Bifold Doors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208147
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Bifold Doors Market size was estimated at USD 4.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Bifold Doors Market

(Market Size)
$4.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 4.8 billion
2030 Market Size USD 7.2 billion
Key Players Andersen, JELD-WEN, Pella, YKK, La Cantina

Market Summary

The bifold doors market is a significant segment within the broader building products and construction materials industry, characterized by its focus on space-saving and aesthetic architectural solutions. These doors, which fold in sections, are widely utilized in both residential and commercial settings to create seamless transitions between indoor and outdoor spaces or to partition areas efficiently. The market is driven by ongoing trends in modern architectural design that emphasize open-plan living, natural light maximization, and energy efficiency. Manufacturers are continuously innovating in terms of materials, with options including uPVC, aluminum, and wood, each offering distinct benefits in durability, maintenance, and thermal performance. The demand is further influenced by urbanization, renovation activities, and the growing preference for premium, customizable door systems that enhance property value and visual appeal. Key players are expanding their product portfolios to include features such as enhanced security, improved insulation, and smart technology integration, catering to evolving consumer expectations and stringent building regulations.

Key Highlights

The bifold doors market is distinguished by several key highlights that underscore its dynamic nature and growth potential. Innovation in material science has led to the development of high-performance aluminum and thermally broken uPVC profiles that offer superior strength, weather resistance, and energy efficiency, meeting the demands of diverse climatic conditions. Design flexibility is another critical aspect, with manufacturers providing extensive customization options in terms of colors, finishes, configurations, and glazing types to align with specific architectural styles and consumer preferences. The integration of smart home technology, such as automated operation systems and remote-controlled locking mechanisms, is becoming increasingly prevalent, enhancing convenience and security. Additionally, the market benefits from a strong emphasis on sustainability, with many products featuring recycled materials and designs that contribute to improved building energy ratings. The competitive landscape is marked by strategic collaborations, mergers, and acquisitions among leading companies like Andersen Corporation, JELD-WEN, and Pella Corporation, aimed at expanding geographic reach and technological capabilities.

Drivers, Opportunities & Restraints

Several drivers propel the bifold doors market forward, including the rising popularity of open-plan living concepts and the increasing investment in home improvement and renovation projects. The growing awareness of energy-efficient building solutions also acts as a significant driver, as bifold doors with advanced glazing and sealing technologies help reduce heat loss and lower energy consumption. Opportunities abound in the expansion of the construction sector in emerging economies, where urbanization and rising disposable incomes are fueling demand for modern housing and commercial spaces. Additionally, the trend towards smart homes presents avenues for innovation, such as the integration of IoT-enabled features for enhanced user experience. However, the market faces restraints including high initial costs associated with premium bifold door systems, which may limit adoption in cost-sensitive segments. Fluctuations in raw material prices, particularly for aluminum and glass, can also impact profitability and pricing strategies. Regulatory challenges related to building codes and standards across different regions may pose compliance hurdles for manufacturers.

Concentration Insights

The bifold doors market exhibits a concentration of key players in regions with advanced manufacturing capabilities and strong construction industries, such as North America and Europe. Companies like Andersen Corporation, JELD-WEN, and Pella Corporation dominate the North American market, leveraging their extensive distribution networks and brand recognition. In Europe, firms like Reynaers Aluminium and AluK International are prominent, supported by a robust demand for energy-efficient building products. The market is also seeing growing participation from manufacturers in the Asia-Pacific region, particularly in China and India, where rapid urbanization and infrastructure development are creating new growth avenues. The competitive landscape is characterized by a mix of large multinational corporations and specialized regional players, each focusing on product differentiation through innovation, quality, and customer service. Strategic partnerships with architects, builders, and distributors are common, helping companies strengthen their market presence and cater to diverse consumer needs.

Type Insights

Bifold doors are available in various types, primarily differentiated by the materials used in their construction, each offering unique advantages. uPVC bifold doors are popular for their affordability, low maintenance requirements, and excellent thermal insulation properties, making them a preferred choice for residential applications in temperate climates. Aluminum bifold doors are renowned for their strength, durability, and slim profiles, allowing for larger glass areas and maximized natural light; they are often used in contemporary commercial and high-end residential projects. Wood bifold doors provide a classic, aesthetic appeal and natural insulation but require more maintenance to protect against weathering and are typically found in traditional or luxury settings. Composite materials, combining elements of wood and aluminum, are gaining traction for offering the best of both worlds?durability and aesthetic versatility. Each material type caters to specific performance criteria, including security, energy efficiency, and design flexibility, influencing consumer choice based on project requirements and budget considerations.

Application Insights

Bifold doors find extensive applications across residential and commercial sectors, driven by their functional and aesthetic benefits. In residential settings, they are commonly used to connect living areas with outdoor spaces such as patios, gardens, or balconies, enhancing the sense of openness and facilitating indoor-outdoor living. They are also employed in interior applications, such as dividing rooms or creating flexible living spaces that can be opened up or closed off as needed. In the commercial sector, bifold doors are utilized in hotels, restaurants, retail spaces, and offices to create adaptable environments that can accommodate varying crowd sizes and layouts. Their ability to provide wide, unobstructed openings makes them ideal for venues requiring seamless access or panoramic views. The demand in both segments is influenced by trends towards sustainable building practices, with energy-efficient models contributing to green building certifications like LEED and BREEAM.

