Industrial Multiprotocol Gateway Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208431
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Multiprotocol Gateway Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Industrial Multiprotocol Gateway Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Siemens, Honeywell, Schneider Electric, Eaton, Moxa

Market Summary

The Industrial Multiprotocol Gateway market is a critical segment within the Manufacturing and Construction industries, facilitating seamless communication between disparate industrial automation devices and systems that utilize different communication protocols. These gateways act as intermediaries, translating data between protocols such as Modbus, PROFIBUS, Ethernet/IP, and others, thereby enabling integrated and efficient operations across factory floors, construction sites, and supply chains. The increasing adoption of Industrial Internet of Things (IIoT) and Industry 4.0 initiatives is a significant factor propelling the demand for these solutions, as they are essential for achieving interoperability, real-time data exchange, and enhanced operational visibility. Companies are increasingly investing in multiprotocol gateways to modernize legacy systems, reduce downtime, and improve overall productivity. The market is characterized by a mix of established automation giants and specialized technology providers, all competing to offer robust, secure, and scalable gateway solutions tailored to the complex needs of modern industrial environments.

Key Highlights

Key highlights of the Industrial Multiprotocol Gateway market include the pivotal role these devices play in enabling digital transformation across manufacturing and construction sectors. They provide critical protocol conversion capabilities that allow older equipment to communicate with newer, smarter technologies, thus extending the lifecycle of valuable assets and protecting investments. Another significant highlight is the growing emphasis on cybersecurity features within these gateways, as industrial networks become increasingly connected and vulnerable to threats. Leading providers are integrating advanced security protocols to safeguard data integrity and system reliability. Additionally, the rise of edge computing is influencing gateway design, with many products now offering local data processing capabilities to reduce latency and bandwidth usage. The market is also seeing increased innovation in wireless and cloud-connected gateways, supporting remote monitoring and management, which is particularly valuable in large-scale or geographically dispersed operations typical in construction and heavy manufacturing.

Drivers, Opportunities & Restraints

The primary drivers for the Industrial Multiprotocol Gateway market are the relentless push towards industrial automation and the integration of IIoT technologies. The need for unified communication networks in factories and on construction sites to enhance efficiency, reduce errors, and enable predictive maintenance is a powerful motivator for adoption. The proliferation of smart sensors and actuators, each potentially using different protocols, necessitates reliable gateways to ensure cohesive system operation. Significant opportunities exist in the expansion of smart city projects and infrastructure development, where construction technologies are becoming increasingly connected and data-driven. The growing demand for energy-efficient buildings and processes also presents opportunities for gateway applications in building automation systems. However, the market faces restraints such as the high initial cost of advanced gateway solutions and the complexity involved in integrating them into existing heterogeneous environments. Concerns regarding interoperability between products from different vendors and the ongoing challenge of cybersecurity threats also act as potential barriers to faster market growth.

Concentration Insights

The market concentration for Industrial Multiprotocol Gateways shows a landscape with a presence of both large, diversified industrial automation corporations and smaller, niche technology firms. Established players like Siemens, Honeywell, Schneider Electric, and Rockwell Automation hold significant market share due to their extensive product portfolios, global reach, and strong relationships with major manufacturing and construction clients. These companies often provide gateways as part of a broader ecosystem of automation products and services. Concurrently, there is a vibrant segment of specialized providers, such as Moxa, HMS Networks, and Cisco Systems through its industrial networking division, which focus intensely on connectivity and protocol translation solutions. This combination results in a moderately concentrated market where innovation from specialists forces continuous advancement from the giants, benefiting end-users with a wide range of options from integrated suites to best-of-breed standalone gateway devices.

Type Insights

Industrial Multiprotocol Gateways are available in several types, primarily distinguished by their form factor, connectivity options, and processing capabilities. Hardware-based gateways are physical devices dedicated to protocol conversion, known for their reliability and performance in harsh industrial environments. These can be further categorized into modular gateways, which offer customizable I/O options, and fixed-function gateways designed for specific protocol pairs. Software-based gateways represent another type, often deployed on industrial PCs or servers, providing greater flexibility and easier updates but potentially requiring more robust host hardware. A growing segment includes cloud-enabled gateways that not only translate protocols but also facilitate secure data transmission to cloud platforms for advanced analytics and remote oversight. The choice between these types depends heavily on the specific application requirements, including the number of protocols needed, environmental conditions, scalability needs, and the overarching architecture of the industrial control system.

Application Insights

Within the Manufacturing and Construction industries, Industrial Multiprotocol Gateways find application across a diverse range of use cases. In discrete manufacturing, such as automotive and electronics assembly, they are crucial for connecting robots, programmable logic controllers (PLCs), and vision systems that may use different communication standards, enabling synchronized production lines. In process manufacturing, including chemicals and pharmaceuticals, gateways facilitate communication between field instruments, control systems, and supervisory systems for precise process control and monitoring. The construction industry utilizes these gateways extensively in heavy machinery and equipment, enabling fleet management, remote diagnostics, and operational data aggregation from various machinery brands on a job site. Furthermore, they are integral to building automation systems within smart factories and warehouses, managing communication between HVAC, lighting, security, and energy management systems to optimize the working environment and reduce operational costs.

Regional Insights

The adoption and development of the Industrial Multiprotocol Gateway market exhibit distinct regional patterns influenced by industrial maturity, technological investment, and infrastructure development. North America and Europe are established leaders, driven by high levels of industrial automation, stringent regulations promoting operational efficiency and safety, and early adoption of Industry 4.0 principles. The presence of major automation vendors also strengthens these markets. The Asia-Pacific region is anticipated to witness significant growth, fueled by rapid industrialization, massive investments in manufacturing infrastructure?particularly in China, India, and Southeast Asia?and government initiatives supporting smart manufacturing. Large-scale construction projects across the region further boost demand. Other regions, including Latin America and the Middle East & Africa, are emerging markets where growth is linked to modernization efforts in the oil & gas, mining, and infrastructure sectors, although adoption rates may be slower compared to more developed economies.

Company Insights

The competitive landscape of the Industrial Multiprotocol Gateway market is populated by a mix of global industrial automation leaders and specialized communication experts. Siemens AG offers a comprehensive range of gateways under its SIMATIC product family, deeply integrated into its Totally Integrated Automation (TIA) portfolio. Honeywell International provides robust gateway solutions often tied into its Experion Process Knowledge System and building management systems. Schneider Electric leverages its EcoStruxure platform to offer connected gateways for energy management and automation. Rockwell Automation focuses on solutions compatible with its Integrated Architecture, emphasizing security and reliability. HMS Networks is a prominent pure-play provider known for its Anybus brand of gateways and network interfaces. Other notable players include Cisco Systems, which applies its networking expertise to industrial environments, Moxa Inc. with its strong focus on industrial networking and computing, and Advantech Co., Ltd., which offers a wide array of industrial IoT and gateway solutions.

Recent Developments

Recent developments in the Industrial Multiprotocol Gateway market are heavily focused on enhancing connectivity, security, and integration with broader digital ecosystems. Leading companies have been launching new products with support for a wider array of industrial protocols, including both classic fieldbuses and modern Industrial Ethernet variants, to future-proof investments. There is a marked trend towards embedding stronger cybersecurity features directly into the gateway hardware, such as secure boot, firewall capabilities, and support for VPNs, in direct response to growing concerns over industrial network vulnerabilities. Integration with cloud platforms like AWS IoT SiteWise, Microsoft Azure IoT, and Siemens MindSphere is becoming a standard offering, enabling easier data aggregation and analytics. Furthermore, developments are leaning towards making gateways more powerful to handle edge computing tasks, processing data locally to reduce latency and cloud dependency, which is crucial for time-sensitive industrial applications.

