Functional Sugar Alcohol Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197254
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Functional Sugar Alcohol Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Functional Sugar Alcohol Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Roquette, Cargill, Ingredion, Tate & Lyle

Market Summary

The Functional Sugar Alcohol Market is a significant segment within the global food and beverages industry, characterized by the widespread use of sugar alcohols as low-calorie sweeteners and texturizing agents. These compounds, including sorbitol, mannitol, xylitol, and erythritol, are increasingly favored over traditional sugars due to their lower glycemic impact and dental health benefits. The market is driven by rising consumer awareness of health and wellness, alongside growing incidences of diabetes and obesity globally. Manufacturers are incorporating functional sugar alcohols into a diverse range of products, from confectionery and bakery items to pharmaceuticals and oral care, to meet the demand for reduced-sugar and sugar-free alternatives. The industry is supported by continuous research and development efforts aimed at improving the sensory profiles and functional properties of these ingredients, ensuring they meet consumer expectations for taste and quality while providing health advantages.

Key Highlights

The Functional Sugar Alcohol Market is distinguished by several key highlights that underscore its growth and importance. A primary feature is the multifunctionality of sugar alcohols, which serve not only as sweeteners but also as humectants, bulking agents, and stabilizers in various applications. This versatility enhances their appeal across multiple industries, including food and beverages, pharmaceuticals, and personal care. Another significant highlight is the strong regulatory support in many regions, where sugar alcohols are approved for use and often labeled as beneficial for dental health and blood sugar management. The market also benefits from the expanding product portfolios of key players, who are introducing innovative formulations to cater to evolving consumer preferences. Additionally, the shift towards natural and clean-label products is prompting manufacturers to focus on sugar alcohols derived from natural sources, further driving market adoption and consumer acceptance.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the Functional Sugar Alcohol Market. The increasing prevalence of lifestyle-related diseases such as diabetes and obesity is a major driver, as consumers seek healthier sugar alternatives. Government initiatives and regulations promoting reduced sugar consumption also contribute to market expansion. Opportunities abound in the development of new applications, particularly in functional foods and beverages that offer additional health benefits beyond sweetness. The growing demand for natural and organic products presents another avenue for growth, with manufacturers exploring sugar alcohols from sustainable sources. However, the market faces restraints, including potential digestive discomfort associated with excessive consumption of certain sugar alcohols, which may limit their use in some products. Flavor and aftertaste challenges also pose hurdles, necessitating ongoing innovation to improve sensory attributes. Economic factors and fluctuating raw material prices can impact production costs and profitability, presenting additional challenges for market stakeholders.

Concentration Insights

The Functional Sugar Alcohol Market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized players dominating the landscape. Key companies such as Cargill, Incorporated, Roquette Fr?res, and Ingredion Incorporated hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong research and development capabilities. These industry leaders focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regional players also play a crucial role, particularly in emerging markets, by offering competitive pricing and tailored solutions to meet local demands. The competitive dynamics are influenced by factors such as technological advancements, product innovation, and regulatory compliance, with companies striving to differentiate their offerings through quality, sustainability, and customer service.

Type Insights

The Functional Sugar Alcohol Market is segmented by type, with key categories including sorbitol, mannitol, xylitol, erythritol, and maltitol. Sorbitol holds a substantial share due to its wide application in sugar-free confectionery, baked goods, and oral care products, valued for its humectant properties and mild sweetness. Xylitol is gaining traction for its dental health benefits and is commonly used in chewing gums, toothpaste, and pharmaceuticals. Erythritol is notable for its zero-calorie content and high digestive tolerance, making it a preferred choice in low-calorie and diabetic-friendly products. Mannitol is often utilized in pharmaceutical applications as an excipient and in food as a dusting agent. Maltitol is frequently employed in chocolates and ice creams due to its similar properties to sugar. Each type offers distinct functional benefits, driving their adoption in specific applications and contributing to the overall diversity of the market.

Application Insights

In terms of application, the Functional Sugar Alcohol Market is diverse, spanning food and beverages, pharmaceuticals, personal care, and others. Within food and beverages, sugar alcohols are extensively used in confectionery products like sugar-free candies and chewing gums, as well as in baked goods, dairy products, and beverages to reduce sugar content and calories. The pharmaceutical industry leverages sugar alcohols as excipients in tablets and syrups, benefiting from their non-cariogenic and low glycemic properties. In personal care, they are incorporated into oral hygiene products such as toothpaste and mouthwash for their sweetness and dental health advantages. Other applications include their use in industrial sectors for various technical purposes. The broad applicability of functional sugar alcohols underscores their versatility and aligns with the growing consumer demand for health-oriented products across multiple industries.

