Flexible Water Tanks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207559
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Flexible Water Tanks Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Flexible Water Tanks Market

(Market Size)
$850 million
$1.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.7 billion
Key Players GEI Works, FLUIDSTORE, AGRU, Seaman Corporation, XRPE

Market Summary

The flexible water tanks market is a specialized segment within the broader water storage industry, primarily serving the manufacturing and construction sectors. These tanks are designed for temporary or portable water storage solutions, offering advantages over rigid tanks due to their collapsibility, ease of transportation, and rapid deployment. The market caters to diverse needs, including potable water storage, firefighting water reserves, agricultural irrigation, and industrial water management. Key materials used in manufacturing include reinforced polyethylene, polyvinyl chloride (PVC), and polyurethane (PU) fabrics, which provide durability, UV resistance, and flexibility. The demand is driven by industries requiring mobile water solutions, such as mining operations, military applications, disaster relief efforts, and large-scale construction projects where permanent infrastructure is not feasible. Companies operating in this space focus on product innovation, material science advancements, and customization to meet specific client requirements across various geographies and applications.

Key Highlights

The flexible water tanks market is characterized by several key highlights that define its current state and trajectory. A significant trend is the increasing adoption of these tanks in emergency and disaster management scenarios, where rapid deployment of water storage is critical. Additionally, the construction industry's growth, particularly in emerging economies, fuels demand for temporary water storage on job sites. Environmental concerns and water conservation efforts also promote the use of these tanks for rainwater harvesting and agricultural purposes. Technological advancements have led to improvements in material quality, enhancing features like tear resistance, longevity, and safety for potable water. The market sees strong competition among established players and new entrants, with a focus on expanding product portfolios and geographic reach. Customization capabilities, such as varying sizes and fittings, are a competitive differentiator, appealing to clients with specific operational needs.

Drivers, Opportunities & Restraints

Several drivers propel the flexible water tanks market forward, including the escalating need for portable water storage solutions in remote and temporary settings. The expansion of the construction and mining industries globally acts as a primary driver, as these sectors require efficient water management systems that can be easily transported and installed. Opportunities abound in emerging applications, such as in the agricultural sector for irrigation and livestock watering, and in residential settings for water conservation initiatives like rainwater collection. The increasing frequency of natural disasters presents another opportunity, driving demand for emergency water storage solutions. However, the market faces restraints, including competition from traditional rigid tanks, which may be preferred for permanent installations due to perceived durability. Environmental regulations concerning material disposal and recycling could also pose challenges, alongside potential issues related to material degradation under extreme weather conditions, impacting product lifespan and reliability.

Concentration Insights

The flexible water tanks market exhibits a moderate level of concentration, with several key players holding significant market shares while numerous smaller companies operate in niche segments. Leading companies such as Collapsible Tanks Inc., Pioneer Water Tanks, and AGRI Flex have established strong positions through extensive product offerings, robust distribution networks, and brand recognition. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market presence. Geographically, concentration varies, with North America and Europe hosting several major manufacturers, while the Asia-Pacific region shows a more fragmented landscape with local players dominating specific countries. The market's competitive dynamics are influenced by factors such as technological innovation, pricing strategies, and the ability to cater to diverse industry requirements, prompting continuous efforts toward product differentiation and market expansion.

Type Insights

Flexible water tanks are categorized based on material type and design, each suited to specific applications and environments. Common materials include polyvinyl chloride (PVC), polyurethane (PU), and reinforced polyethylene, with PVC being widely used due to its cost-effectiveness and durability. PU-based tanks offer superior flexibility and resistance to abrasion, making them ideal for harsh conditions. In terms of design, options range from pillow tanks, which are flat and low-profile for easy storage, to vertical tanks that maximize water capacity in limited spaces. Bladder tanks are another variant, often used for potable water storage as they meet stringent health and safety standards. The choice of type depends on factors such as intended use (e.g., drinking water, industrial fluids), required capacity, portability needs, and environmental exposure, driving manufacturers to offer a diverse portfolio to address varying customer demands across sectors like construction, agriculture, and emergency services.

Application Insights

Applications of flexible water tanks span multiple industries, underscoring their versatility and critical role in water management. In the construction sector, these tanks are deployed for dust control, concrete mixing, and providing temporary water supply to sites lacking infrastructure. The mining industry utilizes them for dewatering processes, slurry transport, and potable water storage in remote locations. Agricultural applications include irrigation systems, livestock watering, and rainwater harvesting, supporting farming operations in water-scarce regions. Emergency and disaster relief organizations rely on flexible tanks for rapid deployment in crisis situations, ensuring access to clean water. Additionally, they serve industrial purposes such as storing chemicals or fluids in manufacturing processes, and military uses for mobile water supplies in field operations. Each application demands specific features, such as material compatibility, size options, and regulatory compliance, influencing product development and market strategies.

