High-fructose Corn Syrup (HFCS) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197312
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The High-fructose Corn Syrup (HFCS) Market size was estimated at USD 5.8 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

High-fructose Corn Syrup (HFCS) Market

(Market Size)
$5.8 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 5.8 billion
2030 Market Size USD 8.5 billion
Key Players Archer Daniels Midland, Cargill, Tate & Lyle, Ingredion, Roquette

Market Summary

The High-fructose Corn Syrup (HFCS) market is a significant segment within the global food and beverage industry, characterized by its widespread use as a sweetener in numerous processed foods and drinks. This market is driven by its cost-effectiveness and high sweetness level compared to traditional sugar, making it a preferred choice for many manufacturers. HFCS is primarily derived from corn starch through an enzymatic process, resulting in a sweetener that is easy to handle and mix in various applications. The market operates within a complex supply chain involving corn growers, processors, and end-user industries. Key players are continuously engaged in production optimization and addressing evolving consumer preferences. Regulatory frameworks and health-related discussions significantly influence market dynamics, prompting innovations and shifts in usage patterns across different regions and product categories.

Key Highlights

The High-fructose Corn Syrup market is distinguished by several key highlights that underscore its industrial importance. It serves as a major caloric sweetener in the United States and other regions, extensively utilized in soft drinks, baked goods, and condiments. The production technology for HFCS has advanced, allowing for efficient and large-scale manufacturing that supports its competitive pricing. Market dynamics are heavily influenced by the agricultural sector, particularly corn production yields and pricing, which directly impact HFCS cost structures. Additionally, the industry faces ongoing scrutiny regarding health implications, leading to increased research and development efforts for alternative sweeteners and HFCS modifications. Major corporations like Archer Daniels Midland Company, Cargill, and Ingredion Incorporated are pivotal in shaping market trends through their extensive production capacities and global distribution networks.

Drivers, Opportunities & Restraints

Several drivers propel the High-fructose Corn Syrup market forward, including its cost advantage over sucrose and its functional properties in food processing, such as enhancing flavor, texture, and shelf life. The growing demand for processed and convenience foods globally also acts as a significant driver, particularly in emerging economies where dietary patterns are evolving. Opportunities exist in the development of new applications and the potential for market expansion in regions with increasing sugar prices or supply constraints. However, the market faces considerable restraints, primarily from rising health concerns associated with excessive sugar consumption, such as obesity and diabetes, leading to negative public perception and regulatory pressures. Consumer shift towards natural and organic sweeteners further challenges market growth, necessitating strategic adaptations by industry participants.

Concentration Insights

The High-fructose Corn Syrup market exhibits a concentrated structure with a few major players dominating global production and sales. Key companies such as Archer Daniels Midland Company, Cargill, Incorporated, and Ingredion Incorporated hold significant market shares due to their vertically integrated operations, encompassing corn sourcing, processing, and distribution. These industry leaders benefit from economies of scale, advanced technological capabilities, and strong customer relationships across the food and beverage sector. The market concentration is also evident in specific regions, with North America being a hub for production and consumption. This oligopolistic nature leads to competitive strategies focused on innovation, capacity expansion, and sometimes regulatory engagement to maintain market positions and address collective challenges like health debates and alternative sweetener competition.

Type Insights

High-fructose Corn Syrup is primarily categorized into different types based on its fructose content, with HFCS-42 and HFCS-55 being the most common variants. HFCS-42, containing approximately 42% fructose, is predominantly used in processed foods, baked goods, and cereals due to its crystallization prevention properties and moisture retention. HFCS-55, with about 55% fructose, is sweeter and mainly utilized in beverages like soft drinks to achieve a taste profile similar to sucrose. Other variants with higher fructose concentrations exist for specialized applications but are less prevalent. The choice of HFCS type depends on the desired sweetness level, functional requirements in the final product, and cost considerations. Manufacturers select specific types to meet formulation needs while ensuring product consistency and consumer acceptance in various food and beverage segments.

Application Insights

High-fructose Corn Syrup finds extensive applications across the food and beverage industry, serving as a key ingredient in numerous products. In the beverage sector, it is widely used in carbonated soft drinks, fruit drinks, and sports beverages for its sweetening properties and solubility. Within food products, HFCS is incorporated into baked goods, dairy products, condiments like ketchup and salad dressings, and canned fruits to enhance flavor, improve texture, and extend shelf life. It also appears in confectionery items and desserts. The application choice is driven by technical benefits such as fermentability, humectancy, and browning capabilities, which are crucial for product quality and manufacturing efficiency. Despite health debates, its functional advantages ensure continued use in various formulations, though some segments are exploring reductions or substitutions.

Regional Insights

The High-fructose Corn Syrup market demonstrates distinct regional patterns influenced by agricultural policies, consumer preferences, and industrial development. North America, particularly the United States, represents a dominant region due to substantial corn production, established processing infrastructure, and high consumption in beverages and processed foods. This region has a well-entrenched supply chain and significant manufacturer presence. In contrast, regions like Europe exhibit lower HFCS usage, partly due to regulatory constraints and stronger consumer inclination towards alternative sweeteners. Asia-Pacific is emerging as a growing market, driven by increasing urbanization, rising demand for packaged foods, and the expansion of food processing industries in countries like China and India. South America and other regions show varied adoption levels, often correlated with local sugar economics and dietary trends.

