Glucose Syrup Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195439
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Glucose Syrup Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Glucose Syrup Market

(Market Size)
$12 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 12 billion
2030 Market Size USD 25 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Roquette

Market Summary

The glucose syrup market is a significant segment within the global food and beverages industry, characterized by its widespread use as a sweetener, thickener, and moisture-retaining agent. This market is integral to numerous food processing applications, providing essential functional properties that enhance product quality and shelf life. Glucose syrup, derived primarily from starch sources such as corn, wheat, and potatoes, is favored for its versatility and cost-effectiveness compared to other sweeteners. The market operates within a complex supply chain involving agricultural producers, starch manufacturers, syrup processors, and end-use industries. Key factors influencing the market include fluctuating raw material prices, evolving consumer preferences, and stringent food safety regulations. The demand for glucose syrup is consistently strong due to its irreplaceable role in confectionery, baked goods, beverages, and processed foods. Market participants continuously focus on product innovation and process optimization to maintain competitiveness and meet the diverse needs of food manufacturers. The global nature of the trade ensures a dynamic environment influenced by regional agricultural output, trade policies, and economic conditions.

Key Highlights

The glucose syrup market is distinguished by several key highlights that underscore its importance and trajectory. A primary feature is its extensive application range, spanning from sweetening and texturizing to preventing crystallization in various food products. The market benefits from the robust growth of the processed food industry, which relies heavily on functional ingredients like glucose syrup to achieve desired product characteristics. Another significant aspect is the ongoing innovation in production technologies, enabling manufacturers to produce syrups with specific dextrose equivalent (DE) values tailored for different industrial uses. The competitive landscape is marked by the presence of major global players such as Cargill, Archer Daniels Midland Company, and Ingredion, who leverage extensive distribution networks and R&D capabilities to strengthen their market positions. Additionally, there is a noticeable trend towards the development of non-GMO and organic glucose syrup variants, aligning with the rising consumer demand for clean-label and natural ingredients. These factors collectively highlight the market's adaptability and its critical role in the food manufacturing sector.

Drivers, Opportunities & Restraints

The glucose syrup market is propelled by several drivers, with the expanding processed food and beverage industry being the most prominent. The increasing consumption of convenience foods, confectionery, and soft drinks globally directly fuels the demand for glucose syrup as a key ingredient. Furthermore, its functional advantages, such as high solubility, fermentability, and humectant properties, make it a preferred choice for manufacturers. A significant opportunity lies in the growing market for natural and clean-label products, prompting manufacturers to innovate and offer syrups derived from non-GMO and organic starch sources. The pharmaceutical industry also presents a potential growth avenue, utilizing glucose syrup as an excipient in liquid formulations. However, the market faces restraints, including volatility in the prices of raw materials like corn and wheat, which can impact production costs and profit margins. Health concerns associated with high sugar intake leading to obesity and diabetes are prompting some consumers and regulators to seek alternatives, potentially restraining market growth. Navigating these challenges requires strategic planning and investment in research and development.

Concentration Insights

The global glucose syrup market exhibits a moderate level of concentration, with a handful of large multinational corporations holding significant market shares. Leading companies such as Cargill, Archer Daniels Midland Company, Ingredion, Tate & Lyle, and Roquette Fr?res dominate the landscape through their extensive product portfolios, global production facilities, and strong relationships with major food and beverage manufacturers. These players compete on factors including product quality, price, technological innovation, and supply chain reliability. The market also comprises numerous regional and local producers who cater to specific geographical markets or niche applications, contributing to a fragmented lower tier of the industry. Mergers, acquisitions, and strategic partnerships are common strategies employed by key players to expand their geographical presence and enhance their technological capabilities. This structure ensures a competitive environment that drives continuous improvement and innovation, although it also creates high barriers to entry for new participants due to the capital-intensive nature of production and the need for established distribution channels.

Type Insights

The glucose syrup market is segmented based on type, primarily distinguished by its dextrose equivalent (DE) value, which indicates the level of starch hydrolysis and the resulting sweetness and functionality. High DE syrups, such as those with a DE above 50, are characterized by high sweetness levels and high fermentability, making them ideal for applications in brewing, baking, and as a base for high-fructose corn syrup production. Normal DE syrups, typically ranging from 20 to 50, offer a balance of sweetness and functional properties like bodying, texture enhancement, and moisture retention, widely used in confectionery, jams, and canned fruits. Low DE syrups, with a value below 20, are less sweet but provide high viscosity and bulking properties, making them suitable for ice creams, frozen desserts, and as fat replacers in certain food products. The choice of syrup type is crucial for food manufacturers, as it directly impacts the taste, texture, shelf life, and overall quality of the final product, driving demand across all segments.

Application Insights

Glucose syrup finds extensive application across the food and beverage industry due to its multifunctional properties. In the confectionery segment, it is indispensable for manufacturing candies, chocolates, and chewing gums, where it prevents sugar crystallization, provides a smooth texture, and enhances sweetness. The bakery industry utilizes glucose syrup to improve product volume, softness, and shelf life in items like cakes, pastries, and biscuits. Within beverages, it serves as a sweetener and bodying agent in soft drinks, fruit juices, and energy drinks. The processed foods sector employs it in items such as jams, jellies, sauces, and dairy products for its moisture-retaining and stabilizing effects. Beyond food, it has applications in the pharmaceutical industry as a carrier and sweetener in syrups and liquid medicines, and in personal care products for its humectant properties. The broad and diverse application base ensures consistent demand from multiple industrial sectors, making it a staple ingredient.

Regional Insights

The demand for glucose syrup is global, with varying dynamics across different regions. North America and Europe represent mature markets with well-established food processing industries. In North America, particularly the United States, high production of corn-based glucose syrup is driven by abundant raw material supply and high consumption of processed foods and beverages. Europe shows a balanced demand, with stringent regulations influencing production standards and a growing inclination towards non-GMO and organic variants. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, rising disposable incomes, and the expanding food and beverage sector in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with growing potential, driven by increasing investments in food processing infrastructure and changing consumer lifestyles. Regional production is often influenced by local agricultural output, with corn being dominant in the Americas and wheat and potatoes being more common sources in parts of Europe and Asia.

Company Insights

The competitive landscape of the glucose syrup market is shaped by the strategies and operations of key global players. Cargill Incorporated is a dominant force, leveraging its integrated supply chain from corn sourcing to syrup production and its focus on innovation to meet diverse customer needs. Archer Daniels Midland Company (ADM) holds a significant market position with its extensive network of processing plants and a strong emphasis on product development and sustainability. Ingredion Incorporated is another major participant, known for its wide range of starch and sweetener products, including specialty glucose syrups for various applications. Tate & Lyle PLC focuses on providing innovative ingredient solutions, with a portfolio that includes high-quality glucose syrups. Roquette Fr?res, a global leader in plant-based ingredients, offers a variety of glucose syrups and is actively involved in developing new applications. These companies compete through continuous technological advancement, capacity expansion, and strategic initiatives to enhance their global footprint and cater to the evolving demands of the food industry.

Recent Developments

The glucose syrup market has witnessed several recent developments reflecting industry trends and strategic movements. Key players are increasingly investing in capacity expansion projects to meet growing global demand. For instance, companies like Ingredion and ADM have announced investments in new production lines and facility upgrades to enhance their output and efficiency. There is a pronounced focus on sustainability, with manufacturers adopting greener production processes and seeking certifications for sustainable sourcing of raw materials. Innovation remains a central theme, with research efforts directed towards developing glucose syrups with specific functional properties for niche applications, such as reduced-sugar or high-fiber products. The trend towards clean-label ingredients has prompted companies to launch organic and non-GMO verified glucose syrup options. Furthermore, strategic acquisitions and partnerships continue to shape the market landscape, enabling companies to broaden their product offerings and strengthen their presence in emerging markets, ensuring they remain agile and responsive to changing industry dynamics.

Report Segmentation

This comprehensive market research report on the glucose syrup market provides a detailed analysis segmented to offer granular insights. The report is structured by type, categorizing the market into segments based on dextrose equivalent (DE) values, including high DE, normal DE, and low DE syrups, each analyzed for their unique properties and demand patterns. It is further segmented by source, covering corn, wheat, potato, and other starch sources, highlighting the prevalence and regional preferences for each. The application segmentation delves into key end-use sectors such as confectionery, bakery, beverages, processed foods, pharmaceuticals, and others, providing an in-depth understanding of demand drivers in each category. Geographically, the report offers a regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional production, consumption trends, trade dynamics, and growth potential. This multi-faceted segmentation allows for a thorough assessment of the market, enabling stakeholders to identify opportunities and make informed strategic decisions.

FAQs

What is glucose syrup made from? Glucose syrup is primarily produced through the hydrolysis of starch. Common starch sources include corn, wheat, potatoes, and cassava. The process involves breaking down the starch molecules into simpler sugars, primarily glucose, using enzymes or acids, resulting in a syrup with varying levels of sweetness and functional properties.

What is the difference between glucose syrup and corn syrup? While both are sweeteners derived from starch, corn syrup is a specific type of glucose syrup made exclusively from corn starch. Glucose syrup is a broader term that can be produced from various starch sources, including wheat and potatoes. The terms are sometimes used interchangeably, especially in regions where corn is the predominant source.

Is glucose syrup the same as high fructose corn syrup? No, they are distinct products. Glucose syrup is composed mainly of glucose molecules. High fructose corn syrup (HFCS) is further processed from glucose syrup using enzymes to convert a portion of the glucose into fructose, resulting in a sweeter syrup. HFCS has a different composition and sweetness profile compared to standard glucose syrup.

Is glucose syrup vegan? Yes, glucose syrup is generally considered vegan. It is derived from plant-based starch sources like corn, wheat, or potatoes through an industrial process that does not involve animal products or by-products. However, individuals following a strict vegan lifestyle may seek verification from manufacturers regarding processing aids used.

What is glucose syrup used for? Glucose syrup has numerous applications, primarily as a sweetener, thickener, and humectant in the food and beverage industry. It is used in confectionery to prevent crystallization, in baked goods to soften texture and retain moisture, in beverages for sweetness and body, and in processed foods like jams and ice creams for stability and improved shelf life.

Citius Research has developed a research report titled “Glucose Syrup Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Glucose Syrup Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Glucose Syrup Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Glucose Syrup Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Glucose Syrup Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Glucose Syrup Market
• Research Methodology
• Executive Summary
• Market Dynamics of Glucose Syrup Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Glucose Syrup Market
• Cost and Gross Margin Analysis of Glucose Syrup Market
• Glucose Syrup Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Glucose Syrup Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Glucose Syrup Market Key Stakeholders

Below are the key stakeholders for the Glucose Syrup Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Glucose Syrup Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Glucose Syrup Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Glucose Syrup Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Glucose Syrup Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Glucose Syrup Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Glucose Syrup Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Glucose Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Glucose Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Glucose Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Glucose Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Glucose Syrup Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Glucose Syrup Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Glucose Syrup Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Glucose Syrup Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Glucose Syrup Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Glucose Syrup Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Glucose Syrup Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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