Vitrified Tiles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208769
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Vitrified Tiles Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Vitrified Tiles Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players Mohawk Industries, Siam Cement Group, RAK Ceramics, Kajaria Ceramics, Grupo Lamosa

Market Summary

The vitrified tiles market is a significant segment within the global ceramics and construction materials industry, characterized by the production and distribution of tiles that undergo a vitrification process, resulting in a product with low porosity, high strength, and superior resistance to stains, scratches, and moisture. These tiles are widely utilized in both residential and commercial construction projects due to their durability, aesthetic appeal, and low maintenance requirements. The market is driven by increasing urbanization, rising disposable incomes, and a growing emphasis on modern interior and exterior design trends. Key regions contributing to market growth include Asia-Pacific, North America, Europe, and the Middle East and Africa, with Asia-Pacific holding a dominant share owing to rapid infrastructure development and construction activities in countries such as India, China, and Southeast Asian nations. The market is highly competitive, with numerous established players and new entrants focusing on innovation, product diversification, and expansion into emerging markets to capture a larger consumer base.

Key Highlights

The vitrified tiles market is distinguished by several key highlights that underscore its dynamics and growth potential. One of the primary attributes is the exceptional technical properties of vitrified tiles, including high mechanical strength, abrasion resistance, and water absorption rates of less than 0.5%, making them ideal for high-traffic areas and wet environments. The market has witnessed significant advancements in manufacturing technologies, such as digital printing and nano-polishing, which enable the production of tiles with intricate designs, textures, and finishes that mimic natural materials like marble, wood, and stone. Sustainability is becoming increasingly important, with manufacturers adopting eco-friendly practices, including the use of recycled materials and energy-efficient kilns, to reduce environmental impact. The growth of online retail channels has expanded market accessibility, allowing consumers to explore a wide range of products and make informed purchasing decisions. Additionally, government initiatives promoting infrastructure development and housing projects, particularly in emerging economies, are fueling demand for vitrified tiles in both new construction and renovation activities.

Drivers, Opportunities & Restraints

The vitrified tiles market is propelled by several drivers, including the robust growth of the global construction industry, particularly in residential and commercial sectors, which boosts the demand for durable and aesthetically pleasing flooring and wall solutions. Increasing urbanization and rising standards of living are encouraging consumers to invest in premium building materials, thereby driving market expansion. Opportunities abound in the development of innovative products, such as large-format tiles, anti-slip variants, and tiles with enhanced thermal properties, which cater to specific consumer needs and applications. The rising trend of smart homes and sustainable construction practices presents avenues for growth, with manufacturers focusing on green certifications and smart tile integrations. However, the market faces restraints such as volatility in raw material prices, including clay, feldspar, and quartz, which can impact production costs and profit margins. Intense competition from alternative flooring materials like vinyl, laminate, and hardwood poses a challenge, as does the high energy consumption associated with tile manufacturing. Economic downturns and fluctuations in the real estate market can also adversely affect demand, necessitating strategic planning and adaptability among market players.

Concentration Insights

The vitrified tiles market exhibits a concentrated competitive landscape with a mix of large multinational corporations and regional players dominating various segments. Key companies such as Kajaria Ceramics, Johnson Tiles, and Grupo Lamosa have established strong market presence through extensive distribution networks, brand recognition, and diverse product portfolios. These players often engage in mergers and acquisitions to expand their geographic reach and enhance their technological capabilities. The market concentration is particularly high in regions like Asia-Pacific, where local manufacturers benefit from proximity to raw materials and cost advantages. In contrast, markets in North America and Europe are characterized by the presence of premium brands focusing on design innovation and sustainability. The competitive intensity is fueled by continuous product launches, marketing strategies, and efforts to capture market share in emerging economies. Smaller players often niche down by specializing in custom designs or eco-friendly products to differentiate themselves in the crowded marketplace.

Type Insights

Vitrified tiles are categorized into several types based on their manufacturing process and characteristics, each serving distinct applications and consumer preferences. Full-body vitrified tiles are homogeneous throughout their thickness, offering consistent color and pattern, which makes them highly durable and suitable for heavy-duty use in commercial spaces. Double-charge vitrified tiles involve the application of two layers of pigment, resulting in enhanced design depth and resistance to wear, making them popular for residential flooring. Polished vitrified tiles undergo a polishing process that gives them a glossy finish and sophisticated appearance, ideal for interior spaces where aesthetics are paramount. Matte vitrified tiles provide a non-reflective, slip-resistant surface, suitable for outdoor areas and wet rooms like bathrooms and kitchens. Additionally, there are glazed vitrified tiles that feature a printed design on the surface, offering a wide range of decorative options. Each type addresses specific functional and aesthetic requirements, driving diversification and innovation within the market.

Application Insights

Vitrified tiles find extensive applications across various sectors, primarily in flooring and wall cladding for residential, commercial, and industrial buildings. In residential applications, they are used in living rooms, bedrooms, kitchens, and bathrooms due to their durability, ease of maintenance, and ability to enhance interior d?cor. The commercial sector, including offices, retail spaces, hotels, and hospitals, leverages vitrified tiles for their high footfall resistance, hygiene properties, and professional appearance. Industrial applications involve the use of specially designed vitrified tiles in factories and warehouses where resistance to chemicals, heavy loads, and abrasion is critical. Additionally, these tiles are increasingly employed in outdoor spaces such as patios, pavements, and facades, owing to their weather resistance and anti-slip features. The versatility of vitrified tiles allows them to meet the demands of diverse environments, contributing to their widespread adoption in global construction projects.