Regional Insights

The bifold doors market demonstrates varying dynamics across different regions, shaped by local construction trends, economic conditions, and climatic factors. North America holds a significant share, driven by high consumer spending on home renovations and a strong preference for energy-efficient building products. Europe is another key market, with countries like the UK, Germany, and France leading demand due to stringent energy regulations and a penchant for modern architectural designs. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, increasing disposable incomes, and massive infrastructure development in countries such as China, India, and Australia. Latin America and the Middle East & Africa are emerging markets, where economic development and growing tourism industries are spurring investments in residential and commercial construction. Each region presents unique opportunities and challenges, influencing product preferences?for instance, aluminum doors are favored in coastal areas for their corrosion resistance, while uPVC is popular in colder climates for its insulation properties.

Company Insights

The competitive landscape of the bifold doors market features several established companies and emerging players striving to capture market share through innovation and strategic initiatives. Andersen Corporation is a leading name, known for its high-quality wood and composite doors that blend aesthetics with performance. JELD-WEN offers a diverse range of bifold doors under brands like Corinthian and Stegbar, focusing on durability and design flexibility. Pella Corporation emphasizes energy efficiency and smart technology integration in its product lines. In Europe, Reynaers Aluminium and AluK International are key players, specializing in aluminum systems that meet rigorous environmental standards. Other notable companies include Everest, Anglian Home Improvements, and Weru Group, each catering to regional preferences with tailored solutions. These companies invest heavily in research and development to introduce advanced features such as improved security locks, enhanced thermal breaks, and automated systems, while also expanding their production capacities and distribution networks to serve global markets effectively.

Recent Developments

Recent developments in the bifold doors market reflect a strong focus on technological advancement and sustainability. Many manufacturers have launched new product lines incorporating smart home compatibility, allowing users to operate doors via smartphones or voice assistants for added convenience and security. There is also a growing emphasis on eco-friendly materials and processes, with companies increasing the use of recycled aluminum and sustainably sourced wood to appeal to environmentally conscious consumers. Strategic acquisitions and partnerships have been prevalent, such as collaborations between door manufacturers and technology firms to integrate innovative locking and automation systems. Additionally, advancements in glazing technology, including the use of triple-pane glass and low-emissivity coatings, have improved the energy performance of bifold doors, aligning with global trends towards green building. Companies are also enhancing their customization offerings, providing more options in colors, finishes, and configurations to meet specific architectural demands and boost customer satisfaction.

Report Segmentation

This comprehensive report on the bifold doors market is segmented to provide detailed insights into various aspects influencing industry dynamics. The segmentation by material type includes uPVC, aluminum, wood, and composite doors, each analyzed for their market share, growth potential, and application suitability. The application segmentation covers residential and commercial sectors, examining usage patterns, demand drivers, and future opportunities in each segment. Geographically, the report is divided into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis highlighting regional trends, regulatory frameworks, and competitive landscapes. Additional segments may include distribution channels, such as direct sales, retail, and online platforms, and end-user preferences based on factors like energy efficiency, design, and price sensitivity. This structured approach enables a thorough understanding of market nuances, helping stakeholders identify growth areas and make informed strategic decisions.

FAQs

What are bifold doors made of? Bifold doors are commonly constructed from materials such as uPVC, aluminum, wood, and composites, each offering distinct benefits in terms of durability, insulation, maintenance, and aesthetic appeal.

How do bifold doors enhance energy efficiency? Bifold doors improve energy efficiency through advanced glazing options like double or triple-pane glass with low-emissivity coatings, thermal breaks in frames, and tight seals that minimize heat transfer and reduce energy consumption.

What are the typical applications of bifold doors? Bifold doors are used in both residential and commercial settings for applications such as connecting indoor and outdoor spaces, room dividers, and in venues like hotels and restaurants to create adaptable, open environments.

Are bifold doors secure? Modern bifold doors incorporate enhanced security features including multi-point locking systems, reinforced frames, and tamper-resistant hardware, making them as secure as traditional doors when properly installed.

How much maintenance do bifold doors require? Maintenance requirements vary by material; uPVC and aluminum doors need minimal upkeep, such as occasional cleaning, while wood doors may require regular painting or sealing to protect against weather damage.

Can bifold doors be customized? Yes, bifold doors offer extensive customization options in terms of size, color, finish, glazing type, and configuration, allowing them to be tailored to specific architectural styles and functional needs.

Citius Research has developed a research report titled “Bifold Doors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bifold Doors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bifold Doors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bifold Doors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bifold Doors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bifold Doors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bifold Doors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bifold Doors Market
• Cost and Gross Margin Analysis of Bifold Doors Market
• Bifold Doors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bifold Doors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bifold Doors Market Key Stakeholders

Below are the key stakeholders for the Bifold Doors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bifold Doors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bifold Doors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bifold Doors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bifold Doors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bifold Doors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bifold Doors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bifold Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bifold Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bifold Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bifold Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bifold Doors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bifold Doors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bifold Doors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bifold Doors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bifold Doors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bifold Doors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bifold Doors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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