Regional Insights

The flexible water tanks market demonstrates distinct regional dynamics influenced by economic activities, climatic conditions, and industrial development. North America holds a substantial share, driven by robust construction and mining sectors, along with high adoption in disaster management initiatives. Europe follows, with stringent environmental regulations promoting water conservation and the use of portable tanks in agriculture and industry. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, infrastructure projects, and increasing agricultural activities in countries like India and China. Latin America and the Middle East & Africa present emerging opportunities, particularly in mining and oil & gas industries, where temporary water storage is essential. Regional variations also arise from local water scarcity issues, government policies on water management, and the presence of key manufacturers, shaping demand patterns and competitive landscapes across different geographies.

Company Insights

Prominent companies in the flexible water tanks market include Collapsible Tanks Inc., known for its innovative designs and extensive product range catering to military and industrial clients. Pioneer Water Tanks focuses on agricultural and residential applications, emphasizing durability and customization. AGRI Flex specializes in tanks for farming and irrigation, leveraging reinforced materials for long-lasting performance. Other significant players like ULINE and SOTANK have established strong distribution channels and offer solutions for commercial and emergency use. These companies compete on factors such as product quality, technological advancements, pricing, and customer service, often investing in research and development to introduce features like UV protection, anti-microbial coatings, and easy-to-use fittings. Strategic expansions into emerging markets and collaborations with distributors enhance their global footprint, while a focus on sustainability and compliance with international standards strengthens their market position.

Recent Developments

Recent developments in the flexible water tanks market reflect ongoing innovation and strategic moves by key players. Companies have introduced advanced materials with enhanced properties, such as improved UV resistance and biodegradability, addressing environmental concerns. There is a growing trend toward smart tanks integrated with monitoring systems for water level and quality, appealing to industries requiring precise water management. Mergers and acquisitions have been observed, enabling firms to expand their product lines and geographic reach; for instance, some companies have acquired smaller specialists to bolster their offerings in niche segments like potable water storage. Additionally, partnerships with government agencies and non-profits for disaster relief projects have increased, highlighting the market's role in emergency preparedness. These developments aim to meet evolving customer needs, regulatory requirements, and sustainability goals, driving continuous growth and differentiation in the competitive landscape.

Report Segmentation

The flexible water tanks market report is segmented to provide detailed insights into various aspects influencing industry dynamics. Segmentation by type includes categories based on materials such as PVC, PU, and polyethylene, as well as designs like pillow tanks, bladder tanks, and vertical tanks. Application segmentation covers key sectors including construction, mining, agriculture, industrial, emergency services, and military uses. Geographical segmentation breaks down the market into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further analysis of major countries within each region. This structured approach allows for a comprehensive understanding of market trends, demand patterns, and growth opportunities across different segments, enabling stakeholders to make informed decisions based on specific industry verticals, product types, and regional markets.

FAQs

What are flexible water tanks made of? Flexible water tanks are typically constructed from materials like polyvinyl chloride (PVC), polyurethane (PU), or reinforced polyethylene. These materials are chosen for their durability, flexibility, and resistance to environmental factors such as UV rays and abrasion, ensuring longevity and reliability in various applications.

How are flexible water tanks used in construction? In the construction industry, flexible water tanks are employed for temporary water storage needs, including dust suppression, concrete mixing, and providing potable water to workers on sites lacking permanent water infrastructure. Their portability and ease of setup make them ideal for dynamic project environments.

What sizes do flexible water tanks come in? Flexible water tanks are available in a wide range of sizes, from small capacities of a few hundred gallons for residential or light commercial use to large tanks holding tens of thousands of gallons for industrial, agricultural, or emergency applications, allowing customization based on specific requirements.

Are flexible water tanks suitable for drinking water? Yes, certain flexible water tanks are designed and certified for potable water storage. These tanks use materials that meet health and safety standards, such as FDA-approved liners, and often feature anti-microbial treatments to ensure water quality for drinking purposes.

What industries use flexible water tanks? Industries utilizing flexible water tanks include construction, mining, agriculture, emergency services, military, and manufacturing. They serve diverse purposes such as irrigation, dewatering, disaster relief, chemical storage, and mobile water supply, highlighting their versatility across sectors.

How do you maintain a flexible water tank? Maintenance involves regular cleaning to prevent algae or bacterial growth, inspecting for punctures or wear, and ensuring proper storage when not in use. Avoiding exposure to sharp objects and extreme temperatures can extend the tank's lifespan, with manufacturer guidelines providing specific care instructions.

Citius Research has developed a research report titled “Flexible Water Tanks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flexible Water Tanks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flexible Water Tanks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flexible Water Tanks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flexible Water Tanks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flexible Water Tanks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flexible Water Tanks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flexible Water Tanks Market
• Cost and Gross Margin Analysis of Flexible Water Tanks Market
• Flexible Water Tanks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flexible Water Tanks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flexible Water Tanks Market Key Stakeholders

Below are the key stakeholders for the Flexible Water Tanks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flexible Water Tanks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flexible Water Tanks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flexible Water Tanks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flexible Water Tanks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flexible Water Tanks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flexible Water Tanks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flexible Water Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flexible Water Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flexible Water Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flexible Water Tanks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flexible Water Tanks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flexible Water Tanks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flexible Water Tanks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flexible Water Tanks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flexible Water Tanks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flexible Water Tanks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flexible Water Tanks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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