Company Insights

Leading companies in the High-fructose Corn Syrup market include Archer Daniels Midland Company, Cargill, Incorporated, Ingredion Incorporated, and Tate & Lyle PLC. These corporations are renowned for their extensive production facilities, research and development capabilities, and global distribution networks. Archer Daniels Midland Company leverages its integrated agricultural processing chain to produce HFCS efficiently. Cargill, Incorporated focuses on innovation and sustainability in its sweetener solutions. Ingredion Incorporated emphasizes product diversity and application support for food manufacturers. Tate & Lyle PLC is known for its specialty ingredients portfolio, including sweeteners. These players engage in strategic initiatives such as capacity expansions, technological advancements, and portfolio diversification to strengthen their market positions, address health trends, and cater to evolving customer needs in the food and beverage industry.

Recent Developments

Recent developments in the High-fructose Corn Syrup market reflect responses to health trends and competitive pressures. Major producers are investing in research to reduce fructose content or develop blended sweetener systems that mitigate health concerns while maintaining functionality. There is increased focus on clean label initiatives, prompting explorations into natural sweetener alternatives and production process transparency. Regulatory developments, such as sugar taxes in various countries, have prompted some beverage manufacturers to reformulate products, impacting HFCS demand. Additionally, companies are engaging in sustainability efforts, optimizing water and energy use in production, and enhancing supply chain resilience. Collaborations and partnerships for technological innovation are also prevalent, aiming to improve efficiency and explore new market opportunities amidst shifting consumer preferences and regulatory landscapes.

Report Segmentation

This market research report on the High-fructose Corn Syrup market is comprehensively segmented to provide detailed analysis and insights. The segmentation includes type, categorizing HFCS into variants such as HFCS-42, HFCS-55, and others based on fructose concentration. Application segmentation covers key uses in beverages, including carbonated soft drinks and fruit drinks; baked goods; dairy products; condiments; and other food items. Geographical segmentation breaks down the market into regions such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa, with further country-level analysis where applicable. This structured approach allows for a thorough examination of market trends, demand patterns, and growth prospects across different segments, enabling stakeholders to make informed decisions based on specific product types, applications, and regional dynamics.

FAQs

What is high-fructose corn syrup? High-fructose corn syrup is a sweetener made from corn starch that has been processed to convert some of its glucose into fructose, resulting in a sweet liquid used in many foods and beverages.

Why is high-fructose corn syrup bad for you? Excessive consumption of high-fructose corn syrup is linked to health issues such as obesity, diabetes, and metabolic syndrome due to its impact on liver metabolism and potential to contribute to overconsumption of calories.

What is the difference between high-fructose corn syrup and sugar? High-fructose corn syrup and sugar both contain fructose and glucose, but HFCS is a liquid sweetener with varying fructose levels, while sugar is sucrose in crystalline form; they are metabolized similarly but HFCS is often cheaper and easier to blend in beverages.

How is high-fructose corn syrup made? High-fructose corn syrup is produced by processing corn starch to break down glucose, then using enzymes to convert a portion of that glucose into fructose, resulting in a sweet syrup with desired fructose content.

Which foods contain high-fructose corn syrup? High-fructose corn syrup is commonly found in soft drinks, fruit-flavored beverages, baked goods, cereals, condiments like ketchup, and various processed snacks and desserts.

Citius Research has developed a research report titled “High-fructose Corn Syrup (HFCS) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• High-fructose Corn Syrup (HFCS) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The High-fructose Corn Syrup (HFCS) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

High-fructose Corn Syrup (HFCS) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

High-fructose Corn Syrup (HFCS) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of High-fructose Corn Syrup (HFCS) Market
• Research Methodology
• Executive Summary
• Market Dynamics of High-fructose Corn Syrup (HFCS) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of High-fructose Corn Syrup (HFCS) Market
• Cost and Gross Margin Analysis of High-fructose Corn Syrup (HFCS) Market
• High-fructose Corn Syrup (HFCS) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “High-fructose Corn Syrup (HFCS) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

High-fructose Corn Syrup (HFCS) Market Key Stakeholders

Below are the key stakeholders for the High-fructose Corn Syrup (HFCS) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

High-fructose Corn Syrup (HFCS) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the High-fructose Corn Syrup (HFCS) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the High-fructose Corn Syrup (HFCS) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in High-fructose Corn Syrup (HFCS) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global High-fructose Corn Syrup (HFCS) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global High-fructose Corn Syrup (HFCS) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global High-fructose Corn Syrup (HFCS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global High-fructose Corn Syrup (HFCS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global High-fructose Corn Syrup (HFCS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global High-fructose Corn Syrup (HFCS) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America High-fructose Corn Syrup (HFCS) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America High-fructose Corn Syrup (HFCS) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe High-fructose Corn Syrup (HFCS) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA High-fructose Corn Syrup (HFCS) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific High-fructose Corn Syrup (HFCS) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa High-fructose Corn Syrup (HFCS) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia High-fructose Corn Syrup (HFCS) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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