Gluten Feed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196619
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Gluten Feed Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Gluten Feed Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Archer Daniels Midland, Cargill, Ingredion, Roquette, Tate & Lyle

Market Summary

The gluten feed market is an integral segment within the global animal feed industry, primarily derived as a byproduct from the processing of wheat and corn for starch, ethanol, or sweetener production. This market is characterized by its high nutritional value, offering a cost-effective source of protein and energy for livestock. The demand is largely driven by the expanding animal husbandry sector and the increasing need for sustainable and efficient feed solutions. Key consumers include ruminants, swine, poultry, and aquaculture operations worldwide. The market operates within a complex supply chain involving agricultural processors, feed manufacturers, and distributors, with production heavily influenced by the output levels of parent industries like biofuels and food processing. Geographically, production and consumption patterns are diverse, with significant activity in regions boasting large-scale grain processing capabilities. The market is competitive, with several established players and a constant focus on product quality and supply chain optimization to meet the stringent requirements of modern animal nutrition.

Key Highlights

The gluten feed market presents several key highlights that underscore its importance. A primary highlight is its role in promoting circular economy principles within the agri-food sector, as it valorizes a byproduct that might otherwise be considered waste, thereby enhancing overall sustainability. The nutritional profile of gluten feed, rich in protein and fiber, makes it a highly sought-after ingredient for formulating balanced and economical animal rations. Furthermore, its palatability and digestibility contribute to improved feed intake and animal performance, which is a critical factor for producers. The market is also notable for its resilience and ability to adapt to fluctuations in the raw material supply from the corn and wheat milling industries. Technological advancements in processing techniques have consistently improved the quality and consistency of the final product, increasing its appeal to compound feed manufacturers. These factors collectively solidify gluten feed's position as a staple component in global animal feed strategies.

Drivers, Opportunities & Restraints

The growth of the gluten feed market is propelled by several key drivers. The rising global demand for animal protein, from meat, milk, and eggs, directly increases the need for high-quality and affordable feed ingredients, positioning gluten feed as a vital solution. The expansion of the biofuel industry, particularly corn-based ethanol production, ensures a steady and growing supply of this co-product, reinforcing market stability. A significant opportunity lies in the increasing consumer and producer focus on sustainable practices; utilizing co-products like gluten feed reduces the environmental footprint of both the grain processing and livestock industries. Research into enhancing its nutritional value for specific animal species presents another avenue for market expansion. However, the market faces certain restraints. Price volatility of the raw grains, corn and wheat, can impact production costs and profitability. The availability of substitute products, such as other oilmeals and protein sources, creates competitive pressure. Additionally, logistical challenges related to transportation and storage, given its bulk nature, can sometimes hinder efficient distribution.

Concentration Insights

The global gluten feed market exhibits a moderately concentrated landscape, with a mix of large multinational agribusiness corporations and regional specialists dominating production and supply. Key players such as Ingredion Incorporated, Archer Daniels Midland Company, and Cargill, Incorporated have a significant presence due to their extensive grain processing operations and integrated supply chains. These companies benefit from economies of scale, advanced processing technologies, and strong distribution networks that allow them to serve a global customer base. Their strategies often involve vertical integration, controlling everything from raw material sourcing to the final product delivery. Alongside these giants, numerous regional mills and processors cater to local markets, often competing on agility and deep customer relationships. The competitive intensity is high, with companies focusing on product consistency, nutritional expertise, and reliable supply to secure long-term contracts with large feed millers and integrated livestock producers.

Type Insights

The gluten feed market is segmented primarily by its source material, with wheat gluten feed and corn gluten feed being the two predominant types. Corn gluten feed represents a substantial share of the market, largely because it is a major co-product of the extensive corn wet-milling industry, which produces sweeteners, starches, and ethanol. It is valued for its high energy content and favorable protein level, making it particularly suitable for ruminant diets. Wheat gluten feed, derived from the wheat milling process, is also a significant product. It is often noted for its higher fiber content compared to its corn counterpart and is effectively used in rations for various livestock. The choice between these types often depends on regional availability, price parity with other feed ingredients, and the specific nutritional requirements of the target animal species. The consistent quality and composition of these products are critical for feed formulators.

Application Insights

Gluten feed finds widespread application across various segments of animal nutrition, demonstrating its versatility. The ruminant segment, which includes dairy and beef cattle, is the largest consumer. For these animals, gluten feed serves as an excellent source of rumen-degradable protein and energy, supporting milk production and growth. The swine industry is another major application area, where it is incorporated into diets to provide a cost-effective source of amino acids and energy. In poultry nutrition, its usage is more measured due to its fiber content but it is still a valuable component in layer and broiler rations. The aquaculture sector represents an emerging application, with research ongoing to optimize its inclusion in fish feed. The application rate and formulation depend heavily on the species' physiological needs, the presence of other ingredients in the diet, and overall economic considerations for the producer.

