Folding IBCs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210007
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Folding IBCs Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Folding IBCs Market

(Market Size)
$1.1 billion
$2.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2.3 billion
Key Players SCHÜTZ, Mauser, Time Technoplast, Hoover Ferguson, Snyder Industries

Market Summary

The folding IBCs market is an evolving segment within the global packaging industry, characterized by the increasing adoption of intermediate bulk containers that offer collapsibility for efficient storage and transportation. These containers are designed to handle a wide range of products, including liquids, powders, and granules, across various sectors such as chemicals, food and beverages, pharmaceuticals, and paints. The market is driven by the need for sustainable and cost-effective packaging solutions that reduce empty container return costs and optimize logistics. Folding IBCs are typically constructed from materials like plastic and metal, with plastic variants gaining prominence due to their lightweight nature and recyclability. The market is witnessing steady growth as industries prioritize supply chain efficiency and environmental considerations. Key players are continuously innovating to enhance product durability, safety features, and compliance with international standards, catering to the dynamic demands of end-users globally.

Key Highlights

The folding IBCs market stands out due to its emphasis on reusability and space efficiency, which significantly lowers transportation and storage costs for businesses. These containers are engineered to fold into a compact size when empty, reducing the footprint during return logistics and minimizing carbon emissions. Another highlight is the versatility in design, allowing for customization based on content viscosity, chemical compatibility, and handling requirements. Safety features such as integrated valves, robust pallet bases, and secure locking mechanisms ensure leak-proof and contamination-free transportation. The market is also marked by stringent regulatory compliance, with products often meeting UN certification for hazardous material transport. Additionally, the shift towards circular economy models is prompting manufacturers to focus on recyclable materials and closed-loop systems, aligning with global sustainability goals and corporate social responsibility initiatives.

Drivers, Opportunities & Restraints

Several drivers propel the folding IBCs market, including the growing demand from the chemical and food industries for efficient bulk packaging that ensures product integrity and reduces waste. The rise in global trade and logistics optimization needs further accelerates adoption, as companies seek to minimize operational costs and enhance supply chain agility. Opportunities abound in emerging economies where industrialization and infrastructure development are fueling demand for advanced packaging solutions. The expansion of e-commerce and pharmaceutical sectors also presents new avenues for market growth, particularly for temperature-sensitive and high-value products. However, restraints include high initial investment costs for advanced folding IBC systems and challenges related to material durability under extreme conditions. Regulatory hurdles and varying standards across regions can also impede market penetration, necessitating continuous innovation and compliance adherence from manufacturers.

Concentration Insights

The folding IBCs market is moderately concentrated, with a mix of global players and regional manufacturers dominating the landscape. Companies such as SCH?TZ GmbH & Co. KGaA, Hoover CS, and Time Technoplast Ltd. hold significant market shares due to their extensive product portfolios and strong distribution networks. These leaders focus on strategic partnerships, mergers, and acquisitions to expand their geographic presence and enhance technological capabilities. Regional concentration is evident in North America and Europe, where stringent regulations and high industrial adoption drive market maturity. In contrast, the Asia-Pacific region shows fragmented growth with numerous local players emerging to cater to domestic demands. The market's concentration is influenced by factors like R&D investments, brand reputation, and the ability to offer customized solutions, creating a competitive yet collaborative environment aimed at addressing diverse customer needs.

Type Insights

Folding IBCs are primarily categorized based on material type, with plastic and metal being the most common variants. Plastic folding IBCs, often made from high-density polyethylene (HDPE) or polypropylene, dominate the market due to their lightweight, corrosion resistance, and cost-effectiveness. They are ideal for non-hazardous materials and offer excellent flexibility in design, such as incorporating liners for added protection. Metal folding IBCs, typically constructed from stainless steel or carbon steel, are preferred for hazardous chemicals and applications requiring high structural integrity and durability. These containers provide superior strength and are often used in environments with rigorous handling conditions. Additionally, hybrid models combining plastic and metal components are gaining traction, offering a balance between weight savings and robustness. Each type caters to specific industry requirements, influencing procurement decisions based on factors like content compatibility, lifecycle cost, and regulatory compliance.

Application Insights

Folding IBCs find extensive applications across multiple industries, with the chemical sector being the largest end-user due to the need for safe and efficient transport of liquids, solvents, and aggressive substances. In the food and beverage industry, these containers are utilized for edible oils, syrups, and dairy products, emphasizing hygiene and easy cleaning features. The pharmaceutical industry leverages folding IBCs for raw materials and intermediates, requiring adherence to strict quality standards and contamination control. Paints, coatings, and lubricants industries also adopt these containers for their ability to handle viscous products and facilitate easy dispensing. Additionally, agricultural chemicals and fertilizers represent growing application segments, driven by the demand for bulk packaging that ensures product stability during storage and transit. The versatility of folding IBCs allows them to adapt to various operational needs, enhancing their appeal across diverse sectors.

Regional Insights

Regionally, the folding IBCs market exhibits distinct trends, with North America and Europe leading in terms of adoption due to well-established industrial bases and stringent packaging regulations. These regions emphasize sustainability and safety, driving demand for advanced folding IBC solutions. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization, expanding manufacturing sectors, and increasing investments in logistics infrastructure in countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa are emerging markets, where growth is supported by the chemical and agricultural industries, though adoption is slower due to economic variability and infrastructure challenges. Each region presents unique opportunities and challenges, influenced by factors such as regulatory frameworks, economic development, and end-user industry dynamics, shaping the strategic focus of market players.

Company Insights

Key companies in the folding IBCs market include SCH?TZ GmbH & Co. KGaA, known for its extensive range of plastic packaging solutions; Hoover CS, which specializes in innovative and sustainable IBC designs; and Time Technoplast Ltd., a global player with a diverse product portfolio. Other notable players are Greif, Inc., which offers robust industrial packaging, and MaschioPack, focusing on flexible and custom solutions. These companies invest heavily in research and development to enhance product features such as weight reduction, improved foldability, and smart tracking capabilities. Strategic initiatives include expanding production facilities, forming distribution alliances, and acquiring smaller firms to strengthen market presence. The competitive landscape is characterized by a focus on sustainability, with companies introducing recyclable materials and eco-friendly processes to meet evolving customer expectations and regulatory demands.

Recent Developments

Recent developments in the folding IBCs market highlight a trend towards technological integration and sustainability. Companies are introducing smart IBCs equipped with IoT sensors for real-time tracking of location, temperature, and fill levels, enhancing supply chain visibility and security. There is also a growing emphasis on using recycled materials and developing mono-material designs to improve recyclability and reduce environmental impact. Partnerships between packaging manufacturers and logistics firms are becoming common, aimed at creating closed-loop systems that optimize container reuse and minimize waste. Regulatory advancements, such as updated UN standards for hazardous goods packaging, are prompting innovations in safety features and compliance certifications. Additionally, market players are expanding their capacities in high-growth regions like Asia-Pacific to capitalize on increasing demand, while also focusing on lightweighting strategies to further reduce transportation costs and carbon footprints.

Report Segmentation

The folding IBCs market report is segmented based on type, material, capacity, application, and region. By type, the market is divided into plastic and metal folding IBCs, with plastic sub-segments including HDPE and polypropylene variants. Material segmentation focuses on the composition and properties suited for different contents, such as corrosive or non-corrosive materials. Capacity segmentation ranges from standard sizes like 1000 liters to custom capacities tailored for specific industry needs. Application-wise, the report covers chemicals, food and beverages, pharmaceuticals, paints, and others, detailing usage patterns and requirements. Geographically, the analysis spans North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional market dynamics, growth drivers, and competitive landscapes. This comprehensive segmentation enables stakeholders to identify niche opportunities and make informed strategic decisions.

FAQs

What are the advantages of folding IBCs over rigid IBCs? Folding IBCs offer significant space savings when empty, reducing storage and transportation costs by up to 80% compared to rigid IBCs. They are also lighter, enhancing fuel efficiency, and are designed for multiple reuse cycles, supporting sustainability goals.

Which industries use folding IBCs the most? The chemical industry is the largest user, followed by food and beverages, pharmaceuticals, and paints. These industries value folding IBCs for their ability to safely handle bulk liquids, powders, and granules while ensuring compliance with hygiene and safety standards.

Are folding IBCs suitable for hazardous materials? Yes, many folding IBCs are UN-certified and designed to transport hazardous materials, featuring robust construction, secure closures, and compatibility with various liners to prevent leaks and contamination.

How do folding IBCs contribute to sustainability? Folding IBCs promote sustainability through reusability, recyclability, and reduced carbon footprint during logistics. Their collapsible design minimizes waste and supports circular economy initiatives by extending product lifecycles.

What materials are commonly used in folding IBCs? High-density polyethylene (HDPE) is the most common material due to its durability, chemical resistance, and lightweight properties. Stainless steel is used for applications requiring higher strength and corrosion resistance.

Can folding IBCs be customized for specific needs? Absolutely, manufacturers offer customization in terms of size, material, liners, and accessories like valves or discharge options to meet specific operational requirements, ensuring optimal performance for different products and industries.

Citius Research has developed a research report titled “Folding IBCs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Folding IBCs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Folding IBCs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Folding IBCs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Folding IBCs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Folding IBCs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Folding IBCs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Folding IBCs Market
• Cost and Gross Margin Analysis of Folding IBCs Market
• Folding IBCs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Folding IBCs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Folding IBCs Market Key Stakeholders

Below are the key stakeholders for the Folding IBCs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Folding IBCs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Folding IBCs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Folding IBCs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Folding IBCs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Folding IBCs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Folding IBCs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Folding IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Folding IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Folding IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Folding IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Folding IBCs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Folding IBCs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Folding IBCs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Folding IBCs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Folding IBCs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Folding IBCs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Folding IBCs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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