains the largest consumer, utilizing starch as a critical ingredient for viscosity control, moisture retention, gelling, and as a fat replacer in products like soups, sauces, confectionery, and baked goods. In the non-food realm, the paper and corrugating industry is a major application area, where starch is employed for surface sizing, coating, and as an adhesive in the production of corrugated board, enhancing paper quality and performance. The textile industry uses starch for warp sizing to strengthen yarn during weaving. Starch serves as a binder and disintegrant in pharmaceutical tablet formulations. Furthermore, it is a fundamental raw material in the production of biofuels, particularly bioethanol. Emerging applications are gaining traction in the field of bioplastics and packaging materials, where starch is used to create biodegradable polymers, aligning with global sustainability trends and reducing reliance on conventional plastics.

Regional Insights

The demand and production patterns for industrial starch vary significantly across different global regions, influenced by agricultural strengths, industrial development, and consumer markets. The Asia-Pacific region stands as the dominant and fastest-growing market, driven by massive agricultural output of starch-rich crops like corn, cassava, and rice in countries such as China, Thailand, and India. This region benefits from a robust food processing sector, expanding paper and textile industries, and supportive government policies for biofuels. North America and Europe represent mature markets characterized by high consumption levels and advanced processing technologies. In these regions, demand is driven by well-established food, pharmaceutical, and paper industries, with a strong focus on product innovation and sustainable, non-GMO, and organic starch variants. South America and the Middle East & Africa are emerging markets with growth potential linked to increasing industrialization, investments in processing infrastructure, and rising domestic demand for processed foods and industrial goods.

Company Insights

The competitive landscape of the industrial starch market is defined by the strategies and operations of its key players. Cargill, Incorporated is a global leader, leveraging its extensive agricultural supply chain and broad portfolio of native and modified starches for diverse applications. Archer Daniels Midland Company (ADM) is another powerhouse, with a strong focus on innovation and a comprehensive range of ingredient solutions derived from corn, wheat, and other crops. Ingredion Incorporated is renowned for its specialty ingredients and application expertise, particularly in modified food starches and sweeteners. Tate & Lyle PLC has a significant presence, especially in texturants and sweeteners, with a emphasis on health and wellness trends. Roquette Fr?res, a prominent player, is noted for its plant-based ingredients and leadership in pea and wheat starches. These companies compete through continuous investment in research and development to create novel products, strategic expansions of production capacity, and a focus on sustainability and clean-label solutions to meet evolving customer and consumer demands.

Recent Developments

The industrial starch market is continuously evolving, marked by strategic activities and innovations from leading participants. A prominent trend is the increased investment in capacity expansion and modernization of production facilities, particularly in high-growth regions like Asia-Pacific and South America, to meet rising global demand. Research and development efforts are intensely focused on creating the next generation of clean-label modified starches that achieve desired functionalities without chemical modification, appealing to consumer preferences for natural ingredients. There is a growing emphasis on developing sustainable and circular economy solutions, such as advanced bio-based materials and plastics from starch. Strategic acquisitions and partnerships remain common as companies seek to broaden their product portfolios, enhance their technological capabilities, and gain access to new markets or raw material sources. Furthermore, companies are increasingly transparent about their sourcing practices, promoting sustainable agriculture and traceability in their supply chains to address environmental and social governance concerns.

Report Segmentation

This comprehensive market research report on the industrial starch industry provides a detailed and structured analysis through methodical segmentation. The report is segmented by type to analyze the market for native starch, modified starch, and sweeteners, detailing the consumption patterns, growth prospects, and key applications for each category. It is further segmented by source, examining the contribution and trends of corn, wheat, cassava, potato, and other sources to the overall market dynamics. The application segmentation offers an in-depth view of demand drivers across critical sectors including food and beverage, feed, paper and corrugating, pharmaceuticals, textiles, and others, highlighting specific usage and growth opportunities in each. A crucial regional segmentation breaks down the market into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, providing insights into regional production capacities, consumption trends, regulatory environments, and competitive landscapes. This multi-faceted segmentation allows for a granular understanding of the market, enabling stakeholders to identify specific growth pockets and make informed strategic decisions.

FAQs

What are the different types of industrial starch?

Industrial starch is primarily categorized into native starch, which is in its natural form extracted from plants; modified starch, which is altered to enhance specific functional properties; and sweeteners, which are derived from starch hydrolysis and include products like glucose syrup and high fructose corn syrup.

What are the key drivers of the industrial starch market?

The market is primarily driven by growing demand from the food and beverage industry for texturizing agents, expansion in the paper and corrugating industry for binding and coating applications, and increasing consumption in the biofuels sector for ethanol production.

Which region dominates the industrial starch market?

The Asia-Pacific region is the dominant and fastest-growing market for industrial starch, fueled by high agricultural production, a large processing industry, and rising demand from various end-use sectors in countries like China, Thailand, and India.

Who are the leading companies in the industrial starch market?

The market is led by large multinational corporations including Cargill, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, and Roquette Fr?res, which possess extensive global production networks and strong R&D capabilities.

What are the main applications of industrial starch?

Key applications encompass its use as a thickener and stabilizer in food and beverages, as an adhesive and coating agent in paper and corrugating, a sizing agent in textiles, a binder in pharmaceuticals, and as a raw material for biofuel production.

Citius Research has developed a research report titled “Industrial Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Starch Market
• Cost and Gross Margin Analysis of Industrial Starch Market
• Industrial Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Starch Market Key Stakeholders

Below are the key stakeholders for the Industrial Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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