Hydraulic Gear Pumps Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207612
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Hydraulic Gear Pumps Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Hydraulic Gear Pumps Market

(Market Size)
$5.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 5.5 billion
2030 Market Size USD 10 billion
Key Players Parker Hannifin, Eaton, Bosch Rexroth, Danfoss, Bucher Hydraulics

Market Summary

The hydraulic gear pump market is a critical segment within the broader fluid power industry, serving as a fundamental component in numerous manufacturing and construction applications. These pumps are valued for their simplicity, cost-effectiveness, and reliability in generating fluid flow and pressure. The market is characterized by steady demand driven by their extensive use in mobile and industrial hydraulics. Key sectors utilizing these pumps include construction machinery, material handling equipment, agricultural machinery, and various industrial automation systems. The market landscape is competitive, with numerous global and regional players offering a diverse range of products tailored to specific pressure ratings, displacement capacities, and material compatibilities. Technological advancements are focused on enhancing efficiency, reducing noise levels, and improving durability to meet evolving industry standards and environmental regulations. The demand is intrinsically linked to the health of the manufacturing and construction sectors, with economic cycles significantly influencing investment in new machinery and equipment that incorporates these vital components.

Key Highlights

The hydraulic gear pump market is defined by several key attributes that underscore its importance. These pumps are renowned for their straightforward design, which contributes to their robustness and ease of maintenance, making them a preferred choice in demanding environments. A significant highlight is their high power density, allowing for compact designs that deliver substantial power output, which is crucial for space-constrained applications in construction and manufacturing equipment. The market sees continuous innovation in materials, such as the use of advanced composites and coatings, to enhance wear resistance and compatibility with a wider range of hydraulic fluids, including environmentally friendly, biodegradable options. Another critical aspect is the growing integration of smart technologies and condition monitoring sensors, enabling predictive maintenance and reducing unplanned downtime. Furthermore, the market is supported by a well-established global supply chain and distribution network, ensuring product availability and technical support for OEMs and end-users across diverse geographical regions.

Drivers, Opportunities & Restraints

The growth of the hydraulic gear pump market is propelled by several powerful drivers. A primary driver is the sustained global investment in infrastructure development and construction activities, which increases the demand for heavy machinery like excavators, loaders, and cranes that rely on these pumps. The ongoing trend of industrial automation and the adoption of advanced manufacturing technologies also fuel demand, as hydraulic systems are integral to many automated processes. Opportunities within the market are abundant, particularly in the development of energy-efficient and low-noise pumps that align with stringent regulatory standards and sustainability goals. The expansion into emerging economies presents a significant growth avenue, as industrialization and urbanization projects create new demand. However, the market faces notable restraints. The maturity of the technology means incremental innovations can be costly. Intense price competition, especially from regional manufacturers, can pressure profit margins. Furthermore, the rise of alternative actuation technologies, such as electric linear actuators in some applications, poses a long-term challenge, potentially limiting growth in certain segments.

Concentration Insights

The competitive landscape of the hydraulic gear pump market features a mix of large multinational corporations and specialized smaller firms, creating a moderately concentrated environment. A handful of major players, such as Bosch Rexroth, Parker Hannifin, and Eaton, hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution capabilities. These industry leaders compete on the basis of technological innovation, product reliability, and comprehensive after-sales service. Alongside these giants, there is a substantial presence of mid-sized and regional manufacturers that often compete effectively by focusing on niche applications, offering customized solutions, or competing on price. The market concentration varies by region; developed markets in North America and Europe are more consolidated, while markets in Asia-Pacific are more fragmented with a higher number of local suppliers. This structure fosters a competitive environment that drives continuous product improvement and cost optimization.

Type Insights

Hydraulic gear pumps are primarily categorized into two fundamental types: external gear pumps and internal gear pumps. External gear pumps are the most common variant, characterized by two identical interlocking gears supported by separate shafts. They are highly favored for their high pressure capabilities, simplicity, and relatively low cost, making them suitable for a vast array of applications in mobile and industrial hydraulics. Internal gear pumps, which feature a rotor (internal gear) and an idler gear (external gear) inside of it, offer distinct advantages. They are known for their smooth and quiet operation, superior ability to handle high-viscosity fluids, and good suction characteristics. This makes them ideal for applications where noise is a concern or for pumping fluids like resins and oils. The choice between these types is dictated by the specific application requirements, including operating pressure, flow rate, fluid type, noise limitations, and budget constraints.

Application Insights

The application spectrum for hydraulic gear pumps within the manufacturing and construction industries is exceptionally broad and vital. In the construction sector, they are the heart of hydraulic systems in machinery such as excavators, bulldozers, backhoes, and cranes, providing the necessary power for digging, lifting, and moving heavy materials. In manufacturing, these pumps are indispensable in industrial machinery including machine tools, injection molding machines, presses, and conveyors, where they power clamps, actuators, and other motion control functions. Material handling equipment, such as forklifts and aerial work platforms, also relies heavily on hydraulic gear pumps for lifting and propulsion functions. Furthermore, they find use in agricultural machinery like tractors and combines. Their versatility and reliability make them a cornerstone technology for any equipment requiring robust and controllable fluid power.

