Hydropower Plant Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208949
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Hydropower Plant Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Hydropower Plant Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players General Electric, Siemens, Andritz, Voith, Toshiba

Market Summary

The hydropower plant market represents a critical segment within the global energy infrastructure, focusing on the generation of electricity through the conversion of flowing or falling water into electrical power. This market is deeply entrenched in the manufacturing and construction sectors, as it involves the design, engineering, procurement, and building of large-scale hydroelectric facilities, including dams, turbines, and powerhouses. The market is characterized by long project lifecycles, significant capital investment, and a high degree of engineering expertise. While it is a mature technology, it remains a cornerstone of renewable energy strategies worldwide due to its reliability and ability to provide base-load power. The industry is witnessing a gradual shift from new large-scale dam constructions in developed regions to the modernization and upgrading of existing facilities, alongside the development of small-scale and pumped storage hydropower projects. Key activities include feasibility studies, environmental impact assessments, civil works, electromechanical equipment installation, and ongoing plant operations and maintenance. The market is influenced by national energy policies, environmental regulations, and the global push for decarbonization, making it a stable yet evolving sector for investors and engineering firms.

Key Highlights

The hydropower plant market is distinguished by several key factors that underscore its importance and trajectory. It is one of the oldest and most established forms of renewable energy generation, providing a significant portion of the world's electricity. A major highlight is its role in grid stability and energy storage, particularly with the growth of pumped storage hydropower, which acts as a large-scale battery to balance intermittent renewable sources like solar and wind. The market is also seeing technological advancements in turbine design, aiming for higher efficiency and reduced environmental impact, such as fish-friendly turbines. Furthermore, there is a growing emphasis on the refurbishment and life extension of aging hydropower infrastructure in North America and Europe, which presents substantial opportunities for engineering and construction firms. In emerging economies, particularly in Asia and Africa, the development of new large-scale projects continues to drive market growth, supported by government initiatives aimed at increasing electrification rates and energy security. The complexity of these projects necessitates collaboration between international equipment manufacturers, local construction companies, and financial institutions.

Drivers, Opportunities & Restraints

The growth of the hydropower plant market is propelled by several powerful drivers. The global imperative to transition to low-carbon energy sources to combat climate change is a primary force, as hydropower offers a reliable and renewable alternative to fossil fuels. Government policies and incentives promoting clean energy, along with international climate agreements, significantly boost investment in the sector. Energy security concerns and the need to meet rising electricity demand in developing nations also serve as strong market drivers. The market presents numerous opportunities, particularly in the modernization of existing plants with digital technologies for smarter grid integration and predictive maintenance. The development of small-scale and micro-hydropower projects offers decentralized energy solutions for remote communities. Additionally, the expansion of pumped storage capacity is a critical opportunity to support the broader integration of variable renewables. However, the market faces considerable restraints. The high upfront capital costs and long development timelines can deter investment. Stringent environmental regulations and social opposition related to the ecological impact of large dams, including habitat disruption and community displacement, pose significant challenges. Geological risks and the effects of climate change on water availability also present uncertainties for project viability.

Concentration Insights

The global hydropower plant market exhibits a concentrated structure in terms of project development and equipment supply. A limited number of large multinational corporations dominate the supply of critical electromechanical equipment, such as turbines, generators, and control systems. These companies possess the advanced engineering capabilities and financial strength required to undertake massive, complex projects. The market for engineering, procurement, and construction services is also concentrated among a group of specialized international firms with extensive experience in dam and powerhouse construction. However, the market features a long tail of smaller, regional players and consultants who provide niche services, environmental assessments, and cater to smaller-scale projects. Geographically, the concentration of new project development is shifting. While China has been the historical epicenter of new capacity additions, focus is expanding to other regions in Southeast Asia, Africa, and South America, where untapped potential exists. This creates a dynamic where global leaders must often partner with local firms to navigate regional regulations and supply chains.

Type Insights

The hydropower plant market is segmented by project type, each with distinct characteristics and applications. Large-scale hydropower plants, typically defined as facilities with a capacity exceeding 30 megawatts, represent the traditional backbone of the market. These are often massive impoundment facilities involving the construction of a large dam to create a reservoir, providing significant power generation and often additional benefits like flood control and irrigation. Small-scale hydropower plants have capacities ranging from 1 to 30 megawatts and usually involve smaller dams or run-of-river designs, which divert a portion of a river's flow through a canal without creating a large reservoir. Micro-hydropower systems, generating less than 1 megawatt, are used for localized power supply to small communities or industrial operations. A critically important type is pumped storage hydropower, which functions as an energy storage system. It uses two water reservoirs at different elevations to generate power during high demand and pump water back to the upper reservoir during low demand, providing essential grid balancing services. The choice of plant type depends on geographical, economic, and environmental factors.

Application Insights

Hydropower plants serve a diverse range of applications beyond simply feeding electricity into the grid. The primary application is for base-load power generation, providing a constant and reliable supply of electricity to support national and regional grids. This is particularly valuable for industrial consumers who require an uninterrupted power supply for manufacturing processes. Another crucial application is peak load management and grid frequency regulation, a role for which pumped storage plants are ideally suited. They can respond to fluctuations in electricity demand within minutes, ensuring grid stability. Furthermore, many large hydropower projects are multi-purpose, meaning their applications extend beyond energy. They are integral to water resource management, providing water for agricultural irrigation, supplying drinking water to municipalities, and offering flood control by regulating river flow. In remote and mountainous regions, small and micro-hydropower applications are vital for rural electrification, powering homes, schools, and small businesses that are not connected to the main grid, thereby fostering local economic development.

