In-Wheel Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186169
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The In-Wheel Motor Market size was estimated at USD 850 million in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 23.50% during the forecast period (2024-2030).

In-Wheel Motor Market

(Market Size)
$850 million
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 23.50%
2023 Market Size USD 850 million
2030 Market Size USD 4.5 billion
Key Players Protean, Elaphe, ZIEHL-ABEGG, Schaeffler, NTN

Market Summary

The in-wheel motor market represents a transformative technological advancement within the automotive and transportation industry, fundamentally altering vehicle propulsion systems by integrating electric motors directly into the wheels of a vehicle. This innovation eliminates the need for traditional components such as transmissions, differentials, and drive shafts, leading to a more efficient power delivery mechanism and freeing up significant vehicle space for other uses. The market is primarily driven by the global shift towards electric vehicles (EVs) and the continuous pursuit of enhanced vehicle performance, efficiency, and design flexibility. In-wheel motors offer superior torque vectoring capabilities, allowing for precise control of the torque applied to each individual wheel, which significantly improves vehicle handling, stability, and safety. While the technology presents immense potential, its adoption is currently more prevalent in concept vehicles and specialized applications, with ongoing research and development focused on overcoming challenges related to unsprung mass and durability. The competitive landscape is characterized by the presence of both established automotive suppliers and innovative technology startups striving to commercialize robust and cost-effective solutions.

Key Highlights

The most prominent highlight of the in-wheel motor market is its potential to revolutionize electric vehicle architecture. By decentralizing the powertrain, manufacturers can achieve new levels of design freedom, enabling more spacious interiors and innovative vehicle layouts. A key technological advantage is individual wheel control, which facilitates advanced features like torque vectoring for enhanced cornering and stability control systems that can react more quickly than traditional systems. Furthermore, the direct drive nature of many in-wheel motor systems improves energy efficiency by reducing mechanical losses associated with conventional drivetrains. Companies such as Protean Electric (a subsidiary of National Electric Vehicle Sweden), Elaphe Propulsion Technologies, and ZF Friedrichshafen are at the forefront of developing and prototyping these systems. The technology also aligns perfectly with the development of autonomous vehicles, as the precise and independent control of each wheel is crucial for advanced driving algorithms. These factors collectively underscore the strategic importance of in-wheel motors in the future of mobility.

Drivers, Opportunities & Restraints

The primary driver for the in-wheel motor market is the accelerating global transition to electric mobility. Government regulations aimed at reducing carbon emissions and consumer demand for high-performance EVs are creating a fertile ground for innovative propulsion technologies. The opportunity landscape is vast, encompassing not only passenger cars but also commercial vehicles, buses, and even specialized industrial and military applications where maneuverability and space utilization are critical. However, the market faces significant restraints that hinder mass adoption. A major technical challenge is the increase in unsprung mass?the weight of components not supported by the suspension?which can negatively impact vehicle handling, ride comfort, and tire wear. Engineers are actively developing solutions, including lightweight materials and advanced suspension designs, to mitigate this effect. Other restraints include high initial development and integration costs, concerns about durability and protection from harsh environmental elements like water and debris, and the need for significant redesigns of existing vehicle platforms.

Concentration Insights

The in-wheel motor market exhibits a concentrated competitive landscape dominated by a mix of specialized technology firms and large-tier automotive suppliers. Innovation is primarily concentrated in companies that have invested heavily in research and development for over a decade. Protean Electric, now part of National Electric Vehicle Sweden, is a recognized pioneer with a robust portfolio of patented technology and several demonstration vehicles. Similarly, Elaphe Propulsion Technologies has gained prominence through partnerships with automakers for high-performance applications. Established automotive giants like ZF Friedrichshafen have also entered the space, leveraging their vast experience in chassis and drivetrain systems to develop integrated solutions. This concentration of expertise means that strategic partnerships, mergers, and acquisitions are common as traditional automakers seek to integrate this advanced technology into their future EV portfolios. The market's growth is dependent on these key players successfully transitioning from prototyping and low-volume production to scalable, cost-effective manufacturing.

Type Insights

The in-wheel motor market is segmented based on motor type, with the main categories being inner rotor and outer rotor configurations. Inner rotor motors are a more traditional design where the rotor spins inside the stator. This type can be coupled with a reduction gearbox to achieve higher torque outputs, but this adds complexity and potential points of failure. Outer rotor motors, in contrast, have the rotor surrounding the stator. This design often allows for a direct drive system, where the motor is connected directly to the wheel without a gearbox, leading to higher efficiency, reduced maintenance, and quieter operation due to the elimination of gear whine. The direct drive outer rotor design is particularly popular in many modern in-wheel motor concepts because it offers a more compact package and simplifies the overall system architecture. The choice between these types involves a trade-off between torque requirements, packaging constraints, efficiency goals, and cost considerations for specific vehicle applications.

Application Insights

In-wheel motor technology finds application across a diverse range of vehicles within the automotive and transportation sector. In passenger cars, the technology is being explored for premium electric vehicles and high-performance sports cars where its benefits in handling and interior space are most valued. The application in commercial vehicles, including buses and last-mile delivery vans, is also significant. For buses, in-wheel motors can facilitate low-floor designs for improved accessibility and optimize interior space. The technology is highly suitable for autonomous vehicles, as the independent and precise control of each wheel is essential for the complex maneuvering and safety systems required in self-driving cars. Beyond on-road vehicles, in-wheel motors are being adopted in specialized off-road vehicles, agricultural machinery, and military vehicles where exceptional torque, maneuverability, and redundancy are critical operational requirements. Each application segment drives specific development priorities for motor manufacturers.

