Hoarding tarpaulin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210111
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Hoarding tarpaulin Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Hoarding tarpaulin Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Heytex, Sioen Industries, Serge Ferrari, Mehler Texnologies, Verseidag

Market Summary

The hoarding tarpaulin market is an integral segment within the packaging industry, primarily utilized for protective covering and advertising purposes at construction sites, industrial zones, and event locations. These tarpaulins are engineered from durable materials such as polyethylene, PVC, and canvas, offering resistance to weather elements, tearing, and UV radiation. The market caters to a diverse clientele including construction firms, event management companies, and municipal bodies, driven by the need for robust, temporary shielding solutions and cost-effective advertising mediums. Innovations in material technology and printing techniques have further expanded their application scope, enhancing both functionality and visual appeal. The demand is consistently influenced by global construction activities and urbanization trends, positioning hoarding tarpaulins as essential consumables in project management and promotional strategies.

Key Highlights

Key highlights of the hoarding tarpaulin market include the prevalent use of high-density polyethylene due to its excellent strength-to-weight ratio and affordability. Advanced printing capabilities allow for high-resolution graphics, making these tarps powerful tools for brand visibility and public messaging. Leading manufacturers are focusing on eco-friendly variants, incorporating recycled materials and biodegradable options to align with sustainability mandates. The market is characterized by a competitive landscape with players like Dickson Coatings, Heytex, and Sioen Industries actively expanding their product portfolios and geographic reach. Customization is a significant trend, with clients seeking tailored dimensions, reinforced edges, and specialized fastening systems to meet specific project requirements. Additionally, the integration of flame-retardant and anti-microbial properties enhances safety and hygiene, broadening suitability for sensitive environments.

Drivers, Opportunities & Restraints

Market drivers for hoarding tarpaulins include rising construction and infrastructure development projects globally, which necessitate temporary enclosures and safety barricades. The growth in outdoor events and exhibitions further propels demand, as these tarps serve dual purposes of protection and promotion. Stringent government regulations regarding site safety and public advertising standards also stimulate adoption. Opportunities abound in technological advancements, such as the development of smart tarpaulins embedded with sensors for monitoring environmental conditions or structural integrity. Expansion into emerging economies with rapid urbanization presents untapped potential. However, restraints include volatility in raw material prices, particularly for petroleum-based polymers, which can impact production costs. Environmental concerns over plastic waste and increasing regulatory pressures on single-use plastics pose challenges, urging the industry towards sustainable alternatives and recycling initiatives.

Concentration Insights

The hoarding tarpaulin market exhibits a concentrated competitive landscape with a mix of global giants and regional specialists. Key players like Serge Ferrari, Mehler Texnologies, and Naizil S.p.A. dominate through extensive distribution networks and diversified product offerings. Concentration is high in regions with advanced manufacturing capabilities, such as North America and Europe, where companies focus on high-value, technically advanced products. Asia-Pacific emerges as a significant hub for production, led by countries like China and India, due to cost-effective labor and material availability. Market consolidation is ongoing, with larger entities acquiring smaller firms to enhance technological expertise and market penetration. Innovation centers and R&D investments are clustered in developed regions, driving product differentiation, while price competition remains intense in cost-sensitive markets.

Type Insights

Hoarding tarpaulins are categorized based on material type, with polyethylene tarps being the most prevalent due to their lightweight, waterproof nature, and economic pricing. PVC-coated tarps offer superior durability and resistance to chemicals and abrasion, ideal for harsh industrial environments. Canvas tarps, made from cotton or polyester blends, provide breathability and are often used for applications requiring minimal condensation. Mesh tarps allow wind passage, reducing load stress in outdoor settings, while vinyl tarps excel in printability for high-quality advertising. Specialized types include flame-retardant tarps compliant with safety standards and insulated variants for temperature-sensitive covers. Each type caters to distinct end-user needs, influencing selection based on factors like durability, weather resistance, and intended duration of use.

Application Insights

Applications of hoarding tarpaulins span multiple sectors, with construction being the largest, where they are used for site hoarding, debris containment, and equipment protection. In advertising, they transform construction sites into branding canvases, leveraging high-footfall locations for marketing campaigns. Event management utilizes these tarps for staging backdrops, temporary shelters, and crowd control barriers. Industrial applications include warehouse partitioning, machinery covering, and transportation cargo protection. Agricultural sectors employ them for crop storage and greenhouse covering. Municipalities use them for public works signage and emergency response setups. The versatility in applications drives demand, with each sector requiring specific features like UV stability, tear strength, or custom printing capabilities.

