Concrete Pumps Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208206
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Concrete Pumps Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 8.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Concrete Pumps Market

(Market Size)
$5.5 billion
$8.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 5.5 billion
2030 Market Size USD 8.2 billion
Key Players Putzmeister, Schwing, SANY, Zoomlion, Liebherr

Market Summary

The concrete pumps market is a critical segment within the manufacturing and construction industry, facilitating the efficient placement of concrete in various structural applications. These specialized machines are engineered to transfer liquid concrete through a system of pipes or hoses, enabling precise delivery to locations that are challenging to access with traditional methods. The market is characterized by a diverse range of products, including truck-mounted, stationary, and specialized pumps, each catering to specific project requirements and scales. The adoption of advanced concrete pumping equipment is driven by the global expansion in infrastructure development, urbanization projects, and the construction of high-rise buildings. Key industry participants continuously focus on technological innovations to enhance pump efficiency, safety features, and environmental compliance. The market operates within a competitive landscape where product reliability, after-sales service, and rental availability play significant roles in influencing purchasing decisions. Growth is further supported by the increasing complexity of architectural designs and the need for faster construction timelines, making concrete pumps indispensable in modern construction practices.

Key Highlights

The concrete pumps market showcases several key highlights that define its current trajectory and future potential. Technological advancements are at the forefront, with manufacturers integrating Internet of Things (IoT) capabilities, remote monitoring systems, and automated controls to optimize performance and reduce operational downtime. The shift towards eco-friendly solutions is evident, with developments in electric and hybrid concrete pumps that lower emissions and noise pollution, aligning with stringent environmental regulations. The market is also witnessing a surge in rental services, providing cost-effective access to advanced equipment for small and medium-sized contractors, thereby expanding the customer base. Safety innovations, such as enhanced stability systems and emergency shut-off features, are becoming standard, addressing critical on-site risks. Additionally, the demand for high-pressure and large-volume pumps is rising to support mega infrastructure projects like dams, bridges, and tunnels. These highlights underscore a dynamic market focused on innovation, sustainability, and adaptability to evolving construction methodologies.

Drivers, Opportunities & Restraints

Several drivers propel the concrete pumps market forward, primarily the global increase in construction activities fueled by urbanization, population growth, and government investments in infrastructure. The efficiency and time-saving benefits of concrete pumping compared to traditional methods significantly reduce labor costs and project timelines, making it a preferred choice for contractors. Opportunities abound in emerging economies where rapid industrialization and urban development are creating substantial demand for advanced construction equipment. The growing emphasis on sustainable construction practices opens avenues for the development and adoption of energy-efficient and low-emission pumps. However, the market faces restraints including the high initial investment and maintenance costs associated with advanced concrete pumps, which can be prohibitive for smaller firms. Economic volatility and fluctuations in construction spending in certain regions may also impact market growth. Additionally, the need for skilled operators and technicians presents a challenge, as improper handling can lead to equipment damage and safety hazards.

Concentration Insights

The concrete pumps market exhibits a concentrated competitive landscape with a few major players holding significant market share. Leading companies such as Putzmeister Holding GmbH, SANY Group, Schwing Stetter Group, and Zoomlion Heavy Industry Science & Technology Co., Ltd. dominate through extensive product portfolios, global distribution networks, and strong brand recognition. These industry giants invest heavily in research and development to introduce innovative products and maintain technological leadership. The market concentration is also characterized by strategic mergers, acquisitions, and partnerships aimed at expanding geographic presence and enhancing product offerings. Regional players and specialized manufacturers contribute to the market by catering to niche segments and offering cost-competitive solutions. The concentration dynamics are influenced by factors such as manufacturing capabilities, after-sales service quality, and the ability to provide comprehensive rental and financing options, ensuring that dominant firms continue to shape market trends and standards.

Type Insights

The concrete pumps market is segmented by type into truck-mounted concrete pumps, stationary concrete pumps, and specialized pumps. Truck-mounted concrete pumps are the most widely used due to their mobility and versatility, allowing them to be transported easily between job sites and handle a variety of projects from residential buildings to large industrial complexes. These pumps are equipped with booms that can extend to significant heights and distances, enabling precise concrete placement. Stationary concrete pumps, including trailer-mounted and rail-mounted models, are typically used for high-volume applications such as dam construction, tunneling, and large-scale foundations where mobility is less critical. Specialized pumps, such as separate placing booms and line pumps, cater to specific needs like shotcreting or pumping in confined spaces. Each type offers distinct advantages in terms of output capacity, reach, and application suitability, driving diverse demand across different construction scenarios.

Application Insights

Concrete pumps find applications across various segments of the construction industry, including residential, commercial, industrial, and infrastructure projects. In residential construction, they are essential for efficiently pouring foundations, slabs, and walls in single-family homes and multi-story apartments. The commercial sector utilizes concrete pumps for constructing office buildings, shopping malls, and hotels, where speed and precision are crucial to meeting project deadlines. Industrial applications involve the construction of manufacturing plants, warehouses, and facilities requiring durable concrete structures, often leveraging high-capacity pumps for large-scale pours. Infrastructure projects, such as bridges, highways, airports, and dams, represent a significant application area, demanding robust and reliable pumping equipment to handle challenging environments and massive concrete volumes. The versatility of concrete pumps makes them indispensable across these applications, enhancing productivity and ensuring quality in diverse construction activities.

