Household Pull Handle Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208941
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Household Pull Handle Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Household Pull Handle Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Hettich, Blum, Hafele, Assa Abloy, Salice

Market Summary

The household pull handle market is a specialized segment within the broader hardware and building supplies industry, serving both the manufacturing and construction sectors. These components are essential for cabinetry, furniture, doors, and various architectural applications, providing both functional and aesthetic value. The market is characterized by a diverse range of materials, designs, and finishes, catering to residential, commercial, and industrial end-users. Demand is driven by trends in interior design, urbanization, and the growth of the real estate and renovation sectors globally. Manufacturers and suppliers operate in a competitive landscape, focusing on innovation, customization, and sustainability to meet evolving consumer preferences. The market is influenced by raw material availability, technological advancements in production processes, and regulatory standards related to safety and environmental impact. Key players include established hardware manufacturers and niche producers, with distribution channels spanning online platforms, specialty stores, and direct sales to contractors and builders.

Key Highlights

The household pull handle market showcases several key highlights that define its current state and trajectory. There is a growing emphasis on ergonomic design and user-friendly products, with manufacturers investing in R&D to create handles that combine comfort, durability, and style. The rise of smart homes and integrated systems is prompting innovation in pull handles with embedded technology, such as touchless or electronic features, though this remains a niche segment. Sustainability is becoming increasingly important, with a shift towards eco-friendly materials like recycled metals, bamboo, and biodegradable composites. Customization options are expanding, allowing consumers and businesses to tailor products to specific aesthetic and functional requirements. The market is also seeing consolidation through mergers and acquisitions, as larger companies seek to broaden their product portfolios and geographic reach. Additionally, e-commerce and digital marketing are transforming how these products are marketed and sold, making them more accessible to a global audience.

Drivers, Opportunities & Restraints

Several drivers are propelling the household pull handle market forward. The continuous growth in global construction activities, particularly in emerging economies, fuels demand for architectural hardware, including pull handles. Rising disposable incomes and increased spending on home improvement and interior decoration also contribute to market expansion. The trend towards modern and minimalist design in residential and commercial spaces favors sleek and contemporary handle designs. Opportunities abound in the development of innovative products, such as antibacterial handles for healthcare settings or weather-resistant variants for outdoor applications. The expansion of online retail channels presents a significant opportunity for market players to reach a wider customer base. However, the market faces restraints, including volatility in raw material prices, which can impact production costs and profitability. Intense competition from local and international manufacturers may lead to price pressures. Regulatory compliance with safety and environmental standards can also pose challenges, particularly for smaller players. Economic downturns and reduced construction activity in certain regions may temporarily dampen demand.

Concentration Insights

The household pull handle market exhibits a varied concentration landscape, with presence of both global giants and regional specialists. North America and Europe are mature markets with high concentration of established players like H?fele, Blum, and Hettich, who dominate through extensive product ranges and strong distribution networks. The Asia-Pacific region, led by China and India, has a more fragmented landscape with numerous small and medium-sized enterprises catering to local demand, though international companies are expanding their footprint here. Market concentration is influenced by factors such as brand reputation, manufacturing capabilities, and innovation capacity. Larger companies often focus on economies of scale and strategic acquisitions to strengthen their market position, while smaller players compete on customization, niche applications, or cost-effectiveness. The market is also seeing increased vertical integration, with some manufacturers controlling everything from raw material sourcing to final distribution to enhance efficiency and quality control.

Type Insights

Household pull handles are available in a wide array of types, categorized primarily by material, design, and mechanism. Common materials include stainless steel, aluminum, brass, zinc alloy, and plastic, each offering distinct advantages in terms of durability, corrosion resistance, weight, and cost. Stainless steel handles are popular for their strength and modern appeal, while brass offers a classic, luxurious look. Design variations range from traditional bar pulls and cup handles to contemporary edge pulls and recessed handles. Mechanisms can be simple fixed handles or more complex options like spring-loaded or soft-close mechanisms for enhanced functionality. Finishes such as brushed nickel, polished chrome, matte black, and antique bronze allow for customization to match diverse interior themes. Emerging types include eco-friendly handles made from sustainable materials and smart handles integrated with electronic access systems. The choice of type often depends on application, aesthetic preferences, and budget considerations.

Application Insights

Household pull handles find applications across multiple segments within the manufacturing and construction industries. In residential settings, they are used on cabinets, drawers, doors, and furniture in kitchens, bathrooms, bedrooms, and living areas. Commercial applications include offices, hotels, retail stores, and hospitals, where durability, safety, and design consistency are critical. Industrial applications may involve heavy-duty handles for machinery, storage units, or specialized equipment. The rise of modular furniture and prefabricated construction has increased demand for standardized pull handles that can be easily integrated into mass-produced units. Different applications require specific attributes; for example, healthcare facilities may prioritize antibacterial properties, while outdoor applications demand weather resistance. The growing trend of open-plan living and customized interiors is driving demand for unique and designer handles that serve as statement pieces. Application-specific innovations continue to emerge, catering to evolving user needs and architectural trends.