Regional Insights

The production and consumption patterns of gluten feed vary significantly across different global regions, influenced by agricultural practices and industrial activity. North America is a leading producer and consumer, driven by its massive corn wet-milling industry centered in the U.S. Corn Belt, which supplies gluten feed for a large domestic livestock sector and for export. Europe also represents a major market, with a strong focus on wheat processing and a well-developed animal husbandry industry that utilizes both wheat and corn gluten feed. The Asia-Pacific region is a rapidly growing consumer market, fueled by increasing meat consumption and expanding livestock production, particularly in China and India. While local production exists, these countries often rely on imports to meet their demand. South America and other regions show potential for growth, linked to their agricultural and livestock development.

Company Insights

The competitive landscape of the gluten feed market is shaped by prominent agribusiness and processing companies that have established strong positions through scale and integration. Ingredion Incorporated is a key global player, leveraging its wide-ranging starch and sweetener production to supply significant volumes of corn gluten feed. Archer Daniels Midland Company (ADM) possesses a vast network of processing plants, making it a powerhouse in both corn and wheat co-products, including gluten feed. Cargill, Incorporated similarly utilizes its global grain processing footprint to be a major supplier to the feed industry. Tate & Lyle PLC is another significant participant, especially in specific regions. These companies compete not only on volume and price but also on technical support, product consistency, and the ability to provide tailored solutions to large feed manufacturers and integrated farming operations.

Recent Developments

The gluten feed market has witnessed several recent developments reflecting broader industry trends. A prominent trend is the increased investment in processing technology to enhance the nutritional profile and consistency of gluten feed, making it more valuable for precision animal nutrition. Companies are also focusing on sustainability initiatives, highlighting the role of gluten feed in reducing waste and promoting a circular economy within the food and agri-sector, which resonates with environmentally conscious stakeholders. There is a growing emphasis on traceability and quality assurance, driven by feed safety regulations and consumer demand for transparency in the food chain. Furthermore, market players are engaging in strategic partnerships and capacity expansions to strengthen their supply chains and better serve key growth markets, particularly in the Asia-Pacific region, to capitalize on the rising demand for animal protein.

Report Segmentation

This comprehensive market research report on the gluten feed industry provides a detailed analysis segmented to deliver actionable insights. The report is structured to examine the market based on type, distinguishing between wheat gluten feed and corn gluten feed, analyzing the production, consumption, and trends specific to each. The application segment is thoroughly investigated, covering its use in ruminant feeds, swine feeds, poultry feeds, aquaculture, and other animal nutrition sectors, providing demand patterns and growth prospects for each. Furthermore, the report offers a meticulous regional analysis, breaking down the market into key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting regional production capacities, consumption dynamics, trade flows, and competitive landscapes. This multi-dimensional segmentation allows stakeholders to understand specific niche markets and identify targeted opportunities.

FAQs

What is gluten feed used for? Gluten feed is primarily used as a protein and energy source in animal nutrition. It is incorporated into compound feeds for various livestock including dairy and beef cattle, swine, poultry, and is being explored for use in aquaculture diets due to its nutritional value and cost-effectiveness.

What is the difference between corn gluten feed and corn gluten meal? Corn gluten feed and corn gluten meal are distinct co-products from corn wet-milling. Corn gluten feed contains the bran and is lower in protein but higher in fiber. Corn gluten meal is the protein-rich fraction after starch removal and is significantly higher in protein concentration, often used as a protein supplement.

Is gluten feed good for cattle? Yes, gluten feed is considered an excellent feed ingredient for cattle, particularly ruminants. It provides a good balance of rumen-degradable protein and energy, which supports milk production in dairy cows and efficient weight gain in beef cattle, making it a staple in many ruminant rations.

How is gluten feed produced? Gluten feed is produced as a co-product during the wet-milling process of grains, primarily corn and wheat. The process involves steeping the grain to separate its components. The remaining slurry, after the removal of starch, germ, and in the case of corn, the fiber-rich bran is dried to produce gluten feed.

What are the benefits of using gluten feed? The benefits of using gluten feed include its high nutritional value as a source of protein and energy, its cost-effectiveness compared to some other protein sources, its high palatability which encourages feed intake, and its role in promoting sustainability by utilizing a co-product from grain processing.

Citius Research has developed a research report titled “Gluten Feed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gluten Feed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gluten Feed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gluten Feed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gluten Feed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gluten Feed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gluten Feed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gluten Feed Market
• Cost and Gross Margin Analysis of Gluten Feed Market
• Gluten Feed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gluten Feed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gluten Feed Market Key Stakeholders

Below are the key stakeholders for the Gluten Feed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gluten Feed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gluten Feed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gluten Feed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gluten Feed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gluten Feed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gluten Feed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gluten Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gluten Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gluten Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gluten Feed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gluten Feed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gluten Feed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gluten Feed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gluten Feed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gluten Feed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gluten Feed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gluten Feed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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