Idling Stop Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185926
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Idling Stop Systems Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Idling Stop Systems Market

(Market Size)
$5.2 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 9.5 billion
Key Players Bosch, Continental, Denso, Valeo, Hitachi

Market Summary

The idling stop systems market is a critical segment within the automotive and transportation industry, focused on technologies designed to automatically shut down and restart a vehicle's engine to reduce unnecessary idling. This market is driven by the global push for enhanced fuel efficiency and stringent emission regulations imposed by governments worldwide. Idling stop systems, also known as start-stop systems, are increasingly becoming a standard feature in modern vehicles, including passenger cars, commercial vehicles, and heavy-duty trucks. The technology contributes significantly to lowering fuel consumption and minimizing greenhouse gas emissions during urban driving conditions where frequent stops are common. Key industry players are continuously innovating to improve system reliability, battery performance, and driver comfort. The adoption of these systems is supported by advancements in battery technology, such as absorbent glass mat and lithium-ion batteries, which provide the necessary power for frequent engine restarts. As automotive manufacturers strive to meet corporate average fuel economy standards and environmental targets, the integration of idling stop systems is expected to expand across various vehicle segments and regions.

Key Highlights

The idling stop systems market is characterized by several key highlights that underscore its importance and growth trajectory. A primary highlight is the technology's role in achieving compliance with increasingly strict emission norms, such as Euro 6 and EPA standards, making it a vital component for automotive manufacturers. Another significant aspect is the enhancement of fuel economy, with idling stop systems demonstrating measurable reductions in fuel consumption during city driving cycles. The market is also marked by technological innovations, including the development of more robust starter motors, enhanced battery systems, and integration with hybrid powertrains. Leading automotive suppliers such as Bosch, Continental, and Denso are at the forefront, offering advanced systems that ensure seamless operation and driver acceptance. The proliferation of these systems is not limited to passenger vehicles; there is growing adoption in commercial vehicles and public transportation, further amplifying market impact. Additionally, consumer awareness and regulatory incentives are accelerating the penetration of idling stop systems in emerging markets, contributing to global market expansion and technological dissemination.

Drivers, Opportunities & Restraints

The idling stop systems market is propelled by several drivers, including stringent government regulations aimed at reducing vehicle emissions and improving fuel efficiency. Environmental concerns and the global commitment to combat climate change are pushing automotive OEMs to integrate fuel-saving technologies. Opportunities in this market are abundant, particularly with the rising adoption of electric and hybrid vehicles, where idling stop systems can be optimized for even greater efficiency. The expansion of automotive production in emerging economies presents another significant opportunity for market growth. However, the market faces restraints such as the high initial cost of advanced idling stop systems and the need for durable components capable of handling frequent engine cycles. Consumer reluctance due to concerns about system reliability and battery lifespan can also hinder adoption. Despite these challenges, ongoing research and development efforts are focused on overcoming these barriers, making idling stop systems more cost-effective and reliable for broader application across diverse vehicle types.

Concentration Insights

The idling stop systems market exhibits a concentrated competitive landscape with a few key players dominating the industry. Companies such as Bosch, Continental AG, Denso Corporation, and Valeo hold significant market shares due to their extensive product portfolios and strong relationships with global automotive manufacturers. These industry leaders invest heavily in research and development to enhance system efficiency and reliability. The market concentration is also influenced by technological expertise and patent holdings, which create barriers to entry for new players. Geographically, development and production activities are concentrated in regions with strong automotive industries, including Europe, North America, and Asia-Pacific. Collaboration between idling stop system suppliers and vehicle manufacturers is common, leading to integrated solutions tailored to specific vehicle models. This concentration fosters innovation but also emphasizes the importance of strategic partnerships and continuous technological advancement to maintain competitive advantage.

Type Insights

Idling stop systems can be categorized based on the technology and components used, primarily including enhanced starter systems, belt-driven starter generators, and integrated starter generators. Enhanced starter systems are the most common, utilizing a reinforced starter motor and battery to manage frequent engine restarts. Belt-driven starter generators combine the functions of a generator and starter, offering smoother and quicker restarts. Integrated starter generators are often found in hybrid vehicles, providing additional torque assistance and energy regeneration. The choice of system type depends on vehicle segment, cost considerations, and desired performance characteristics. Each type has distinct advantages in terms of fuel savings, emission reduction, and driver comfort. Technological advancements are continuously improving the efficiency and durability of these systems, with a trend towards integration with other vehicle energy management systems to optimize overall performance.

Application Insights

Idling stop systems find applications across various vehicle types, including passenger cars, light commercial vehicles, and heavy-duty trucks. In passenger cars, these systems are increasingly standard, especially in urban vehicles where stop-and-go traffic is prevalent. Commercial vehicles benefit from idling stop technology through significant fuel cost savings and compliance with emission regulations for fleet operators. Public transportation systems, such as buses, also adopt these systems to reduce operational costs and environmental impact. The application extent varies by region, influenced by local regulations and consumer preferences. In regions with strict emission laws, adoption rates are higher across all vehicle segments. The versatility of idling stop systems allows for customization based on application-specific requirements, driving their integration into a broad spectrum of automotive and transportation solutions.

