Lactylated Monoglyceride Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195569
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Lactylated Monoglyceride Market size was estimated at USD 420 million in 2023 and is projected to reach USD 700 million by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Lactylated Monoglyceride Market

(Market Size)
$420 million
$700 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 420 million
2030 Market Size USD 700 million
Key Players DuPont, Kerry, Corbion, BASF, Palsgaard

Market Summary

The lactylated monoglyceride market is a specialized segment within the global food emulsifiers industry, catering primarily to the food and beverages sector. Lactylated monoglycerides are esterified compounds derived from glycerin, fatty acids, and lactic acid, functioning as effective emulsifying, stabilizing, and aerating agents. These ingredients are critical in enhancing texture, volume, and shelf stability in a wide array of food products. The market is characterized by steady demand driven by the expanding processed food industry and evolving consumer preferences for high-quality, consistent food textures. Key manufacturers focus on producing lactylated monoglycerides that meet stringent food safety standards and cater to clean-label trends. The market operates within a competitive landscape where innovation in product formulation and application specificity are paramount. Growth is further supported by the rising consumption of bakery goods, dairy products, and convenience foods globally. The ingredient's multifunctional properties make it indispensable for food processors aiming to improve product quality and manufacturing efficiency.

Key Highlights

The lactylated monoglyceride market is distinguished by several key factors that underscore its importance in the food industry. Its primary function as an emulsifier allows for the stable mixture of oil and water phases in food matrices, preventing separation and ensuring product consistency. This is particularly valuable in applications like whipped toppings, where aeration and foam stability are crucial. Another highlight is its role as a starch complexing agent, which retards staling in baked goods, thereby extending shelf life and maintaining softness. The ingredient is also recognized for its compatibility with various food systems and its ability to function effectively at low usage levels, offering cost-in-use benefits to manufacturers. Major industry players, including DuPont, Kerry Group, and Corbion, are actively engaged in research and development to enhance product performance and expand application ranges. Additionally, the shift toward natural and sustainable ingredients is influencing product innovations, with some manufacturers exploring bio-based routes for production.

Drivers, Opportunities & Restraints

Several drivers propel the lactylated monoglyceride market forward. The increasing global consumption of processed and packaged foods is a significant driver, as these products rely heavily on emulsifiers for texture and stability. The growth of the bakery and confectionery sectors, particularly in emerging economies, further fuels demand. Consumer inclination toward products with improved mouthfeel and extended freshness also supports market expansion. Opportunities abound in the development of customized solutions for specific applications, such as plant-based dairy alternatives, which require effective emulsification to mimic traditional dairy textures. The trend toward clean-label and natural ingredients presents an opportunity for manufacturers to innovate with enzyme-based or fermentation-derived lactylated monoglycerides that meet natural claims. However, the market faces restraints, including stringent regulatory frameworks governing food additives across different regions, which can slow product approval and market entry. Fluctuations in the prices of raw materials, such as glycerin and fatty acids, also pose challenges to cost stability. Additionally, growing consumer skepticism toward synthetic additives may drive demand for alternative ingredients, potentially restraining market growth if not addressed through innovation.

Concentration Insights

The lactylated monoglyceride market exhibits a moderate level of concentration, with a mix of global leaders and regional players. Key multinational corporations like BASF SE, DuPont de Nemours Inc., and Kerry Group plc hold significant market shares due to their extensive product portfolios, robust R&D capabilities, and strong global distribution networks. These companies often engage in strategic activities such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regional players also play a crucial role, particularly in catering to local taste preferences and specific application needs. The competitive landscape is characterized by continuous innovation, with companies investing in developing application-specific solutions and improving production efficiencies. Product differentiation based on functionality, purity, and compliance with various food standards is a common strategy. The market also sees competition from alternative emulsifiers, prompting lactylated monoglyceride producers to emphasize their product's superior performance in certain applications, such as high-fat systems or acidic conditions.

