The Cider And Perry Market size was estimated at USD 4.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Cider And Perry Market

Market Summary

The cider and perry market represents a dynamic and evolving segment within the global beverage industry, characterized by a rich heritage and modern innovation. Cider, an alcoholic beverage made from fermented apple juice, and perry, its counterpart made from fermented pear juice, appeal to a broad consumer base seeking diverse flavor profiles and often gluten-free options. The market is experiencing a notable shift from traditional, often regionally confined, production methods to a more commercialized and globally distributed model. This evolution is driven by changing consumer preferences, with a growing demand for artisanal, craft, and premium products that offer authenticity and unique tasting experiences. Major beverage corporations and smaller independent producers alike are actively participating, contributing to a competitive landscape focused on product differentiation, branding, and geographic expansion. The market's foundation is built upon agricultural sourcing, with specific apple and pear varieties being crucial for defining the character and quality of the final product, linking its success directly to horticultural practices and seasonal yields.

Key Highlights

The cider and perry market is distinguished by several key factors that underscore its current trajectory and future potential. A significant highlight is the robust growth in demand for low-alcohol and alcohol-free variants, catering to the health and wellness trend among consumers. Flavor innovation remains a critical competitive strategy, with producers experimenting beyond traditional apple and pear to include infusions of fruits like berries, citrus, and even hops, blurring the lines with other beverage categories such as craft beer and hard seltzers. The premiumization trend is particularly strong, with consumers showing a willingness to pay higher prices for products made from heritage or specific fruit varieties, often highlighting provenance and craft production methods. Sustainability has also become a major focus, with leading companies investing in eco-friendly packaging, reducing water usage, and implementing sustainable orchard management practices to appeal to environmentally conscious buyers. Furthermore, the on-trade sector, including pubs, bars, and restaurants, continues to be a vital channel for discovery and brand building, even as off-trade and e-commerce sales channels expand rapidly.

Drivers, Opportunities & Restraints

The market's growth is propelled by several powerful drivers, primarily the increasing consumer inclination towards gluten-free alcoholic beverages and the perception of cider and perry as natural and refreshing alternatives to beer and wine. The rise of craft culture has also been instrumental, creating a segment of enthusiasts who seek authenticity, quality, and story behind their beverages. Significant opportunities lie in geographic expansion into emerging markets in Asia-Pacific and Latin America, where disposable incomes are rising and Western beverage trends are gaining traction. There is also substantial opportunity in product diversification, including the development of organic, low-sugar, and functional ciders with added health benefits. However, the market faces notable restraints. Fluctuations in the availability and price of key raw materials, namely specific apple and pear varieties, can impact production costs and consistency. Stringent and varying government regulations concerning alcohol production, advertising, and taxation across different countries also pose challenges. Furthermore, the market must contend with intense competition not only from within its category but also from the broader alcoholic and non-alcoholic beverage industry.

Concentration Insights

The competitive landscape of the cider and perry market features a blend of large multinational beverage conglomerates and a vibrant ecosystem of small to medium-sized craft producers. This structure creates a market that is moderately concentrated, where a few major players hold significant market share due to their extensive distribution networks, strong brand portfolios, and substantial marketing budgets. Companies like Heineken, through its Strongbow and Orchard Thieves brands, and Aston Manor Cider exemplify this dominance in many regions. Alongside these giants, a high number of regional and craft cideries operate, often focusing on niche markets, local sourcing, and premium artisanal products. These smaller players drive innovation and cater to consumers seeking authenticity and local provenance. The concentration is not uniform globally; it is higher in mature markets like the United Kingdom, while in developing markets and in the craft segment, the landscape is far more fragmented. This duality means competition is based on scale and mass-market appeal for some, and on quality, differentiation, and brand story for others.

Type Insights

The cider and perry market is segmented by type, primarily distinguishing between apple-based cider and pear-based perry. Within the cider category, further segmentation is extensive and based on production methods, alcohol content, and sweetness levels. Key types include still cider, which is non-carbonated, and carbonated cider, which is more common in many markets. The market also differentiates between draft cider, typically served from kegs in pubs, and packaged cider sold in bottles and cans. In terms of alcohol content, segments range from non-alcoholic and low-alcohol ciders to standard and high-strength variants. Perry, while similar, maintains its distinct identity and is often perceived as a more premium or niche product compared to mainstream apple cider. The production of authentic perry requires specific pear varieties that are high in tannins, which are less commonly cultivated than cider apples, adding to its exclusivity. The ongoing innovation within types is a hallmark of the market, with continuous introductions of new flavors, blends, and hybrid products that challenge traditional categorizations.

Application Insights

The application of cider and perry products is analyzed through their distribution channels, which are broadly categorized into on-trade and off-trade. The on-trade segment includes all establishments where beverages are consumed immediately upon purchase, such as bars, pubs, clubs, restaurants, and hotels. This channel is crucial for brand visibility, consumer trial, and experiencing the product in a social setting, often driving trends and consumer preferences. The off-trade segment encompasses retail outlets where products are purchased for consumption elsewhere, including hypermarkets, supermarkets, convenience stores, liquor stores, and online retailers. The off-trade channel has seen tremendous growth, particularly with the expansion of e-commerce, which offers consumers convenience and a wider product selection. The dynamics between these channels vary by region; for instance, the on-trade has traditionally been very strong in the UK, while in other markets, off-trade sales dominate. Understanding the nuances of each application channel is essential for producers to devise effective marketing, distribution, and promotional strategies.

