Food Beverage Enzyme Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197196
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Food Beverage Enzyme Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Food Beverage Enzyme Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Novozymes, DuPont, DSM, Kerry

Market Summary

The food beverage enzyme market is a critical segment within the broader food and beverages industry, characterized by the utilization of biological catalysts to enhance processing efficiency, improve product quality, and meet evolving consumer demands for natural ingredients. Enzymes are increasingly favored over synthetic chemicals due to their biodegradable nature and specificity, driving adoption across various applications including bakery, dairy, beverages, and meat processing. The market is propelled by the growing consumer inclination towards clean label products and sustainable manufacturing practices. Key industry players are focusing on innovation and strategic collaborations to expand their product portfolios and geographic presence. Regulatory frameworks across different regions also play a significant role in shaping market dynamics, with approvals for novel enzyme applications influencing growth trajectories. The integration of advanced technologies such as protein engineering and fermentation optimization is further augmenting the capabilities and applications of enzymes in the food and beverage sector.

Key Highlights

The food beverage enzyme market is distinguished by several key highlights that underscore its importance and growth potential. Enzymes serve as efficient biocatalysts, enabling manufacturers to achieve desired textures, flavors, and shelf-life extensions while reducing energy consumption and waste generation. The shift towards natural and organic food products has significantly boosted the demand for enzyme-based solutions, as they align with clean label trends. Technological advancements in enzyme engineering have led to the development of robust and highly specific enzymes capable of functioning under extreme processing conditions, thereby expanding their applicability. The market is also witnessing increased investments in research and development aimed at discovering novel enzymes from diverse microbial sources. Furthermore, the growing popularity of functional and fortified foods presents new avenues for enzyme applications, particularly in enhancing nutritional profiles and digestibility.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the food beverage enzyme market, including the rising consumer demand for processed and convenience foods, which necessitates efficient and sustainable processing aids. The push for cleaner labels and natural ingredients is a significant driver, as enzymes allow for the reduction or elimination of synthetic additives. Additionally, stringent environmental regulations encouraging greener manufacturing processes are promoting enzyme adoption. Opportunities abound in the development of tailored enzymes for niche applications, such as gluten-free products, lactose-free dairy alternatives, and low-calorie beverages. The expansion of the functional food sector also offers substantial growth prospects. However, the market faces restraints such as high research and development costs associated with enzyme discovery and commercialization. Regulatory hurdles and the need for extensive safety approvals can delay market entry for new products. Moreover, the limited stability of certain enzymes under harsh processing conditions poses challenges to their widespread application.

Concentration Insights

The food beverage enzyme market exhibits a moderately concentrated landscape, with a few major players holding significant market shares. Companies such as Novozymes, DuPont, DSM, and Kerry Group are prominent, leveraging their extensive research capabilities and global distribution networks. These industry leaders focus on continuous innovation and strategic acquisitions to strengthen their market positions and expand their enzyme portfolios. Alongside these giants, several smaller and specialized firms contribute to market diversity by offering niche products and customized solutions. The competitive intensity is high, with players competing on factors such as product efficacy, pricing, and technical support services. Regional players also play a crucial role, particularly in emerging markets, by addressing local needs and preferences. Collaboration between enzyme producers and food manufacturers is common, aimed at co-developing solutions for specific applications and challenges.

Type Insights

The food beverage enzyme market is segmented by type into carbohydrases, proteases, lipases, and others, each serving distinct functions in food processing. Carbohydrases, including amylases and cellulases, are widely used for breaking down carbohydrates into simpler sugars, playing a vital role in baking, brewing, and juice extraction processes. Proteases are employed to hydrolyze proteins, enhancing texture and flavor in dairy and meat products, as well as in the production of protein hydrolysates. Lipases catalyze the breakdown of fats, contributing to flavor development in cheese and other dairy items, and are also used in oil modification. Other enzymes, such as pectinases and phytases, find applications in fruit juice clarification and animal feed enhancement, respectively. The selection of enzyme type is dictated by the specific application requirements, processing conditions, and desired outcomes, with ongoing research focused on improving enzyme stability and specificity.

Application Insights

In terms of application, the food beverage enzyme market spans several key segments including bakery, dairy, beverages, and meat processing. In the bakery sector, enzymes are utilized to improve dough handling, enhance volume and texture, and extend shelf life by retarding staling. The dairy industry employs enzymes for cheese production, lactose hydrolysis, and flavor enhancement, catering to the growing demand for lactose-free and specialty dairy products. Beverage applications involve the use of enzymes in juice clarification, beer brewing, and wine making, where they aid in extraction, filtration, and stabilization processes. Meat processing benefits from enzymes through tenderization and flavor improvement. Additionally, enzymes are increasingly used in the production of functional foods and dietary supplements to enhance nutritional value and digestibility. Each application segment presents unique demands and opportunities, driving continuous innovation in enzyme formulations and delivery systems.