Regional Insights

The demand for hydraulic gear pumps exhibits distinct regional patterns influenced by industrial and economic development. The Asia-Pacific region stands as the largest and fastest-growing market, driven by massive infrastructure projects, expanding manufacturing capabilities, and urbanization in countries like China and India. Government initiatives aimed at improving national infrastructure significantly boost the demand for construction equipment, directly benefiting the pump market. North America and Europe represent mature markets characterized by steady demand primarily for replacement and upgrade cycles in existing industrial and construction fleets. Technological advancement and a focus on high-efficiency, environmentally compliant products are key trends in these regions. The Middle East & Africa and Latin American markets show promising growth potential, linked to investments in construction and mining activities, though growth can be volatile and tied to commodity prices and political stability.

Company Insights

The hydraulic gear pump market is served by a roster of prominent companies known for their engineering expertise and global reach. Leading players include Bosch Rexroth AG, a division of the Bosch Group, which offers a comprehensive range of hydraulic components and systems. Parker Hannifin Corporation is another major force, providing innovative motion and control technologies. Eaton Corporation, through its hydraulics business, is a key supplier known for its reliable products. Other significant contributors include Kawasaki Heavy Industries, Linde Hydraulics, and Bucher Hydraulics. These companies compete intensely through strategies such as extensive research and development to create more efficient and compact pumps, strategic mergers and acquisitions to expand market presence and product lines, and a strong focus on providing customized solutions and exceptional technical support to original equipment manufacturers (OEMs) across various industries.

Recent Developments

The hydraulic gear pump market is dynamic, with recent developments focusing on enhancing performance and meeting new environmental standards. A prominent trend is the industry-wide push towards energy efficiency. Manufacturers are investing in designs that reduce internal leakage and mechanical losses, thereby lowering the overall energy consumption of hydraulic systems. The integration of Industry 4.0 principles is another key development, with companies introducing smart pumps equipped with sensors for real-time monitoring of parameters like pressure, temperature, and flow. This data enables predictive maintenance, preventing failures and optimizing system performance. There is also a growing emphasis on developing pumps compatible with environmentally acceptable fluids (EAFs) to minimize ecological impact in case of leaks. Furthermore, leading players are engaging in strategic collaborations and partnerships to strengthen their technological capabilities and expand their geographic footprint in high-growth markets.

Report Segmentation

This comprehensive market research report on the hydraulic gear pump market provides a detailed and structured analysis to offer actionable insights. The report is meticulously segmented to allow for a granular understanding of the market dynamics. The segmentation is based on type, distinguishing between external gear pumps and internal gear pumps to analyze the demand and trends for each. It is further segmented by application, delving into key sectors such as construction equipment, industrial machinery, material handling equipment, and agricultural machinery. The geographical segmentation provides a regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth patterns, and competitive landscapes. This multi-faceted segmentation enables stakeholders to identify specific growth pockets, understand application-specific demands, and formulate targeted strategies for market expansion and product development.

FAQs

What are the main types of hydraulic gear pumps? The two primary types are external gear pumps and internal gear pumps. External types are common for high-pressure applications, while internal types are valued for quiet operation and handling viscous fluids.

What industries use hydraulic gear pumps? They are extensively used in the construction industry for machinery like excavators, in manufacturing for industrial equipment, in material handling for forklifts, and in agriculture for tractors and combines.

What are the advantages of using a gear pump? Key advantages include a simple and robust design, high reliability, cost-effectiveness, compact size with high power density, and efficiency across a wide range of pressures and speeds.

How does a hydraulic gear pump work? It operates by using the meshing of gears to create a vacuum that draws fluid into the pump. The fluid is then carried between the gear teeth and the pump casing to the discharge side, where it is forced out.

Who are the leading manufacturers of hydraulic gear pumps? Prominent manufacturers in the market include Bosch Rexroth, Parker Hannifin, Eaton, Kawasaki Heavy Industries, and Linde Hydraulics, among others.

What is the difference between a hydraulic pump and a hydraulic motor? A hydraulic pump converts mechanical energy into hydraulic energy (flow and pressure), acting as the heart of the system. A hydraulic motor does the reverse, converting hydraulic energy back into mechanical energy to create motion.

Citius Research has developed a research report titled “Hydraulic Gear Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hydraulic Gear Pumps Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hydraulic Gear Pumps Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hydraulic Gear Pumps Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hydraulic Gear Pumps Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hydraulic Gear Pumps Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hydraulic Gear Pumps Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hydraulic Gear Pumps Market
• Cost and Gross Margin Analysis of Hydraulic Gear Pumps Market
• Hydraulic Gear Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hydraulic Gear Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hydraulic Gear Pumps Market Key Stakeholders

Below are the key stakeholders for the Hydraulic Gear Pumps Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hydraulic Gear Pumps Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hydraulic Gear Pumps Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hydraulic Gear Pumps Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hydraulic Gear Pumps Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hydraulic Gear Pumps Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hydraulic Gear Pumps Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hydraulic Gear Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hydraulic Gear Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hydraulic Gear Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hydraulic Gear Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hydraulic Gear Pumps Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hydraulic Gear Pumps Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hydraulic Gear Pumps Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hydraulic Gear Pumps Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hydraulic Gear Pumps Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hydraulic Gear Pumps Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hydraulic Gear Pumps Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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