Animal Antimicrobials and Antibiotics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194910
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Animal Antimicrobials and Antibiotics Market size was estimated at USD 5 billion in 2023 and is projected to reach USD 10.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Animal Antimicrobials and Antibiotics Market

(Market Size)
$5 billion
$10.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 5 billion
2030 Market Size USD 10.5 billion
Key Players Zoetis, Elanco, Merck Animal Health, Boehringer Ingelheim, Ceva

Market Summary

The animal antimicrobials and antibiotics market within the food and beverages industry is a critical segment focused on maintaining animal health and ensuring the safety and quality of food products derived from livestock. These pharmaceutical products are extensively utilized in food-producing animals to treat, control, and prevent diseases, thereby reducing economic losses for farmers and producers. The market is intrinsically linked to global meat, dairy, and egg production cycles, with its dynamics heavily influenced by livestock population health trends and productivity demands. A significant paradigm shift is underway, moving from growth promotion uses?now heavily restricted in many regions?toward more responsible therapeutic applications. This evolution is driven by increasing consumer awareness and stringent regulatory frameworks aimed at combating antimicrobial resistance, a major global public health concern. The industry is concurrently witnessing a surge in research and development for novel antibiotic alternatives and improved delivery systems, reflecting a complex interplay between animal welfare, food security, and public health objectives.

Key Highlights

The market is characterized by several pivotal developments. A primary highlight is the accelerated regulatory action across North America and Europe, such as the Veterinary Feed Directive in the United States and similar measures in the EU, which have fundamentally altered usage patterns by requiring veterinary oversight for most antibiotic applications in livestock. This has catalyzed a notable industry-wide pivot toward preventive healthcare strategies, including enhanced vaccination programs and improved farm biosecurity measures. Concurrently, there is robust investment in developing and commercializing non-antibiotic alternatives, including probiotics, prebiotics, phytogenics, and organic acids, which are gaining substantial traction. The market is also experiencing significant consolidation, with leading animal health companies actively engaging in mergers and acquisitions to broaden their product portfolios and strengthen their global market positions. Furthermore, technological advancements in drug delivery systems, such as long-acting formulations and precision dosing technologies, are enhancing treatment efficacy and compliance, representing a key area of innovation.

Drivers, Opportunities & Restraints

The growth of this market is propelled by the intensification of global livestock production and the rising global consumption of animal protein, which increases the risk of disease outbreaks and consequently the need for effective therapeutics. The rising incidence of zoonotic diseases and the economic necessity to maintain herd health are powerful drivers for the demand of these products. A significant opportunity lies in the burgeoning development and adoption of novel antibiotic substitutes and synergistic combinations that can effectively manage animal health while mitigating resistance risks. The expansion of the organic and natural food segment also presents a niche for specific health products that align with these production philosophies. However, the market faces formidable restraints. The most pressing challenge is the escalating global concern regarding antimicrobial resistance (AMR), leading to stringent regulations that ban or severely limit the use of certain antibiotics for growth promotion and metaphylaxis. Consumer preference for antibiotic-free meat and dairy products is exerting downward pressure on conventional antibiotic sales. Furthermore, the high cost and lengthy timelines associated with developing new antimicrobial compounds act as a significant barrier to innovation within the sector.

Concentration Insights

The competitive landscape of the animal antimicrobials and antibiotics market is moderately concentrated, dominated by a handful of multinational animal health corporations with extensive research, development, and distribution capabilities. Key players such as Zoetis, Merck Animal Health, and Elanco Animal Health command significant market shares due to their diverse product portfolios, strong brand recognition, and established relationships with large-scale integrators in the poultry, swine, and cattle sectors. These companies leverage their global reach and direct sales forces to serve a wide customer base. The market also includes several mid-sized and regional companies that compete by focusing on specific geographic areas, particular animal species, or specialized product niches, such as generic antibiotics or natural alternatives. The distribution network is a critical factor, with products channeled through veterinarians, distributors, and directly to large farming operations. This concentration means that market dynamics are heavily influenced by the strategic decisions, R&D investments, and regulatory compliance of these major entities.

