Hybrid Buses Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185913
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Hybrid Buses Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 16.00% during the forecast period (2024-2030).

Hybrid Buses Market

(Market Size)
$6.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 16.00%
2023 Market Size USD 6.5 billion
2030 Market Size USD 18 billion
Key Players BYD, Volvo, Yutong, New Flyer, Solaris

Market Summary

The hybrid buses market represents a pivotal segment within the global automotive and transportation industry, characterized by the integration of conventional internal combustion engines with electric propulsion systems. This market is driven by a collective global push towards reducing greenhouse gas emissions and improving urban air quality, particularly in densely populated metropolitan areas. Municipalities and public transport authorities worldwide are increasingly adopting these vehicles to modernize their fleets and meet stringent environmental regulations. The operational paradigm of hybrid buses offers a practical bridge between traditional diesel-powered buses and fully electric alternatives, providing significant fuel savings and lower emissions without the immediate need for extensive charging infrastructure. Technological advancements in battery systems, regenerative braking, and power management software continue to enhance the efficiency and reliability of these vehicles. Major automotive manufacturers and specialized bus producers are actively expanding their hybrid model portfolios to cater to growing demand from both public transit agencies and private fleet operators. The market is also witnessing increased investment in research and development aimed at improving the total cost of ownership and operational performance, making hybrid buses an increasingly attractive proposition for sustainable public transportation solutions.

Key Highlights

The hybrid buses market is distinguished by several key factors that underscore its growing importance. A primary highlight is the continuous innovation in powertrain technology, leading to more efficient series and parallel hybrid systems that maximize fuel economy and minimize emissions. Another significant aspect is the strong governmental support and policy frameworks in numerous countries, which provide subsidies, tax incentives, and grants to encourage the adoption of green public transportation. The market is also characterized by strategic collaborations and partnerships between established bus manufacturers and technology firms specializing in electric drivetrains and energy storage solutions, accelerating product development and market penetration. Furthermore, the rising consumer and societal awareness regarding environmental sustainability is creating a favorable demand environment, pushing transit authorities to prioritize eco-friendly fleet upgrades. The operational benefits, such as reduced noise pollution and lower maintenance costs compared to traditional buses, are also pivotal highlights driving their acceptance. Leading industry players are focusing on developing buses with longer electric-only driving ranges and faster charging capabilities, further enhancing their appeal for urban transit applications.

Drivers, Opportunities & Restraints

The growth of the hybrid buses market is propelled by a confluence of powerful drivers. Stringent global emission norms and regulations imposed by governments and international bodies are compelling public transport operators to seek cleaner alternatives to diesel buses. The escalating volatility in fossil fuel prices also acts as a significant driver, making the superior fuel efficiency of hybrid buses a major economic advantage for fleet operators. Growing urban population density and the consequent need for efficient, high-capacity, and environmentally responsible public transit solutions further stimulate market demand. The market presents substantial opportunities, particularly in the development and integration of next-generation battery technologies such as solid-state batteries, which promise higher energy density and longer life cycles. Expansion into emerging economies, where urbanization rates are high and air quality concerns are mounting, represents a vast untapped potential. However, the market faces notable restraints, including the high initial purchase cost of hybrid buses compared to their conventional counterparts, which can be a barrier for budget-constrained municipal authorities. The complexity of the hybrid powertrain also requires specialized maintenance expertise and training, potentially increasing long-term operational challenges. Furthermore, the competition from the rapidly advancing fully electric bus market poses a threat, as improvements in battery range and charging infrastructure could sway investment towards all-electric solutions.

Concentration Insights

The competitive landscape of the hybrid buses market features a mix of large multinational automotive conglomerates and specialized bus manufacturing firms, indicating a moderately concentrated market structure. A few key players, including Volvo, BYD, and Daimler, hold significant market share due to their extensive product portfolios, strong global distribution networks, and substantial investment in research and development. These established companies benefit from economies of scale, brand recognition, and long-standing relationships with public transit authorities worldwide. The market also includes several regional players and new entrants who are focusing on niche segments or specific geographic markets, often competing on the basis of cost, customization, and local service support. Collaboration is a common strategy, with manufacturers frequently partnering with technology providers for advanced components like batteries and control systems. The concentration of demand is also notable, with a large proportion of procurement coming from government-backed public transport agencies in North America, Europe, and parts of Asia-Pacific, making these entities highly influential customers. This dynamic creates an environment where technological innovation, product reliability, and after-sales service are critical differentiators for maintaining and growing market position.

