Edge Protector Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209901
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Edge Protector Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Edge Protector Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players DS Smith, Smurfit Kappa, International Paper, WestRock, Pactiv Evergreen

Market Summary

The edge protector market is an integral segment within the broader packaging industry, focusing on the manufacturing and distribution of protective packaging solutions designed to safeguard the edges and corners of goods during storage and transit. These products, commonly made from materials such as paperboard, plastic, and foam, are essential for preventing damage, reducing product loss, and minimizing costs associated with returns and claims. The market serves a diverse range of sectors including logistics, manufacturing, electronics, furniture, and automotive industries, where the integrity of packaged goods is paramount. Increasing globalization of trade and the expansion of e-commerce have significantly driven the demand for reliable edge protection solutions. Companies are increasingly prioritizing sustainable and recyclable materials in response to environmental regulations and consumer preferences. The market is characterized by continuous innovation in product design and material science to enhance performance and meet specific application requirements. Key players are engaged in strategic initiatives such as mergers, acquisitions, and partnerships to expand their geographic footprint and product portfolios. The edge protector market is poised for steady growth, supported by ongoing industrial activities and the critical need for efficient packaging systems worldwide.

Key Highlights

The edge protector market demonstrates several key highlights that underscore its importance and dynamism. One significant aspect is the critical role these products play in damage prevention, directly impacting logistics efficiency and cost savings for businesses. The adoption of automation in packaging lines has integrated edge protectors into high-speed operations, enhancing productivity and consistency. Material innovation is a prominent trend, with developments in recycled and biodegradable options gaining traction among environmentally conscious companies. Customization capabilities allow manufacturers to offer tailored solutions that meet specific dimensional and protective needs of various industries. The market is also witnessing increased demand from emerging economies, where industrial and manufacturing sectors are expanding rapidly. Regulatory compliance, particularly regarding sustainability and safety standards, is driving product advancements and corporate strategies. Additionally, the rise of e-commerce has amplified the need for robust packaging solutions that ensure product integrity through complex supply chains. These factors collectively highlight the market's responsiveness to evolving industry demands and its strategic focus on innovation and sustainability.

Drivers, Opportunities & Restraints

The edge protector market is influenced by several drivers, opportunities, and restraints that shape its trajectory. Primary drivers include the growth of global trade and e-commerce, which necessitate reliable packaging to protect goods during extended shipping and handling processes. Increasing awareness about product damage prevention and the associated cost benefits further propels market demand. The emphasis on sustainable packaging solutions acts as both a driver and an opportunity, encouraging the development of eco-friendly edge protectors made from recycled or renewable materials. Opportunities also arise from technological advancements in manufacturing processes, enabling cost-effective production and enhanced product performance. Expansion into emerging markets presents significant growth potential due to rising industrial activities and infrastructure development. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Stringent environmental regulations, while driving innovation, may also pose challenges in terms of compliance and material sourcing. Additionally, the availability of alternative packaging solutions could limit market growth in certain applications. Balancing these factors is crucial for stakeholders to navigate the market effectively and capitalize on emerging trends.

Concentration Insights

The edge protector market exhibits a varied concentration of players, ranging from large multinational corporations to specialized regional manufacturers. Key global companies such as Signode Industrial Group, Smurfit Kappa Group, and Storopack Hans Reichenecker GmbH hold significant market shares due to their extensive product portfolios, strong distribution networks, and technological capabilities. These leaders often engage in strategic mergers and acquisitions to strengthen their market position and expand into new geographic regions. The market also includes numerous small and medium-sized enterprises that focus on niche segments or customized solutions, catering to specific industry needs. Geographically, North America and Europe are mature markets with high concentration of established players, while Asia-Pacific is characterized by a mix of local and international companies capitalizing on rapid industrialization. The competitive landscape is influenced by factors such as product innovation, pricing strategies, and sustainability initiatives. Companies are increasingly investing in research and development to introduce advanced materials and designs that offer superior protection and environmental benefits. This concentration dynamic fosters a competitive environment that drives continuous improvement and innovation across the market.

Type Insights

Edge protectors are available in various types, each designed to meet specific protective and application requirements. Common types include paperboard edge protectors, which are widely used due to their cost-effectiveness, recyclability, and adequate protection for lightweight to medium-weight loads. Plastic edge protectors, often made from materials like polyethylene or polypropylene, offer enhanced durability and resistance to moisture, making them suitable for heavy-duty applications and harsh environments. Foam-based edge protectors provide excellent cushioning and are ideal for fragile or high-value items that require superior impact resistance. Additionally, hybrid designs that combine materials for optimized performance are gaining popularity. The choice of type depends on factors such as load weight, environmental conditions, and sustainability preferences. Paperboard variants dominate in industries prioritizing eco-friendliness, while plastic and foam types are preferred in sectors demanding higher strength and durability. Innovations in material science continue to introduce new types with improved properties, such as enhanced load-bearing capacity and reduced environmental impact. Understanding these type insights helps businesses select the most appropriate edge protection solutions for their specific needs.

Application Insights

Edge protectors find applications across a diverse range of industries, each with unique requirements for product protection and logistics. In the logistics and shipping sector, they are essential for securing palletized loads, preventing edge damage during transportation and storage. The manufacturing industry utilizes edge protectors to safeguard components and finished products throughout the production and distribution chain. In the electronics sector, these products protect delicate devices and equipment from impacts and compression forces. The furniture industry relies on edge protectors to prevent scratches and dents on items during handling and delivery. Automotive applications include protecting vehicle parts and accessories during transit and storage. Additionally, the construction industry uses heavy-duty edge protectors for materials like glass, metal, and building components. The growth of e-commerce has expanded applications to include packaging for consumer goods shipped directly to end-users. Each application demands specific performance characteristics, such as load capacity, environmental resistance, and compatibility with automated packaging systems. These insights highlight the versatility of edge protectors and their critical role in maintaining product integrity across various sectors.

Regional Insights

The edge protector market displays distinct regional characteristics influenced by economic activities, industrial development, and regulatory environments. North America is a mature market driven by advanced logistics infrastructure, high adoption of automation, and strong emphasis on sustainable packaging solutions. Europe follows a similar pattern, with stringent environmental regulations promoting the use of recyclable and biodegradable edge protectors. The Asia-Pacific region is experiencing rapid growth due to expanding manufacturing sectors, increasing foreign investments, and rising e-commerce activities in countries like China and India. Latin America and the Middle East & Africa are emerging markets where industrial growth and infrastructure development are creating new opportunities for edge protector adoption. Regional preferences vary; for instance, North America and Europe show higher demand for eco-friendly products, while Asia-Pacific focuses on cost-effective solutions for mass applications. Trade policies and economic conditions also impact market dynamics, influencing supply chains and material availability. Understanding these regional insights is crucial for companies aiming to strategize their market entry, product offerings, and expansion plans to align with local demands and opportunities.

Company Insights

The edge protector market features several prominent companies that lead through innovation, extensive product lines, and global reach. Signode Industrial Group is a key player known for its comprehensive packaging solutions and strong focus on automation and sustainability. Smurfit Kappa Group leverages its expertise in paper-based packaging to offer recyclable edge protectors tailored to various industries. Storopack Hans Reichenecker GmbH specializes in protective packaging, including foam and plastic edge protectors designed for high-performance applications. Other significant players include Dynaric Inc., which provides a range of protective packaging products, and PAPCEL a.s., noted for its paper manufacturing capabilities. These companies invest heavily in research and development to introduce advanced materials and designs that enhance protection and environmental compatibility. Strategic initiatives such as acquisitions, partnerships, and geographic expansions are common to strengthen market presence and cater to evolving customer needs. The competitive landscape is also populated by regional manufacturers that offer customized solutions and compete on factors like price, service, and local availability. Company insights reveal a market where innovation, sustainability, and strategic growth are central to maintaining competitive advantage and meeting diverse industry requirements.