Regional Insights

The household pull handle market demonstrates distinct regional dynamics influenced by economic conditions, construction activity, and cultural preferences. North America is a significant market, driven by high homeownership rates, frequent renovations, and strong demand for premium hardware. Europe follows closely, with a focus on design innovation, energy-efficient buildings, and heritage restoration projects. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, infrastructure development, and rising middle-class disposable income in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa present emerging opportunities, though growth may be uneven due to economic volatility and varying levels of industrialization. Regional differences also exist in material preferences and design aesthetics; for instance, Europe leans towards minimalist designs, while North America shows affinity for traditional and rustic styles. Local regulations and building codes further shape market characteristics in each region.

Company Insights

Prominent companies in the household pull handle market include globally recognized names such as H?fele, Blum, Hettich, Assa Abloy (through its hardware divisions), and Spectrum Brands (Hardware & Home Improvement Group). These players are known for their extensive product portfolios, robust R&D capabilities, and strong distribution networks. Regional leaders like King Slide Works in Asia and Knape & Vogt in North America also hold significant market share. Companies compete on factors such as product innovation, quality, customization options, price, and brand reputation. Many are investing in sustainable manufacturing practices and digital tools to enhance customer engagement. Smaller and niche players often focus on specific materials, designs, or applications to differentiate themselves. The competitive landscape is dynamic, with ongoing efforts to expand geographically, introduce new products, and form strategic partnerships with distributors, retailers, and construction firms to capture market share.

Recent Developments

Recent developments in the household pull handle market reflect trends towards innovation, sustainability, and market expansion. Several key players have launched new product lines featuring advanced materials like carbon fiber composites and recycled metals to appeal to eco-conscious consumers. There is increased adoption of automation and Industry 4.0 technologies in manufacturing processes to improve precision and reduce waste. Companies are also enhancing their digital presence through e-commerce platforms and virtual showrooms to cater to the growing online buyer segment. Strategic acquisitions and partnerships have been observed, such as larger firms acquiring smaller specialized manufacturers to diversify their offerings. Additionally, there is a focus on obtaining certifications for environmental and safety standards to meet regulatory requirements and consumer expectations. Some innovators are experimenting with integrated smart features, though these are still in early stages of market penetration. These developments indicate a market that is evolving to address contemporary challenges and opportunities.

Report Segmentation

This report on the household pull handle market is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes categories based on material such as metal handles, plastic handles, and others, as well as by design like bar pulls, cup handles, and edge pulls. Application segmentation covers residential, commercial, and industrial uses, with sub-categories for specific settings like kitchens, bathrooms, offices, and healthcare facilities. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with country-level analysis for major markets. Additional segmentation may consider distribution channels, such as offline retail, online sales, and direct distribution, as well as price points from economy to premium segments. This comprehensive segmentation allows for targeted insights into growth areas, competitive dynamics, and consumer preferences within each subset of the market.

FAQs

What materials are commonly used for household pull handles? Household pull handles are typically made from materials such as stainless steel, aluminum, brass, zinc alloy, and various plastics. Each material offers different benefits in terms of durability, aesthetics, corrosion resistance, and cost, allowing for suitability across diverse applications and budgets.

What are the latest trends in pull handle designs? Current trends include minimalist and streamlined designs, use of mixed materials, eco-friendly options, and integration of smart features. There is also growing demand for customizable handles that allow personalization in terms of color, finish, and size to match specific interior decor themes.

How do I choose the right pull handle for cabinets? Selection depends on factors such as the cabinet's style and usage, desired aesthetic, material compatibility, ergonomics, and budget. It's important to consider grip comfort, durability, and how the handle complements the overall design of the space.

Which regions are leading in the production of household pull handles? Asia-Pacific, particularly China, is a major production hub due to manufacturing capabilities and cost advantages. Europe and North America also have significant production, often focusing on high-quality, design-oriented products for premium markets.

Are there waterproof pull handles available? Yes, waterproof and weather-resistant pull handles are available, typically made from materials like stainless steel, aluminum, or specially treated plastics. These are ideal for outdoor applications, bathrooms, kitchens, and other moisture-prone environments.

What is the difference between residential and commercial grade pull handles? Commercial grade handles are generally built to higher standards of durability, security, and frequency of use. They often undergo more rigorous testing and may comply with specific safety and accessibility standards, whereas residential handles may prioritize aesthetics and cost-effectiveness.

Citius Research has developed a research report titled “Household Pull Handle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Household Pull Handle Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Household Pull Handle Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Household Pull Handle Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Household Pull Handle Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Household Pull Handle Market
• Research Methodology
• Executive Summary
• Market Dynamics of Household Pull Handle Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Household Pull Handle Market
• Cost and Gross Margin Analysis of Household Pull Handle Market
• Household Pull Handle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Household Pull Handle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Household Pull Handle Market Key Stakeholders

Below are the key stakeholders for the Household Pull Handle Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Household Pull Handle Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Household Pull Handle Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Household Pull Handle Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Household Pull Handle Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Household Pull Handle Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Household Pull Handle Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Household Pull Handle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Household Pull Handle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Household Pull Handle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Household Pull Handle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Household Pull Handle Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Household Pull Handle Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Household Pull Handle Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Household Pull Handle Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Household Pull Handle Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Household Pull Handle Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Household Pull Handle Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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