Electric Vehicle Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187055
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Vehicle Motor Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.00% during the forecast period (2024-2030).

Electric Vehicle Motor Market

(Market Size)
$22 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 19.00%
2023 Market Size USD 22 billion
2030 Market Size USD 70 billion
Key Players Tesla, Nidec, Bosch, BYD, Mitsubishi Electric

Market Summary

The electric vehicle motor market is a critical segment within the broader automotive and transportation industry, experiencing robust growth driven by the global shift towards sustainable mobility. Electric motors serve as the primary propulsion unit in electric vehicles, converting electrical energy from the battery into mechanical energy to drive the wheels. The market encompasses a diverse range of motor types, including alternating current and direct current variants, each with distinct performance characteristics tailored to different vehicle applications. Leading automotive manufacturers and specialized motor producers are heavily investing in research and development to enhance motor efficiency, power density, and thermal management. The industry's evolution is closely tied to advancements in battery technology and power electronics, which collectively determine vehicle range and performance. Government policies promoting zero-emission vehicles, coupled with growing consumer environmental awareness, are fundamental forces propelling market expansion. The competitive landscape is characterized by both established automotive suppliers and innovative new entrants striving to capture market share through technological differentiation and strategic partnerships.

Key Highlights

The electric vehicle motor market is distinguished by several pivotal developments shaping its trajectory. A significant trend is the industry-wide transition towards permanent magnet synchronous motors, favored for their high efficiency, power density, and superior performance across a wide range of operating conditions. Manufacturers like Tesla, Nissan, and BMW have extensively adopted this technology in their flagship models. Another key highlight is the intense focus on reducing the use of heavy rare-earth materials, such as dysprosium and neodymium, to mitigate supply chain risks and cost volatility. This has spurred innovation in alternative motor designs, including induction motors and externally excited synchronous motors. Furthermore, integration of the motor, inverter, and reduction gear into a single, compact unit is becoming a standard approach to optimize space, reduce weight, and improve overall system efficiency. The market is also witnessing a surge in investments for scaling up production capacities to meet the anticipated demand from major automotive original equipment manufacturers who are rapidly electrifying their vehicle portfolios.

Drivers, Opportunities & Restraints

The expansion of the electric vehicle motor market is propelled by a confluence of powerful drivers. Stringent government regulations aimed at reducing greenhouse gas emissions and improving urban air quality are mandating automakers to increase their production of electric vehicles. Consumer demand is also rising, fueled by greater environmental consciousness, lower operating costs compared to internal combustion engines, and continuous improvements in vehicle performance and charging infrastructure. This creates a substantial opportunity for motor manufacturers to secure long-term supply contracts with automotive giants. However, the market faces significant restraints that could temper growth. The high initial cost of advanced motor systems remains a barrier to wider adoption, particularly in price-sensitive segments. Furthermore, the industry grapples with challenges related to the supply chain for critical raw materials, including rare-earth elements and copper, which are subject to geopolitical and price fluctuations. Overcoming these hurdles through material science innovation and supply chain diversification presents a major opportunity for industry players to secure a competitive advantage.

Concentration Insights

The electric vehicle motor market exhibits a moderately concentrated competitive landscape, featuring a mix of large, established automotive suppliers and specialized technology firms. A handful of major players, such as Robert Bosch, Mitsubishi Electric, and Nidec Corporation, hold significant market share due to their extensive product portfolios, global manufacturing footprint, and long-standing relationships with automotive original equipment manufacturers. These companies leverage their expertise in mass production, quality control, and system integration to dominate. Alongside these giants, several specialized and regional players compete by offering innovative or cost-optimized solutions for specific vehicle segments or geographic markets. The market concentration is further influenced by vertical integration strategies, where some automakers, most notably Tesla, develop and manufacture their motors in-house to control technology, cost, and supply. This dynamic creates a competitive environment where scale, technological prowess, and strategic partnerships are essential for success.

Type Insights

The electric vehicle motor market is segmented by type, primarily into Alternating Current and Direct Current motors, with the former dominating the modern electric passenger car segment. Within the AC category, Permanent Magnet Synchronous Motors are the most prevalent due to their exceptional efficiency and high torque density, making them ideal for performance-oriented and long-range vehicles. Conversely, AC Induction Motors are valued for their robustness, lower cost, and absence of rare-earth magnets, often used in applications where top-end performance is less critical. Switched Reluctance Motors represent an emerging type, offering a potentially cost-effective and durable solution but facing challenges related to torque ripple and noise. DC motors, while simpler and cheaper, are largely confined to lower-power applications or older electric vehicle models due to limitations in maintenance, size, and efficiency compared to their AC counterparts. The selection of motor type is a critical design decision for automakers, balancing performance targets, cost constraints, and material supply security.

Application Insights

Electric vehicle motors find application across the entire spectrum of road transportation, each with unique performance and durability requirements. The passenger car segment represents the largest application, demanding motors that deliver a blend of high efficiency for range, power for acceleration, and smooth operation for driver comfort. Commercial vehicles, including buses, delivery vans, and trucks, require motors with high torque output for carrying heavy loads and often prioritize durability and total cost of ownership over peak performance. The two-wheeler segment, encompassing electric scooters and motorcycles, typically utilizes smaller, lower-power motors where cost-effectiveness is a paramount concern. Beyond on-road vehicles, this technology is also penetrating the off-road and industrial vehicle markets, such as forklifts and agricultural equipment, where electric propulsion offers benefits in noise reduction and operational efficiency. Each application drives specific innovations in motor design, cooling systems, and control electronics.