Type Insights

Hybrid buses are primarily categorized based on their powertrain architecture, with parallel hybrid and series hybrid systems being the two dominant types. Parallel hybrid buses allow both the internal combustion engine and the electric motor to directly power the wheels, either independently or simultaneously. This configuration is often praised for its efficiency in highway driving conditions and is generally less complex, which can translate to lower initial costs. Series hybrid buses, in contrast, utilize the internal combustion engine solely to generate electricity for charging the batteries or powering the electric motor that drives the wheels. This setup is particularly advantageous for stop-and-go urban traffic, as it allows for more efficient regenerative braking and extended operation in electric-only mode, leading to greater emissions reductions in city centers. Some manufacturers are also developing and deploying plug-in hybrid buses, which feature larger battery packs that can be charged from an external power source, offering even longer zero-emission driving ranges. The choice between these types is influenced by the specific operational requirements of transit agencies, including typical route profiles, duty cycles, and existing infrastructure capabilities.

Application Insights

The application of hybrid buses is predominantly centered on public transportation, serving as a backbone for municipal and intercity transit systems across the globe. The most significant application segment is intracity public transport, where these buses are deployed on fixed routes within urban and suburban environments. Their ability to reduce emissions and noise in densely populated areas makes them ideally suited for this role. Another growing application is in the realm of airport ground transportation, where shuttle services are increasingly adopting hybrid models to improve sustainability credentials and reduce operational costs associated with constant idling and low-speed travel. Furthermore, hybrid technology is being integrated into buses designed for tourist transportation and private fleet operators, such as those serving corporate campuses or university shuttles, where environmental image and cost savings are important considerations. Some specialized applications also include hybrid double-decker buses for high-capacity routes in major cities and hybrid school buses, although the latter is a smaller segment. The versatility of the hybrid powertrain allows it to be adapted to various bus sizes and configurations, from small shuttle buses to large articulated buses, meeting a wide spectrum of public and private transport needs.

Regional Insights

The adoption and development of the hybrid buses market exhibit distinct regional patterns influenced by local policies, economic conditions, and infrastructure readiness. North America and Europe are established leaders, driven by aggressive environmental targets, well-funded government initiatives, and high awareness of sustainability. In North America, particularly the United States and Canada, federal and state-level grants for clean public transit have been a major catalyst for procurement. Europe's market is strongly shaped by the European Union's stringent emission standards and directives promoting clean urban mobility, with countries like the United Kingdom, Germany, and France being key adopters. The Asia-Pacific region represents a high-growth market, with China being a dominant force due to its severe urban air pollution challenges and substantial government investments in new energy vehicles. Japan and South Korea are also significant markets, supported by their strong domestic automotive industries and technological prowess. Latin America and the Middle East & Africa are emerging regions where market growth is slower but potential is significant, especially in major cities seeking to address traffic congestion and pollution. Local manufacturing, import policies, and the development of supporting infrastructure are key factors influencing the pace of adoption in these diverse regions.

Company Insights

The competitive arena of the hybrid buses market is occupied by a blend of global automotive giants and focused commercial vehicle manufacturers. Volvo Group is a renowned leader, offering a comprehensive range of hybrid buses known for their reliability and advanced technology, with a strong presence in Europe and North America. BYD Company, originally a battery manufacturer, has leveraged its expertise to become a major global player in electric and hybrid buses, with significant manufacturing capacity and market share, particularly in China and increasingly in international markets. Daimler AG, through its subsidiary EvoBus, produces hybrid buses under the Mercedes-Benz and Setra brands, emphasizing luxury, safety, and innovation. New Flyer Industries, a North American manufacturer, is a key supplier to public transit agencies in the U.S. and Canada, offering both hybrid and electric options. Other notable participants include Alexander Dennis, a UK-based manufacturer specializing in double-decker and single-decker buses, and Ashok Leyland from India, which is expanding its hybrid offerings in emerging markets. These companies compete on factors such as technological innovation, fuel efficiency, total cost of ownership, durability, and the ability to provide customized solutions to meet the specific needs of public transport operators.

Recent Developments

The hybrid buses market is dynamic, with recent developments focusing on technological enhancements, strategic expansions, and new model launches. A prominent trend is the integration of larger capacity and more efficient lithium-ion battery packs, extending the electric-only range and improving overall energy efficiency. Manufacturers are also increasingly incorporating connectivity and telematics solutions into their hybrid buses, enabling fleet operators to monitor performance, optimize routes, and schedule predictive maintenance in real-time. There has been a surge in strategic partnerships, such as collaborations between bus OEMs and technology firms to co-develop next-generation hybrid powertrains and autonomous driving features tailored for public transport. Several leading companies have announced significant orders and deployments from major cities worldwide, reflecting growing confidence in the technology. Furthermore, research and development efforts are increasingly directed towards making hybrid systems more compatible with renewable fuels like biodiesel and hydrogen, exploring pathways to further reduce the carbon footprint. The industry is also witnessing a gradual consolidation, with larger players acquiring smaller technology specialists to bolster their expertise and accelerate innovation cycles in response to the competitive pressure from the pure electric vehicle segment.

Report Segmentation

This comprehensive market research report on the hybrid buses industry provides a detailed and structured analysis segmented to deliver actionable intelligence. The segmentation is designed to provide a multi-faceted view of the market dynamics. The report is segmented by type, delving into the specifics of parallel hybrid, series hybrid, and plug-in hybrid buses, analyzing the adoption trends, technological nuances, and market share for each category. It is further segmented by application, examining the distinct demand drivers and growth patterns in key sectors such as public transit, airport shuttle services, and other specialized transport applications. A critical component of the segmentation is based on region, offering a granular analysis of the market across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional policies, key players, and growth opportunities. This multi-dimensional segmentation allows stakeholders to pinpoint specific areas of interest, understand regional peculiarities, compare technological preferences, and identify target application segments, thereby facilitating informed strategic planning and investment decisions.

FAQs

What are the different types of hybrid buses available?

The market primarily offers parallel hybrid buses, series hybrid buses, and plug-in hybrid electric buses, each with distinct operational mechanisms suited for different driving conditions and efficiency goals.

What are the advantages of using hybrid buses?

Key advantages include significant reductions in fuel consumption and greenhouse gas emissions, lower operating costs over time, decreased noise pollution, and compliance with increasingly stringent environmental regulations.

Which regions are leading in the adoption of hybrid buses?

North America and Europe are currently the leading markets, driven by strong regulatory support and environmental awareness, while the Asia-Pacific region, particularly China, is experiencing the fastest growth.

Who are the key players in the hybrid bus manufacturing industry?

Prominent manufacturers globally include Volvo, BYD, Daimler, New Flyer Industries, and Alexander Dennis, among others, who are actively investing in technology and expanding their product lines.

How does a hybrid bus work?

A hybrid bus combines an internal combustion engine, typically diesel, with an electric propulsion system. It uses energy stored in batteries, often charged through regenerative braking, to power an electric motor, reducing reliance on the engine and improving efficiency.

What is the future outlook for the hybrid buses market?

The future outlook remains positive, supported by global sustainability trends, though the market will continue to evolve with advancements in battery technology and face competition from the developing fully electric bus ecosystem.

Citius Research has developed a research report titled “Hybrid Buses Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hybrid Buses Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hybrid Buses Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hybrid Buses Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hybrid Buses Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hybrid Buses Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hybrid Buses Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hybrid Buses Market
• Cost and Gross Margin Analysis of Hybrid Buses Market
• Hybrid Buses Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hybrid Buses Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hybrid Buses Market Key Stakeholders

Below are the key stakeholders for the Hybrid Buses Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hybrid Buses Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hybrid Buses Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hybrid Buses Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hybrid Buses Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hybrid Buses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hybrid Buses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hybrid Buses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hybrid Buses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hybrid Buses Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hybrid Buses Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hybrid Buses Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hybrid Buses Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hybrid Buses Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hybrid Buses Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hybrid Buses Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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