Hot Melt Adhesive Tapes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210118
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Hot Melt Adhesive Tapes Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Hot Melt Adhesive Tapes Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players 3M, Intertape Polymer, Shurtape, Tesa, Nitto Denko

Market Summary

The hot melt adhesive tapes market within the packaging industry represents a specialized and growing segment driven by the demand for efficient and reliable bonding solutions. These tapes, which utilize thermoplastic adhesives that become tacky upon heating, are extensively used for sealing, holding, and reinforcing packages due to their strong adhesion properties and quick setting times. The market is characterized by its responsiveness to the broader trends in e-commerce, logistics, and sustainable packaging, as these tapes offer a cleaner and more efficient alternative to traditional liquid adhesives or mechanical fasteners. Key end-users include manufacturers of corrugated boxes, flexible packaging, and labeling systems, where the need for high-speed application and consistent performance is paramount. The evolution of adhesive formulations to enhance temperature resistance and bond strength across diverse substrates continues to propel market adoption. Additionally, the shift towards automation in packaging lines has further integrated hot melt adhesive tapes into high-volume production environments, underscoring their critical role in modern packaging operations.

Key Highlights

Several key highlights define the hot melt adhesive tapes market in packaging. One significant aspect is the superior performance characteristics these tapes offer, including excellent initial tack, high bond strength, and resistance to environmental factors such as moisture and temperature variations. This makes them ideal for demanding packaging applications where product integrity during transit is crucial. Another highlight is the versatility in substrate compatibility; these tapes effectively bond to paper, cardboard, plastics, metals, and other materials commonly used in packaging, providing manufacturers with a unified solution for diverse bonding needs. The market is also marked by continuous innovation in tape backings and adhesive technologies, leading to products with enhanced durability and application efficiency. Furthermore, the growing emphasis on sustainability has prompted developments in recyclable and bio-based adhesive tapes, aligning with corporate environmental goals and regulatory pressures. The expansion of e-commerce has exponentially increased the demand for secure packaging solutions, positioning hot melt adhesive tapes as an indispensable component in supply chain logistics.

Drivers, Opportunities & Restraints

The drivers for the hot melt adhesive tapes market in packaging are multifaceted. Primarily, the exponential growth of the e-commerce sector necessitates robust and efficient packaging solutions to ensure product safety during shipping, directly boosting demand for high-performance adhesive tapes. The trend towards lightweight packaging to reduce shipping costs and environmental impact further drives adoption, as these tapes add minimal weight compared to alternatives. Additionally, advancements in automation and packaging machinery that require fast-setting adhesives support market growth. Opportunities abound in the development of sustainable and eco-friendly adhesive formulations, such as those derived from renewable resources, which cater to the increasing consumer and regulatory focus on green packaging. The expansion into emerging markets, where packaging industries are growing rapidly, presents significant growth potential. However, restraints include the volatility in raw material prices, particularly for petroleum-based adhesives, which can impact production costs and profitability. Moreover, the need for specialized application equipment represents an initial investment barrier for some small and medium-sized enterprises, potentially limiting market penetration in certain segments.

Concentration Insights

The concentration of the hot melt adhesive tapes market is notably high among a few established players who dominate through extensive product portfolios, strong R&D capabilities, and global distribution networks. Companies such as 3M, Nitto Denko Corporation, and tesa SE hold significant market shares due to their longstanding presence and continuous innovation in adhesive technologies. These leaders focus on developing specialized tapes for niche packaging applications, further consolidating their positions. The market also features several regional players who cater to local demands with cost-effective solutions, though they often lack the technological edge of larger corporations. Mergers and acquisitions are common strategies employed by key players to expand their geographic reach and enhance their product offerings. The competitive landscape is intense, with differentiation achieved through product performance, customization capabilities, and sustainability initiatives. Collaboration with packaging machinery manufacturers is another critical aspect, as integrated solutions provide a competitive advantage in automated packaging environments.