Regional Insights

The adoption and manufacturing of electric vehicle motors display distinct regional patterns influenced by policy, infrastructure, and industrial base. The Asia Pacific region, led by China, is the largest and fastest-growing market, supported by aggressive government mandates, substantial domestic manufacturing capabilities for both vehicles and components, and a strong battery supply chain. China's dominance is reinforced by numerous local motor suppliers and its position as the world's largest electric vehicle market. Europe represents another major hub, driven by the European Union's stringent CO2 emission standards and generous purchase incentives, which have spurred demand and attracted investments from global suppliers. North America, while a significant market, has a more selective adoption rate, though it is home to leading technology innovators like Tesla. Other regions, including Latin America and the Middle East, are emerging markets where growth is gradually accelerating as infrastructure develops and more affordable models become available.

Company Insights

The competitive fabric of the electric vehicle motor market is woven by a diverse array of companies. Established automotive Tier 1 suppliers like Robert Bosch, ZF Friedrichshafen, and Valeo bring immense scale, engineering expertise, and direct access to global automaker customers. Japanese electronics giants, including Mitsubishi Electric and Hitachi Astemo, are key players known for their precision manufacturing and technological innovation in power electronics and motor systems. Specialized firms such as Nidec Corporation have made significant strategic pivots to focus intensely on becoming leading suppliers of traction motors, investing billions in new production facilities. Notably, several automotive original equipment manufacturers, most prominently Tesla and BYD, have chosen to vertically integrate motor design and production to protect proprietary technology and optimize system performance. This blend of incumbents and disruptors ensures a highly competitive environment focused on continuous improvement in power, efficiency, and cost.

Recent Developments

The electric vehicle motor market is characterized by rapid technological evolution and strategic maneuvering. A prominent recent development is the industry's intensified efforts to develop motors that are completely free of rare-earth magnets. Companies like BMW and Renault are exploring and deploying externally excited synchronous motors to eliminate dependency on these costly materials. Another significant trend is the move towards higher voltage architectures, such as 800-volt systems, which allow for more powerful motors, faster charging, and reduced cable weight, with companies like Porsche and Hyundai leading this charge. On the manufacturing front, there is a wave of new investments in gigafactories dedicated to electric drive units, as seen with commitments from suppliers like BorgWarner and Huawei. Furthermore, strategic acquisitions and joint ventures are commonplace as companies seek to acquire specific technologies or gain access to new markets, consolidating expertise across the electric powertrain value chain.

Report Segmentation

This market research report on the electric vehicle motor industry provides a detailed and structured analysis segmented across multiple dimensions to offer comprehensive insights. The segmentation by type delves into the various motor technologies available, including Permanent Magnet Synchronous Motors, AC Induction Motors, and Others, analyzing their respective adoption trends, advantages, and limitations. The application segmentation examines the demand dynamics across key vehicle categories such as Passenger Cars, Commercial Vehicles, and Two-Wheelers, highlighting the specific motor requirements for each. Geographically, the report provides a thorough regional analysis covering major markets including North America, Europe, Asia Pacific, and the Rest of the World, assessing regional policies, infrastructure, and competitive landscapes. Furthermore, the report includes a dedicated company profiling section that evaluates the market share, product portfolio, and strategic initiatives of leading and emerging players in the global electric vehicle motor ecosystem.

FAQs

What are the different types of motors used in electric vehicles? Electric vehicles primarily utilize three types of motors: Permanent Magnet Synchronous Motors, known for high efficiency and power density; AC Induction Motors, valued for their robustness and lower cost; and less commonly, Switched Reluctance Motors, which are an emerging technology focused on cost reduction.

Who are the leading manufacturers of electric vehicle motors? The market is served by a mix of established automotive suppliers and specialized firms. Leading manufacturers include Robert Bosch, Mitsubishi Electric, Nidec Corporation, Hitachi Astemo, and ZF Friedrichshafen. Some automakers like Tesla and BYD also produce their own motors.

What is powering the growth of the electric vehicle motor market? Market growth is primarily driven by stringent global emission regulations, government subsidies and incentives for electric vehicle adoption, declining battery costs, rising consumer environmental awareness, and continuous advancements in motor efficiency and performance.

Which region is the largest market for electric vehicle motors? The Asia Pacific region, with China at its forefront, is the largest and most rapidly expanding market for electric vehicle motors. This is due to strong government support, a massive domestic automotive industry, and the presence of a complete supply chain for electric vehicle components.

What are the key challenges facing the electric vehicle motor industry? Major challenges include the high cost of advanced motor systems, supply chain vulnerabilities and price volatility for critical raw materials like rare-earth elements and copper, technical challenges in thermal management, and the need for continuous innovation to improve power density and efficiency.

How does motor type affect electric vehicle performance? The motor type directly influences key performance metrics. Permanent Magnet motors typically offer the highest efficiency and torque density, benefiting range and acceleration. Induction motors provide high performance at a lower cost but may be less efficient at certain loads, potentially affecting overall range.

Citius Research has developed a research report titled “Electric Vehicle Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Vehicle Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Vehicle Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Vehicle Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Vehicle Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Vehicle Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Vehicle Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Vehicle Motor Market
• Cost and Gross Margin Analysis of Electric Vehicle Motor Market
• Electric Vehicle Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Vehicle Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Vehicle Motor Market Key Stakeholders

Below are the key stakeholders for the Electric Vehicle Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Vehicle Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Vehicle Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Vehicle Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Vehicle Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Vehicle Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Vehicle Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Vehicle Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Vehicle Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Vehicle Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Vehicle Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Vehicle Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Vehicle Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Vehicle Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Vehicle Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Vehicle Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Vehicle Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Vehicle Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports