Food Irradiation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195381
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Food Irradiation Market size was estimated at USD 220 million in 2023 and is projected to reach USD 500 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Food Irradiation Market

(Market Size)
$220 million
$500 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 220 million
2030 Market Size USD 500 million
Key Players Steris, Gray Star, Ionisos, Reviss Services, Sadex

Market Summary

The food irradiation market is an integral segment within the food processing and preservation industry, utilizing ionizing radiation to enhance food safety and extend shelf life. This technology is recognized by major global health organizations as a safe and effective method for reducing pathogenic microorganisms, insects, and parasites in a wide range of food products. The process involves exposing food to controlled amounts of radiation, which disrupts the DNA of contaminants without making the food radioactive or significantly altering its nutritional and sensory qualities. The market serves a global clientele including food processors, manufacturers, and retailers who are increasingly focused on delivering safe, high-quality products to consumers. Key irradiated commodities include spices, herbs, fruits, vegetables, meat, and seafood. The industry is supported by a framework of international standards and national regulations that govern its application, ensuring consumer safety and facilitating international trade. Growth is driven by the escalating global demand for food security and the reduction of foodborne illnesses, positioning food irradiation as a critical technology in the modern food supply chain.

Key Highlights

The food irradiation market is characterized by several key highlights that underscore its importance and trajectory. A primary highlight is the technology's unparalleled efficacy in ensuring food safety by effectively eliminating dangerous pathogens such as E. coli, Salmonella, and Listeria, which are responsible for significant public health concerns and product recalls. This capability is paramount for protecting consumer health and maintaining brand integrity for food companies. Another significant aspect is the extended shelf life irradiation provides for perishable goods, which directly translates to reduced food waste across the supply chain, from producer to retailer, addressing both economic and sustainability goals. The market is also defined by ongoing technological advancements in irradiation facilities, including the adoption of electron beam and X-ray technologies alongside traditional gamma ray systems, offering more flexibility and efficiency. Furthermore, increasing regulatory approvals and a gradual shift in consumer perception towards acceptance of irradiated foods, particularly in developed economies, are pivotal highlights facilitating market expansion and new application development.

Drivers, Opportunities & Restraints

The growth of the food irradiation market is propelled by a confluence of powerful drivers. The foremost driver is the rising global incidence of foodborne illnesses, which compels governments and industry players to adopt stringent food safety interventions. This is coupled with increasing consumer awareness and demand for safer food products, pushing manufacturers to integrate technologies like irradiation into their production processes. Stringent government regulations and international trade standards that mandate phytosanitary treatments for certain imported food items also serve as significant drivers, creating a compulsory market for irradiation services. The market presents substantial opportunities, particularly in the development of new applications for irradiation in ready-to-eat meals, seafood, and organic products, and in geographic expansion into emerging economies in Asia-Pacific and Latin America where food safety infrastructure is developing. However, the market faces notable restraints. A significant challenge is the persistent consumer skepticism and misconception about the safety of irradiated food, often conflating the process with radioactivity. High capital investment requirements for setting up irradiation facilities and the complex regulatory landscape across different countries also act as barriers to entry and expansion for market players.

Concentration Insights

The competitive landscape of the global food irradiation market exhibits a moderate level of concentration, featuring a mix of specialized service providers and large-scale diversified corporations. The market is served by companies that operate irradiation facilities, often providing toll processing services for food producers and packers. Key players such as Sterigenics International, now part of Sotera Health, and Gray Star hold significant market shares due to their extensive network of facilities and long-standing industry presence. These established players compete on the basis of their technological capabilities, regulatory compliance expertise, geographic reach, and service reliability. There is also competition from providers of irradiation equipment, like IBA Industrial and Wasik Associates, who supply the necessary technology to food processors. The market concentration is influenced by the high regulatory and capital barriers, which favor incumbent players. However, regional and specialized service providers also find niches, particularly in treating specific commodities like spices or fruits for local markets. The competitive dynamics are further shaped by ongoing mergers, acquisitions, and strategic partnerships aimed at expanding service portfolios and geographic footprint.

Type Insights

The food irradiation market is segmented by the type of radiation technology employed, each with distinct characteristics and applications. Gamma radiation, typically using Cobalt-60 as the radioactive source, is one of the most established and widely used methods. It is prized for its deep penetration power, making it highly effective for treating palletized or bulk food products in their final packaging. Electron beam technology involves accelerating electrons to high energies to treat food. It offers the advantage of being a electricity-based process with no radioactive source, and it allows for very precise dose control and high throughput, though its penetration depth is more limited compared to gamma rays. X-ray irradiation is an emerging technology that combines the deep penetration of gamma rays with the safety and controllability of an electron beam system, as it is generated mechanically. Each technology is selected based on the specific food product, required dose, packaging type, and economic considerations, with many service providers offering multiple technologies to meet diverse client needs.

Application Insights

The application of food irradiation spans a diverse range of product categories, each benefiting from the technology in unique ways. The meat and poultry segment is a major application area, where irradiation is critically used to control pathogenic bacteria such as Salmonella and E. coli, significantly enhancing the safety of these products, particularly ground meats. Fruits and vegetables represent another substantial application; irradiation is used to inhibit sprouting, delay ripening, and serve as a phytosanitary treatment to eliminate insect pests, thereby facilitating international trade and reducing post-harvest losses. The spices and seasonings industry is historically one of the largest users of food irradiation, as it effectively reduces microbial load without compromising the volatile oils that define their flavor and aroma, offering a superior alternative to fumigation with chemicals like ethylene oxide. Seafood irradiation is gaining traction for its ability to control Vibrio and other pathogens. Furthermore, irradiation is applied to grains, tubers, and ready-to-eat meals, showcasing its versatility in ensuring safety and quality across the entire food spectrum.