Regional Insights

Geographically, the food beverage enzyme market demonstrates varied dynamics across different regions. North America and Europe are established markets, characterized by high consumer awareness, stringent regulatory standards, and advanced food processing industries. These regions witness strong demand for enzymes driven by the clean label trend and the prevalence of health-conscious consumers. The Asia Pacific region is emerging as a high-growth market, fueled by rapid urbanization, increasing disposable incomes, and the expanding processed food sector. Countries such as China and India are key contributors, with growing investments in food processing infrastructure and rising adoption of enzyme technologies. Latin America and the Middle East and Africa are also experiencing gradual growth, supported by economic development and changing dietary patterns. Regional regulatory frameworks and cultural preferences significantly influence enzyme adoption and application trends.

Company Insights

Leading companies in the food beverage enzyme market include Novozymes, DuPont Nutrition & Biosciences, Royal DSM, Kerry Group, and AB Enzymes, among others. Novozymes is renowned for its extensive portfolio and innovation in microbial enzymes, serving diverse applications globally. DuPont leverages its strong R&D capabilities to develop advanced enzyme solutions for food and beverage processing. DSM focuses on health and sustainability, offering enzymes that enhance nutritional profiles and processing efficiency. Kerry Group provides integrated taste and nutrition solutions, including enzyme-based products tailored to customer needs. AB Enzymes specializes in enzymes for specific industrial applications, including food processing. These companies employ strategies such as product launches, partnerships, and acquisitions to maintain competitiveness and address evolving market demands. Their efforts are complemented by investments in sustainability and regulatory compliance to ensure product safety and efficacy.

Recent Developments

Recent developments in the food beverage enzyme market highlight ongoing innovation and strategic movements among key players. Novozymes has introduced new enzyme solutions aimed at reducing sugar content in beverages and improving the nutritional quality of baked goods. DuPont has expanded its enzyme offerings through collaborations with food manufacturers to develop customized solutions for plant-based products. DSM has launched enzymes designed to enhance dairy processing efficiency and sustainability. Kerry Group has acquired specialized enzyme technology firms to bolster its portfolio and market reach. Additionally, there is a growing trend towards the use of non-GMO and organic-certified enzymes to meet consumer preferences. Investments in fermentation technology and bioinformatics are also on the rise, enabling the discovery and production of novel enzymes with improved performance characteristics.

Report Segmentation

This comprehensive report on the food beverage enzyme market is segmented to provide detailed insights across various dimensions. The segmentation by type includes carbohydrases, proteases, lipases, and other enzymes, each analyzed for their market presence and growth potential. Application-wise, the report covers bakery products, dairy products, beverages, meat processing, and other applications, examining the role and demand for enzymes in each segment. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for key markets. The report also includes segmentation based on source, such as microbial, plant, and animal-derived enzymes, and by form, including liquid and powder formulations. This structured approach allows for a thorough understanding of market dynamics, trends, and opportunities within each segment.

FAQs

What are food enzymes? Food enzymes are natural proteins that act as catalysts in various food processing reactions, helping to break down complex molecules into simpler ones to improve texture, flavor, shelf life, and nutritional value without being consumed in the process.

How are enzymes used in food processing? Enzymes are used in multiple food processing applications such as baking to improve dough quality, in dairy for cheese production and lactose breakdown, in beverages for clarification and fermentation, and in meat for tenderization, enhancing efficiency and product quality.

What are the benefits of using enzymes in food? The benefits include reduced processing time and energy consumption, enhanced product consistency and quality, ability to create clean label products by replacing synthetic chemicals, and improved sustainability through biodegradable and specific catalytic action.

Are food enzymes safe? Yes, food enzymes are generally recognized as safe when produced and used in accordance with regulatory standards set by authorities such as the FDA and EFSA, undergoing rigorous safety assessments before approval for use in food applications.

What is the future of the food enzyme market? The future is promising, driven by trends towards natural ingredients, functional foods, and sustainable processing, with ongoing innovation in enzyme technology expanding applications and improving performance across the food and beverage industry.

Citius Research has developed a research report titled “Food Beverage Enzyme Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Beverage Enzyme Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Beverage Enzyme Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Beverage Enzyme Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Beverage Enzyme Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Beverage Enzyme Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Beverage Enzyme Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Beverage Enzyme Market
• Cost and Gross Margin Analysis of Food Beverage Enzyme Market
• Food Beverage Enzyme Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Beverage Enzyme Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Beverage Enzyme Market Key Stakeholders

Below are the key stakeholders for the Food Beverage Enzyme Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Beverage Enzyme Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Beverage Enzyme Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Beverage Enzyme Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Beverage Enzyme Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Beverage Enzyme Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Beverage Enzyme Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Beverage Enzyme Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Beverage Enzyme Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Beverage Enzyme Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Beverage Enzyme Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Beverage Enzyme Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Beverage Enzyme Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Beverage Enzyme Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Beverage Enzyme Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Beverage Enzyme Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Beverage Enzyme Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Beverage Enzyme Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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