Food and Beverage Disinfection Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195351
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Food and Beverage Disinfection Market size was estimated at USD 4.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Food and Beverage Disinfection Market

(Market Size)
$4.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 4.5 billion
2030 Market Size USD 10 billion
Key Players Ecolab, Solvay, Evonik, BASF, Lonza

Market Summary

The food and beverage disinfection market is a critical segment within the broader food safety and processing industry, dedicated to eliminating pathogenic microorganisms and ensuring product safety from production to consumption. This market encompasses a wide array of technologies and solutions deployed across food processing facilities, beverage production units, and packaging operations to comply with stringent global food safety regulations. Increasing consumer awareness regarding foodborne illnesses and the demand for longer shelf-life products are significant factors propelling industry attention towards advanced disinfection protocols. Key processes involve the application of chemical agents, radiation, filtration, and thermal methods to eradicate contaminants. The market is characterized by continuous innovation as manufacturers develop more effective, environmentally sustainable, and residue-free disinfection solutions to meet evolving regulatory standards and consumer preferences for clean-label products.

Key Highlights

The food and beverage disinfection market is distinguished by its relentless focus on technological innovation and regulatory compliance. A prominent highlight is the accelerated adoption of non-thermal and chemical-free disinfection technologies, such as ultraviolet (UV) light, pulsed light, and ozone treatment, which effectively neutralize pathogens without compromising product quality or leaving harmful residues. Another significant aspect is the integration of automation and IoT-enabled monitoring systems within disinfection processes, allowing for real-time data tracking, dosage control, and compliance logging, thereby enhancing operational efficiency and traceability. The market is also witnessing a surge in the development of broad-spectrum disinfectants that are effective against a wider range of viruses, bacteria, and fungi, including resilient spores. Furthermore, strategic collaborations between disinfection solution providers and food processing giants are becoming commonplace, aimed at co-developing customized, turn-key sanitation programs that address specific microbial challenges unique to different food matrices, from dairy and meat to fresh produce and ready-to-eat meals.

Drivers, Opportunities & Restraints

The growth of the food and beverage disinfection market is primarily driven by the escalating global incidence of foodborne disease outbreaks, which has compelled regulatory bodies worldwide to enforce stricter food safety mandates, necessitating robust disinfection protocols at every stage of the supply chain. The rising consumer demand for minimally processed, preservative-free, and fresh-tasting products further creates a pressing need for effective non-thermal disinfection methods that do not alter sensory attributes. A significant opportunity lies in the expansion of the processed food and beverage industry in emerging economies, where increasing disposable incomes and urbanization are fueling demand for safe, packaged goods, thereby opening new avenues for disinfection solution providers. However, the market faces restraints, including the high capital investment required for advanced equipment like UV and ozone systems, which can be a barrier for small and medium-sized enterprises. Additionally, concerns regarding the potential health and environmental impact of chemical disinfectants, along with the complexities of handling and disposing of them, pose challenges that the industry must navigate through continued research and development.

Concentration Insights

The competitive landscape of the food and beverage disinfection market is moderately concentrated, featuring a mix of large, established multinational corporations and specialized niche players. Leading companies such as Ecolab, Diversey Holdings Ltd., and Evonik Industries AG command significant market share due to their extensive product portfolios, global distribution networks, and strong technical support and service capabilities. These giants compete on the basis of brand reputation, continuous product innovation, and the ability to offer integrated cleaning and disinfection solutions. Alongside them, a number of smaller, agile firms concentrate on developing innovative technologies, such as cold plasma or enzymatic cleaners, targeting specific application challenges. This dynamic creates a competitive environment where technological superiority, strategic mergers and acquisitions, and the ability to provide sustainable and cost-effective solutions are key determinants for maintaining and growing market presence. The concentration is also influenced by stringent regulatory approvals, which can act as a barrier to entry but also solidify the position of compliant and trusted brands.

Type Insights

The food and beverage disinfection market is segmented by type into chemical, physical, and other disinfection methods, each with distinct mechanisms and applications. Chemical disinfection, which includes halogen-based compounds like chlorine and iodine, peroxide compounds, and quaternary ammonium compounds, remains the most widely used method due to its cost-effectiveness, ease of application, and proven efficacy against a broad spectrum of microorganisms. It is predominantly used for disinfecting processing equipment, surfaces, and water in processing plants. Physical disinfection methods are gaining substantial traction and include techniques such as heat treatment (pasteurization, sterilization), radiation (UV light, gamma irradiation), and filtration (membrane microfiltration). These methods are highly valued in applications where chemical residues are undesirable, such as in organic food production or for disinfectating heat-sensitive beverages. Other emerging types encompass advanced oxidation processes and cold plasma technology, which offer high efficacy and minimal environmental impact, representing the next frontier in disinfection innovation aimed at meeting future sustainability goals.

Application Insights

Application insights reveal that the food and beverage disinfection market serves a diverse range of uses, primarily categorized into food processing and beverage processing. Within food processing, disinfection is critical for fruit and vegetable treatment to reduce microbial load and extend shelf life, for meat and poultry processing to prevent contamination from pathogens like Salmonella and E. coli, and for dairy processing to ensure product safety. Surfaces, equipment, and packaging materials are also major application areas to prevent cross-contamination throughout the production line. In beverage processing, disinfection is paramount for water treatment, which is a primary ingredient, as well as for cleaning tanks, pipelines, and bottling/canning equipment in industries producing beer, juice, soft drinks, and dairy beverages. The specific disinfection requirements vary significantly by application; for instance, non-thermal methods are often preferred for fresh produce and certain beverages to preserve quality, while thermal or robust chemical methods may be employed for equipment and surface sanitation where residue management is carefully controlled.

Regional Insights

Regionally, the demand for food and beverage disinfection solutions is global, yet maturity and growth dynamics vary. North America and Europe represent established markets with the highest adoption rates, driven by some of the world's most stringent food safety regulations enforced by agencies like the FDA and EFSA, high consumer awareness, and a well-developed processed food industry. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, the expansion of retail chains, increasing investments in food processing infrastructure, and rising government focus on food safety standards in populous countries like China and India. Latin America and the Middle East and Africa are also emerging as significant markets, where economic development is leading to greater investment in modern food processing techniques and a growing middle class is demanding safer, higher-quality food and beverage products, thereby driving the need for effective disinfection technologies.

Company Insights

The food and beverage disinfection market is served by a roster of prominent companies that are leaders in hygiene and sanitation solutions. Ecolab Inc. is a global frontrunner, offering a comprehensive suite of cleaning and disinfection products, water treatment services, and digital monitoring tools tailored for the food and beverage sector. Diversey Holdings, Ltd. is another key player known for its innovative chemical and equipment-based solutions designed to improve hygiene and operational efficiency. Companies like Evonik Industries AG specialize in producing high-purity hydrogen peroxide, a critical chemical used for disinfection and sterilization, particularly in aseptic packaging. Trojan Technologies, a subsidiary of Danaher Corporation, is a leader in UV disinfection systems for water treatment in beverage production. Other significant contributors include Solvay S.A., which provides a range of peroxide and other specialty chemicals, and CCL Pentasol, which focuses on specialized cleaning and disinfection products. These companies compete through extensive R&D, strategic global expansions, and a focus on developing sustainable and efficient solutions.