Type Insights

Lactylated monoglycerides are available in various forms, primarily differentiated by their composition and specific functional properties. The most common types include those derived from different fatty acid sources, such as distilled monoglycerides that are further lactylated to enhance their hydrophilic properties. Products can vary in the degree of esterification and the chain length of the fatty acids used, which influences their solubility, melting point, and emulsifying efficiency. For instance, lactylated monoglycerides based on saturated fatty acids like stearic or palmitic acid are often solid at room temperature and are preferred in bakery applications for their starch-complexing abilities. Those derived from unsaturated fatty acids might be liquid and used in certain dairy or sauce applications. Manufacturers may also offer customized blends where lactylated monoglycerides are combined with other emulsifiers like DATEM or mono- and diglycerides to achieve synergistic effects for specific food matrices. The choice of type is heavily dependent on the target application, desired functionality, processing conditions, and required regulatory compliance for the end product.

Application Insights

Lactylated monoglycerides find extensive application across the food and beverage industry due to their versatile emulsifying and stabilizing properties. In the bakery sector, they are indispensable for improving dough stability, increasing volume, enhancing crumb softness, and extending the shelf life of bread, cakes, and pastries by complexing starch and preventing retrogradation. The dairy industry utilizes these emulsifiers in products like ice cream, whipped toppings, and coffee whiteners to ensure smooth texture, stabilize foam, and prevent fat separation. In confectionery, they contribute to the desired consistency and shelf stability in items such as chocolates and caramels. Convenience foods, including instant noodles and sauces, employ lactylated monoglycerides to achieve uniform consistency and improve freeze-thaw stability. The growing segment of plant-based alternatives, such as vegan butter or dairy-free creams, represents an emerging application area where these emulsifiers help mimic the mouthfeel and stability of traditional animal-based products. Each application demands specific functional attributes, driving continuous innovation in product development.

Regional Insights

The demand for lactylated monoglycerides exhibits distinct regional patterns influenced by dietary habits, food processing industry maturity, and regulatory environments. North America and Europe represent mature markets with steady demand, driven by well-established bakery and convenience food sectors and a high consumer awareness of product quality. Stringent EU regulations regarding food additives shape product formulations and approvals in Europe. The Asia-Pacific region is anticipated to witness significant growth, fueled by rapid urbanization, rising disposable incomes, and the expanding processed food industry in countries like China, India, and Indonesia. The growing Westernization of diets in these regions boosts the consumption of baked goods and dairy products, thereby increasing the need for effective food emulsifiers. Latin America and the Middle East and Africa are emerging markets where growth is linked to economic development and the gradual expansion of local food processing capabilities. Regional variations in raw material availability and cost also influence production and pricing strategies of market players operating globally.

Company Insights

The competitive landscape of the lactylated monoglyceride market features several prominent companies that drive innovation and supply. Leading global players include BASF SE, which offers a range of food emulsifiers under its nutrition and health segment. DuPont Nutrition & Biosciences, now part of International Flavors & Fragrances Inc. (IFF), is another key supplier known for its extensive portfolio of food ingredients, including emulsifiers like lactylated monoglycerides. Kerry Group plc provides ingredient solutions through its taste and nutrition division, focusing on clean-label and sustainable options. Corbion N.V. is a significant player specializing in bio-based ingredients, including emulsifiers for bakery and other food applications. Other notable companies include Riken Vitamin Co., Ltd. and Palsgaard A/S, which also contribute to the market with their specialized product offerings. These companies compete on factors such as product quality, technical support, innovation, global supply chain reliability, and ability to provide customized solutions tailored to specific customer needs and regional regulatory requirements.

