Steel Containers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210758
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Steel Containers Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Steel Containers Market

(Market Size)
$8.5 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13.5 billion
Key Players Mauser Group, SCHÜTZ, Greif, Time Technoplast, Hoover Ferguson

Market Summary

The steel containers market is a critical segment within the global packaging industry, characterized by its indispensable role in the safe and efficient storage and transportation of a diverse range of goods. These robust containers are engineered to handle demanding conditions, offering superior protection against physical damage, environmental factors, and contamination. The market caters to a wide array of sectors, including chemicals, food and beverages, pharmaceuticals, and industrial goods, underlining its foundational importance in global supply chains. Demand is primarily driven by the need for secure and reliable packaging solutions for hazardous and non-hazardous materials alike. The industry is witnessing a consistent evolution in design and manufacturing techniques, focusing on enhancing durability while also addressing weight and cost optimization. Key players are continuously investing in research and development to introduce innovative products that meet stringent international safety and quality standards. The market's dynamics are influenced by global trade patterns, industrial output, and regulatory frameworks governing packaging materials.

Key Highlights

The steel containers market is distinguished by several key attributes that solidify its position. A primary highlight is the exceptional strength and durability of steel, which provides unparalleled protection for valuable and sensitive contents, making it the material of choice for high-risk applications. The market benefits from the inherent recyclability of steel, aligning with the growing global emphasis on sustainable and circular economy practices, which enhances its appeal to environmentally conscious businesses. Furthermore, the versatility in container sizes and designs, ranging from small drums to large bulk containers, allows for customized solutions tailored to specific industry requirements. The implementation of advanced coatings and linings has significantly improved corrosion resistance, extending container lifespan and ensuring product integrity. The industry is also marked by the strong presence of established multinational corporations like Greif, Inc., Sch?tz GmbH & Co. KGaA, and Mauser Packaging Solutions, which bring extensive expertise and global distribution networks. These companies compete on factors such as product innovation, service quality, and supply chain efficiency.

Drivers, Opportunities & Restraints

The growth trajectory of the steel containers market is propelled by a combination of powerful drivers. The expansion of the chemical and petrochemical industries worldwide creates sustained demand for secure containment solutions for raw materials and finished products. Stringent government regulations mandating the safe transport of hazardous materials further necessitate the use of certified and robust steel packaging. The rapid growth of international trade and logistics necessitates reliable and reusable shipping containers, bolstering market prospects. A significant opportunity lies in the development of smart containers integrated with IoT sensors for real-time tracking of location, temperature, and fill levels, offering enhanced supply chain visibility and security. However, the market faces notable restraints, including intense competition from alternative materials like plastics and composites, which are often lighter and sometimes cheaper. Fluctuations in the prices of raw steel can impact manufacturing costs and profit margins for container producers. The high cost associated with the return logistics of empty containers for reuse also presents an operational and financial challenge for some users.

Concentration Insights

The competitive landscape of the global steel containers market is characterized by a high level of concentration, with a few major players holding significant market share. This concentration is a result of the capital-intensive nature of manufacturing, the need for extensive research and development capabilities, and the importance of establishing a robust global distribution and service network. Leading companies such as Greif, Inc., Time Technoplast Ltd., and Hoover Ferguson Group have established a strong international presence through both organic growth and strategic acquisitions. These industry giants offer a comprehensive portfolio of products and services, often providing not just the container but also related services like reconditioning, testing, and logistics management. Their scale allows them to cater to large multinational clients with consistent quality standards across different geographies. Despite this concentration, there is a presence of numerous regional and local manufacturers who compete effectively in their specific territories by offering cost-competitive products and agile customer service, particularly for standard container types.

Type Insights

The steel containers market is segmented into various types, each designed to fulfill specific functional requirements across different industries. Steel drums represent one of the most common and versatile types, widely used for storing and transporting chemicals, oils, lubricants, and food products. They are available in tight-head and open-head configurations to suit various filling and dispensing needs. Another crucial category is steel pails, which are smaller, lightweight containers ideal for paints, adhesives, and industrial compounds, offering ease of handling. For larger volume requirements, intermediate bulk containers (IBCs) made of steel are employed; these combine a steel cage with an inner bottle or liner to facilitate the movement of bulk liquids and granules. Specialty containers, such as those designed for radioactive materials or with specific pressure ratings, represent a high-value niche segment. The choice of container type is influenced by factors including the nature of the contents, required capacity, handling and transportation methods, and regulatory compliance mandates, driving continuous diversification in product offerings.

Application Insights

Steel containers find extensive application across a multitude of industries due to their robustness and reliability. The chemical and petrochemical industry is the largest end-user, relying heavily on steel drums and IBCs for the safe handling of corrosive, flammable, and toxic substances. In the food and beverage sector, steel containers are used for transporting ingredients, concentrates, and edible oils, with specific interior linings ensuring food-grade safety and preventing contamination. The pharmaceutical industry utilizes specialized steel containers for raw materials and intermediates that require protection from moisture and external contaminants. The industrial segment uses these containers for a wide range of products, including paints, dyes, solvents, and lubricants. Furthermore, the oil and gas industry depends on custom-engineered steel containers for equipment transport and waste management at drilling sites. The versatility of steel containers ensures their application continues to expand into new areas, including the growing renewable energy sector for transporting bio-fuels and other materials.