Regional Insights

Regional adoption and development of in-wheel motor technology are closely tied to the broader electric vehicle market and regional industrial policies. North America and Europe are currently leading in terms of research, development, and early-stage deployment. This is fueled by the presence of major automotive OEMs, technology startups, and strong regulatory support for electrification. The Asia-Pacific region, particularly China, represents a massive potential market due to its dominant position in EV production and sales. Chinese government policies aggressively promoting new energy vehicles (NEVs) are encouraging local companies to invest in advanced technologies like in-wheel motors to gain a competitive edge. Japan and South Korea, with their strong automotive and electronics industries, are also significant contributors to technological advancements. The growth trajectory in each region will depend on the successful commercialization of the technology and its cost-competitiveness against traditional central-drive electric powertrains.

Company Insights

The competitive arena of the in-wheel motor market features a dynamic mix of dedicated technology firms and established automotive suppliers. Protean Electric, a subsidiary of National Electric Vehicle Sweden (NEVS), is a veteran in the field with a proven track record of developing and demonstrating its in-wheel motor solutions in various vehicle platforms. Elaphe Propulsion Technologies is another key player known for its high-performance, high-torque direct drive motors and collaborations with automotive manufacturers for concept and limited-production vehicles. Global automotive supplier ZF Friedrichshafen has introduced its own concept, showcasing the integration of steering, braking, and damping functions into a compact module. Other notable companies include TM4 (a subsidiary of Hydro-Quebec), Evans Electric, and e-Traction (owned by Zhongding Group). These companies are engaged in intense competition to improve power density, reduce costs, enhance reliability, and form strategic partnerships with OEMs to achieve production readiness.

Recent Developments

The in-wheel motor market is characterized by continuous innovation and strategic movements. Recent developments have been focused on overcoming technical barriers and forming alliances to accelerate commercialization. There has been a notable increase in partnerships between specialized in-wheel motor developers and established automotive OEMs and Tier-1 suppliers to integrate the technology into upcoming electric vehicle platforms. Technological advancements are concentrated on reducing the unsprung mass through the use of lightweight composite materials and optimizing thermal management systems to handle the heat generated within the wheel assembly. Furthermore, development efforts are increasingly focused on creating fully integrated corner modules that combine the motor, braking, steering, and suspension systems into a single compact unit. This modular approach simplifies vehicle assembly for manufacturers and enhances performance. These developments indicate a market progressing from pure research towards pre-production validation and pilot programs.

Report Segmentation

This comprehensive market research report on the in-wheel motor market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on motor type, distinguishing between inner rotor and outer rotor designs, which have distinct performance and application characteristics. The report further breaks down the market by application, covering key sectors such as passenger cars, commercial vehicles, and other specialized transportation equipment. Power output is another critical segmentation criteria, categorizing motors into different power classes to cater to various vehicle sizes and performance requirements. Geographically, the report provides in-depth analysis for key regions including North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional trends, adoption rates, and growth potential. This multi-faceted segmentation allows for a thorough understanding of market dynamics, opportunity areas, and competitive strategies within each specific segment.

FAQs

What is an in-wheel motor? An in-wheel motor, also known as a wheel hub motor, is an electric motor that is incorporated directly into the hub of a vehicle's wheel. It provides direct drive power to that specific wheel, eliminating the need for traditional drivetrain components like axles and transmissions.

How does an in-wheel motor work? An in-wheel motor works by using electromagnetic forces generated between its internal stator and rotor. When electric current is applied, it creates a rotating magnetic field that turns the rotor, which is directly connected to the wheel, thus propelling the vehicle forward or backward.

What are the benefits of in-wheel motors? Key benefits include increased interior vehicle space due to the absence of a central motor and drivetrain, superior efficiency from reduced mechanical losses, enhanced vehicle control and safety through individual torque vectoring for each wheel, and greater design flexibility for automakers.

What are the challenges of in-wheel motors? The main challenges involve managing the increase in unsprung weight, which can affect ride comfort and handling; protecting the motor from environmental damage like water, dirt, and impact; managing heat dissipation; and achieving cost-effective manufacturing for high-volume production.

Which cars use in-wheel motors? As of now, in-wheel motors are primarily used in concept cars and low-volume production vehicles. Examples include certain models from Lordstown Motors and prototypes demonstrated by companies like Protean Electric and Elaphe in partnership with various automakers. Widespread use in mass-market vehicles is still in the future.

Are in-wheel motors the future? In-wheel motors represent a significant potential future for electric vehicle design, particularly for applications valuing space, design innovation, and advanced vehicle dynamics. However, their future widespread adoption depends on overcoming current technical challenges related to cost, weight, and durability to become competitive with traditional centralized drivetrains.

Citius Research has developed a research report titled “In-Wheel Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• In-Wheel Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The In-Wheel Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

In-Wheel Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

In-Wheel Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of In-Wheel Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of In-Wheel Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of In-Wheel Motor Market
• Cost and Gross Margin Analysis of In-Wheel Motor Market
• In-Wheel Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “In-Wheel Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

In-Wheel Motor Market Key Stakeholders

Below are the key stakeholders for the In-Wheel Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

In-Wheel Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the In-Wheel Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the In-Wheel Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in In-Wheel Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global In-Wheel Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global In-Wheel Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global In-Wheel Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global In-Wheel Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global In-Wheel Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global In-Wheel Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America In-Wheel Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America In-Wheel Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe In-Wheel Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA In-Wheel Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific In-Wheel Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa In-Wheel Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia In-Wheel Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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