Regional Insights

The global cider and perry market exhibits distinct regional characteristics, with Europe standing as the historical heartland and most mature market. The United Kingdom holds a dominant position, both in terms of production and consumption, with a deeply ingrained cider culture. Other European nations like France, Spain, Ireland, and Germany also have strong traditional markets and are home to numerous renowned producers. North America represents a high-growth region, particularly the United States, where the market has been revitalized by the craft beverage movement, leading to an explosion of local craft cideries and increased consumer interest. The Asia-Pacific region is identified as an emerging market with significant potential, driven by urbanization, growing disposable incomes, and the influence of Western lifestyles, although per capita consumption remains low compared to Western nations. Latin America and the Middle East and Africa are also viewed as future growth markets, currently in early stages of development with presence largely from international brands.

Company Insights

The competitive arena features a diverse mix of companies, from global alcohol giants to specialized craft producers. Leading multinational players exert considerable influence through their portfolio of widely recognized brands. Heineken NV is a key player with its global brand Strongbow and other regional labels. Aston Manor Cider is a major force in the UK market. C&C Group plc, known for its Magners and Bulmers brands, also commands a significant share. Other notable entities include the Carlsberg Group and Halewood Artisanal Spirits. Alongside these corporations, the market is energized by a multitude of smaller, independent craft cideries. Companies like Thatchers Cider in the UK and Angry Orchard (under Boston Beer Company) in the US have built strong reputations for quality and innovation. These companies compete on various fronts including product quality, brand heritage, packaging innovation, marketing effectiveness, and the efficiency of their supply chain and distribution networks. Strategic acquisitions of successful craft brands by larger corporations are a common trend, highlighting the market's dynamism.

Recent Developments

The cider and perry market is characterized by continuous activity and strategic moves as companies adapt to evolving consumer demands. A prominent recent development is the accelerated entry and expansion of major beer and spirit companies into the category through acquisitions and internal brand development, seeking to capitalize on its growth potential. There has been a significant surge in the development and launch of no-alcohol and low-alcohol cider options, directly responding to the wellness and moderation trends. Sustainability initiatives have moved to the forefront, with leading producers announcing commitments to achieve net-zero carbon emissions, introduce fully recyclable packaging, and implement water conservation measures in their operations and supply chains. Flavor innovation continues unabated, with recent launches including cider blends with other fruits, botanical infusions, and limited-edition seasonal varieties. Furthermore, investments in modernizing production facilities for greater efficiency and capacity, alongside targeted marketing campaigns to attract younger legal-age drinkers, are key focuses for established players.

Report Segmentation

This comprehensive market research report on the cider and perry industry provides a detailed analysis segmented to offer granular insights. The segmentation is structured to dissect the market from multiple perspectives, enabling a thorough understanding of its dynamics. The report is segmented by type, delving into the various product categories such as apple cider, pear perry, and their further classifications based on alcohol content and production style. It is segmented by application, analyzing the distinct characteristics of the on-trade and off-trade distribution channels. A crucial geographic segmentation provides an in-depth regional analysis, covering key markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major markets within these regions. Furthermore, the report includes a detailed company profiling section, offering insights into the strategies, product portfolios, and market positions of both leading global players and prominent craft producers. This multi-faceted segmentation ensures that the report delivers actionable intelligence for strategic decision-making.

FAQs

What is the difference between cider and perry?

The fundamental difference lies in the base fruit used for fermentation. Cider is an alcoholic beverage produced through the fermentation of apple juice. Perry is a similar beverage but is specifically made from the fermented juice of pears. Authentic perry often requires specific pear varieties that are different from common eating pears to achieve the desired flavor profile and tannin structure.

Is cider considered a healthy alcoholic drink?

Cider is often perceived as a natural beverage, especially when compared to some other alcoholic drinks, as it is primarily made from fruit. It is naturally gluten-free, making it a suitable option for individuals with gluten sensitivities. However, its healthfulness depends on factors like sugar content and alcohol percentage. Many producers now offer low-sugar, low-calorie, and alcohol-free options to cater to health-conscious consumers.

Which countries are the largest consumers of cider?

The United Kingdom stands as the largest consumer of cider globally, with a long-standing cultural tradition. Other significant consuming countries include France, Ireland, South Africa, and Australia. The United States has emerged as a major and rapidly growing market, largely driven by the craft cider movement. Consumption patterns are expanding in other regions like mainland Europe and parts of Asia-Pacific.

Who are the leading players in the cider market?

The market includes a mix of international beverage companies and regional specialists. Leading global players include Heineken NV with brands like Strongbow, C&C Group plc with Magners and Bulmers, and Aston Manor Cider. In the craft segment, companies like Thatchers Cider in the UK and Angry Orchard in the US are highly influential. The competitive landscape also features numerous small local producers worldwide.

What are the current trends in the cider industry?

Current dominant trends include the strong growth of no-alcohol and low-alcohol cider variants. There is a significant trend towards premiumization, where consumers seek out craft, artisan, and heritage products. Flavor innovation is relentless, with new fruit blends and exotic infusions being launched regularly. Sustainability is also a key trend, encompassing eco-friendly packaging, organic production, and transparent supply chains.

Citius Research has developed a research report titled “Cider And Perry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cider And Perry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cider And Perry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cider And Perry Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cider And Perry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cider And Perry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cider And Perry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cider And Perry Market
• Cost and Gross Margin Analysis of Cider And Perry Market
• Cider And Perry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cider And Perry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cider And Perry Market Key Stakeholders

Below are the key stakeholders for the Cider And Perry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cider And Perry Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cider And Perry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cider And Perry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cider And Perry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

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