Grouting Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207586
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Grouting Machine Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Grouting Machine Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players Putzmeister, Sany, Zoomlion, Normet, ChemGrout

Market Summary

The grouting machine market is an integral segment within the manufacturing and construction industries, providing essential equipment for injecting grout into cracks, voids, and soil to enhance structural integrity and stability. These machines are critical in applications ranging from building foundations and tunneling to dam construction and infrastructure repair. The market is characterized by a diverse range of products, including manual, pneumatic, hydraulic, and electric grouting machines, each catering to specific project requirements and operational environments. Key industry participants are continuously innovating to improve machine efficiency, portability, and environmental compatibility, responding to the growing complexity of construction projects globally. The demand for grouting machines is closely tied to infrastructure development activities, urbanization trends, and the need for rehabilitation of aging structures, making it a resilient and evolving market. Companies operating in this space focus on offering robust, reliable, and technologically advanced solutions to meet the stringent demands of modern construction practices, ensuring safety, durability, and cost-effectiveness for end-users.

Key Highlights

The grouting machine market showcases several key highlights that underline its significance and growth trajectory. Technological advancements are a major highlight, with manufacturers integrating features such as automated control systems, real-time monitoring, and enhanced precision in grout mixing and injection processes. This innovation leads to improved operational efficiency, reduced material waste, and higher quality outcomes in construction projects. Another highlight is the increasing adoption of eco-friendly and energy-efficient grouting machines, aligning with global sustainability goals and regulatory standards. The market is also marked by the rising demand from emerging economies, where rapid infrastructure development and urbanization are driving investments in construction equipment. Established players like Sika AG, Normet Group, and ChemGrout dominate the competitive landscape, leveraging their extensive product portfolios and strong distribution networks. Additionally, the versatility of grouting machines across various applications, including soil stabilization, water sealing, and structural reinforcement, further accentuates their indispensable role in the construction and manufacturing sectors.

Drivers, Opportunities & Restraints

Several drivers propel the grouting machine market forward, with infrastructure development and urbanization being primary catalysts. Increased government spending on public infrastructure projects, such as highways, bridges, tunnels, and dams, significantly boosts the demand for grouting equipment. The growing need for repair and maintenance of aging structures also drives market growth, as grouting is essential for extending the lifespan and ensuring the safety of existing buildings and infrastructure. Opportunities abound in the adoption of advanced technologies, including Internet of Things (IoT) integration for smart monitoring and automation, which can enhance machine performance and operational efficiency. The expansion into emerging markets presents substantial growth opportunities, driven by industrialization and construction activities in regions like Asia-Pacific and Latin America. However, the market faces restraints such as high initial investment costs for advanced grouting machines, which may deter small and medium-sized enterprises. Additionally, economic volatility and fluctuations in construction spending can impact market stability, while stringent environmental regulations regarding emissions and material usage pose challenges for manufacturers.

Concentration Insights

The grouting machine market exhibits a concentrated competitive landscape with a few key players holding significant market share. Leading companies such as Sika AG, Normet Group, ChemGrout, MBW Inc., and Bosch Professional have established strong positions through extensive product offerings, technological innovation, and global reach. These industry giants focus on research and development to introduce advanced grouting solutions that cater to diverse application needs, from small-scale repairs to large infrastructure projects. Market concentration is also influenced by strategic mergers and acquisitions, allowing companies to expand their product portfolios and geographic presence. Regional players contribute to market dynamics by offering cost-effective alternatives and catering to local demands, but they often face competition from multinational corporations with superior resources and brand recognition. The concentration of expertise and capital among top players drives continuous improvement in product quality and performance, ensuring that the market remains competitive and responsive to evolving industry requirements.

Type Insights

Grouting machines are categorized into various types based on their operational mechanisms and power sources, each suited for specific applications and project scales. Manual grouting machines are simple, cost-effective, and ideal for small-scale tasks, offering portability and ease of use in confined spaces. Pneumatic grouting machines utilize compressed air to drive the grouting process, providing consistent pressure and flow, making them suitable for medium to large projects requiring reliability and efficiency. Hydraulic grouting machines are powered by hydraulic systems, offering high pressure and volume capabilities, which are essential for demanding applications such as tunneling and deep foundation grouting. Electric grouting machines are gaining popularity due to their eco-friendly operation, lower noise levels, and compliance with indoor and urban environment regulations. Additionally, specialized machines like colloidal mixers and jet grouting equipment address unique project needs, such as soil stabilization and high-pressure injection. The diversity in machine types allows contractors and engineers to select equipment that best matches their technical requirements, budget constraints, and environmental considerations.

Application Insights

Grouting machines find extensive applications across the construction and manufacturing industries, playing a vital role in ensuring structural integrity and durability. In building and construction, they are used for foundation grouting to stabilize soil and prevent settlement, as well as for sealing cracks and joints in concrete structures to enhance water resistance and load-bearing capacity. Tunneling and mining operations rely heavily on grouting machines for ground consolidation, water ingress prevention, and support system installation, ensuring safety and stability in underground environments. Infrastructure projects, including dams, bridges, and highways, utilize grouting for repair, reinforcement, and leakage control, extending the service life of critical assets. In the manufacturing sector, grouting machines are employed in machinery installation and baseplate leveling, providing precise and stable foundations for industrial equipment. The versatility of these machines also extends to environmental applications, such as soil remediation and containment barrier construction, highlighting their importance in sustainable development practices. Each application demands specific machine capabilities, driving innovation and customization in the grouting equipment market.

