Human Milk Oligosaccharides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195498
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Human Milk Oligosaccharides Market size was estimated at USD 350 million in 2023 and is projected to reach USD 800 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Human Milk Oligosaccharides Market

(Market Size)
$350 million
$800 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 350 million
2030 Market Size USD 800 million
Key Players DSM, BASF, Chr. Hansen, DuPont, Jennewein Biotechnologie

Market Summary

The Human Milk Oligosaccharides (HMO) market represents a rapidly expanding segment within the global food and beverages industry, driven by increasing scientific validation of their health benefits. These complex sugars, naturally abundant in human breast milk, are now being commercially synthesized and incorporated into a wide array of products beyond infant formula. The market is characterized by intensive research and development activities aimed at scaling production and reducing costs, making these valuable ingredients more accessible. Key players are focusing on expanding their application scope into adult nutritional supplements, functional foods, and medical nutrition, responding to the growing consumer demand for scientifically-backed health and wellness products. The competitive landscape is dynamic, with strategic partnerships and capacity expansions being common as companies strive to secure their position in this high-growth market.

Key Highlights

The Human Milk Oligosaccharides market is distinguished by several pivotal developments that underscore its potential. A primary highlight is the significant investment in advanced production technologies, such as enzymatic and microbial fermentation processes, which are crucial for achieving commercial-scale synthesis of complex HMO structures like 2'-FL and LNnT. The regulatory landscape has also been favorable, with entities like the European Food Safety Authority and the US FDA granting approvals for the use of specific HMOs in infant formula and other food categories, paving the way for market expansion. Furthermore, the scientific community continues to publish robust clinical studies reinforcing the prebiotic, immune-supporting, and gut-health benefits associated with HMO consumption. This strong evidence base is a critical factor driving adoption by major food and beverage manufacturers and bolstering consumer confidence in products containing these innovative ingredients.

Drivers, Opportunities & Restraints

The growth of the Human Milk Oligosaccharides market is propelled by a confluence of powerful drivers, primarily the rising global awareness of the importance of gut health and a robust immune system. Consumers are increasingly seeking out functional ingredients with proven benefits, and HMOs fit this demand perfectly. This is complemented by a growing preference for preventative healthcare and natural, science-backed products. Significant opportunities lie in the expansion into new demographic segments, particularly adult nutrition for geriatric and general wellness applications, and the development of novel product formats beyond powders. However, the market faces considerable restraints, most notably the high cost of production associated with the complex synthesis of certain HMOs, which can limit their widespread adoption in cost-sensitive product categories. Additionally, navigating the intricate and varying global regulatory frameworks for novel food ingredients remains a challenge for manufacturers looking to achieve international market penetration.

Concentration Insights

The concentration within the Human Milk Oligosaccharides market reveals a landscape that is currently dominated by a handful of established biotechnology and ingredient giants who possess the necessary technical expertise and capital for large-scale production. Companies such as BASF SE, DuPont de Nemours, Inc., and Royal FrieslandCampina N.V. have secured strong positions through extensive research portfolios and established manufacturing capabilities. The market also features several specialized biotechnology firms like Glycom A/S and Jennewein Biotechnologie GmbH that are purely focused on HMO innovation and production. This concentration suggests high barriers to entry related to R&D investment, intellectual property around synthesis methods, and the need for regulatory compliance. However, the market is witnessing the entry of new players and increased competition, which is expected to drive further innovation and potentially lead to more competitive pricing in the future.

Type Insights

The Human Milk Oligosaccharides market is segmented by type, with a focus on the specific structures that can be commercially produced. Among the over 200 identified HMOs in human milk, a few have been successfully synthesized at scale. 2'-Fucosyllactose (2'-FL) is the most prevalent and commercially advanced type, widely recognized for its role in supporting immune health and acting as a prebiotic. Lacto-N-neotetraose (LNnT) is another significant type gaining traction for its benefits in promoting a healthy gut microbiome. Other types, such as 3-Fucosyllactose (3-FL) and 6'-Sialyllactose (6'-SL), are also being developed and commercialized, each with unique purported health benefits. The diversity in HMO types allows for targeted product development, enabling manufacturers to create specialized formulations for specific health outcomes, from general wellness to addressing specific nutritional deficiencies.

Application Insights

The application of Human Milk Oligosaccharides has diversified far beyond its initial use in infant formula, now spanning multiple categories within the food and beverage industry. Infant nutrition remains the largest application segment, where HMOs are added to formula to more closely mimic the composition and benefits of breast milk. However, the adult nutritional supplement segment is experiencing rapid growth, with HMOs being incorporated into powders, capsules, and gummies aimed at improving gut health and immunity. The functional food and beverage category is another promising avenue, with HMOs being added to products like yogurt, cereal, and sports nutrition drinks. Furthermore, the medical nutrition sector represents a high-value application, where HMOs are used in clinical formulations for patients with specific digestive or immune-related conditions, highlighting their therapeutic potential.

Regional Insights

Geographically, the adoption and development of the Human Milk Oligosaccharides market vary significantly. North America and Europe are currently the leading markets, driven by high consumer awareness, strong purchasing power, and a well-established regulatory framework that has approved several HMOs for use in food products. The presence of major ingredient manufacturers and a sophisticated food and beverage industry in these regions further accelerates growth. The Asia Pacific region is anticipated to be the fastest-growing market, fueled by a large population, rising disposable incomes, and growing concerns about child nutrition and adult wellness. Countries like China, Japan, and South Korea are hotspots for innovation and adoption. Meanwhile, Latin America and the Middle East & Africa are emerging markets where growth is linked to increasing urbanization and the gradual expansion of product offerings by multinational companies.