Regional Insights

Regionally, Asia-Pacific leads the hoarding tarpaulin market, fueled by massive infrastructure projects in China, India, and Southeast Asia, alongside booming construction and advertising industries. North America and Europe follow, characterized by high adoption in commercial construction and stringent safety norms promoting quality products. The Middle East and Africa show growing demand due to urbanization and industrial expansion, particularly in GCC countries. Latin America presents steady growth opportunities with increasing construction activities and event hosting. Regional preferences vary; for instance, developed regions prioritize eco-friendly and high-performance tarps, while emerging markets focus on cost-effectiveness. Trade policies and raw material availability also shape regional dynamics, influencing production hubs and supply chain strategies.

Company Insights

Prominent companies in the hoarding tarpaulin market include Dickson Coatings, known for their technical textiles and coated fabrics; Heytex, offering a wide range of PVC and polyester-based solutions; and Sioen Industries, specializing in coated textiles for various applications. Serge Ferrari is recognized for innovative composite materials, while Naizil S.p.A. focuses on PVC tarpaulins for construction and advertising. Mehler Texnologies provides high-performance fabrics, and Gioflex S.r.l. caters to custom printing demands. These players compete on product quality, customization, sustainability, and global distribution. Strategies involve expanding production capacities, investing in R&D for advanced materials, and forming strategic partnerships to enhance market presence. Regional players like Changzhou Huaqiang and Tarpia also contribute significantly, especially in cost-competitive markets.

Recent Developments

Recent developments in the hoarding tarpaulin market include the launch of recycled material-based tarps by major players like Sioen Industries, addressing environmental concerns. Heytex introduced advanced digital printing technologies for sharper and more durable advertisements. Serge Ferrari developed lightweight, high-strength composites with improved weather resistance. acquisitions have been notable, such as Dickson Coatings expanding their portfolio through strategic buys in North America. Innovations in smart tarpaulins with integrated IoT sensors for real-time monitoring are emerging, targeting premium applications. Sustainability initiatives are accelerating, with companies obtaining certifications for eco-friendly production processes and promoting circular economy models through take-back programs.

Report Segmentation

The hoarding tarpaulin market report is segmented by material type into polyethylene, PVC, canvas, and others, detailing the properties and market share of each. Application segmentation covers construction, advertising, events, industrial, agricultural, and municipal uses, highlighting demand drivers per segment. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, analyzing geographic trends and growth prospects. Additional segmentation may consider product features such as weight, thickness, and reinforcement type, providing insights into technical specifications preferred across different end-users. This structured approach enables stakeholders to identify niche opportunities and tailor strategies accordingly.

FAQs

What materials are commonly used in hoarding tarpaulins? Hoarding tarpaulins are typically made from materials like polyethylene, PVC, and canvas, each offering distinct benefits such as waterproofing, durability, and breathability.

How are hoarding tarpaulins used in construction? In construction, they serve as protective barriers, debris nets, and advertising boards, enhancing site safety and brand visibility.

What are the benefits of using hoarding tarpaulins for advertising? They provide large, customizable surfaces for high-impact graphics, are cost-effective, and can withstand outdoor conditions, making them ideal for long-term campaigns.

Which regions have the highest demand for hoarding tarpaulins? Asia-Pacific leads demand due to rapid urbanization and construction activities, followed by North America and Europe with their advanced infrastructure projects.

Are there eco-friendly options available in hoarding tarpaulins? Yes, manufacturers offer tarps made from recycled materials and biodegradable composites to meet sustainability goals.

What should be considered when selecting a hoarding tarpaulin? Key factors include material durability, weather resistance, UV protection, print quality, and compliance with safety standards like flame retardancy.

Citius Research has developed a research report titled “Hoarding tarpaulin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hoarding tarpaulin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hoarding tarpaulin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hoarding tarpaulin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hoarding tarpaulin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hoarding tarpaulin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hoarding tarpaulin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hoarding tarpaulin Market
• Cost and Gross Margin Analysis of Hoarding tarpaulin Market
• Hoarding tarpaulin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hoarding tarpaulin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hoarding tarpaulin Market Key Stakeholders

Below are the key stakeholders for the Hoarding tarpaulin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hoarding tarpaulin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hoarding tarpaulin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hoarding tarpaulin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hoarding tarpaulin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

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Frequently Asked Questions

The Global Hoarding tarpaulin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hoarding tarpaulin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hoarding tarpaulin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hoarding tarpaulin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hoarding tarpaulin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hoarding tarpaulin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hoarding tarpaulin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hoarding tarpaulin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hoarding tarpaulin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hoarding tarpaulin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hoarding tarpaulin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hoarding tarpaulin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hoarding tarpaulin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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