Regional Insights

The demand for steel containers exhibits distinct regional patterns influenced by industrial activity, trade flows, and economic development. The Asia-Pacific region stands as the dominant and fastest-growing market, driven by its massive manufacturing base, particularly in China and India. The rapid industrialization, expanding chemical production, and booming export activities in this region fuel consistent demand for packaging solutions. North America and Europe represent mature markets characterized by stringent regulatory standards and a strong focus on sustainable and reusable packaging systems. These regions have well-established chemical and pharmaceutical industries that demand high-quality, certified containers. The Middle East and Africa show growing potential, linked to the expansion of the oil and gas and petrochemical sectors, which require robust containers for operations and logistics. Latin America's market growth is tied to agricultural exports and industrial development. Each region presents a unique set of opportunities and challenges, influenced by local regulations, infrastructure, and competitive dynamics.

Company Insights

The steel containers market features a competitive arena with several key players shaping the industry's direction. Greif, Inc. is a global leader known for its extensive portfolio of industrial packaging products, including a wide range of steel drums and IBCs, supported by a vast production and service network. Mauser Packaging Solutions is another major force, specializing in reusable and sustainable packaging solutions, with a strong focus on innovation and customer service. Sch?tz GmbH & Co. KGaA is renowned for its expertise in IBCs and its commitment to developing lightweight and efficient container designs. Time Technoplast Ltd. has a significant presence, particularly in the Asian market, offering a diverse range of packaging products. Other notable companies include Hoover Ferguson Group, which provides specialized containers for the energy sector, and Sicagen India Limited, a key player in the regional market. These companies compete through technological advancements, global expansion, and a strong emphasis on providing value-added services to their clients.

Recent Developments

The steel containers market is continuously evolving, with recent developments focusing on innovation, sustainability, and strategic growth. A prominent trend is the increased investment in research and development to create lighter-weight steel containers that maintain structural integrity, thereby reducing transportation costs and carbon footprint. Companies are also advancing the integration of smart technology, embedding sensors into containers to enable real-time monitoring of conditions during transit, which is particularly valuable for sensitive shipments. There is a growing emphasis on enhancing the circular economy through improved container reconditioning and recycling programs, aligning with corporate sustainability goals. Strategically, market players have been engaged in mergers and acquisitions to expand their geographic footprint and product portfolios. For instance, acquisitions have been made to strengthen positions in emerging markets or to gain access to new technologies and manufacturing capabilities. Furthermore, collaborations with chemical manufacturers to develop custom container solutions that meet specific product requirements are becoming more common.

Report Segmentation

This comprehensive market research report on the steel containers industry provides a detailed and structured analysis segmented to offer granular insights. The segmentation is primarily based on type, categorizing the market into key product varieties such as steel drums, which include both tight-head and open-head designs; steel pails; and intermediate bulk containers (IBCs). The report further breaks down the market by application, analyzing demand from critical end-use industries including chemicals and petrochemicals, food and beverages, pharmaceuticals, industrial goods, and oil and gas. A crucial component of the segmentation is the regional analysis, which provides a country-level assessment of market size, growth trends, and opportunities across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows stakeholders to understand specific market dynamics, identify high-growth segments, assess the competitive landscape in detail, and make informed strategic decisions regarding investment, expansion, and product development.

FAQs

What are the different types of steel containers?

The primary types of steel containers include steel drums, which are cylindrical vessels used for liquids and solids, steel pails which are smaller containers often with a handle, and intermediate bulk containers (IBCs) which are large containers designed for bulk transport and storage.

Who are the leading companies in the steel containers market?

Prominent companies in this market include Greif, Inc., Mauser Packaging Solutions, Sch?tz GmbH & Co. KGaA, Time Technoplast Ltd., and Hoover Ferguson Group, among others.

What are steel containers used for?

Steel containers are used for the storage and transportation of a wide array of materials, including industrial chemicals, petroleum products, food ingredients, pharmaceuticals, paints, and hazardous wastes.

What are the advantages of using steel containers?

Key advantages include exceptional strength and durability for product protection, high resistance to impact and puncture, excellent barrier properties, full recyclability, and compliance with international regulations for hazardous goods transport.

How are steel drums made?

Steel drums are typically manufactured from cold-rolled steel sheets that are formed into a cylinder body and top and bottom ends, which are then seamed together. The process often includes surface treatment, painting, and interior lining application based on the intended use.

What is the future of the steel containers market?

The future is expected to be shaped by innovations in lightweight and smart container technology, a stronger focus on sustainable and circular business models, and growing demand from emerging economies and various industrial sectors.

Citius Research has developed a research report titled “Steel Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steel Containers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steel Containers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steel Containers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steel Containers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steel Containers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steel Containers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steel Containers Market
• Cost and Gross Margin Analysis of Steel Containers Market
• Steel Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steel Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steel Containers Market Key Stakeholders

Below are the key stakeholders for the Steel Containers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steel Containers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steel Containers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steel Containers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steel Containers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steel Containers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steel Containers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steel Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steel Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steel Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steel Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steel Containers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steel Containers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steel Containers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steel Containers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steel Containers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steel Containers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steel Containers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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