Regional Insights

Geographically, the Functional Sugar Alcohol Market is analyzed across key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America and Europe are mature markets, driven by high consumer awareness of health issues, stringent regulatory standards, and well-established food and pharmaceutical industries. The Asia Pacific region is experiencing rapid growth due to increasing disposable incomes, urbanization, and rising health consciousness among consumers. Countries like China and India are significant contributors, with expanding manufacturing capabilities and growing demand for functional foods. Latin America and the Middle East and Africa are emerging markets, offering growth potential fueled by changing lifestyles and increasing adoption of western dietary patterns. Regional variations in regulatory frameworks, consumer preferences, and economic conditions influence market dynamics and strategic focus for industry players.

Company Insights

Prominent companies in the Functional Sugar Alcohol Market include Cargill, Incorporated, Roquette Fr?res, Ingredion Incorporated, Archer Daniels Midland Company, and DuPont de Nemours, Inc. These players are recognized for their comprehensive product offerings, technological expertise, and global presence. Cargill is a leader with a broad portfolio of sugar alcohols and a focus on sustainability and innovation. Roquette Fr?res emphasizes research and development to enhance product functionality and meet consumer needs. Ingredion Incorporated leverages its starch and sweetener capabilities to provide diverse solutions. Archer Daniels Midland Company and DuPont de Nemours, Inc. also maintain strong positions through strategic acquisitions and partnerships. These companies invest in expanding production capacities, improving supply chain efficiency, and developing new applications to maintain competitiveness and drive market growth.

Recent Developments

Recent developments in the Functional Sugar Alcohol Market highlight ongoing innovation and strategic moves by key players. Companies are increasingly investing in research and development to create sugar alcohols with improved taste profiles and functional properties, addressing challenges like aftertaste and digestive issues. There is a growing trend towards launching products derived from non-GMO and organic sources to cater to the clean-label movement. Strategic collaborations and partnerships are common, aimed at expanding market reach and enhancing product portfolios. For instance, several leading manufacturers have entered into agreements with food and beverage companies to co-develop customized sweetener solutions. Additionally, advancements in production technologies are enabling more efficient and sustainable manufacturing processes, reducing environmental impact and costs. These developments reflect the industry's commitment to meeting evolving consumer demands and regulatory requirements while fostering innovation and growth.

Report Segmentation

The Functional Sugar Alcohol Market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes sorbitol, mannitol, xylitol, erythritol, maltitol, and others, each analyzed for their market share and growth potential. Application segmentation covers food and beverages, pharmaceuticals, personal care, and other industries, highlighting key usage areas and trends. Geographically, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with each region examined for its unique drivers and opportunities. The report also includes segmentation by form, such as powder and liquid, and by source, including natural and synthetic, to offer a comprehensive view of the market landscape. This structured approach enables stakeholders to identify specific growth areas, understand regional dynamics, and make informed strategic decisions.

FAQs

What are functional sugar alcohols? Functional sugar alcohols are carbohydrates that occur naturally in certain fruits and vegetables or are produced industrially. They are used as sugar substitutes in food and beverages due to their lower calorie content and reduced impact on blood glucose levels compared to traditional sugars.

What are the common types of functional sugar alcohols? Common types include sorbitol, mannitol, xylitol, erythritol, and maltitol. Each type has unique properties, such as sweetness level and functional benefits, making them suitable for various applications in food, pharmaceuticals, and personal care products.

How are functional sugar alcohols used in the food industry? In the food industry, functional sugar alcohols are used as sweeteners, bulking agents, and texturizers in products like sugar-free candies, baked goods, dairy items, and beverages. They help reduce sugar and calorie content while maintaining desired taste and texture.

Are functional sugar alcohols safe for consumption? Yes, functional sugar alcohols are generally recognized as safe by regulatory authorities when consumed in moderation. However, excessive intake may cause digestive discomfort for some individuals, so it is recommended to follow usage guidelines.

What are the benefits of using functional sugar alcohols? Benefits include lower calorie content, reduced glycemic response, and dental health advantages, as they are non-cariogenic. These properties make them ideal for diabetic-friendly and weight management products, as well as oral care applications.

Citius Research has developed a research report titled “Functional Sugar Alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Functional Sugar Alcohol Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Functional Sugar Alcohol Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Functional Sugar Alcohol Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Functional Sugar Alcohol Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Functional Sugar Alcohol Market
• Research Methodology
• Executive Summary
• Market Dynamics of Functional Sugar Alcohol Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Functional Sugar Alcohol Market
• Cost and Gross Margin Analysis of Functional Sugar Alcohol Market
• Functional Sugar Alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Functional Sugar Alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Functional Sugar Alcohol Market Key Stakeholders

Below are the key stakeholders for the Functional Sugar Alcohol Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Functional Sugar Alcohol Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Functional Sugar Alcohol Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Functional Sugar Alcohol Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Functional Sugar Alcohol Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Functional Sugar Alcohol Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Functional Sugar Alcohol Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Functional Sugar Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Functional Sugar Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Functional Sugar Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Functional Sugar Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Functional Sugar Alcohol Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Functional Sugar Alcohol Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Functional Sugar Alcohol Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Functional Sugar Alcohol Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Functional Sugar Alcohol Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Functional Sugar Alcohol Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Functional Sugar Alcohol Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports