Commercial Boiler Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207428
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Boiler Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Commercial Boiler Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players Bosch Thermotechnology, Viessmann, Weil-McLain, Cleaver-Brooks, A.O. Smith

Market Summary

The commercial boiler market serves as a critical component within the manufacturing and construction industries, providing essential heating solutions for a diverse range of applications including office buildings, hospitals, educational institutions, and industrial facilities. This market is characterized by a consistent demand for reliable and efficient heating systems that ensure operational continuity and occupant comfort. The landscape is shaped by technological innovation, with a pronounced shift towards systems that offer higher energy efficiency and lower environmental impact. Key participants are continuously engaged in research and development to introduce advanced products that comply with stringent global emission standards. The market's dynamics are further influenced by the need for retrofitting and replacing aging infrastructure, particularly in developed economies, while new construction activities in emerging regions present substantial growth avenues. The integration of smart controls and IoT capabilities is becoming increasingly prevalent, enabling predictive maintenance and enhanced operational control, which are highly valued by facility managers and operators seeking to optimize energy consumption and reduce lifecycle costs.

Key Highlights

A primary highlight of the commercial boiler market is the accelerating transition towards condensing technology, which maximizes fuel efficiency by capturing latent heat from exhaust gases. This technology has become a benchmark for new installations, driven by regulatory mandates and a growing corporate focus on sustainability. Another significant trend is the development of low nitrogen oxide (NOx) boilers, which are designed to meet strict air quality regulations in various regions, making them a preferred choice for environmentally conscious projects. Furthermore, the market is witnessing increased adoption of modular boiler systems that offer scalability and redundancy, allowing businesses to match heating capacity closely with demand and ensure system reliability. Leading manufacturers are also expanding their product portfolios to include hydrogen-ready and hybrid systems, future-proofing investments against the evolving energy landscape. The emphasis on lifecycle cost analysis, rather than just initial purchase price, is reshaping procurement decisions, with buyers prioritizing total cost of ownership, durability, and after-sales service support from established vendors like Bosch Thermotechnology, Viessmann, and A. O. Smith.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the ongoing need for energy-efficient heating solutions across the commercial sector, fueled by rising energy costs and stringent government regulations aimed at reducing carbon footprints. The replacement demand for outdated and inefficient boiler systems in existing buildings, especially in North America and Europe, provides a steady stream of opportunities for market players. Additionally, sustained investments in commercial construction, including healthcare, hospitality, and educational infrastructure, particularly in the Asia-Pacific region, are creating robust demand for new installations. However, the market faces restraints such as the high initial investment associated with advanced, high-efficiency boiler systems, which can deter budget-conscious projects. The growing popularity of alternative heating technologies, including heat pumps and solar thermal systems, presents a competitive challenge, potentially limiting market expansion in certain segments. Fluctuations in raw material prices, such as steel and copper, can also impact manufacturing costs and profit margins for companies like Weil-McLain and Lennox International.

Concentration Insights

The commercial boiler market demonstrates a moderately concentrated landscape with the presence of several well-established multinational corporations and a number of regional players. A handful of key players, including Bosch Thermotechnology, Viessmann, and Bradford White Corporation, hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders compete on the basis of technological innovation, product efficiency, reliability, and comprehensive customer support services. The market also features specialized manufacturers that focus on niche segments or specific boiler types, such as high-capacity industrial systems or ultra-low NOx solutions. Competition is intense, with companies striving to differentiate themselves through superior product performance, extended warranties, and value-added services like energy consulting and system design. Strategic activities such as mergers, acquisitions, and partnerships are common as firms seek to expand their geographic footprint and technological capabilities to strengthen their market position.

Type Insights

Commercial boilers are predominantly categorized by their fuel type and technology. The main segments include fire-tube boilers, water-tube boilers, and electric boilers, with further subdivisions based on fuel such as natural gas, oil, and coal. Natural gas-fired boilers represent the largest segment, favored for their operational cost-effectiveness and widespread availability of natural gas infrastructure in many regions. Fire-tube boilers are widely used in smaller commercial applications due to their relatively simple design, ease of maintenance, and lower initial cost. In contrast, water-tube boilers are typically employed in larger facilities and industrial settings where higher pressure and steam capacity requirements are necessary. Electric boilers are gaining traction in areas with access to affordable electricity and where emissions must be eliminated at the point of use. The condensing boiler variant, which can be applied to both gas and oil models, has seen rapid adoption as it offers superior efficiency by utilizing waste heat from flue gases, making it a cornerstone of modern, sustainable building design.

Application Insights

The application of commercial boilers is vast and integral to the operation of numerous sectors within the commercial and industrial spheres. A significant portion of demand originates from the healthcare industry, where boilers provide essential steam for sterilization, humidification, and space heating in hospitals and clinics. The educational sector, including schools and universities, relies on these systems for comfortable learning environments. Office buildings and retail spaces utilize boilers for central heating and, in some cases, domestic hot water supply. The hospitality industry, encompassing hotels and restaurants, depends on reliable boiler systems for guest comfort and various service operations. Within manufacturing, boilers are critical process components, providing heat for industrial processes, cleaning, and power generation in sectors such as food and beverage, chemical, and pharmaceuticals. This diverse application base ensures a consistent and multi-faceted demand stream, influenced by construction activity, retrofitting projects, and the specific operational requirements of each end-user industry.

Regional Insights

Geographically, the demand for commercial boilers exhibits distinct patterns. North America and Europe are mature markets characterized by stringent energy efficiency regulations and a strong focus on replacing aging, inefficient units with modern condensing technology. These regions are hubs for technological innovation, with manufacturers investing heavily in low-emission and smart-connected systems. The Asia-Pacific region represents the fastest-growing market, driven by rapid urbanization, massive investments in commercial infrastructure development, and industrialization in countries like China and India. Government initiatives promoting energy efficiency and reducing pollution are also shaping market dynamics in this region. The Middle East and Africa show potential growth linked to construction activities and infrastructure development, although market penetration varies significantly between countries. Latin America presents a mixed landscape with opportunities tied to economic stability and industrial growth. Each region's unique regulatory environment, climate conditions, energy pricing, and infrastructure development directly influence product preferences and market growth trajectories.

Company Insights

The competitive landscape features a mix of global giants and specialized manufacturers. Leading companies such as Bosch Thermotechnology, with its Buderus and Bosch brands, are renowned for their high-efficiency condensing boilers and comprehensive system solutions. Viessmann Group is another key player, recognized for its innovative, sustainable heating technology and strong focus on climate solutions. A. O. Smith Corporation holds a significant position, particularly in the water heating and boiler markets, with a reputation for reliability and a extensive distribution network. Other prominent players include Weil-McLain, a specialist in hydronic heating systems; Bradford White Corporation, known for its commercial water heaters and boilers; and Lennox International, which offers a range of HVAC products including boilers. These companies compete through continuous product development, strategic acquisitions to broaden their technological base, and a strong emphasis on providing training and support to contractors and engineers to ensure proper system design and installation.

Recent Developments

The commercial boiler market has been active with significant recent developments focused on sustainability and digitalization. Major manufacturers have launched new series of boilers capable of operating on hydrogen-blended fuels or being fully converted to hydrogen in the future, aligning with decarbonization goals. There has been a notable increase in the integration of Internet of Things (IoT) technology, enabling remote monitoring, predictive maintenance, and data-driven optimization of boiler performance, which helps in reducing downtime and operational costs. Companies are also expanding their offerings to include hybrid systems that combine boilers with heat pumps or solar thermal to maximize efficiency. Strategic partnerships between boiler manufacturers and building automation companies are becoming more common to create seamless, integrated building management systems. Furthermore, several industry participants have announced investments in expanding their manufacturing capacities and enhancing their research and development centers to accelerate innovation in low-carbon heating solutions and improve component efficiency.

Report Segmentation

This comprehensive market research report on the commercial boiler market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is primarily based on type, categorizing the market into fire-tube boilers, water-tube boilers, and electric boilers, with further breakdown by fuel type such as natural gas, oil, and others. The report further segments the market by application, covering key end-use sectors including healthcare, education, offices and retail, hospitality, and industrial manufacturing. A crucial geographical segmentation delivers analysis for key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional and country-level analysis assesses the market dynamics, regulatory landscape, and growth potential. Additionally, the report includes a competitive landscape section that profiles major players, discusses their market share, product portfolios, and recent strategic initiatives such as product launches, mergers and acquisitions, and regional expansion efforts.

FAQs

What are the different types of commercial boilers?

The primary types of commercial boilers are fire-tube boilers, water-tube boilers, and electric boilers. These are further distinguished by the fuel they use, such as natural gas, oil, or coal, and by technology, such as condensing versus non-condensing models.

Which companies are the leading players in the commercial boiler market?

Prominent leaders in the global commercial boiler market include Bosch Thermotechnology, Viessmann Group, A. O. Smith Corporation, Weil-McLain, Bradford White Corporation, and Lennox International, among others.

What are the key applications of commercial boilers?

Commercial boilers are critically used for space heating and providing process steam or hot water across various applications, including hospitals, schools, office buildings, hotels, restaurants, and industrial manufacturing facilities.

What is a condensing commercial boiler?

A condensing commercial boiler is a high-efficiency heating system that captures latent heat from the exhaust flue gases that would otherwise be wasted in a conventional boiler. This process condenses the water vapor in the gases, significantly improving fuel efficiency.

What are the latest trends in the commercial boiler market?

Current trends include the development of low-NOx and ultra-low-NOx boilers to meet emissions regulations, the integration of IoT for smart monitoring and maintenance, and the innovation of hydrogen-ready boilers to support the future decarbonization of energy systems.

Which region has the highest demand for commercial boilers?

While demand is global, the Asia-Pacific region is currently experiencing the highest growth rate due to rapid industrialization and new construction activities. Established markets in North America and Europe show strong demand driven by the replacement of old units.

Citius Research has developed a research report titled “Commercial Boiler Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Boiler Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Boiler Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Boiler Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Boiler Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Boiler Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Boiler Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Boiler Market
• Cost and Gross Margin Analysis of Commercial Boiler Market
• Commercial Boiler Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Boiler Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Boiler Market Key Stakeholders

Below are the key stakeholders for the Commercial Boiler Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Boiler Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Boiler Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Boiler Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Boiler Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Boiler Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Boiler Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Boiler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Boiler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Boiler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Boiler Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Boiler Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Boiler Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Boiler Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Boiler Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Boiler Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Boiler Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Boiler Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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