Report Segmentation

This market report on the Industrial Multiprotocol Gateway market is meticulously segmented to provide a granular analysis for strategic decision-making. The segmentation is based on several key criteria to cater to the specific information needs of various stakeholders. It is typically segmented by type, distinguishing between hardware-based, software-based, and cloud-enabled gateways. Another critical segmentation is by protocol support, analyzing the market for gateways handling PROFINET, EtherNet/IP, Modbus TCP/RTU, PROFIBUS, DeviceNet, and other key industrial communication standards. Application segmentation delves into its use across discrete industries, process industries, and the construction sector. Furthermore, the report is segmented by end-user industry, providing insights into adoption within automotive, food & beverage, pharmaceuticals, energy & power, and others. Geographic segmentation offers a detailed regional and country-level analysis, highlighting market dynamics and growth potential across North America, Europe, Asia-Pacific, and the rest of the world.

FAQs

What is an industrial multiprotocol gateway? An industrial multiprotocol gateway is a hardware or software device that enables communication and data exchange between industrial automation equipment and systems that use different communication protocols. It acts as a translator, converting data from one protocol standard to another, thus allowing seamless integration within a heterogeneous automation environment.

Why are multiprotocol gateways important in manufacturing? Multiprotocol gateways are crucial in manufacturing because factories often contain machinery, sensors, and controllers from various vendors, each potentially using a different proprietary or standard protocol. These gateways break down communication silos, enabling all devices to work together cohesively, which is essential for achieving automated, efficient, and data-driven production processes central to Industry 4.0.

What are the common protocols that these gateways support? Common industrial protocols supported by these gateways include Modbus (TCP and RTU), PROFIBUS, PROFINET, EtherNet/IP, DeviceNet, CC-Link, OPC UA, and various serial communication protocols. Advanced gateways are continually adding support for newer protocols to maintain compatibility with evolving technology.

How does an industrial gateway improve operational efficiency? An industrial gateway improves operational efficiency by enabling real-time data collection and exchange from all connected devices, regardless of their native protocol. This unified data access allows for better monitoring, control, and optimization of processes, facilitates predictive maintenance by providing comprehensive machine health data, and reduces system integration time and costs.

What is the difference between a router and a gateway in an industrial context? In an industrial context, a router primarily directs data packets between different networks (e.g., between a plant network and the corporate IT network) based on IP addresses. A gateway, however, operates at a higher level, often translating between different protocol data units and application layers to enable communication between systems that speak entirely different "languages," which a router cannot do.

What should be considered when selecting an industrial multiprotocol gateway? Key considerations when selecting a gateway include the specific protocols required for current and future devices, the number of connected devices and data throughput needs, environmental specifications (temperature, humidity, shock/vibration), cybersecurity features, form factor, power requirements, ease of configuration and management, and the vendor's reputation for reliability and support.

Citius Research has developed a research report titled “Industrial Multiprotocol Gateway Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Multiprotocol Gateway Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Multiprotocol Gateway Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Multiprotocol Gateway Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Multiprotocol Gateway Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Multiprotocol Gateway Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Multiprotocol Gateway Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Multiprotocol Gateway Market
• Cost and Gross Margin Analysis of Industrial Multiprotocol Gateway Market
• Industrial Multiprotocol Gateway Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Multiprotocol Gateway Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Multiprotocol Gateway Market Key Stakeholders

Below are the key stakeholders for the Industrial Multiprotocol Gateway Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Multiprotocol Gateway Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Multiprotocol Gateway Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Multiprotocol Gateway Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Multiprotocol Gateway Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Multiprotocol Gateway Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Multiprotocol Gateway Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Multiprotocol Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Multiprotocol Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Multiprotocol Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Multiprotocol Gateway Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Multiprotocol Gateway Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Multiprotocol Gateway Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Multiprotocol Gateway Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Multiprotocol Gateway Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Multiprotocol Gateway Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Multiprotocol Gateway Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Multiprotocol Gateway Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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