Type Insights

Hot melt adhesive tapes are available in various types, each tailored to specific packaging requirements. The primary differentiation lies in the adhesive formulation and the backing material used. Common adhesive types include rubber-based, EVA (ethylene-vinyl acetate)-based, and polyolefin-based hot melts, each offering distinct properties such as flexibility, temperature resistance, and adhesion strength. Rubber-based tapes are renowned for their excellent tack and bond strength on challenging surfaces, making them suitable for heavy-duty packaging. EVA-based tapes provide a balanced performance with good adhesion to multiple substrates and are widely used in general packaging applications. Polyolefin-based tapes offer superior heat resistance and are often chosen for applications involving exposure to higher temperatures during storage or transit. Backing materials vary from paper and film to cloth and non-wovens, influencing the tape's tensile strength, conformability, and tear resistance. Innovations continue to emerge, such as tapes with reinforced backings for extra durability or those designed for easy application in automated systems, catering to the evolving needs of the packaging industry.

Application Insights

In the packaging industry, hot melt adhesive tapes are applied across a diverse range of functions, primarily focusing on sealing, bonding, and reinforcing. Carton sealing is one of the most prevalent applications, where these tapes are used to securely close corrugated boxes, offering a tamper-evident and reliable seal that withstands handling and transportation stresses. They are also extensively used in flexible packaging for laminating multiple layers of materials, enhancing the barrier properties and structural integrity of packages. Another critical application is in labeling, where hot melt tapes provide a permanent bond for price tags, product information, and branding labels on various packaging surfaces. Additionally, these tapes are employed in specialty packaging for holding and positioning components within packages, preventing movement and damage. The rise of automated packaging lines has further specialized applications, with tapes designed for high-speed dispensing and consistent performance, ensuring efficiency in large-scale operations. The adaptability of hot melt adhesive tapes to different packaging materials and processes underscores their indispensability in modern packaging solutions.

Regional Insights

The demand for hot melt adhesive tapes in packaging exhibits distinct regional variations influenced by economic development, industrial activity, and consumer trends. North America and Europe represent mature markets characterized by high adoption rates driven by advanced packaging industries, stringent quality standards, and a strong presence of key manufacturers. These regions focus on innovation and sustainability, with increasing demand for eco-friendly adhesive solutions. The Asia-Pacific region is the fastest-growing market, propelled by rapid industrialization, expanding e-commerce sectors, and rising disposable incomes in countries like China and India. The packaging industry in Asia-Pacific is evolving quickly, with growing investments in automation and infrastructure, fueling the need for efficient bonding materials. Latin America and the Middle East & Africa are emerging markets where growth is steady but slower, limited by economic volatility and less developed packaging sectors. However, increasing urbanization and retail expansion in these regions offer potential for future market development. Regional regulatory frameworks regarding packaging materials and recycling also significantly influence market dynamics and product preferences.

Company Insights

Prominent companies in the hot melt adhesive tapes market for packaging include globally recognized leaders such as 3M, renowned for its innovative Scotch brand tapes that offer high performance and reliability across diverse applications. Nitto Denko Corporation is another key player, providing a wide range of adhesive solutions with a focus on technological advancement and customization. tesa SE, a subsidiary of Beiersdorf, is noted for its comprehensive product portfolio and strong emphasis on research and development to meet specific industry needs. Other significant contributors include Avery Dennison Corporation, which excels in labeling and packaging materials, and Intertape Polymer Group, specializing in carton sealing and protective packaging solutions. These companies invest heavily in R&D to develop new formulations that enhance adhesion, temperature resistance, and environmental sustainability. Strategic partnerships with packaging manufacturers and distributors are common to expand market reach. Additionally, these players often engage in mergers and acquisitions to bolster their technological capabilities and geographic presence, maintaining a competitive edge in the rapidly evolving packaging landscape.

