HVDC Converter Station Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194435
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The HVDC Converter Station Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

HVDC Converter Station Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players ABB, Siemens, GE, Prysmian, Hitachi Energy

Market Summary

The HVDC converter station market is a critical segment within the global energy and power industry, focusing on the technology required for high-voltage direct current transmission systems. These stations are essential for converting alternating current to direct current and vice versa, enabling efficient long-distance electricity transmission with minimal losses. The market is driven by the increasing demand for integrating renewable energy sources into the grid, enhancing grid stability, and supporting cross-border power exchanges. Key regions such as Asia Pacific, Europe, and North America are leading in adoption due to large-scale investments in grid infrastructure and renewable energy projects. The market features a competitive landscape with several established players and emerging companies innovating in converter technology, control systems, and efficiency improvements. As global energy needs evolve and decarbonization goals intensify, the HVDC converter station market is poised for sustained growth, supported by technological advancements and regulatory frameworks promoting clean energy transmission.

Key Highlights

The HVDC converter station market is characterized by several key highlights that underscore its importance and trajectory. Technological innovations are enhancing the efficiency and reliability of converter stations, with advancements in voltage source converter technology and modular multilevel converters gaining prominence. These improvements facilitate better power quality and reduced footprint for installations. The market is also witnessing increased investments in interconnector projects that link national grids, enabling energy trading and supply security. Major players such as ABB, Siemens Energy, and General Electric are leading the charge with comprehensive solutions that include turnkey projects and maintenance services. Furthermore, the integration of digitalization and IoT in converter stations allows for real-time monitoring and predictive maintenance, optimizing operational performance. The emphasis on renewable energy integration, particularly offshore wind farms, is a significant driver, as HVDC technology is ideal for transmitting power over long distances from remote generation sites to consumption centers.

Drivers, Opportunities & Restraints

Several drivers are propelling the HVDC converter station market forward. The global push towards renewable energy adoption is a primary driver, as HVDC systems efficiently transmit power from wind and solar farms to urban areas. Grid modernization initiatives aimed at enhancing reliability and reducing transmission losses also contribute to market growth. Additionally, the need for interconnecting asynchronous grids and supporting energy trading between regions fosters demand. Opportunities abound in emerging economies where infrastructure development is accelerating, and in projects focused on offshore wind integration and subsea power cables. However, the market faces restraints including high capital costs associated with HVDC projects, which can deter investment in some regions. Technical challenges related to system complexity and the need for skilled personnel also pose hurdles. Regulatory uncertainties and lengthy approval processes for cross-border projects can further impede growth, though ongoing standardization efforts and government support are mitigating these issues over time.

Concentration Insights

The HVDC converter station market exhibits a concentrated competitive landscape, dominated by a handful of global giants with extensive experience and technological prowess. Companies like ABB, Siemens Energy, General Electric, and Hitachi Energy hold significant market shares, offering integrated solutions from design to commissioning. These players benefit from strong R&D capabilities, allowing them to innovate and set industry standards. The market concentration is also influenced by high entry barriers, including substantial capital requirements and the need for specialized expertise in power electronics and grid systems. Regional players and new entrants often focus on niche segments or collaborate with established firms to gain traction. Partnerships and joint ventures are common strategies to expand geographic presence and leverage local expertise. Despite the dominance of key players, the market sees periodic disruptions from technological advancements and emerging applications, encouraging continuous innovation and competitive dynamics.

Type Insights

HVDC converter stations are primarily categorized based on technology type, with line commutated converters and voltage source converters being the main segments. Line commutated converters, often using thyristor valves, have been traditionally employed in large-scale projects due to their high power handling capabilities and reliability. However, voltage source converters, utilizing insulated-gate bipolar transistors, are gaining popularity for their flexibility, compact size, and ability to support black start operations and weak grid conditions. The choice between these types depends on project requirements such as distance, power capacity, and grid characteristics. Recent trends show a shift towards voltage source converters, especially in renewable energy integration and urban infeed projects, owing to their superior controllability and reduced harmonic distortions. Hybrid solutions that combine both technologies are also emerging to optimize performance and cost-effectiveness for specific applications.

Application Insights

HVDC converter stations find applications across various sectors within the energy and power industry. A prominent application is in interconnecting asynchronous AC grids, enabling efficient power exchange between regions with different grid frequencies or operational standards. They are also crucial for transmitting bulk power over long distances, such as from remote hydroelectric or wind farms to load centers, minimizing losses compared to AC transmission. Offshore wind farm integration is a rapidly growing application, where HVDC technology is preferred for its efficiency in subsea cable transmissions. Additionally, converter stations are used in urban infeed projects to supply power to densely populated areas without overloading existing AC networks. Other applications include providing stability support to grids, facilitating energy trading, and serving as back-to-back stations for grid segmentation and control. The versatility of HVDC systems ensures their relevance in diverse scenarios, driven by the need for reliable and efficient power transmission.