Recent Developments

The food and beverage disinfection market is characterized by vigorous research and development and strategic corporate movements. A prominent recent trend is the increased development and commercialization of green disinfectants derived from natural sources, such as plant extracts and essential oils, catering to the growing consumer and regulatory demand for environmentally friendly and non-toxic solutions. There has also been a significant push towards digitalization, with companies launching IoT-connected dispensing systems and sensors that provide data analytics on disinfectant usage, concentration levels, and compliance reporting in real-time. Furthermore, the market has seen strategic acquisitions and partnerships aimed at expanding technological capabilities and geographic reach; for instance, larger firms have acquired smaller innovators specializing in specific technologies like cold plasma or enzymatic cleaners. The ongoing global focus on health and hygiene in the post-pandemic era continues to accelerate investments in disinfection technologies that are effective against a wider range of viral pathogens, ensuring heightened safety across food and beverage production environments.

Report Segmentation

This market research report on the food and beverage disinfection market provides a detailed and structured analysis through comprehensive segmentation. The market is meticulously segmented by type, which includes chemical disinfection (further broken down into halogens, peroxide compounds, quaternary ammonium compounds, and others), physical disinfection (including heat, radiation, and filtration), and other innovative types. The application segmentation covers the extensive scope of the market, detailing its use in food processing (for fruits & vegetables, meat & poultry, dairy, and other foods) and beverage processing. Furthermore, the report offers a thorough geographical segmentation, delivering in-depth analysis and forecasts for key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to gain precise insights into specific technology trends, application-specific demands, and regional growth hotspots, enabling informed strategic decision-making.

FAQs

What is food disinfection?

Food disinfection refers to the process of eliminating or reducing pathogenic microorganisms, such as bacteria, viruses, and fungi, from food products, processing equipment, and surfaces to ensure safety, extend shelf life, and comply with health regulations. This is achieved through various chemical, physical, or other advanced methods.

What are the different methods of food disinfection?

The primary methods are categorized into chemical, physical, and other. Chemical methods involve applying halogen-based compounds, peroxides, or quaternary ammonium compounds. Physical methods include using heat (pasteurization), radiation (UV light), or filtration. Other emerging methods encompass cold plasma, ozone, and advanced oxidation processes.

Why is disinfection important in the food industry?

Disinfection is critically important in the food industry to prevent foodborne illnesses and outbreaks, ensure consumer safety, maintain product quality and shelf life, comply with stringent government and international food safety standards, and protect brand reputation from recalls and contamination incidents.

What is used to disinfect food?

A variety of agents are used to disinfect food, including chemical solutions like chlorine washes for produce, hydrogen peroxide for packaging sterilization, and peracetic acid for equipment. Physical agents like ultraviolet light for surface and water treatment or hot water are also extensively used, depending on the food type and process.

What is the difference between cleaning, sanitizing, and disinfecting?

Cleaning is the physical removal of dirt, debris, and some germs. Sanitizing reduces the number of bacteria on a surface to a safe level as determined by public health standards. Disinfecting is a more robust process that destroys or inactivates virtually all pathogenic microorganisms on a surface or object, providing a higher level of germ kill.

Citius Research has developed a research report titled “Food and Beverage Disinfection Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food and Beverage Disinfection Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food and Beverage Disinfection Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food and Beverage Disinfection Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food and Beverage Disinfection Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food and Beverage Disinfection Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food and Beverage Disinfection Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food and Beverage Disinfection Market
• Cost and Gross Margin Analysis of Food and Beverage Disinfection Market
• Food and Beverage Disinfection Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food and Beverage Disinfection Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food and Beverage Disinfection Market Key Stakeholders

Below are the key stakeholders for the Food and Beverage Disinfection Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food and Beverage Disinfection Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food and Beverage Disinfection Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food and Beverage Disinfection Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food and Beverage Disinfection Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food and Beverage Disinfection Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food and Beverage Disinfection Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food and Beverage Disinfection Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food and Beverage Disinfection Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food and Beverage Disinfection Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food and Beverage Disinfection Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food and Beverage Disinfection Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food and Beverage Disinfection Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food and Beverage Disinfection Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food and Beverage Disinfection Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food and Beverage Disinfection Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food and Beverage Disinfection Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food and Beverage Disinfection Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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