Oligofructose Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197120
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Oligofructose Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Oligofructose Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Beneo, Ingredion, Cargill, Tate & Lyle

Market Summary

The oligofructose market is a significant segment within the global food and beverage industry, characterized by its role as a prebiotic dietary fiber. Derived primarily from chicory root through enzymatic hydrolysis, oligofructose is valued for its functional properties, including low caloric content, ability to improve gut health, and serving as a sugar substitute. It is extensively utilized across various applications such as dairy products, baked goods, cereals, beverages, and dietary supplements. The market is driven by increasing consumer awareness regarding health and wellness, coupled with a growing preference for low-sugar and functional food ingredients. Manufacturers are focusing on product innovation and expanding their application scope to cater to evolving consumer demands. The market exhibits a competitive landscape with several key players investing in research and development to enhance product quality and efficacy. Regulatory support for prebiotic ingredients in numerous regions further propels market growth, ensuring compliance with health standards and fostering consumer trust.

Key Highlights

The oligofructose market is distinguished by several key highlights that underscore its importance and growth trajectory. One prominent aspect is its prebiotic functionality, which promotes the growth of beneficial gut bacteria, thereby supporting digestive health and overall well-being. This has led to widespread adoption in functional foods and beverages. Additionally, oligofructose serves as an effective sugar replacer, aligning with the global trend towards reduced sugar consumption and healthier dietary choices. Its low glycemic index makes it suitable for diabetic-friendly products, expanding its consumer base. The ingredient also enhances texture, mouthfeel, and shelf-life in various applications, providing technical benefits to manufacturers. Key market players are engaged in strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market presence and expand their product portfolios. Sustainability practices in sourcing raw materials, particularly chicory root, are gaining emphasis, reflecting the industry's commitment to environmental responsibility. These factors collectively highlight the dynamic and evolving nature of the oligofructose market.

Drivers, Opportunities & Restraints

The oligofructose market is influenced by several drivers, opportunities, and restraints that shape its development. Primary drivers include rising health consciousness among consumers, increasing prevalence of digestive disorders, and growing demand for natural and functional ingredients. The shift towards preventive healthcare and the emphasis on gut health are significant factors propelling market growth. Opportunities abound in the expansion of application areas, such as infant nutrition, sports nutrition, and pharmaceutical products, where oligofructose can be incorporated for its health benefits. Emerging markets in Asia-Pacific and Latin America present substantial growth potential due to changing lifestyles and increasing disposable incomes. However, the market faces restraints such as high production costs associated with extraction and processing, which can limit affordability and adoption. Regulatory challenges and varying standards across regions may also pose hurdles for market players. Additionally, competition from alternative prebiotics and sweeteners could impact market share. Navigating these dynamics requires strategic planning and innovation to capitalize on growth opportunities while mitigating restraints.

Concentration Insights

The oligofructose market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as Beneo, Sensus, and Cosucra are key contributors, leveraging their extensive product portfolios, technological advancements, and strong distribution networks. These players focus on research and development to introduce high-purity oligofructose variants and expand their application scope. Strategic collaborations with food and beverage manufacturers are common, enabling tailored solutions and enhanced market penetration. Regional presence also plays a crucial role, with established players maintaining strong footholds in North America and Europe, while expanding into emerging markets. The market concentration is further characterized by mergers and acquisitions aimed at consolidating resources and enhancing competitive positioning. Smaller players often niche themselves by offering organic or non-GMO variants, catering to specific consumer segments. Overall, the market's concentration dynamics emphasize innovation, quality, and strategic alliances as critical factors for sustained growth and competitiveness.

Type Insights

Oligofructose is available in various types, primarily differentiated by their degree of polymerization and source. The most common types include inulin-derived oligofructose and sucrose-derived oligofructose, each offering distinct functional properties. Inulin-derived oligofructose, extracted from chicory root, is widely preferred for its high prebiotic content and natural origin. It typically has a longer chain length, providing sustained fermentation in the gut and enhanced health benefits. Sucrose-derived oligofructose, produced through enzymatic synthesis, often features shorter chains and is valued for its superior sweetness profile and solubility, making it ideal for beverages and confectionery. Additionally, there are specialized variants such as high-performance oligofructose, designed for specific applications like low-calorie foods and dietary supplements. The choice of type depends on application requirements, including desired sweetness, texture enhancement, and health claims. Manufacturers are increasingly developing customized blends to meet diverse consumer needs, driving innovation and differentiation in the market.

Application Insights

Oligofructose finds extensive applications across the food and beverage industry, driven by its multifunctional properties. In the dairy sector, it is commonly used in yogurts, fermented milk, and ice creams to enhance texture, provide prebiotic benefits, and reduce sugar content. The baked goods segment utilizes oligofructose as a humectant to retain moisture and extend shelf life, while also serving as a sugar substitute in cookies, cakes, and breads. Beverages, including health drinks and fruit juices, incorporate oligofructose for its solubility and ability to improve mouthfeel without altering taste. Cereals and snack bars leverage its fiber content to boost nutritional value and support digestive health. Dietary supplements represent a growing application area, where oligofructose is used in powder or capsule form to promote gut microbiota balance. Infant nutrition products also incorporate oligofructose to mimic the prebiotic effects of human milk oligosaccharides. These diverse applications highlight the ingredient's versatility and alignment with health-focused trends.