Recent Developments

Recent developments in the edge protector market reflect ongoing trends towards innovation, sustainability, and strategic growth. Companies are increasingly introducing products made from recycled and biodegradable materials to address environmental concerns and regulatory requirements. For instance, several key players have launched paperboard edge protectors with enhanced strength properties derived from recycled fibers. Technological advancements in manufacturing processes have enabled more efficient production, reducing waste and energy consumption. Automation integration has been a focus, with developments in equipment that facilitate the quick application of edge protectors in high-speed packaging lines. Strategic acquisitions and partnerships have occurred, allowing companies to expand their product portfolios and geographic reach. For example, some firms have acquired smaller specialists to gain access to new technologies or market segments. Investments in research and development continue to yield new product designs that offer improved load-bearing capacity and adaptability to various pallet configurations. Additionally, there is a growing emphasis on circular economy principles, with initiatives aimed at promoting recyclability and reducing the environmental footprint of packaging solutions. These developments indicate a market that is dynamically evolving to meet future challenges and opportunities.

Report Segmentation

This report on the edge protector market is segmented to provide a detailed and structured analysis of various aspects influencing the industry. The segmentation includes type, which covers paperboard, plastic, foam, and other material-based edge protectors, each analyzed for their market presence and growth potential. Application segmentation examines usage across key sectors such as logistics & shipping, manufacturing, electronics, furniture, automotive, and others, highlighting specific demands and trends in each area. Regional segmentation offers insights into geographic markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, detailing regional dynamics, growth drivers, and competitive landscapes. Additional segmentation may focus on end-user industries, material specifications, and distribution channels to provide a comprehensive view. This structured approach allows stakeholders to identify niche opportunities, understand sector-specific requirements, and make informed decisions based on granular data. The segmentation ensures that the report addresses the diverse factors affecting the market, from material innovations and application needs to regional regulatory and economic conditions, offering valuable insights for strategic planning and investment.

FAQs

What are edge protectors used for? Edge protectors are used to safeguard the edges and corners of packaged goods during storage and transportation, preventing damage from impacts, compression, and handling, thereby reducing product loss and associated costs.

What materials are commonly used in edge protectors? Common materials include paperboard, which is recyclable and cost-effective; plastic, known for durability and moisture resistance; and foam, which offers superior cushioning for fragile items.

Which industries use edge protectors? Industries such as logistics and shipping, manufacturing, electronics, furniture, automotive, and e-commerce widely use edge protectors to ensure product integrity throughout the supply chain.

How do edge protectors contribute to sustainability? Many edge protectors are made from recycled or biodegradable materials, supporting environmental goals by reducing waste and promoting recyclability in packaging solutions.

What are the benefits of using edge protectors? Benefits include enhanced protection against damage, improved load stability, reduced packaging costs, compliance with safety standards, and support for sustainable packaging initiatives.

Are there custom options available for edge protectors? Yes, manufacturers offer customized edge protectors tailored to specific dimensions, load requirements, and material preferences to meet unique application needs across different industries.

Citius Research has developed a research report titled “Edge Protector Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Edge Protector Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Edge Protector Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Edge Protector Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Edge Protector Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Edge Protector Market
• Research Methodology
• Executive Summary
• Market Dynamics of Edge Protector Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Edge Protector Market
• Cost and Gross Margin Analysis of Edge Protector Market
• Edge Protector Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Edge Protector Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Edge Protector Market Key Stakeholders

Below are the key stakeholders for the Edge Protector Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Edge Protector Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Edge Protector Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Edge Protector Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Edge Protector Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Edge Protector Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Edge Protector Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Edge Protector Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Edge Protector Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Edge Protector Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Edge Protector Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Edge Protector Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Edge Protector Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Edge Protector Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Edge Protector Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Edge Protector Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Edge Protector Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Edge Protector Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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