Regional Insights

The vitrified tiles market demonstrates varied growth patterns across different regions, influenced by local economic conditions, construction activities, and consumer preferences. The Asia-Pacific region dominates the market, driven by rapid urbanization, infrastructure development, and increasing disposable incomes in countries like India, China, and Indonesia. Government initiatives such as Smart Cities Mission in India and urbanization projects in China significantly boost demand. North America and Europe represent mature markets characterized by a focus on premium, design-oriented products and sustainable building practices. The Middle East and Africa show promising growth due to ongoing construction projects in the Gulf Cooperation Council countries and urban development in African nations. Latin America, though smaller in market size, is experiencing steady growth fueled by residential construction and renovation activities. Each region presents unique opportunities and challenges, necess tailored strategies for market players to effectively navigate and capitalize on local trends.

Company Insights

Prominent companies in the vitrified tiles market include Kajaria Ceramics, one of India's largest manufacturers, known for its extensive product range and strong distribution network. Johnson Tiles, a part of the Norcros Group, is renowned for its innovative designs and sustainable practices in the European and global markets. Grupo Lamosa, a leading player in Latin America, focuses on expansion through acquisitions and technological advancements. Other key players such as Somany Ceramics, RAK Ceramics, and Porcelanosa Grupo have significant market shares, driven by brand loyalty, product quality, and strategic marketing. These companies invest heavily in research and development to introduce new designs, improve manufacturing efficiency, and enhance product performance. Competitive strategies often include partnerships with architects and designers, participation in international trade fairs, and leveraging digital platforms for customer engagement and sales.

Recent Developments

Recent developments in the vitrified tiles market reflect a trend towards innovation, sustainability, and market expansion. Many leading manufacturers have launched new collections featuring digital printing technology that allows for highly realistic reproductions of natural materials like wood and stone, catering to the growing demand for aesthetic versatility. Companies are increasingly adopting green manufacturing practices, such as using recycled water and reducing carbon emissions, to align with global sustainability goals and attract environmentally conscious consumers. There has been a surge in mergers and acquisitions, such as Grupo Lamosa's acquisition of various tile companies to strengthen its presence in North America. Additionally, investments in automation and Industry 4.0 technologies are enhancing production efficiency and product quality. The rise of e-commerce platforms has also led to improved customer accessibility and personalized shopping experiences, driving sales and market growth.

Report Segmentation

The vitrified tiles market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is divided into full-body vitrified tiles, double-charge vitrified tiles, polished vitrified tiles, matte vitrified tiles, and glazed vitrified tiles, each catering to specific consumer needs and preferences. Application segmentation covers residential, commercial, and industrial uses, highlighting the diverse end-use sectors that drive demand. Geographically, the market is analyzed across key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with detailed insights into regional trends, growth drivers, and competitive landscapes. This segmentation enables stakeholders to identify lucrative opportunities, understand market nuances, and make informed strategic decisions regarding product development, marketing, and expansion.

FAQs

What are the advantages of vitrified tiles over ceramic tiles? Vitrified tiles offer several advantages over ceramic tiles, including lower porosity, higher strength, better resistance to stains and scratches, and a more uniform appearance due to the vitrification process. They are also more durable and suitable for heavy-traffic areas.

How are vitrified tiles manufactured? Vitrified tiles are manufactured by mixing clay, silica, quartz, and feldspar, which are then pressed into shape and fired at high temperatures ranging from 1200 to 1300 degrees Celsius. This process vitrifies the materials, creating a dense, hard tile with minimal water absorption.

What is the difference between polished and matte vitrified tiles? Polished vitrified tiles have a glossy, reflective surface achieved through polishing, making them ideal for indoor spaces where aesthetics are important. Matte vitrified tiles have a non-reflective, slip-resistant surface, suitable for outdoor and wet areas.

Can vitrified tiles be used outdoors? Yes, vitrified tiles can be used outdoors, especially matte or anti-slip varieties that provide better traction and resistance to weather conditions. They are commonly used for patios, pathways, and building facades.

Are vitrified tiles eco-friendly? Many vitrified tile manufacturers are adopting eco-friendly practices, such as using recycled materials, reducing water consumption, and implementing energy-efficient kilns. However, the environmental impact depends on the specific manufacturing processes and company policies.

How do I maintain and clean vitrified tiles? Vitrified tiles are low maintenance and can be cleaned with mild detergents and water. Avoid using abrasive cleaners that could scratch the surface. Regular sweeping and mopping are sufficient to keep them looking new, and sealing is generally not required due to their low porosity.

Citius Research has developed a research report titled “Vitrified Tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vitrified Tiles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vitrified Tiles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vitrified Tiles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vitrified Tiles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vitrified Tiles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vitrified Tiles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vitrified Tiles Market
• Cost and Gross Margin Analysis of Vitrified Tiles Market
• Vitrified Tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vitrified Tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vitrified Tiles Market Key Stakeholders

Below are the key stakeholders for the Vitrified Tiles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vitrified Tiles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vitrified Tiles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vitrified Tiles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vitrified Tiles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vitrified Tiles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vitrified Tiles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vitrified Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vitrified Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vitrified Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vitrified Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vitrified Tiles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vitrified Tiles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vitrified Tiles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vitrified Tiles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vitrified Tiles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vitrified Tiles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vitrified Tiles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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