Regional Insights

The grouting machine market demonstrates distinct regional dynamics influenced by economic development, infrastructure investment, and industrial activities. North America holds a significant market share, driven by the presence of established construction industries, high demand for infrastructure maintenance, and stringent regulatory standards promoting the use of advanced grouting technologies. Europe follows closely, with robust investments in renewable energy projects, tunneling, and urban development, fostering demand for efficient and eco-friendly grouting solutions. The Asia-Pacific region is poised for rapid growth, fueled by massive infrastructure initiatives in countries like China, India, and Southeast Asian nations, where urbanization and industrialization are accelerating. Government programs such as China's Belt and Road Initiative and India's Smart Cities Mission contribute substantially to market expansion. Latin America and the Middle East & Africa regions show promising potential, supported by investments in oil & gas infrastructure, mining activities, and public works projects. Regional variations in construction practices, regulatory frameworks, and economic conditions shape the adoption trends and competitive strategies of grouting machine manufacturers globally.

Company Insights

Prominent companies in the grouting machine market include Sika AG, Normet Group, ChemGrout, MBW Inc., Bosch Professional, and Putzmeister, among others. Sika AG is renowned for its comprehensive range of grouting systems and chemical solutions, emphasizing innovation and sustainability in construction technologies. Normet Group specializes in advanced equipment for underground mining and tunneling, offering robust and efficient grouting machines tailored for challenging environments. ChemGrout is a key player known for its high-quality grouting pumps and mixers, catering to diverse applications from construction to industrial settings. MBW Inc. focuses on concrete and grout processing equipment, providing reliable and user-friendly machines for various project scales. Bosch Professional leverages its engineering expertise to deliver electric and pneumatic grouting tools that combine performance with environmental consciousness. Putzmeister excels in manufacturing high-pressure injection systems for large-scale infrastructure projects. These companies invest heavily in research and development to enhance product features, such as automation, energy efficiency, and durability, while also expanding their global footprint through strategic partnerships and distribution networks to capture emerging market opportunities.

Recent Developments

Recent developments in the grouting machine market reflect a strong focus on technological innovation and strategic expansion. Key players have introduced smart grouting machines equipped with IoT sensors and digital controls, enabling real-time monitoring of pressure, flow rate, and material consistency, which improves accuracy and reduces operational errors. There is a growing trend towards the development of electric and battery-powered grouting machines to meet environmental regulations and reduce carbon footprints on construction sites. Companies are also enhancing portability and ease of use, designing compact and lightweight models without compromising on power and performance. Strategic acquisitions and collaborations have been prominent, such as larger firms acquiring specialized manufacturers to diversify their product offerings and enter new geographic markets. Additionally, advancements in material science have led to the creation of grouting machines compatible with a wider range of materials, including epoxy resins and polyurethane foams, expanding their application scope. These developments underscore the industry's commitment to addressing evolving customer needs, improving sustainability, and maintaining competitive advantage in a dynamic market environment.

Report Segmentation

The grouting machine market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the market is divided into manual, pneumatic, hydraulic, and electric grouting machines, each offering distinct advantages in terms of power, efficiency, and suitability for specific tasks. The application segment encompasses building & construction, tunneling & mining, infrastructure, manufacturing, and others, highlighting the diverse uses of grouting equipment across various sectors. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, capturing regional disparities in demand, regulatory influences, and growth potential. This segmentation allows stakeholders to identify niche markets, understand competitive dynamics, and make informed decisions regarding investment, product development, and market entry strategies. It also facilitates a detailed assessment of consumer preferences, technological adoption rates, and economic factors shaping the future trajectory of the grouting machine industry.

FAQs

What is a grouting machine used for? Grouting machines are used to inject grout material into cracks, voids, or soil to provide structural support, prevent water leakage, and stabilize foundations in construction and mining projects.

How does a grouting machine work? Grouting machines work by pumping grout mixture under pressure through hoses and nozzles into targeted areas, ensuring precise filling and adhesion for enhanced durability and strength.

What are the types of grouting machines? Common types include manual, pneumatic, hydraulic, and electric grouting machines, each designed for specific pressure requirements, project scales, and environmental conditions.

Which industries use grouting machines? Industries such as construction, tunneling, mining, manufacturing, and infrastructure development extensively use grouting machines for applications like soil stabilization, repair work, and equipment installation.

What are the benefits of using electric grouting machines? Electric grouting machines offer benefits such as reduced emissions, lower noise levels, energy efficiency, and compliance with indoor and urban environmental regulations.

How to choose the right grouting machine? Choosing the right grouting machine depends on factors like project size, required pressure and flow rate, material type, portability needs, and environmental considerations.

Citius Research has developed a research report titled “Grouting Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Grouting Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Grouting Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Grouting Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Grouting Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Grouting Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Grouting Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Grouting Machine Market
• Cost and Gross Margin Analysis of Grouting Machine Market
• Grouting Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Grouting Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Grouting Machine Market Key Stakeholders

Below are the key stakeholders for the Grouting Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Grouting Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Grouting Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Grouting Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Grouting Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Grouting Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Grouting Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Grouting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Grouting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Grouting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Grouting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Grouting Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Grouting Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Grouting Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Grouting Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Grouting Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Grouting Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Grouting Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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