Floorings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208873
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Floorings Market size was estimated at USD 350 billion in 2023 and is projected to reach USD 520 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Floorings Market

(Market Size)
$350 billion
$520 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 350 billion
2030 Market Size USD 520 billion
Key Players Mohawk Industries, Shaw Industries, Tarkett, Armstrong, Gerflor

Market Summary

The floorings market is an integral segment within the global manufacturing and construction industries, characterized by a diverse range of materials and applications catering to residential, commercial, and industrial sectors. This market is driven by continuous innovation in product development, sustainability trends, and evolving consumer preferences for aesthetics, durability, and functionality. Key product categories include ceramic tiles, vinyl, laminate, wood, carpet, and rubber flooring, each serving distinct end-user requirements across various geographies. The market is highly competitive, with numerous established players and new entrants striving to capture market share through technological advancements, strategic expansions, and mergers and acquisitions. Growth is further influenced by macroeconomic factors such as urbanization rates, disposable income levels, and construction activity, particularly in emerging economies where infrastructure development is accelerating. Additionally, increasing awareness regarding green building materials and eco-friendly production processes is shaping product offerings and consumer choices, positioning sustainability as a critical competitive differentiator.

Key Highlights

The floorings market exhibits several key highlights that underscore its dynamic nature and growth potential. Innovation in material science has led to the development of advanced flooring solutions such as luxury vinyl tiles (LVT) and waterproof laminates, which combine aesthetic appeal with high performance and ease of maintenance. The rise of smart flooring technologies, incorporating features like integrated heating systems and IoT connectivity, is gaining traction, particularly in premium residential and commercial projects. Sustainability is a major focus, with manufacturers increasingly utilizing recycled materials and adopting processes that reduce environmental impact, responding to stringent regulatory standards and consumer demand for green products. The market is also witnessing a surge in customization options, allowing end-users to tailor flooring designs to specific aesthetic and functional needs. Furthermore, the growth of e-commerce has transformed distribution channels, enabling manufacturers to reach a broader customer base and offer enhanced digital tools for product visualization and selection. These trends collectively contribute to a robust and evolving market landscape.

Drivers, Opportunities & Restraints

Several drivers propel the floorings market forward, including rising construction activities worldwide, particularly in the residential and commercial sectors, fueled by urbanization and population growth. Increasing disposable incomes in developing regions enable consumers to invest in premium and aesthetically pleasing flooring options, boosting demand for high-end products. Technological advancements in manufacturing processes enhance product quality, durability, and installation efficiency, making modern flooring solutions more accessible and appealing. Opportunities abound in the development of sustainable and eco-friendly flooring materials, as environmental concerns and green building certifications gain prominence. The expansion of renovation and remodeling activities, especially in mature markets, presents another significant growth avenue, driven by trends in interior design and home improvement.

However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Stringent environmental regulations regarding emissions and waste management pose challenges for manufacturers, necessitating investments in cleaner technologies. Economic downturns and fluctuations in the construction industry can dampen demand, as flooring is often a discretionary expenditure in non-essential projects. Additionally, competition from alternative flooring materials and the availability of low-cost imports in certain regions create pricing pressures, compelling companies to innovate continuously to maintain competitiveness.

Concentration Insights

The floorings market is characterized by a moderate level of concentration, with a mix of large multinational corporations and numerous regional players competing for market share. Leading companies such as Mohawk Industries, Shaw Industries, Tarkett, and Armstrong Flooring dominate the global landscape, leveraging extensive distribution networks, strong brand recognition, and diverse product portfolios. These industry giants often engage in strategic acquisitions and partnerships to expand their geographic presence and enhance their technological capabilities. Regional players, particularly in Asia-Pacific and Europe, focus on catering to local preferences and cost-sensitive segments, often specializing in specific flooring types like ceramic tiles or bamboo. The market also sees significant participation from private label brands and smaller manufacturers who compete on price and customization. Overall, while consolidation trends are evident, the market remains fragmented in certain segments, allowing for niche players to thrive by addressing underserved applications or sustainability demands.