Company Insights

The competitive arena of the Human Milk Oligosaccharides market features a mix of diversified chemical conglomerates and specialized biotechnology firms. Leading players include BASF SE, which leverages its extensive expertise in vitamins and nutrients to produce HMOs. DuPont Nutrition & Biosciences, now part of the International Flavors & Fragrances Inc. portfolio, is another key competitor with strong capabilities in microbial fermentation. Royal FrieslandCampina N.V. utilizes its deep dairy processing knowledge in its production methods. Pure-play specialists such as Glycom A/S (acquired by dsm-firmenich) and Jennewein Biotechnologie GmbH are renowned for their focused R&D and innovative patent portfolios dedicated exclusively to HMOs. These companies compete on factors including production yield, product purity, intellectual property, strategic partnerships with end-product manufacturers, and the ability to navigate complex global regulatory pathways.

Recent Developments

The Human Milk Oligosaccharides market has been highly active with recent strategic developments aimed at scaling production and expanding market reach. A prominent trend has been a wave of mergers and acquisitions, as larger entities seek to acquire specialized technology and expertise; a notable example is the acquisition of Glycom A/S by dsm-firmenich. Companies are also announcing significant capacity expansions for key HMOs like 2'-FL and LNnT to meet the rising demand. Furthermore, there is a continuous stream of new product launches from ingredient suppliers, offering new HMO types and blends tailored for specific health applications. Collaboration agreements between HMO producers and major consumer goods companies are also frequent, ensuring a route to market for these innovative ingredients in finished products across infant, adult, and medical nutrition segments.

Report Segmentation

This comprehensive market research report on the Global Human Milk Oligosaccharides Market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The report is segmented by type, covering all major commercially available HMOs such as 2'-Fucosyllactose (2'-FL), Lacto-N-neotetraose (LNnT), and others. The application segmentation provides deep insights into the usage of HMOs across infant formula, functional food & beverages, food supplements, and other specialized applications. A critical geographical segmentation breaks down the market size and forecast for key regions and countries, including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific trends, and formulate targeted regional strategies for maximum impact.

FAQs

What are the benefits of human milk oligosaccharides?

Human milk oligosaccharides offer a multitude of scientifically supported benefits. They primarily act as prebiotics, selectively nourishing beneficial gut bacteria like Bifidobacteria, which is crucial for a healthy digestive system. Furthermore, HMOs play a vital role in supporting the immune system by preventing the attachment of pathogens to gut cells and modulating immune responses. Research also indicates potential benefits for brain development and cognitive function.

What are the different types of HMOs?

Over 200 unique Human Milk Oligosaccharides have been identified, but only a few are currently produced at a commercial scale. The most common types include 2'-Fucosyllactose (2'-FL), which is the most abundant in breast milk, and Lacto-N-neotetraose (LNnT). Other types being commercialized include 3-Fucosyllactose (3-FL), Lacto-N-tetraose (LNT), and Sialyllactoses like 6'-Sialyllactose (6'-SL), each with distinct structural and functional properties.

How are HMOs used in food and beverages?

HMOs are incorporated into a wide array of food and beverage products as functional ingredients. Their primary application is in infant formula to mirror the composition of breast milk. They are also increasingly used in adult nutritional supplements, such as probiotic and prebiotic powders and capsules. Furthermore, they are being added to functional foods like yogurt, cereal, health drinks, and even sports nutrition products to enhance their gut health and immune-supporting credentials.

What is driving the growth of the HMO market?

The growth of the HMO market is driven by several key factors. These include rising consumer awareness and demand for ingredients that support gut health and overall immunity, significant advancements in production technologies that have made commercial synthesis feasible, and supportive regulatory approvals in major markets. The expansion of applications beyond infant nutrition into adult wellness and medical foods also presents a substantial growth driver.

Which regions are leading in the HMO market?

North America and Europe are currently the leading regions in the Human Milk Oligosaccharides market. This leadership is attributed to high consumer health awareness, strong regulatory frameworks that have approved the use of HMOs, and the presence of major manufacturing companies. However, the Asia Pacific region is identified as the fastest-growing market due to its large population, rising health consciousness, and increasing disposable income.

Citius Research has developed a research report titled “Human Milk Oligosaccharides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Human Milk Oligosaccharides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Human Milk Oligosaccharides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Human Milk Oligosaccharides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Human Milk Oligosaccharides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Human Milk Oligosaccharides Market
• Research Methodology
• Executive Summary
• Market Dynamics of Human Milk Oligosaccharides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Human Milk Oligosaccharides Market
• Cost and Gross Margin Analysis of Human Milk Oligosaccharides Market
• Human Milk Oligosaccharides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Human Milk Oligosaccharides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Human Milk Oligosaccharides Market Key Stakeholders

Below are the key stakeholders for the Human Milk Oligosaccharides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Human Milk Oligosaccharides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Human Milk Oligosaccharides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Human Milk Oligosaccharides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Human Milk Oligosaccharides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Human Milk Oligosaccharides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Human Milk Oligosaccharides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Human Milk Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Human Milk Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Human Milk Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Human Milk Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Human Milk Oligosaccharides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Human Milk Oligosaccharides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Human Milk Oligosaccharides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Human Milk Oligosaccharides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Human Milk Oligosaccharides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Human Milk Oligosaccharides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Human Milk Oligosaccharides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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