Regional Insights

The concrete pumps market demonstrates varied growth patterns across different regions, influenced by local construction activities and economic conditions. Asia-Pacific is a dominant region, driven by rapid urbanization, extensive infrastructure development, and government initiatives in countries like China, India, and Southeast Asian nations. North America and Europe represent mature markets characterized by the replacement of aging equipment and adoption of advanced, eco-friendly pumps to comply with stringent environmental regulations. The Middle East and Africa show promising growth due to ongoing mega-projects and investments in urban infrastructure, particularly in Gulf Cooperation Council countries. Latin America exhibits steady demand supported by residential and commercial construction projects. Each region has distinct preferences for pump types and specifications based on local construction practices, regulatory frameworks, and economic factors, shaping regional market dynamics and opportunities for industry participants.

Company Insights

Key companies in the concrete pumps market include established global players and emerging regional manufacturers. Putzmeister Holding GmbH, a German company, is renowned for its high-quality truck-mounted and stationary pumps, with a strong focus on innovation and reliability. SANY Group from China is a major competitor, offering a wide range of cost-effective and efficient concrete pumps supported by a vast distribution network. Schwing Stetter Group, another prominent player, emphasizes robust design and advanced technology in its products, catering to diverse construction needs worldwide. Zoomlion Heavy Industry Science & Technology Co., Ltd. leverages its extensive manufacturing capabilities and research initiatives to maintain a competitive edge. Other notable companies include Liebherr Group, Alliance Concrete Pumps, and Concord Concrete Pumps, each contributing through specialized products and services. These companies compete on factors such as product performance, durability, after-sales support, and pricing strategies.

Recent Developments

Recent developments in the concrete pumps market reflect a strong emphasis on technological innovation and strategic expansion. Manufacturers are increasingly integrating digital technologies such as IoT and GPS tracking into their equipment, enabling real-time monitoring, predictive maintenance, and enhanced operational efficiency. There is a growing trend towards the development of electric and hybrid concrete pumps to reduce carbon footprints and comply with environmental regulations, with several companies launching new models in this segment. Strategic acquisitions and partnerships have been observed, aimed at strengthening market presence and expanding product portfolios. For instance, leading firms have acquired smaller specialized manufacturers to enhance their offerings in niche segments. Additionally, investments in expanding manufacturing facilities and service networks in high-growth regions are common, ensuring better customer support and faster delivery times. These developments highlight the industry's commitment to innovation, sustainability, and customer-centric growth.

Report Segmentation

This comprehensive market report on concrete pumps provides detailed segmentation to offer granular insights into various aspects of the industry. The report is segmented by type, covering truck-mounted concrete pumps, stationary concrete pumps, and specialized pumps, each analyzed for their market share, growth trends, and technological features. Application segmentation includes residential, commercial, industrial, and infrastructure sectors, examining demand patterns, project types, and regional variations. The report also segments the market by region, providing in-depth analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key growth drivers, challenges, and opportunities in each geography. Furthermore, the segmentation includes an analysis of the competitive landscape, profiling major companies, their market strategies, product innovations, and financial performance. This structured approach ensures that stakeholders gain a thorough understanding of market dynamics, enabling informed decision-making and strategic planning.

FAQs

What are the different types of concrete pumps available? Concrete pumps are primarily categorized into truck-mounted pumps, which are mobile and versatile; stationary pumps, used for high-volume applications; and specialized pumps like line pumps for confined spaces or shotcrete pumps for spraying concrete.

How does a concrete pump work? A concrete pump operates by using hydraulic systems to draw liquid concrete from a hopper and push it through pipelines or hoses to the desired location, allowing for precise and efficient placement without manual labor.

What are the benefits of using concrete pumps in construction? Concrete pumps offer significant benefits including reduced labor costs, faster completion times, ability to reach difficult areas, minimized concrete waste, and improved consistency in concrete placement.

What safety measures are important when operating concrete pumps? Key safety measures include proper operator training, regular equipment maintenance, ensuring stable setup on level ground, using outriggers correctly, and adhering to load limits and boom movement protocols to prevent accidents.

Which regions have the highest demand for concrete pumps? The Asia-Pacific region, particularly China and India, exhibits the highest demand due to extensive infrastructure and urbanization projects, followed by North America and Europe where replacement and technological upgrades drive market growth.

What are the latest trends in concrete pump technology? Recent trends include the integration of IoT for real-time monitoring, development of electric and hybrid pumps for sustainability, enhanced automation features, and improvements in pump efficiency and noise reduction.

Citius Research has developed a research report titled “Concrete Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Concrete Pumps Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Concrete Pumps Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Concrete Pumps Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Concrete Pumps Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Concrete Pumps Market
• Research Methodology
• Executive Summary
• Market Dynamics of Concrete Pumps Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Concrete Pumps Market
• Cost and Gross Margin Analysis of Concrete Pumps Market
• Concrete Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Concrete Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Concrete Pumps Market Key Stakeholders

Below are the key stakeholders for the Concrete Pumps Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Concrete Pumps Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Concrete Pumps Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Concrete Pumps Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Concrete Pumps Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Concrete Pumps Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Concrete Pumps Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Concrete Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Concrete Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Concrete Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Concrete Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Concrete Pumps Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Concrete Pumps Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Concrete Pumps Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Concrete Pumps Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Concrete Pumps Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Concrete Pumps Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Concrete Pumps Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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