Type Insights

The market is segmented by various types of antimicrobial and antibiotic classes, each with distinct mechanisms of action and applications. Tetracyclines represent a historically dominant class due to their broad-spectrum efficacy and cost-effectiveness, commonly used for treating respiratory and enteric diseases in livestock. Penicillins are another fundamental class, widely employed for treating a range of bacterial infections. Macrolides are particularly significant in the swine and cattle industries for controlling respiratory pathogens and enhancing feed efficiency. Sulfonamides are often used in combination with other agents for their synergistic effects against specific diseases. Aminoglycosides are utilized for treating severe gram-negative bacterial infections. The usage patterns for each class are undergoing significant change, influenced by regulatory actions that have classified certain antibiotics as critically important for human medicine and thus restricted their use in animals. This has led to a decline in the use of some classes for prophylaxis and a more targeted, therapeutic application of others under veterinary supervision.

Application Insights

Application insights reveal how these products are used across different food-producing animals. The poultry sector is a major consumer, utilizing antimicrobials to manage prevalent diseases like necrotic enteritis and coccidiosis, which can devastate flocks raised in high-density conditions. The swine industry relies heavily on these products to control respiratory complexes such as Porcine Respiratory Disease Complex (PRDC) and enteric diseases, which are significant constraints on productivity. In the cattle industry, applications include treating mastitis in dairy cows, respiratory diseases in beef cattle, and metritis. Aquaculture is an emerging and rapidly growing application segment, where antibiotics are used to prevent bacterial infections in farmed fish and shrimp, though this is also facing increasing scrutiny. The application method is also crucial, with products administered via feed, water, or injection, each chosen based on the specific disease challenge, animal species, and treatment protocol designed by veterinarians to ensure optimal health outcomes and adherence to withdrawal periods.

Regional Insights

Regional dynamics are shaped by differing regulatory environments, livestock production intensities, and cultural attitudes toward antibiotic use. North America and Europe represent mature markets characterized by the most stringent regulatory frameworks. The US FDA's guidance and the EU's ban on antibiotic growth promoters have drastically reduced overall volumes, shifting focus toward prescription-based therapeutic use and alternatives. The Asia-Pacific region is the largest and fastest-growing market, driven by a rapidly expanding livestock sector in countries like China and India, rising meat consumption, and less uniform regulations, though awareness and regulatory pressure are increasing. Latin America is another significant region with a strong beef and poultry export industry, where disease prevention is paramount for market access. The Middle East and Africa exhibit varied growth, often linked to developing organized farming sectors and government initiatives to improve food security. Each region presents a unique set of challenges and opportunities based on its disease prevalence, production systems, and regulatory trajectory.

Company Insights

The market is led by global animal health giants. Zoetis Inc. maintains a leading position with a comprehensive portfolio of anti-infectives, including its flagship products, and a strong emphasis on innovation and diagnostic tools to support responsible use. Elanco Animal Health, following its acquisition of Bayer Animal Health, possesses a broad array of products spanning antibiotics, vaccines, and parasiticides, enhancing its competitive stance. Merck Animal Health (known as MSD Animal Health outside the US and Canada) is another key player, leveraging its pharmaceutical expertise to offer a range of antimicrobials and investing heavily in R&D for new solutions. Boehringer Ingelheim Animal Health holds a significant market share with a focus on integrated animal health solutions. Other notable participants include Vetoquinol, Ceva Sant? Animale, and Phibro Animal Health Corporation, which compete through specialized offerings and strategic focus on specific regions or species. These companies are actively adapting their strategies to navigate regulatory changes and consumer trends by diversifying into alternatives and promoting stewardship programs.

Recent Developments

The market has been active with strategic moves aimed at adaptation and growth. A prominent trend is the series of mergers and acquisitions, such as Elanco's acquisition of Bayer Animal Health, which significantly expanded its market reach and product diversity. Companies are increasingly divesting or de-prioritizing parts of their legacy antibiotic portfolios to focus investment on developing vaccines, diagnostics, and antibiotic alternative products. There has been a notable increase in collaborations between animal health companies and biotechnology firms to develop novel, non-antibiotic solutions like bacteriophages, antimicrobial peptides, and microbiome modulators. Regulatory developments continue to shape the landscape, with new guidelines being implemented in various countries to further restrict routine antibiotic use. Furthermore, major players are publicly committing to antibiotic stewardship principles, launching educational initiatives for farmers and veterinarians on prudent use, and enhancing transparency in their supply chains to meet the demands of retailers and consumers for responsibly produced animal protein.

Report Segmentation

This comprehensive market report provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type covers the various classes of antibiotics and antimicrobials, such as Tetracyclines, Penicillins, Macrolides, Sulfonamides, Aminoglycosides, and other emerging classes, analyzing the demand and regulatory status for each. The application segmentation delves into the specific uses within key food-producing animals, including poultry, swine, cattle, and aquaculture, detailing the prevalent diseases and treatment protocols in each segment. Geographically, the report is segmented into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing a comparative analysis of market dynamics, regulatory policies, and growth potential in each area. Furthermore, the report includes a detailed competitive landscape, profiling the key companies, their market shares, product portfolios, recent strategic initiatives, and SWOT analysis, providing a complete view of the market structure and the forces at play within it.

FAQs

What are the regulations on antibiotic use in animal feed?

Regulations on antibiotic use in animal feed have become increasingly stringent globally. In many developed regions, such as the United States and the European Union, the use of antibiotics for growth promotion purposes in animal feed has been banned. Regulations now typically require veterinary oversight and a prescription for medically important antibiotics used in feed, limiting their application to treatment, control, or prevention of specific diseases under professional supervision.

How does antibiotic use in animals affect humans?

Antibiotic use in animals can affect human health primarily through the development and spread of antimicrobial-resistant bacteria. When bacteria are exposed to antibiotics, they can develop resistance mechanisms. These resistant bacteria can then be transmitted to humans through the consumption of contaminated food, direct contact with animals, or through the environment, potentially leading to infections that are difficult or impossible to treat with standard antibiotics.

What are the alternatives to antibiotics in animal agriculture?

Several alternatives to antibiotics are being adopted in animal agriculture. These include probiotics and prebiotics to promote a healthy gut microbiome, phytogenic feed additives derived from herbs and spices, organic acids, essential oils, and vaccines designed to prevent specific diseases. Enhanced biosecurity measures, improved nutrition, and better overall animal husbandry and management practices are also critical non-pharmaceutical alternatives for maintaining animal health and reducing disease incidence.

What is the difference between antimicrobials and antibiotics?

Antibiotics are a specific subset of antimicrobials. The term antimicrobial is a broader category that encompasses all agents that work against microorganisms, including bacteria, viruses, fungi, and parasites. Antibiotics refer specifically to agents that target and kill or inhibit the growth of bacteria. Therefore, all antibiotics are antimicrobials, but not all antimicrobials are antibiotics, as some may target other types of microbes.

Which region has the highest consumption of animal antibiotics?

The Asia-Pacific region consistently ranks as the highest consumer of animal antibiotics in terms of volume. This high consumption is driven by large and intensifying livestock production systems in countries like China and India, a high density of animals, and historically different regulatory frameworks compared to Western nations. However, it is important to note that many countries in the region are now implementing stricter policies to promote responsible use and curb antimicrobial resistance.

Citius Research has developed a research report titled “Animal Antimicrobials and Antibiotics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Animal Antimicrobials and Antibiotics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Animal Antimicrobials and Antibiotics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Animal Antimicrobials and Antibiotics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Animal Antimicrobials and Antibiotics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Animal Antimicrobials and Antibiotics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Animal Antimicrobials and Antibiotics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Animal Antimicrobials and Antibiotics Market
• Cost and Gross Margin Analysis of Animal Antimicrobials and Antibiotics Market
• Animal Antimicrobials and Antibiotics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Animal Antimicrobials and Antibiotics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Animal Antimicrobials and Antibiotics Market Key Stakeholders

Below are the key stakeholders for the Animal Antimicrobials and Antibiotics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Animal Antimicrobials and Antibiotics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Animal Antimicrobials and Antibiotics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Animal Antimicrobials and Antibiotics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Animal Antimicrobials and Antibiotics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Animal Antimicrobials and Antibiotics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Animal Antimicrobials and Antibiotics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Animal Antimicrobials and Antibiotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Animal Antimicrobials and Antibiotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Animal Antimicrobials and Antibiotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Animal Antimicrobials and Antibiotics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Animal Antimicrobials and Antibiotics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Animal Antimicrobials and Antibiotics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Animal Antimicrobials and Antibiotics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Animal Antimicrobials and Antibiotics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Animal Antimicrobials and Antibiotics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Animal Antimicrobials and Antibiotics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Animal Antimicrobials and Antibiotics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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