Recent Developments

Recent developments in the hot melt adhesive tapes market for packaging reflect a strong trend towards innovation and sustainability. Leading companies have introduced new tape formulations that incorporate bio-based adhesives derived from renewable resources, reducing dependency on petroleum-based raw materials and minimizing environmental impact. Advancements in backing materials have led to tapes with improved recyclability, aligning with circular economy principles and meeting the growing demand for eco-friendly packaging solutions. There has also been a focus on enhancing application technologies, with developments in tape dispensers and automated systems that increase efficiency and reduce waste in packaging operations. Collaborations between adhesive tape manufacturers and packaging machinery providers have resulted in integrated solutions that optimize performance in high-speed packaging lines. Furthermore, companies are expanding their production capacities in emerging markets to cater to local demand and strengthen their global supply chains. These developments underscore the industry's commitment to addressing evolving customer needs while adhering to sustainability goals and regulatory requirements.

Report Segmentation

The hot melt adhesive tapes market report for packaging is segmented to provide a detailed analysis across various dimensions. The segmentation by type includes categories based on adhesive chemistry, such as rubber-based, EVA-based, and polyolefin-based tapes, each examined for their market share and growth potential. Backing material segmentation covers paper, film, cloth, and non-woven tapes, highlighting the influence of material properties on application suitability. Application segmentation delves into key uses like carton sealing, flexible packaging, labeling, and specialty packaging, assessing demand drivers and trends within each segment. Geographical segmentation breaks down the market into regions and key countries, offering insights into regional dynamics, growth rates, and competitive landscapes. Additionally, the report may segment by end-user industry, though focused on packaging, to understand adoption patterns across different packaging sectors. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand market structure, and make informed strategic decisions based on granular data and analysis.

FAQs

What are hot melt adhesive tapes? Hot melt adhesive tapes are pressure-sensitive tapes that utilize thermoplastic adhesives activated by heat, providing strong bonds for packaging applications such as sealing and labeling.

How are hot melt adhesive tapes applied? They are typically applied using heated dispensers or automated machinery that melts the adhesive for instant bonding upon contact with the substrate.

What materials can hot melt adhesive tapes bond? These tapes can bond various materials including paper, cardboard, plastics, metals, and fabrics, making them versatile for packaging needs.

Are hot melt adhesive tapes waterproof? Many hot melt adhesive tapes offer water-resistant properties, though specific performance depends on the adhesive formulation and backing material.

Can hot melt adhesive tapes be recycled? Recyclability varies by product; some tapes are designed with recyclable materials to align with sustainable packaging initiatives.

What are the advantages of using hot melt adhesive tapes in packaging? Advantages include fast setting times, high bond strength, resistance to environmental factors, and suitability for automated high-speed applications.

Citius Research has developed a research report titled “Hot Melt Adhesive Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hot Melt Adhesive Tapes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hot Melt Adhesive Tapes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hot Melt Adhesive Tapes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hot Melt Adhesive Tapes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hot Melt Adhesive Tapes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hot Melt Adhesive Tapes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hot Melt Adhesive Tapes Market
• Cost and Gross Margin Analysis of Hot Melt Adhesive Tapes Market
• Hot Melt Adhesive Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hot Melt Adhesive Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hot Melt Adhesive Tapes Market Key Stakeholders

Below are the key stakeholders for the Hot Melt Adhesive Tapes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hot Melt Adhesive Tapes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hot Melt Adhesive Tapes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hot Melt Adhesive Tapes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hot Melt Adhesive Tapes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hot Melt Adhesive Tapes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hot Melt Adhesive Tapes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hot Melt Adhesive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hot Melt Adhesive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hot Melt Adhesive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hot Melt Adhesive Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hot Melt Adhesive Tapes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hot Melt Adhesive Tapes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hot Melt Adhesive Tapes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hot Melt Adhesive Tapes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hot Melt Adhesive Tapes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hot Melt Adhesive Tapes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hot Melt Adhesive Tapes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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