Regional Insights

The HVDC converter station market demonstrates varied growth patterns across regions, influenced by infrastructure development, energy policies, and renewable adoption rates. Asia Pacific leads the market, driven by massive investments in China and India for grid expansion and renewable integration. China, in particular, is implementing numerous HVDC projects to transmit power from western renewable resources to eastern urban centers. Europe follows closely, with initiatives like the European Network of Transmission System Operators for Electricity promoting cross-border interconnectors to enhance energy security and support renewable goals. Projects such as the North Sea Link highlight regional collaboration. North America shows steady growth, focused on modernizing aging infrastructure and integrating renewable energy, with notable projects in the United States and Canada. Latin America and the Middle East & Africa are emerging markets, where developing interconnectors and harnessing renewable potential are gradually driving demand, though at a slower pace due to economic and regulatory challenges.

Company Insights

The competitive landscape of the HVDC converter station market is shaped by key players who offer comprehensive solutions and have a global footprint. ABB is a forefront leader, known for its pioneering technologies and extensive project portfolio, including the development of ultra-high-voltage direct current systems. Siemens Energy excels with its innovative converter stations and strong focus on sustainability, often partnering with utilities for large-scale interconnectors. General Electric provides robust HVDC solutions through its Grid Solutions business, emphasizing digital integration and reliability. Hitachi Energy, formerly part of ABB, continues to be a major player with advanced technologies like the HVDC Light system. Other notable companies include Toshiba Energy Systems & Solutions and Mitsubishi Electric, which contribute significantly to the Asian market. These companies invest heavily in R&D to enhance converter efficiency, reduce costs, and address evolving grid challenges, maintaining their competitive edge through technological leadership and strategic collaborations.

Recent Developments

Recent developments in the HVDC converter station market reflect ongoing innovation and project expansions aimed at meeting global energy transmission needs. Technological advancements include the introduction of hybrid converter stations that combine LCC and VSC technologies to optimize performance for specific applications. There has been a surge in projects integrating offshore wind farms, such as the Dogger Bank Wind Farm in the UK, which utilizes HVDC technology for efficient power transmission to shore. Companies are also focusing on digitalization, incorporating AI and IoT for predictive maintenance and real-time monitoring of converter stations. Strategic partnerships and mergers have been prevalent, with firms collaborating to leverage complementary strengths and expand market reach. For instance, recent collaborations between European and Asian companies aim to enhance technology exchange and project execution capabilities. Additionally, governments are announcing new interconnector projects to boost renewable energy sharing, indicating a positive trajectory for market growth and innovation.

Report Segmentation

The HVDC converter station market report is segmented to provide detailed insights into various aspects influencing the industry. Segmentation by technology includes line commutated converters and voltage source converters, each analyzed for their market share, growth trends, and application suitability. The application segment covers grid interconnections, offshore wind power transmission, urban infeed, and others, highlighting demand patterns and future opportunities. Geographically, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, with each region examined for its unique drivers, challenges, and project pipelines. Additionally, the report may segment by component, such as converters, transformers, and control systems, to understand the supply chain dynamics. This structured approach enables stakeholders to identify niche opportunities, assess competitive landscapes, and make informed decisions based on comprehensive market intelligence.

FAQs

What is an HVDC converter station? An HVDC converter station is a facility that converts electricity from alternating current to direct current for transmission over long distances, and then back to AC for distribution, minimizing energy losses and enhancing grid stability.

What are the main components of an HVDC converter station? Key components include converters (using thyristors or IGBTs), transformers, AC and DC filters, circuit breakers, and control systems that manage voltage and power flow.

Why is HVDC transmission preferred over AC for long distances? HVDC transmission has lower losses over long distances, requires fewer conductors, and allows asynchronous grid interconnections, making it more efficient and cost-effective for bulk power transfer.

What are the applications of HVDC converter stations? Applications include interconnecting regional grids, transmitting power from remote renewable energy sites, offshore wind integration, and providing urban infeed solutions to reduce grid congestion.

Which regions are leading in HVDC converter station adoption? Asia Pacific, particularly China, leads due to extensive grid projects, followed by Europe with its cross-border interconnectors, and North America focusing on infrastructure modernization.

What are the latest trends in HVDC technology? Trends include the adoption of voltage source converters for better controllability, hybrid systems combining LCC and VSC, digitalization for smart monitoring, and increased use in offshore renewable projects.

Citius Research has developed a research report titled “HVDC Converter Station Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• HVDC Converter Station Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The HVDC Converter Station Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

HVDC Converter Station Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

HVDC Converter Station Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of HVDC Converter Station Market
• Research Methodology
• Executive Summary
• Market Dynamics of HVDC Converter Station Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of HVDC Converter Station Market
• Cost and Gross Margin Analysis of HVDC Converter Station Market
• HVDC Converter Station Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “HVDC Converter Station Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

HVDC Converter Station Market Key Stakeholders

Below are the key stakeholders for the HVDC Converter Station Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

HVDC Converter Station Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the HVDC Converter Station Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the HVDC Converter Station Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in HVDC Converter Station Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global HVDC Converter Station Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global HVDC Converter Station Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global HVDC Converter Station Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global HVDC Converter Station Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global HVDC Converter Station Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global HVDC Converter Station Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America HVDC Converter Station Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America HVDC Converter Station Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe HVDC Converter Station Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA HVDC Converter Station Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific HVDC Converter Station Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa HVDC Converter Station Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia HVDC Converter Station Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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