Frozen Food Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196591
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Frozen Food Packaging Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Frozen Food Packaging Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Amcor, Berry Global, Sealed Air, Smurfit Kappa, Mondi

Market Summary

The frozen food packaging market is a critical segment within the broader food and beverage industry, providing essential solutions for preserving the quality, safety, and shelf life of frozen products. This market encompasses a wide range of packaging materials and formats designed to withstand low temperatures, prevent freezer burn, and maintain product integrity from production to consumption. Key factors influencing this market include the growing consumer demand for convenience foods, the expansion of retail frozen food aisles, and increasing awareness about food waste reduction. Packaging innovations are increasingly focused on sustainability, with developments in recyclable and biodegradable materials gaining traction. The market is characterized by intense competition among packaging manufacturers who are continuously investing in research and development to introduce advanced packaging solutions that meet evolving regulatory standards and consumer preferences. The frozen food packaging sector is integral to the global food supply chain, supporting the distribution of a diverse array of products including ready-to-eat meals, vegetables, fruits, seafood, and meat products.

Key Highlights

The frozen food packaging market is distinguished by several key highlights that underscore its dynamic nature and critical role. A prominent trend is the shift towards sustainable packaging materials, driven by environmental concerns and regulatory pressures, leading to increased adoption of recyclable plastics, paper-based solutions, and bio-based polymers. Technological advancements in packaging design, such as improved barrier properties and active packaging technologies, are enhancing product protection and extending shelf life. The market is also witnessing a rise in demand for convenience-oriented packaging formats like microwaveable trays and resealable bags, catering to busy consumer lifestyles. Geographically, developed regions exhibit high penetration of advanced packaging solutions, while emerging economies are experiencing rapid growth due to expanding cold chain infrastructure and rising disposable incomes. Major players such as Amcor, Sealed Air, and Berry Global are leading innovation efforts, focusing on developing smart packaging solutions that integrate features like temperature indicators and QR codes for traceability, thereby adding value for both manufacturers and end consumers.

Drivers, Opportunities & Restraints

The frozen food packaging market is propelled by several drivers, including the increasing consumer preference for convenience foods, which necessitates robust packaging that ensures product safety and quality during storage and transportation. The growth of organized retail and e-commerce platforms has further amplified the demand for durable and efficient packaging solutions that can withstand logistical challenges. Opportunities abound in the development of eco-friendly packaging materials, as sustainability becomes a key purchasing criterion for both businesses and consumers. Innovations in biodegradable and compostable packaging present significant growth potential, aligning with global environmental goals. However, the market faces restraints such as fluctuating raw material prices, which can impact production costs and profitability. Additionally, stringent regulations regarding food contact materials and packaging waste management pose compliance challenges for manufacturers. The complexity of recycling multi-layered packaging structures also remains a hurdle, requiring continued investment in recycling technologies and infrastructure to overcome these barriers and capitalize on emerging opportunities.

Concentration Insights

The frozen food packaging market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies like Amcor, Sealed Air, Berry Global, and Sonoco Products dominate the industry, leveraging their extensive product portfolios, global distribution networks, and strong R&D capabilities. These industry leaders focus on strategic acquisitions, partnerships, and innovations to strengthen their market position and cater to diverse customer needs across regions. The market concentration is also influenced by the presence of numerous regional and local manufacturers who compete on the basis of cost-effectiveness and customized solutions. In North America and Europe, the market is highly consolidated, with established players emphasizing sustainability and technological advancements. In contrast, the Asia-Pacific region features a more fragmented landscape with growing participation from local companies aiming to capitalize on the expanding frozen food sector. This concentration dynamic drives continuous improvement in packaging quality, cost efficiency, and environmental performance, benefiting end-users through enhanced product offerings and competitive pricing.

Type Insights

The frozen food packaging market is segmented by type into various materials including rigid plastics, flexible plastics, paperboard, metal, and others. Rigid plastics, such as polypropylene and high-density polyethylene, are widely used for trays, containers, and clamshells due to their durability, clarity, and excellent barrier properties against moisture and oxygen. Flexible packaging, comprising films and pouches, is gaining popularity for its lightweight nature, cost efficiency, and ability to accommodate resealable features, making it ideal for products like frozen vegetables and snacks. Paperboard packaging is often employed for cartons and boxes, valued for its recyclability and printability, though it may require laminations or coatings for moisture resistance. Metal packaging, including aluminum and steel cans, is utilized for certain frozen products requiring high barrier protection, though its use is limited compared to plastics. Emerging materials such as bioplastics and molded fiber are increasingly adopted to meet sustainability demands, offering compostable and renewable alternatives that reduce environmental impact while maintaining functional performance in frozen conditions.

Application Insights

Frozen food packaging finds application across a diverse range of product categories including fruits and vegetables, dairy products, meat and seafood, ready-to-eat meals, and others. For fruits and vegetables, packaging often involves breathable films or perforated bags that prevent condensation and maintain freshness. Dairy products such as ice cream and frozen desserts typically require rigid containers with excellent insulation properties to prevent temperature fluctuations and freezer burn. Meat and seafood packaging emphasizes high-barrier materials to avoid oxidation and contamination, often utilizing vacuum-sealed bags or trays with absorbent pads. Ready-to-eat meals demand convenience-oriented packaging like microwaveable trays and dual-ovenable containers that facilitate easy heating and serving. Each application segment has unique requirements driving packaging innovations; for instance, the rise in plant-based frozen foods has led to tailored packaging solutions that highlight product attributes and sustainability credentials. The versatility in application underscores the packaging industry's role in enabling the global frozen food market to meet consumer expectations for quality, convenience, and safety.

