Indoor Flooring Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208402
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Indoor Flooring Market size was estimated at USD 350 billion in 2023 and is projected to reach USD 520 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Indoor Flooring Market

(Market Size)
$350 billion
$520 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 350 billion
2030 Market Size USD 520 billion
Key Players Mohawk Industries, Shaw Industries, Tarkett, Armstrong, Gerflor

Market Summary

The indoor flooring market is a critical segment within the manufacturing and construction industry, characterized by its direct correlation with residential, commercial, and industrial building activities. This market encompasses a wide array of materials including ceramic tiles, vinyl, laminate, wood, carpet, and rubber, each catering to distinct functional and aesthetic requirements across various end-use sectors. The demand for indoor flooring is intrinsically linked to global construction output, renovation cycles, and evolving consumer preferences for durability, sustainability, and design versatility. Key manufacturers are continuously engaged in research and development to introduce innovative products that offer enhanced performance characteristics such as water resistance, ease of maintenance, and improved longevity. The market is also witnessing a significant shift towards eco-friendly and sustainable flooring solutions, driven by stringent environmental regulations and growing consumer awareness. Geographically, the market demonstrates varied growth patterns influenced by regional economic conditions, urbanization rates, and infrastructural development initiatives. The competitive landscape is fragmented with the presence of both global conglomerates and regional players, all striving to expand their market share through strategic product launches, mergers and acquisitions, and strengthening distribution networks.

Key Highlights

The indoor flooring market is defined by several pivotal trends and developments that underscore its dynamic nature. A prominent highlight is the accelerating adoption of luxury vinyl tile (LVT) and plank flooring, which successfully mimics the appearance of natural materials like wood and stone while offering superior practicality and cost-effectiveness. This product category has gained substantial traction in both residential and commercial applications due to its durability, water resistance, and wide design options. Another significant trend is the increasing integration of digital printing technology, enabling manufacturers to produce flooring with highly realistic textures and patterns, thereby expanding creative possibilities for architects and interior designers. Sustainability has moved from a niche concern to a mainstream market driver, with a surge in demand for flooring made from recycled content, rapidly renewable resources, and products with low volatile organic compound (VOC) emissions. Furthermore, the rise of modular and loose-lay flooring systems is revolutionizing installation processes, reducing downtime in commercial settings and appealing to the do-it-yourself (DIY) segment in residential markets. The market is also experiencing consolidation as leading players acquire smaller, innovative companies to bolster their product portfolios and technological capabilities.

Drivers, Opportunities & Restraints

The growth trajectory of the indoor flooring market is propelled by a combination of powerful drivers. A primary driver is the robust growth in the global construction industry, particularly in emerging economies where urbanization and rising disposable incomes are fueling demand for new residential and commercial spaces. The increasing frequency of home renovation and remodeling projects, especially in developed regions, represents another significant driver as homeowners seek to upgrade their living environments with modern and aesthetically pleasing flooring options. The market also benefits from technological advancements that have led to the development of flooring with improved functional attributes, such as enhanced slip resistance, acoustic insulation, and antimicrobial properties. However, the market faces certain restraints, including the volatility in raw material prices, which can impact production costs and profit margins for manufacturers. Stringent environmental regulations pertaining to material sourcing and manufacturing emissions also pose challenges. Despite these restraints, numerous opportunities abound. The growing consumer inclination towards green building materials presents a substantial opportunity for manufacturers to develop and market sustainable flooring solutions. The expansion of the real estate sector, coupled with the growth of hospitality, healthcare, and retail industries, opens new avenues for specialized flooring applications. Furthermore, the untapped potential in developing regions offers significant growth prospects for market expansion.

Concentration Insights

The competitive concentration within the indoor flooring market is a mix of high fragmentation and the dominance of a few key international players. The market structure features a long tail of small and medium-sized enterprises that often specialize in regional distribution, specific material types, or custom solutions. These smaller players compete effectively on the basis of price, personalized service, and deep understanding of local preferences. Conversely, the top tier of the market is occupied by large, multinational corporations such as Mohawk Industries, Shaw Industries, Tarkett, and Interface. These industry leaders command significant market share due to their extensive product portfolios, strong brand recognition, robust research and development capabilities, and vast global distribution networks. Their strategies often involve vertical integration, controlling everything from raw material sourcing to final retail presentation, which provides them with cost advantages and supply chain resilience. This concentration dynamic leads to a competitive environment where global giants compete on innovation, brand power, and scale, while regional players focus on agility, niche markets, and cost leadership. Mergers and acquisitions are a common strategy employed by large companies to enter new geographic markets or acquire innovative technologies.