Regional Insights

The adoption and development of idling stop systems vary significantly across regions, influenced by regulatory frameworks, automotive industry maturity, and consumer awareness. Europe leads in market penetration due to rigorous emission standards like Euro 6 and high consumer acceptance of fuel-efficient technologies. North America follows, driven by corporate average fuel economy regulations and growing environmental consciousness. The Asia-Pacific region is experiencing rapid growth, fueled by expanding automotive production in countries such as China, Japan, and India, along with increasing governmental focus on pollution control. Emerging markets in Latin America and the Middle East are also gradually adopting idling stop systems, though at a slower pace due to economic and infrastructural factors. Regional insights highlight the importance of tailoring idling stop system features to meet local regulatory requirements and consumer expectations, ensuring successful market integration.

Company Insights

Prominent companies in the idling stop systems market include Bosch, Continental AG, Denso Corporation, Valeo, and Hitachi Automotive Systems. Bosch is renowned for its innovative start-stop systems that enhance fuel efficiency and reduce emissions. Continental AG offers integrated solutions that combine idling stop technology with other vehicle systems for optimal performance. Denso Corporation focuses on developing reliable and efficient components, including starters and batteries tailored for frequent use. Valeo specializes in advanced belt-driven starter generators that provide seamless engine restarts. Hitachi Automotive Systems contributes with robust systems designed for various vehicle applications. These companies invest significantly in research and development to stay competitive, often forming strategic alliances with automotive manufacturers to co-develop customized solutions. Their expertise and market presence play a crucial role in driving technological advancements and expanding the adoption of idling stop systems globally.

Recent Developments

Recent developments in the idling stop systems market include technological advancements aimed at improving system efficiency and integration. Companies are focusing on developing next-generation batteries, such as lithium-ion and absorbent glass mat types, to support higher cycling demands. There is also a trend towards integrating idling stop systems with hybrid and electric vehicle platforms to maximize energy savings. Key players have launched enhanced starter motors that offer faster and quieter engine restarts, improving driver experience. Partnerships between automotive suppliers and OEMs have resulted in customized idling stop solutions for specific vehicle models. Additionally, regulatory updates in various regions are prompting faster adoption and innovation. These developments reflect the market's dynamic nature and the continuous effort to meet evolving environmental standards and consumer expectations.

Report Segmentation

This report on the idling stop systems market provides a detailed segmentation to offer comprehensive insights. The market is segmented by type into enhanced starter, belt-driven starter generator, and integrated starter generator systems. By application, segmentation includes passenger cars, light commercial vehicles, and heavy commercial vehicles. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each segment is evaluated based on market trends, adoption rates, and growth potential. The segmentation allows for a thorough understanding of specific market dynamics, helping stakeholders identify opportunities and make informed decisions. This structured approach ensures that the report delivers targeted insights relevant to various aspects of the idling stop systems market.

FAQs

What is an idling stop system? An idling stop system is an automotive technology that automatically turns off the engine when the vehicle is stationary and restarts it when the driver intends to move, reducing fuel consumption and emissions.

How does an idling stop system work? It works by monitoring vehicle conditions such as speed, brake pedal status, and battery charge. When the vehicle stops, the system shuts off the engine and restarts it quickly when the brake is released or the clutch is engaged.

What are the benefits of idling stop systems? Benefits include improved fuel efficiency, reduced greenhouse gas emissions, lower operational costs, and compliance with environmental regulations.

Are idling stop systems reliable? Yes, modern idling stop systems are designed with durable components like enhanced starters and advanced batteries to handle frequent engine cycles reliably.

Do idling stop systems work in all vehicles? They are most effective in vehicles with frequent stop-and-go driving patterns, such as urban passenger cars and commercial vehicles, but can be adapted to various vehicle types.

Can idling stop systems be retrofitted? Retrofitting is possible but complex; it is generally more efficient to integrate these systems during vehicle manufacturing due to the need for compatible components and software.

Citius Research has developed a research report titled “Idling Stop Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Idling Stop Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Idling Stop Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Idling Stop Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Idling Stop Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Idling Stop Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Idling Stop Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Idling Stop Systems Market
• Cost and Gross Margin Analysis of Idling Stop Systems Market
• Idling Stop Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Idling Stop Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Idling Stop Systems Market Key Stakeholders

Below are the key stakeholders for the Idling Stop Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Idling Stop Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Idling Stop Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Idling Stop Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Idling Stop Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Idling Stop Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Idling Stop Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Idling Stop Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Idling Stop Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Idling Stop Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Idling Stop Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Idling Stop Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Idling Stop Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Idling Stop Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Idling Stop Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Idling Stop Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Idling Stop Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Idling Stop Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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