Type Insights

The floorings market is segmented by type into various categories, each with distinct characteristics and applications. Ceramic tiles are widely popular due to their durability, water resistance, and versatility in design, making them a preferred choice for bathrooms, kitchens, and high-traffic commercial areas. Vinyl flooring has gained significant traction owing to its affordability, ease of installation, and advancements in digital printing technology that mimic natural materials like wood and stone. Laminate flooring offers a cost-effective alternative to hardwood, providing aesthetic appeal and resistance to wear and tear, suitable for residential and light commercial use. Wood flooring, including engineered and solid wood, remains a premium option valued for its natural beauty and longevity, often used in upscale residential and hospitality projects. Carpets and rugs are favored for their comfort, acoustic properties, and wide range of designs, commonly deployed in bedrooms, offices, and hospitality settings. Rubber flooring is noted for its slip resistance and shock absorption, making it ideal for gyms, healthcare facilities, and industrial environments. Each type caters to specific functional and aesthetic needs, influencing consumer choice based on factors such as budget, maintenance requirements, and environmental conditions.

Application Insights

Application insights reveal that the floorings market serves diverse end-use sectors, primarily residential, commercial, and industrial. In the residential segment, flooring choices are driven by factors such as aesthetics, comfort, and durability, with homeowners often opting for materials like laminate, vinyl, or hardwood in living areas, and ceramic tiles in wet areas like bathrooms and kitchens. The commercial sector encompasses offices, retail spaces, healthcare facilities, and educational institutions, where flooring must meet stringent requirements for durability, safety, and maintenance ease. Here, products like luxury vinyl tile (LVT), carpet tiles, and rubber flooring are prevalent due to their performance characteristics and ability to withstand high foot traffic. Industrial applications demand flooring solutions that offer resistance to chemicals, heavy loads, and abrasion, with epoxy and polyurethane coatings often used in manufacturing plants and warehouses. Additionally, the hospitality and healthcare industries prioritize hygiene and comfort, leading to the adoption of antimicrobial and easy-to-clean flooring materials. Each application sector has unique demands, influencing product development and marketing strategies within the market.

Regional Insights

Regionally, the floorings market displays varied growth patterns and preferences. Asia-Pacific represents a dominant and rapidly expanding region, driven by robust construction activity in countries such as China, India, and Southeast Asian nations, where urbanization and infrastructure development are accelerating. This region favors cost-effective and durable options like ceramic tiles and vinyl flooring, with growing interest in premium products as disposable incomes rise. North America and Europe are mature markets characterized by high demand for innovative and sustainable flooring solutions, with strong penetration of hardwood, laminate, and eco-friendly materials. Renovation and remodeling activities significantly contribute to market growth in these regions. Latin America and the Middle East & Africa are emerging markets with potential fueled by economic development and increasing investments in construction, though they face challenges related to economic volatility and infrastructure gaps. Regional differences in climate, cultural preferences, and regulatory environments also shape product adoption, necess tailored strategies from manufacturers to address local needs effectively.

Company Insights

Key players in the floorings market include Mohawk Industries, a global leader known for its extensive portfolio spanning carpets, rugs, ceramic tiles, and laminate flooring, with a strong focus on sustainability and innovation. Shaw Industries, another major player, emphasizes residential and commercial carpeting and hard surface flooring, leveraging vertical integration and design capabilities. Tarkett specializes in vinyl and linoleum flooring solutions, with a significant presence in Europe and North America, highlighting health and environmental certifications. Armstrong Flooring is renowned for its resilient and hardwood products, catering primarily to the North American market. Other notable companies include Interface, a leader in modular carpet tiles with a commitment to sustainability; Gerflor, focusing on vinyl sports and commercial flooring; and Forbo Flooring Systems, known for its linoleum and vinyl offerings. These companies compete through product differentiation, geographic expansion, and strategic initiatives such as mergers, acquisitions, and partnerships to enhance their market position and respond to evolving consumer demands.

Recent Developments

Recent developments in the floorings market highlight a trend towards sustainability, technological integration, and strategic growth initiatives. Many leading manufacturers are investing in recycling programs and developing products made from renewable or recycled materials, aligning with global sustainability goals and consumer preferences for eco-friendly options. For instance, companies are introducing carpet tiles with high recycled content and flooring lines that contribute to green building certifications like LEED. Technological advancements include the adoption of digital printing for realistic wood and stone visuals in vinyl and laminate products, as well as the integration of smart features such as underfloor heating and IoT connectivity for maintenance monitoring. On the strategic front, mergers and acquisitions continue to shape the competitive landscape, enabling companies to expand their product offerings and geographic reach. Additionally, investments in e-commerce capabilities and digital marketing tools are enhancing customer engagement and sales channels, particularly in response to increased online shopping trends. These developments reflect the industry's adaptive and innovative nature in meeting modern market demands.

Report Segmentation

The floorings market report is segmented to provide a comprehensive analysis across multiple dimensions. By type, the segmentation includes ceramic tiles, vinyl, laminate, wood, carpet, rubber, and other flooring materials, each examined for their market share, growth trends, and key characteristics. Application segmentation covers residential, commercial, and industrial sectors, detailing demand patterns, usage specifics, and growth drivers within each segment. Geographically, the report is divided into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by key countries to offer localized insights. Additional segmentation may consider distribution channels, distinguishing between offline retail, online sales, and direct distribution, as well as by end-user industries like healthcare, education, and hospitality. This multi-faceted approach ensures a thorough understanding of market dynamics, enabling stakeholders to identify opportunities and make informed decisions based on detailed, granular data.

FAQs

What are the most popular types of flooring?

Popular flooring types include ceramic tiles, known for durability and water resistance; vinyl flooring, valued for affordability and versatility; laminate, which mimics wood at a lower cost; hardwood, prized for its natural aesthetic; and carpet, preferred for comfort and noise reduction.

How does flooring choice impact indoor air quality?

Flooring materials can significantly affect indoor air quality through the emission of volatile organic compounds (VOCs). Low-VOC or VOC-free options like certain carpets, hardwood with non-toxic finishes, and natural linoleum are recommended for healthier indoor environments.

What factors should be considered when selecting flooring for commercial spaces?

Key factors include durability to withstand high foot traffic, maintenance requirements, slip resistance for safety, acoustic properties, and compliance with industry-specific regulations, such as hygiene standards in healthcare or aesthetic appeal in retail.

Are there eco-friendly flooring options available?

Yes, eco-friendly options include bamboo and cork flooring, which are renewable materials; recycled content carpets and tiles; and linoleum made from natural ingredients. These products often carry certifications like FloorScore or Green Label Plus.

How has technology influenced the flooring industry?

Technology has led to advancements such as digital printing for realistic designs, improved wear layers for enhanced durability, smart flooring with integrated heating or sensors, and manufacturing processes that reduce environmental impact and waste.

Which regions are leading in flooring market growth?

Asia-Pacific is a leading region due to rapid urbanization and construction growth, particularly in China and India. North America and Europe also show steady growth, driven by renovation activities and demand for premium, sustainable products.

Citius Research has developed a research report titled “Floorings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Floorings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Floorings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Floorings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Floorings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Floorings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Floorings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Floorings Market
• Cost and Gross Margin Analysis of Floorings Market
• Floorings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Floorings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Floorings Market Key Stakeholders

Below are the key stakeholders for the Floorings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Floorings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Floorings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Floorings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Floorings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Floorings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Floorings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Floorings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Floorings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Floorings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Floorings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Floorings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Floorings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Floorings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Floorings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Floorings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Floorings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Floorings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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