Canned Food Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209649
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Canned Food Packaging Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 21 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Canned Food Packaging Market

(Market Size)
$12 billion
$21 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 12 billion
2030 Market Size USD 21 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, Toyo Seikan

Market Summary

The canned food packaging market is a critical segment within the global packaging industry, characterized by its essential role in food preservation, extended shelf life, and product safety. This market revolves around the production and utilization of metal containers, primarily made from steel, aluminum, and increasingly, other materials, to package a wide variety of food products. The demand is largely driven by the need for convenient, long-lasting, and tamper-evident food solutions that cater to modern consumer lifestyles. The industry serves a broad spectrum of food categories, including vegetables, fruits, meat, seafood, ready meals, and pet food. Key market participants are continuously engaged in innovation, focusing on enhancing material sustainability, improving lining technologies to prevent chemical leaching, and developing advanced manufacturing processes to reduce environmental impact. The market is globally distributed, with significant production and consumption hubs across North America, Europe, Asia Pacific, and other regions, each influenced by local dietary habits, regulatory frameworks, and economic conditions.

Key Highlights

The canned food packaging market is distinguished by several pivotal factors that underscore its importance and trajectory. A primary highlight is the unwavering demand for shelf-stable food products, which provides a consistent baseline for market stability, especially evident during global disruptions that shift consumer behavior towards stockpiling essentials. The industry is witnessing a significant technological evolution, with manufacturers investing in lightweighting techniques to reduce material usage and shipping costs without compromising container integrity. Sustainability has moved to the forefront, prompting a surge in the use of recycled materials and the development of more recyclable packaging solutions to meet stringent environmental regulations and consumer expectations. Brand differentiation through advanced printing and labeling technologies allows for vibrant, high-quality graphics directly on cans, enhancing shelf appeal. Furthermore, the market is supported by robust supply chains involving raw material suppliers, can manufacturers, and food brand owners, creating a resilient and integrated industrial ecosystem.

Drivers, Opportunities & Restraints

The growth of the canned food packaging market is propelled by several key drivers, including rising consumer demand for convenience foods that require minimal preparation time, growing urbanization which alters shopping and consumption patterns, and the inherent advantages of metal packaging in ensuring product safety and longevity by protecting contents from light, oxygen, and contaminants. Significant opportunities are emerging from the expansion into new geographic markets with growing populations, innovation in sustainable packaging such as BPA-free linings and increased recyclability, and the development of value-added cans with easy-open ends and resealable features that enhance user experience. However, the market faces notable restraints. Intense competition from alternative packaging formats like flexible pouches and glass jars, which are perceived as more modern or premium in certain segments, poses a challenge. Fluctuations in the prices of raw materials like steel and aluminum can impact production costs and profitability. Furthermore, lingering consumer concerns in some regions regarding the potential for chemical migration from can linings, despite advancements, and the environmental footprint of metal production and recycling processes present ongoing hurdles that the industry must continuously address.

Concentration Insights

The competitive landscape of the canned food packaging market is characterized by a high level of concentration, dominated by a few multinational giants that hold significant market share. These leading players, including Crown Holdings Inc., Ball Corporation, and Ardagh Group S.A., possess extensive global manufacturing footprints, vast research and development capabilities, and long-standing relationships with major food and beverage conglomerates. Their dominance is reinforced by economies of scale, which allow for cost-effective production and the ability to invest in advanced technologies and sustainable initiatives. Alongside these titans, a stratum of regional and specialized manufacturers exists, catering to local markets or specific product niches. This concentration creates high barriers to entry for new competitors, primarily due to the substantial capital investment required for manufacturing facilities and the technical expertise needed for producing food-grade containers. The market dynamics are thus shaped by the strategic activities of these key players, including capacity expansions, mergers and acquisitions, and a strong focus on innovation to maintain their competitive positions and meet the evolving demands of brand owners.

Type Insights

The canned food packaging market is segmented by the type of material used, with each offering distinct properties and advantages. Steel cans, often tinplate or tin-free steel, represent a traditional and robust segment. They are prized for their exceptional strength, which provides superior protection for heavy or sharp-edged food contents, and their magnetic properties facilitate efficient recycling processes. Aluminum cans are another major category, favored for their lightweight nature, excellent malleability, and resistance to corrosion. This makes them ideal for beverages and certain food products where weight reduction for shipping is a priority. Both material types are highly recyclable, contributing to the circular economy. Beyond these, a smaller segment involves other materials, including composite cans which may combine paperboard with metal ends, though these are less common for hermetic food sealing. The choice between steel and aluminum is often dictated by the specific food product, cost considerations, supply chain logistics, and end-of-life recycling infrastructure available in the target market, with ongoing innovation focused on enhancing the performance and sustainability of both primary materials.

Application Insights

The application of canned food packaging spans a diverse array of product categories within the food and beverage industry, each with unique requirements. The vegetables and fruits segment constitutes a substantial portion of the market, relying on cans to preserve seasonal produce and make it available year-round with retained nutritional value. The meat and seafood segment utilizes cans for sterilization and long-term preservation, ensuring product safety and extending shelf life significantly for these perishable goods. Ready meals and prepared foods represent a growing application, catering to the demand for convenient, heat-and-eat options for busy consumers. Furthermore, the pet food industry is a major and stable end-user of metal cans, requiring durable and safe packaging for animal nutrition products. Other applications include soups, sauces, and various dairy products. Each application influences can design, size, and lining technology; for instance, acidic foods like tomatoes require specialized linings to prevent interaction with the metal, while meat products need cans that can withstand high-temperature retort processing. This diversity in application drives continuous innovation in can manufacturing to meet specific product protection needs.