Regional Insights

The oligofructose market demonstrates varying dynamics across different regions, influenced by consumer preferences, regulatory frameworks, and economic factors. North America holds a significant share, driven by high consumer awareness of health and wellness, robust demand for functional foods, and presence of major market players. The United States is a key contributor, with extensive use in dairy and beverage products. Europe follows closely, characterized by strong regulatory support for prebiotics and a well-established functional food industry. Countries like Germany, France, and the Netherlands are prominent due to their advanced food processing capabilities and health-conscious population. The Asia-Pacific region is emerging as a high-growth market, fueled by rising disposable incomes, urbanization, and increasing adoption of Western dietary patterns. China, Japan, and India are key markets, with growing applications in dietary supplements and infant nutrition. Latin America and the Middle East & Africa show potential, though growth is moderated by economic volatility and lower awareness. Regional insights underscore the importance of tailored strategies to address local demands and opportunities.

Company Insights

Several companies play pivotal roles in the oligofructose market, contributing to its growth through innovation and strategic initiatives. Beneo, a leading player, offers a range of oligofructose products under the Orafti brand, emphasizing quality and health benefits. The company focuses on research to validate prebiotic efficacy and expands applications in functional foods. Sensus, known for its Frutafit and Frutalose product lines, leverages chicory root expertise to provide high-purity oligofructose for various industries. Cosucra Group specializes in natural ingredients, offering non-GMO and organic oligofructose variants to meet clean-label trends. Cargill incorporates oligofructose in its portfolio as part of broader health ingredient solutions, catering to global food manufacturers. Ingredion also provides oligofructose-based products, focusing on technical support and customization for clients. These companies invest in sustainable sourcing, production efficiency, and consumer education to strengthen their market positions. Collaborations with academic institutions and health organizations are common to advance scientific understanding and promote product benefits.

Recent Developments

Recent developments in the oligofructose market reflect ongoing innovation and strategic movements by key players. There has been a notable increase in product launches featuring oligofructose as a primary ingredient, particularly in functional beverages and snacks, addressing demand for health-oriented products. Companies are investing in expanding production capacities to meet growing global demand, with new facilities and technological upgrades enhancing efficiency and output. Sustainability initiatives have gained traction, with efforts to reduce environmental impact through eco-friendly extraction processes and responsible sourcing of raw materials. Strategic partnerships and acquisitions are prevalent, such as collaborations between ingredient suppliers and food manufacturers to develop customized solutions. Research and development activities focus on proving new health benefits, including immune support and metabolic health, broadening application scope. Regulatory approvals for health claims in various regions have also been secured, reinforcing product credibility. These developments indicate a dynamic market environment focused on growth, innovation, and responsiveness to consumer trends.

Report Segmentation

The oligofructose market report is segmented to provide detailed analysis and insights across various dimensions. Segmentation by type includes inulin-derived oligofructose and sucrose-derived oligofructose, each analyzed for their market share, growth trends, and application suitability. By application, the report covers dairy products, baked goods, cereals and snack bars, beverages, dietary supplements, and others, highlighting usage patterns and demand drivers in each category. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional dynamics, key countries, and growth opportunities. Additionally, the report may segment by form, such as powder and liquid, addressing functional differences and preference trends. Each segment is evaluated based on factors like consumer behavior, regulatory environment, and competitive landscape, providing a comprehensive view of market structure. This segmentation enables stakeholders to identify niche opportunities, understand market nuances, and make informed strategic decisions.

FAQs

What are the health benefits of oligofructose? Oligofructose offers several health benefits, primarily as a prebiotic that promotes the growth of beneficial gut bacteria, improving digestive health. It also helps in calcium absorption, supports immune function, and has a low glycemic index, making it suitable for managing blood sugar levels.

How is oligofructose made? Oligofructose is typically produced through enzymatic hydrolysis of inulin, which is extracted from chicory root. Alternatively, it can be synthesized from sucrose using enzymatic processes, resulting in shorter-chain molecules with specific functional properties.

What foods contain oligofructose? Oligofructose is found in various foods including yogurt, milk drinks, baked goods, cereals, snack bars, and dietary supplements. It is used to enhance fiber content, reduce sugar, and improve texture without compromising taste.

Is oligofructose safe for consumption? Yes, oligofructose is generally recognized as safe by regulatory authorities such as the FDA and EFSA. It is well-tolerated by most people, though excessive consumption may cause digestive discomfort in some individuals.

Can oligofructose be used as a sugar substitute? Absolutely, oligofructose is commonly used as a sugar substitute due to its sweet taste and low caloric value. It provides about 30-50% of the sweetness of sugar and is often used in combination with other sweeteners to achieve desired taste profiles in reduced-sugar products.

Citius Research has developed a research report titled “Oligofructose Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Oligofructose Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Oligofructose Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Oligofructose Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Oligofructose Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Oligofructose Market
• Research Methodology
• Executive Summary
• Market Dynamics of Oligofructose Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Oligofructose Market
• Cost and Gross Margin Analysis of Oligofructose Market
• Oligofructose Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Oligofructose Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Oligofructose Market Key Stakeholders

Below are the key stakeholders for the Oligofructose Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Oligofructose Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Oligofructose Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Oligofructose Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Oligofructose Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Oligofructose Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Oligofructose Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Oligofructose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Oligofructose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Oligofructose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Oligofructose Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Oligofructose Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Oligofructose Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Oligofructose Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Oligofructose Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Oligofructose Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Oligofructose Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Oligofructose Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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