Regional Insights

The frozen food packaging market demonstrates distinct regional dynamics influenced by dietary habits, economic development, and infrastructure capabilities. North America represents a mature market characterized by high consumption of frozen foods and advanced packaging technologies, with a strong focus on sustainability and convenience. Europe follows a similar trajectory, driven by stringent environmental regulations and a well-established retail sector, promoting the adoption of recyclable and reusable packaging solutions. The Asia-Pacific region is experiencing rapid growth due to urbanization, increasing disposable incomes, and the expansion of cold chain logistics, particularly in countries like China and India. Latin America and the Middle East and Africa are emerging markets where growth is fueled by changing lifestyles and rising demand for packaged frozen foods, though infrastructure challenges remain. Each region presents unique opportunities and challenges, with packaging manufacturers tailoring their strategies to address local regulatory requirements, consumer preferences, and supply chain realities, thereby ensuring regional growth aligns with global trends in sustainability and innovation.

Company Insights

Leading companies in the frozen food packaging market include Amcor, Sealed Air Corporation, Berry Global Group, Sonoco Products Company, and Genpak. Amcor is renowned for its innovative flexible and rigid packaging solutions, emphasizing sustainability through its pledge to develop all packaging as recyclable or reusable by 2025. Sealed Air specializes in protective packaging, offering brands like Cryovac for food packaging, which provides advanced barrier technologies and vacuum sealing options. Berry Global focuses on producing a wide range of plastic packaging products, including containers and films, with a strong commitment to circular economy principles. Sonoco Products provides diversified packaging solutions, including paperboard and plastic containers, leveraging its expertise in material science to enhance product performance. Genpak is a key player in rigid food packaging, known for its foam and plastic containers designed for durability and functionality. These companies invest heavily in research and development to introduce eco-friendly materials, smart packaging features, and cost-effective manufacturing processes, thereby maintaining competitive advantage and meeting the evolving needs of the frozen food industry.

Recent Developments

Recent developments in the frozen food packaging market highlight a strong industry focus on sustainability and technological innovation. Major players have launched new product lines incorporating recycled content and biodegradable materials, responding to consumer demand for environmentally responsible packaging. For instance, there have been introductions of mono-material flexible packaging that enhances recyclability without compromising on barrier properties. Advancements in active packaging technologies, such as indicators that monitor temperature abuse and spoilage, are gaining traction, offering improved safety and quality assurance. Partnerships between packaging manufacturers and food producers have increased, aiming to co-develop customized solutions that reduce material usage and carbon footprint. Additionally, investments in automation and digital printing technologies are streamlining production processes, enabling faster turnaround times and greater customization for brands. Regulatory developments, particularly in Europe and North America, are pushing for stricter guidelines on plastic usage and waste management, prompting companies to accelerate their sustainability initiatives and adopt circular economy models to stay compliant and competitive in the evolving market landscape.

Report Segmentation

The frozen food packaging market report is segmented based on type, material, application, and region. By type, the market is categorized into rigid packaging and flexible packaging, with rigid packaging including trays, containers, and boxes, while flexible packaging encompasses pouches, bags, and wraps. Material segmentation covers plastics, paperboard, metal, and others, with plastics further divided into polyethylene, polypropylene, and other polymers. Application segmentation includes fruits and vegetables, dairy products, meat and seafood, ready-to-eat meals, and other frozen food products. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each segment provides detailed insights into market trends, growth factors, and competitive dynamics, enabling stakeholders to identify opportunities and make informed decisions. This comprehensive segmentation facilitates a granular understanding of the market, highlighting specific demands and innovations within each category and region, thereby supporting strategic planning and investment in the frozen food packaging industry.

FAQs

What are the latest trends in frozen food packaging? The latest trends include a shift towards sustainable materials like recyclable plastics and biopolymers, increased use of smart packaging with temperature indicators, and growing adoption of convenient formats such as microwaveable and resealable packaging.

How does frozen food packaging prevent freezer burn? Frozen food packaging prevents freezer burn by utilizing high-barrier materials that minimize air and moisture exchange, often through vacuum sealing or advanced film technologies that create a protective environment around the product.

What materials are commonly used in frozen food packaging? Common materials include rigid plastics like polypropylene and polyethylene, flexible plastics such as polyethylene films, paperboard for cartons, and increasingly, biodegradable options like PLA and molded fiber for eco-friendly solutions.

Why is sustainable packaging important in the frozen food industry? Sustainable packaging is important to reduce environmental impact, meet regulatory requirements, and address consumer preferences for eco-friendly products, driving innovations in recyclable, compostable, and reduced-material packaging designs.

How is the frozen food packaging market evolving with e-commerce? The market is evolving to meet e-commerce demands by developing durable, lightweight packaging that withstands shipping stresses, incorporates tamper-evidence features, and enhances unboxing experiences while maintaining product integrity during transit.

Citius Research has developed a research report titled “Frozen Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Frozen Food Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Frozen Food Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Frozen Food Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Frozen Food Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Frozen Food Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Frozen Food Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Frozen Food Packaging Market
• Cost and Gross Margin Analysis of Frozen Food Packaging Market
• Frozen Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Frozen Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Frozen Food Packaging Market Key Stakeholders

Below are the key stakeholders for the Frozen Food Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Frozen Food Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Frozen Food Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Frozen Food Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Frozen Food Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Frozen Food Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Frozen Food Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Frozen Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Frozen Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Frozen Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Frozen Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Frozen Food Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Frozen Food Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Frozen Food Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Frozen Food Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Frozen Food Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Frozen Food Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Frozen Food Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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