Regional Insights

The canned food packaging market exhibits distinct regional dynamics influenced by economic development, cultural dietary patterns, and industrial maturity. North America and Europe represent mature markets characterized by high per capita consumption of canned goods, well-established recycling infrastructures, and a strong presence of leading can manufacturers. Consumer demand in these regions is increasingly shaped by preferences for organic, non-GMO, and sustainably packaged products. The Asia Pacific region is identified as a high-growth market, driven by its massive population, rapid urbanization, rising disposable incomes, and the expanding penetration of modern retail formats which increases the availability of canned products. Countries like China and India are witnessing a shift towards convenient food options, bolstering demand. Latin America and the Middle East and Africa present emerging opportunities, though growth is often tempered by economic volatility and less developed supply chains in certain areas. Each region operates under its own set of regulatory standards concerning food contact materials and recycling, which directly impacts manufacturing practices and market strategies for global and local players alike.

Company Insights

The competitive fabric of the canned food packaging market is woven by several prominent companies that exert considerable influence on its direction and innovation. Crown Holdings Inc. is a global leader known for its extensive portfolio of metal packaging solutions and a strong focus on sustainability and lightweighting technologies. Ball Corporation, another industry titan, has a significant presence in both beverage and food cans, leveraging its expertise in aluminum manufacturing. Ardagh Group S.A. operates as a major player with a diverse packaging portfolio that includes a substantial metal packaging division serving global food brands. Toyo Seikan Group Holdings Ltd. is a key force, particularly in the Asian market, recognized for its advanced can-making technology and research into new materials. Other notable participants include Silgan Holdings Inc., which specializes in metal and plastic containers for food, and Can-Pack S.A., a global group with a strong manufacturing footprint. These companies compete on the basis of technological innovation, production efficiency, global reach, and their ability to form strategic partnerships with large multinational food producers, constantly striving to meet evolving market demands.

Recent Developments

The canned food packaging industry is experiencing a period of active transformation, marked by several recent strategic developments. A prominent trend is the accelerated investment in sustainability initiatives, with leading manufacturers announcing ambitious goals to increase the recycled content in their cans and achieve carbon neutrality in their operations. This has been accompanied by innovations in liner technology, specifically the rapid phasing out of Bisphenol A (BPA) and the introduction of new, safer polymer coatings to address consumer health concerns. There has been a noticeable wave of capacity expansion projects, particularly in the Asia Pacific region, to meet the rising local demand. Mergers and acquisitions continue to shape the landscape as companies seek to consolidate market share, acquire new technologies, or gain access to emerging markets. Furthermore, collaboration between packaging producers and food brands has intensified to co-develop packaging solutions that are not only functional and safe but also align with brand values on environmental responsibility, leading to the launch of cans with enhanced recyclability and reduced environmental impact.

Report Segmentation

This comprehensive market research report on the canned food packaging industry provides a detailed and structured analysis segmented to offer granular insights. The segmentation is primarily based on material type, distinguishing between the key categories of steel and aluminum cans, and exploring the characteristics and market share of each. The report further breaks down the market by application, providing deep dives into major segments such as vegetables and fruits, meat and seafood, ready meals, pet food, and other significant categories, analyzing the specific demands and trends within each. A crucial component of the segmentation is the regional analysis, which assesses the market performance and potential across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows stakeholders to understand not only the overall market dynamics but also the specific nuances, growth patterns, and competitive environments within each sub-segment, enabling informed strategic decision-making for investment, product development, and market entry.

FAQs

What are the different types of materials used in canned food packaging?

The primary materials used are steel, which includes tinplate and tin-free steel, and aluminum. Steel is valued for its strength and magnetic properties for recycling, while aluminum is favored for being lightweight and highly malleable.

What are the major drivers of the canned food packaging market?

Key drivers include the growing consumer demand for convenient and shelf-stable food products, the superior preservation and safety qualities of metal packaging, ongoing urbanization, and the high recyclability of metal cans supporting sustainability goals.

Which regions show the highest growth potential for canned food packaging?

The Asia Pacific region is identified as having the highest growth potential due to its large population, increasing urbanization, rising disposable incomes, and growing adoption of westernized convenient food habits.

Who are the leading companies in the canned food packaging market?

Prominent players dominating the market include Crown Holdings Inc., Ball Corporation, Ardagh Group S.A., Toyo Seikan Group Holdings Ltd., Silgan Holdings Inc., and Can-Pack S.A.

What are the challenges faced by the canned food packaging industry?

Significant challenges include competition from alternative packaging formats like flexible pouches, volatility in raw material prices, and addressing consumer and regulatory concerns regarding packaging materials and their environmental impact.

How is sustainability influencing the canned food packaging market?

Sustainability is a major influence, driving innovation towards using higher percentages of recycled content, developing new BPA-free liner technologies, improving recycling rates, and reducing the overall carbon footprint of can production and transportation.

Citius Research has developed a research report titled “Canned Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Canned Food Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Canned Food Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Canned Food Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Canned Food Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Canned Food Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Canned Food Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Canned Food Packaging Market
• Cost and Gross Margin Analysis of Canned Food Packaging Market
• Canned Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Canned Food Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Canned Food Packaging Market Key Stakeholders

Below are the key stakeholders for the Canned Food Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Canned Food Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Canned Food Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Canned Food Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Canned Food Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Canned Food Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Canned Food Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Canned Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Canned Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Canned Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Canned Food Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Canned Food Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Canned Food Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Canned Food Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Canned Food Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Canned Food Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Canned Food Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Canned Food Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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