Recent Developments

The lactylated monoglyceride market has seen several recent developments focused on innovation, sustainability, and market expansion. Key industry players are investing in research and development to create next-generation emulsifiers that offer improved functionality and align with clean-label trends. There is a growing emphasis on developing products using sustainable or bio-based raw materials to reduce environmental impact and cater to eco-conscious consumers and brands. Strategic mergers and acquisitions continue to shape the market landscape, as companies seek to enhance their product portfolios and strengthen their global presence. For instance, expansions in production capacities, particularly in the Asia-Pacific region, are underway to meet the rising regional demand. Collaborations between ingredient suppliers and food manufacturers are also common, aimed at co-developing application-specific solutions for emerging product categories like plant-based foods. Furthermore, advancements in production technologies are being pursued to improve efficiency, consistency, and cost-effectiveness of lactylated monoglyceride manufacturing.

Report Segmentation

This comprehensive market research report on the lactylated monoglyceride market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of various market dimensions. The report is primarily segmented by type, categorizing products based on their specific chemical composition, such as the source of fatty acids or the degree of lactylation, which directly influences their functional properties and applications. Another critical segmentation is by application, delving into its uses across key sectors like bakery, dairy, confectionery, convenience foods, and others, analyzing the specific demand drivers and functional requirements in each segment. Furthermore, the report is segmented by region, covering key geographical markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This regional analysis provides insights into local consumption patterns, regulatory frameworks, competitive landscapes, and growth potential. Such a multi-faceted segmentation enables stakeholders to identify niche opportunities, understand application-specific dynamics, and formulate targeted regional strategies.

FAQs

What is lactylated monoglyceride and what is its function in food? Lactylated monoglyceride is a food emulsifier derived from glycerin, fatty acids, and lactic acid. Its primary functions include emulsifying fat and water phases, stabilizing aerated structures like whipped cream, improving volume and texture in baked goods, and complexing starch to extend shelf life by preventing staling.

Is lactylated monoglyceride safe for consumption? Yes, lactylated monoglyceride is generally recognized as safe (GRAS) by regulatory bodies like the U.S. FDA when used in accordance with good manufacturing practices. It is approved for use as a food additive in many countries worldwide and is commonly found in a variety of processed food products.

What are the common applications of lactylated monoglycerides? Common applications are extensive within the food industry. They are widely used in bakery products such as bread and cakes to improve softness and shelf life. They are also crucial in dairy applications like ice cream and whipped toppings for stabilization, in confectionery for texture control, and in convenience foods like sauces and instant noodles for consistency.

Are there any plant-based or vegan sources of lactylated monoglycerides? Yes, lactylated monoglycerides can be derived from plant-based sources. The fatty acid component can be sourced from vegetable oils such as palm, soybean, or sunflower oil. This makes certain types suitable for use in vegan and vegetarian food formulations, though it is essential to verify the source with the supplier for specific dietary claims.

How does lactylated monoglyceride differ from other emulsifiers like mono- and diglycerides? The key difference lies in its enhanced hydrophilic (water-attracting) properties due to the addition of lactic acid. This makes lactylated monoglycerides more effective in stabilizing oil-in-water emulsions and aerated systems compared to standard mono- and diglycerides. It often provides superior functionality in specific applications requiring high foam stability or starch complexation.

Citius Research has developed a research report titled “Lactylated Monoglyceride Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lactylated Monoglyceride Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lactylated Monoglyceride Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lactylated Monoglyceride Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lactylated Monoglyceride Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lactylated Monoglyceride Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lactylated Monoglyceride Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lactylated Monoglyceride Market
• Cost and Gross Margin Analysis of Lactylated Monoglyceride Market
• Lactylated Monoglyceride Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lactylated Monoglyceride Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lactylated Monoglyceride Market Key Stakeholders

Below are the key stakeholders for the Lactylated Monoglyceride Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lactylated Monoglyceride Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lactylated Monoglyceride Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lactylated Monoglyceride Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lactylated Monoglyceride Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lactylated Monoglyceride Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lactylated Monoglyceride Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lactylated Monoglyceride Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lactylated Monoglyceride Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lactylated Monoglyceride Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lactylated Monoglyceride Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lactylated Monoglyceride Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lactylated Monoglyceride Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lactylated Monoglyceride Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lactylated Monoglyceride Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lactylated Monoglyceride Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lactylated Monoglyceride Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lactylated Monoglyceride Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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