Type Insights

The indoor flooring market is segmented by type into several key categories, each with its own unique properties and application areas. Resilient flooring, which includes luxury vinyl tile (LVT), vinyl sheet, and linoleum, is renowned for its durability, water resistance, and comfort underfoot, making it a preferred choice for high-traffic commercial areas like healthcare facilities, educational institutions, and retail stores. Non-resilient flooring encompasses ceramic and porcelain tiles, which are prized for their hardness, stain resistance, and vast array of design options, commonly used in bathrooms, kitchens, and entryways. Wood flooring, including both solid hardwood and engineered wood, offers a timeless, natural aesthetic and is highly sought after in residential settings for its ability to add value and elegance; engineered wood, with its multi-layer construction, provides greater stability in environments with fluctuating humidity. Laminate flooring presents a cost-effective alternative that replicates the look of wood or stone through high-resolution imaging and is popular for its scratch resistance and easy installation. Carpets and rugs remain a dominant force in the residential sector, valued for their warmth, acoustic insulation, and softness, with ongoing innovations in stain-resistant and eco-friendly fibers. Each type continues to evolve with technological improvements aimed at enhancing performance, sustainability, and visual appeal.

Application Insights

The application of indoor flooring solutions is broadly divided into residential and commercial sectors, each with distinct demands and drivers. In the residential sector, flooring choices are heavily influenced by aesthetics, comfort, maintenance requirements, and budget. Homeowners often select different materials for various rooms; for instance, water-resistant options like ceramic tile or luxury vinyl are prevalent in kitchens and bathrooms, while soft carpeting is favored in bedrooms and living areas for comfort. The trend of open-plan living has also influenced product selection, with a growing preference for continuous, seamless flooring that visually expands the space. The commercial sector, which includes offices, retail spaces, healthcare facilities, educational institutions, and hospitality venues, prioritizes durability, safety, maintenance ease, and lifecycle cost. In healthcare, antimicrobial and seamless flooring is critical for hygiene, while in retail, high-abrasion resistance and aesthetic appeal are paramount. The hospitality industry often utilizes premium materials like authentic wood or high-design LVT to create a specific ambiance. Industrial applications demand flooring with extreme durability, chemical resistance, and safety features like slip resistance. Across all applications, there is a rising emphasis on sustainable products that contribute to green building certifications like LEED and BREEAM.

Regional Insights

The demand for indoor flooring exhibits significant regional variation, shaped by economic development, cultural preferences, construction activity, and climate conditions. The Asia Pacific region stands as the largest and fastest-growing market, driven by massive urbanization projects, a booming construction sector, and rising middle-class disposable income in countries like China, India, and Southeast Asian nations. Government initiatives aimed at developing infrastructure and affordable housing are key growth catalysts in this region. North America and Europe represent mature markets characterized by high demand for premium and innovative products. Growth here is largely fueled by renovation and remodeling activities rather than new construction, with a strong consumer focus on sustainability, advanced aesthetics, and high-performance materials. In Europe, stringent environmental regulations significantly influence product development and material choices. The Middle East and Africa region shows promising growth potential, supported by economic diversification efforts and large-scale investments in commercial and hospitality construction, particularly in the Gulf Cooperation Council (GCC) countries. Latin America's market growth is steady, influenced by economic recovery and ongoing residential and commercial construction projects in major urban centers.

Company Insights

The indoor flooring market is served by a diverse array of companies, ranging from global giants to specialized regional manufacturers. Mohawk Industries, a US-based company, is a global leader with a vast portfolio that includes brands like Mohawk, Pergo, and IVC, offering products in carpet, rug, ceramic tile, laminate, and vinyl. Shaw Industries, another major US player and a subsidiary of Berkshire Hathaway, is a dominant force in the carpet segment and has a strong presence in hard surface categories like laminate and LVT. France-based Tarkett is a key global competitor known for its comprehensive range of vinyl, linoleum, laminate, and carpet flooring solutions, with a strong focus on the commercial and sports sectors. Interface, Inc., a US company, is a world-renowned pioneer in modular carpet tiles and is celebrated for its strong commitment to sustainability and mission-zero environmental goals. Other significant players include Armstrong Flooring, Gerflor, Forbo Holding AG (known for its linoleum and vinyl flooring), and Mannington Mills. These companies compete intensely on factors such as product innovation, design, brand reputation, price, and the ability to provide comprehensive solutions across multiple flooring categories.

Recent Developments

The indoor flooring market is continuously evolving, with recent developments highlighting a strong focus on innovation, sustainability, and strategic growth. A prominent trend has been the launch of next-generation luxury vinyl tiles (LVT) with enhanced features such as attached underlayment for noise reduction, rigid core constructions for superior stability, and even more realistic digital prints that closely emulate natural wood and stone. Many leading manufacturers have announced significant investments in expanding their LVT production capacities to meet soaring global demand. Sustainability initiatives have taken center stage, with companies increasingly introducing flooring lines made with high percentages of recycled and bio-based materials. There has been a notable rise in product declarations such as Environmental Product Declarations (EPDs) and Health Product Declarations (HPDs) to provide transparency and meet green building standards. On the corporate front, mergers and acquisitions continue to reshape the competitive landscape, as larger entities seek to acquire innovative technologies and gain access to new regional markets. Furthermore, companies are heavily investing in digital tools, including augmented reality apps, to enhance the customer experience by allowing virtual visualization of flooring products in a space before purchase.

Report Segmentation

This comprehensive market research report on the indoor flooring market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type to deliver in-depth insights into the dynamics of key product categories including resilient flooring such as luxury vinyl tile (LVT) and sheet vinyl, non-resilient flooring like ceramic and porcelain tiles, wood flooring encompassing both solid hardwood and engineered wood, laminate flooring, and carpets and rugs. Each segment is analyzed for its market trends, material innovations, and demand patterns. Furthermore, the report is segmented by application, thoroughly examining the distinct requirements and growth drivers within the residential sector and the commercial sector, which is broken down into sub-segments such as healthcare, retail, education, offices, and hospitality. A crucial component of the report is its regional segmentation, which provides a granular analysis of the market across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation enables a thorough understanding of the market from every angle, providing stakeholders with actionable intelligence.

FAQs

What are the latest trends in the indoor flooring market? The latest trends are dominated by the soaring popularity of luxury vinyl tile (LVT) for its realism and durability, a strong shift towards sustainable and eco-friendly materials like bio-based tiles and recycled content carpets, and the integration of technology for easier installation and virtual visualization of products.

Which type of flooring is most durable for high-traffic areas? For high-traffic commercial and residential areas, luxury vinyl tile (LVT) and porcelain ceramic tiles are considered among the most durable options due to their exceptional resistance to scratches, stains, moisture, and wear, requiring minimal maintenance over their long lifespan.

How is the demand for eco-friendly flooring evolving? Demand for eco-friendly flooring is growing rapidly, driven by stricter environmental regulations, green building certifications like LEED, and heightened consumer awareness. This has led to increased production of flooring made from recycled materials, rapidly renewable resources like bamboo and cork, and products with low VOC emissions.

What are the key factors driving growth in the Asia Pacific flooring market? The key growth drivers in the Asia Pacific region are rapid urbanization, significant government investments in infrastructure and affordable housing projects, a booming real estate sector, and the rising disposable income of the expanding middle class, which is increasing spending on home improvement.

Which companies are the leaders in the global flooring market? The global market is led by large multinational corporations including Mohawk Industries, Shaw Industries, Tarkett, and Interface. These companies hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks.

What is the impact of digitalization on the flooring industry? Digitalization is profoundly impacting the industry through advanced digital printing technology that creates hyper-realistic wood and stone visuals, the use of augmented reality apps for product visualization, and streamlined online sales and distribution channels that enhance the customer buying experience.

Citius Research has developed a research report titled “Indoor Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Indoor Flooring Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Indoor Flooring Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Indoor Flooring Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Indoor Flooring Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Indoor Flooring Market
• Research Methodology
• Executive Summary
• Market Dynamics of Indoor Flooring Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Indoor Flooring Market
• Cost and Gross Margin Analysis of Indoor Flooring Market
• Indoor Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Indoor Flooring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Indoor Flooring Market Key Stakeholders

Below are the key stakeholders for the Indoor Flooring Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Indoor Flooring Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Indoor Flooring Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Indoor Flooring Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Indoor Flooring Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Indoor Flooring Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Indoor Flooring Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Indoor Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Indoor Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Indoor Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Indoor Flooring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Indoor Flooring Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Indoor Flooring Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Indoor Flooring Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Indoor Flooring Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Indoor Flooring Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Indoor Flooring Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Indoor Flooring Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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