Regional Insights

The adoption and development of hydropower vary significantly across different global regions, influenced by geography, economic development, and energy policy. The Asia-Pacific region stands as the dominant force in the hydropower plant market, with China leading the world in both total installed capacity and new project development. Countries like India, Vietnam, and Laos are also actively expanding their hydropower fleets to meet soaring energy demand. South America, with its vast river systems like the Amazon and Paran?, has a strong hydropower base, with Brazil being a major player. However, environmental concerns are increasingly influencing project approvals in this region. North America and Europe are mature markets where the focus has largely shifted from building new large dams to upgrading and modernizing existing infrastructure to improve efficiency and environmental performance. Africa holds immense untapped potential for hydropower, seen as a key to addressing the continent's energy access challenges. Large projects are underway in countries such as Ethiopia and the Democratic Republic of Congo, though these are often subject to complex financing and geopolitical considerations.

Company Insights

The competitive landscape of the hydropower plant market is defined by a mix of global industrial conglomerates and specialized engineering firms. Leading equipment suppliers include companies like General Electric, which provides a wide range of turbines and generators, and Andritz AG, a specialist in hydroelectric equipment and automation systems. Voith GmbH is another major player with a long history in supplying electromechanical systems for hydropower projects. On the engineering and construction side, companies such as China Three Gorges Corporation and Power Construction Corporation of China are instrumental in developing massive projects domestically and internationally. Other significant EPC contractors include Salini Impregilo and Bouygues Construction, which have expertise in large-scale civil works for dams and tunnels. Beyond these giants, there is a ecosystem of consulting firms like Tractebel Engineering and Lahmeyer International that provide design, feasibility studies, and project management services. The market dynamics require these companies to often form consortia to bid for and execute the world's largest and most complex hydropower ventures.

Recent Developments

The hydropower plant market is continuously evolving, with recent developments reflecting broader trends in technology, sustainability, and project finance. A significant trend is the digitalization of hydropower assets, where operators are deploying sensors, IoT platforms, and data analytics to optimize performance, predict maintenance needs, and extend the operational life of plants. There is also a growing focus on developing environmentally sustainable and socially responsible projects, leading to innovations like fish passage systems and sediment management technologies. In terms of project news, several large-scale developments have reached key milestones, including the continued construction of major dams in Asia and Africa. The financial landscape is also changing, with an increase in green bonds and climate-focused financing being directed towards hydropower projects that meet strict sustainability criteria. Furthermore, the market is seeing a resurgence in interest for pumped storage projects in regions with high penetration of solar and wind power, as governments and utilities seek solutions for long-duration energy storage to ensure grid reliability.

Report Segmentation

This comprehensive market research report on the hydropower plant market is meticulously segmented to provide a detailed and granular analysis for strategic decision-making. The segmentation allows readers to delve into specific areas of interest within the broader market. The report is structured by type, breaking down the market into large hydropower, small hydropower, and pumped storage to analyze the dynamics and growth prospects of each category. It is further segmented by application, examining usage in residential, commercial, industrial, and utility-scale grid support. A crucial component of the segmentation is the regional analysis, which provides in-depth coverage of the market across key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This regional breakdown highlights specific trends, policy environments, and growth opportunities in each area. Additionally, the report includes a detailed competitive landscape section, profiling major players and analyzing their market share, product portfolios, and strategic initiatives such as mergers, acquisitions, and partnerships.

FAQs

What are the main drivers of the hydropower plant market? The primary drivers are the global shift towards renewable energy to reduce carbon emissions, government policies and incentives supporting clean energy, and the need for energy security and meeting rising electricity demand, particularly in developing economies.

What are the different types of hydropower plants? The main types are large-scale hydropower plants, small-scale hydropower plants, micro-hydropower systems, and pumped storage hydropower plants, each suited for different capacities and applications.

Which regions are leading in hydropower plant development? The Asia-Pacific region, led by China, is the dominant market. South America and Africa are also key regions for new development, while North America and Europe are focused on modernizing existing infrastructure.

What are the major challenges facing the hydropower market? Significant challenges include high initial investment costs, long project development timelines, stringent environmental regulations, and social opposition related to ecological impact and community displacement.

Who are the key companies in the hydropower plant market? Leading companies include equipment suppliers like General Electric, Andritz AG, and Voith GmbH, as well as engineering and construction firms such as China Three Gorges Corporation and Bouygues Construction.

What is the application of pumped storage hydropower? Pumped storage hydropower is primarily used for energy storage and grid balancing. It stores excess energy by pumping water to an upper reservoir and generates electricity during periods of high demand by releasing it to a lower reservoir.

Citius Research has developed a research report titled “Hydropower Plant Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hydropower Plant Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hydropower Plant Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hydropower Plant Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hydropower Plant Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hydropower Plant Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hydropower Plant Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hydropower Plant Market
• Cost and Gross Margin Analysis of Hydropower Plant Market
• Hydropower Plant Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hydropower Plant Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hydropower Plant Market Key Stakeholders

Below are the key stakeholders for the Hydropower Plant Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hydropower Plant Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hydropower Plant Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hydropower Plant Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hydropower Plant Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hydropower Plant Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hydropower Plant Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hydropower Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hydropower Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hydropower Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hydropower Plant Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hydropower Plant Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hydropower Plant Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hydropower Plant Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hydropower Plant Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hydropower Plant Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hydropower Plant Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hydropower Plant Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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