Regional Insights

The adoption and regulation of food irradiation exhibit distinct regional patterns influenced by dietary habits, regulatory frameworks, and consumer acceptance. North America, particularly the United States, represents a mature and significant market. The region has a well-established regulatory system with approvals for a wide range of foods and a growing number of irradiation facilities catering to domestic and export needs. Europe presents a more fragmented and cautious landscape; while some countries utilize irradiation, consumer skepticism remains relatively high, and regulatory approvals are granted on a product-by-product basis, limiting widespread adoption. The Asia-Pacific region is anticipated to be a high-growth market, driven by rising food safety concerns, growing middle-class populations, and increasing international trade in food products. Countries like China, India, and Thailand are investing in irradiation infrastructure for both domestic consumption and for treating export commodities like spices and fruits to meet international standards. Latin America and the Middle East & Africa are emerging regions where market growth is linked to economic development, increasing awareness of food safety, and the modernization of food processing industries.

Company Insights

The food irradiation market is supported by a ecosystem of companies that provide the technology, equipment, and processing services. Leading service providers include entities like Steris AST, a part of Sotera Health Company, which operates a extensive global network of gamma, E-beam, and X-ray irradiation facilities serving the food industry among others. Another significant player is Gray Star, which specializes in providing Cobalt-60 sources and irradiation services. These companies are not just service providers but also play a crucial role in advising clients on regulatory compliance and process validation. On the equipment supply side, companies such as IBA Industrial are pivotal, offering Rhodotron electron beam accelerators used in food irradiation applications. Wasik Associates Inc. provides consulting and engineering services for the design and operation of food irradiation facilities. The strategies of these companies often focus on technological innovation to improve efficiency and cost-effectiveness, geographic expansion to tap into new markets, and educational initiatives to improve industry and consumer understanding of the benefits and safety of food irradiation.

Recent Developments

The food irradiation industry is dynamic, with recent developments reflecting its ongoing evolution and response to global challenges. A prominent trend is the strategic consolidation within the market, exemplified by Sotera Health's acquisition of Sterigenics and Nordion, creating a more integrated global leader in irradiation services. There is a significant push towards technological innovation, with increased research and investment in X-ray irradiation technology, which is seen as a promising alternative that combines deep penetration with the benefits of a non-radioisotope source. Regulatory developments continue to shape the market, with agencies like the FDA and USDA occasionally granting new approvals for the irradiation of additional food items, such as certain types of shellfish, expanding the potential application base. Furthermore, the industry is increasingly engaging in collaborative efforts with food industry associations and public health bodies to communicate the science behind food irradiation and address consumer misinformation. The recent global focus on supply chain resilience and food security in the wake of the pandemic has also brought renewed attention to technologies like irradiation that can minimize waste and ensure the safety of the food supply.

Report Segmentation

This comprehensive market research report on the food irradiation market offers a detailed and structured analysis segmented to provide actionable intelligence. The report is meticulously segmented by technology type, covering Gamma Radiation, Electron Beam Radiation, and X-ray Radiation, providing insights into the adoption trends, advantages, and market share of each technology. It is further segmented by application, delivering in-depth analysis across key categories including Meat & Poultry, Fruits & Vegetables, Spices & Seasonings, Seafood, and Others, highlighting the specific drivers, restraints, and growth prospects for each segment. A crucial geographical segmentation breaks down the market into key regions and major countries: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regional regulatory landscapes, market maturity, and growth opportunities. This multi-dimensional segmentation allows stakeholders to pinpoint specific areas of interest, understand niche dynamics, compare regional potentials, and identify the most promising segments for investment, partnership, or market entry strategies.

FAQs

What is food irradiation?

Food irradiation is a food safety technology that involves briefly exposing food to a controlled amount of ionizing radiation, such as gamma rays, electron beams, or X-rays. This process effectively eliminates pathogens like bacteria and viruses, destroys insects, and inhibits spoilage to extend shelf life, without making the food radioactive.

Is irradiated food safe to eat?

Yes, irradiated food is safe to eat. Major global health organizations including the World Health Organization, the U.S. Food and Drug Administration, and the Centers for Disease Control and Prevention have extensively evaluated the technology and concluded that it is safe. The process does not leave any residual radiation in the food.

How can you tell if food has been irradiated?

In many countries, regulations require that irradiated food sold directly to consumers must be labeled with the international Radura symbol and a phrase such as "Treated with irradiation" or "Irradiated." This allows consumers to identify products that have undergone the process.

Does irradiation affect the nutritional value of food?

Irradiation causes minimal change to the nutritional value of food, similar to other food preservation processes like pasteurization or cooking. Some sensitive vitamins may be reduced in small amounts, but the overall nutritional quality remains largely intact and the benefits of pathogen reduction often outweigh these minor losses.

What foods are commonly irradiated?

Commonly irradiated foods include spices and dried seasonings, which are among the largest categories due to high microbial loads. Other frequently treated items are fruits and vegetables for quarantine purposes, meat and poultry products to control pathogens, and increasingly, seafood and ready-to-eat meals to enhance their safety profile.

Citius Research has developed a research report titled “Food Irradiation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Irradiation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Irradiation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Irradiation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Irradiation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Irradiation Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Irradiation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Irradiation Market
• Cost and Gross Margin Analysis of Food Irradiation Market
• Food Irradiation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Irradiation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Irradiation Market Key Stakeholders

Below are the key stakeholders for the Food Irradiation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Irradiation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Irradiation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Irradiation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Irradiation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Irradiation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Irradiation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Irradiation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Irradiation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Irradiation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Irradiation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Irradiation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Irradiation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Irradiation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Irradiation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Irradiation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Irradiation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Irradiation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports