Flash-Based Array Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211606
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Flash-Based Array Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 36.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Flash-Based Array Market

(Market Size)
$22.5 billion
$36.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 22.5 billion
2030 Market Size USD 36.5 billion
Key Players Dell Technologies, NetApp, HPE, Pure Storage, IBM

Market Summary

The flash-based array market represents a critical segment within the data storage industry, characterized by the utilization of solid-state flash memory for high-performance data storage solutions. These systems are engineered to deliver superior speed, reliability, and efficiency compared to traditional hard disk drive arrays, making them indispensable for enterprises handling large-scale, data-intensive applications. The market is driven by the exponential growth in data generation across various sectors, including cloud computing, big data analytics, and enterprise IT infrastructure. As organizations increasingly prioritize real-time data processing and low-latency access, the adoption of flash-based storage solutions continues to accelerate. Key players in this market are continuously innovating to enhance storage capacity, reduce costs, and improve energy efficiency, thereby broadening the appeal and applicability of these systems. The competitive landscape is dynamic, with both established technology giants and specialized storage firms vying for market share through technological advancements and strategic partnerships. The evolution of this market is closely tied to developments in the broader semiconductor and electronics industry, particularly in NAND flash memory technology, which forms the core of these storage arrays.

Key Highlights

Flash-based arrays are distinguished by their exceptional input/output performance, significantly outperforming traditional storage mediums in terms of speed and latency. This performance advantage is crucial for applications requiring rapid data access, such as database management, virtualized environments, and high-frequency trading systems. Another key highlight is the enhanced reliability and durability of flash storage, as it lacks moving parts, reducing the risk of mechanical failure and data loss. Energy efficiency is a notable benefit, with flash arrays consuming less power and generating less heat than conventional hard drive systems, leading to lower operational costs and a smaller environmental footprint. Scalability is a fundamental feature, allowing enterprises to expand their storage infrastructure seamlessly as data needs grow, without compromising performance. Integration with emerging technologies like artificial intelligence and machine learning is becoming increasingly common, enabling smarter data management and automated optimization. The market is also witnessing a trend towards all-flash data centers, where entire storage infrastructures are transitioned to flash-based solutions to maximize efficiency and performance.

Drivers, Opportunities & Restraints

The primary driver for the flash-based array market is the relentless growth in data volumes generated by digital transformation initiatives, IoT devices, and multimedia content, necessitating faster and more efficient storage solutions. The increasing adoption of cloud services and hyperscale data centers further propels demand, as these environments require high-performance storage to support scalable and resilient operations. Opportunities abound in the expansion of edge computing, where low-latency storage is essential for processing data closer to its source, reducing bandwidth usage and improving response times. The rising emphasis on data security and compliance also presents opportunities for advanced flash arrays with built-in encryption and security features. However, the market faces restraints, including the higher initial cost of flash storage compared to traditional hard drives, which can be a barrier for budget-conscious organizations. Technological challenges related to write endurance and cell degradation over time also pose concerns, though ongoing advancements are mitigating these issues. Economic uncertainties and supply chain disruptions in the semiconductor industry can impact production and pricing, potentially slowing market growth.

Concentration Insights

The flash-based array market is characterized by a high level of concentration among a few dominant players who leverage extensive research and development capabilities, strong brand recognition, and global distribution networks. Companies such as Dell Technologies, Hewlett Packard Enterprise, and NetApp hold significant market shares, offering comprehensive portfolios of all-flash and hybrid storage solutions. These industry leaders continuously invest in innovation to maintain their competitive edge, focusing on enhancing performance, scalability, and integration with cloud platforms. The market also includes specialized pure-play storage vendors like Pure Storage and Western Digital, which focus exclusively on flash technology and often introduce disruptive innovations. Additionally, there is a presence of emerging players and startups that target niche segments or offer cost-effective alternatives, contributing to a diverse competitive landscape. Strategic acquisitions and partnerships are common, as companies seek to expand their technological capabilities and market reach. Geographic concentration is evident, with North America being a major hub for innovation and adoption, though other regions are rapidly catching up.

Type Insights

Flash-based arrays are primarily categorized into all-flash arrays and hybrid flash arrays, each catering to different storage needs and budget considerations. All-flash arrays consist entirely of solid-state drives, delivering the highest levels of performance, low latency, and reliability, making them ideal for mission-critical applications and environments where speed is paramount. These systems are increasingly adopted in financial services, healthcare, and e-commerce sectors for transactions and real-time analytics. Hybrid flash arrays combine flash storage with traditional hard disk drives, offering a balanced approach that leverages the speed of flash for frequently accessed data while using cost-effective HDDs for less critical data. This type is popular among organizations seeking a compromise between performance and cost, particularly for tiered storage strategies. Technological advancements are blurring the lines between these types, with improvements in flash density and cost reduction making all-flash arrays more accessible. The choice between array types often depends on specific use cases, performance requirements, and total cost of ownership considerations.

Application Insights

Flash-based arrays find applications across a wide range of industries and use cases, driven by the need for high-speed data processing and storage. In the enterprise sector, they are extensively used for database management, enabling faster query processing and transaction speeds for relational and NoSQL databases. Virtualization and cloud computing environments benefit significantly from flash arrays, as they support high VM density and improve overall infrastructure performance. Big data analytics and business intelligence applications rely on these arrays to handle large datasets efficiently, facilitating real-time insights and decision-making. In the media and entertainment industry, flash storage is crucial for editing, rendering, and streaming high-resolution content without bottlenecks. The healthcare sector utilizes flash arrays for storing and accessing large medical images and electronic health records quickly, enhancing patient care. Emerging applications include artificial intelligence and machine learning workloads, where rapid data access is essential for training models and inference tasks.

Regional Insights

The adoption of flash-based arrays varies significantly across regions, influenced by factors such as technological advancement, economic development, and industry focus. North America remains a leading market, driven by the presence of major technology firms, high cloud adoption rates, and strong investment in data center infrastructure. The region's emphasis on innovation and early adoption of new technologies fuels demand for high-performance storage solutions. Europe follows closely, with countries like the UK, Germany, and France showing robust growth due to stringent data regulations and digital transformation initiatives across various industries. The Asia Pacific region is experiencing rapid expansion, propelled by increasing internet penetration, growing IT expenditure, and the emergence of tech hubs in countries such as China, Japan, and South Korea. Latin America and the Middle East and Africa are emerging markets, where economic development and increasing digitalization are gradually driving adoption, though at a slower pace compared to more developed regions.

Company Insights

Prominent companies in the flash-based array market include Dell Technologies, which offers a comprehensive range of all-flash and hybrid solutions through its PowerStore and Unity platforms, known for their scalability and integration capabilities. Hewlett Packard Enterprise provides Nimble Storage and Primera arrays, focusing on predictive analytics and ease of management. NetApp is a key player with its All-Flash FAS and SolidFire product lines, emphasizing data management and cloud integration. Pure Storage specializes in all-flash solutions, with its FlashArray and FlashBlade portfolios designed for high performance and simplicity. Western Digital, through its subsidiary SanDisk, offers flash storage solutions tailored for various enterprise needs. Other notable players include IBM with its FlashSystem family, and Hitachi Vantara offering virtual storage platforms. These companies compete on factors such as performance, reliability, total cost of ownership, and innovative features like AI-driven management and cybersecurity enhancements.

Recent Developments

The flash-based array market has witnessed several significant developments aimed at enhancing technology and expanding market reach. Recent advancements include the introduction of higher capacity NVMe-based arrays, which leverage non-volatile memory express technology to achieve unprecedented speeds and lower latency. Major players have launched new product lines with improved data reduction techniques, such as deduplication and compression, to increase effective storage capacity and reduce costs. There is a growing trend towards software-defined storage solutions that offer greater flexibility and integration with hybrid and multi-cloud environments. Strategic acquisitions have been prominent, with companies purchasing smaller firms to gain access to innovative technologies or expand their product portfolios. Partnerships between storage vendors and cloud service providers are becoming more common, enabling seamless data mobility and management across on-premises and cloud infrastructures. Sustainability initiatives are also emerging, focusing on energy-efficient designs and recyclable materials to address environmental concerns.

Report Segmentation

This report on the flash-based array market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, distinguishing between all-flash arrays and hybrid flash arrays, each analyzed for their market dynamics and adoption patterns. Application segmentation covers key sectors such as enterprise storage, cloud computing, big data analytics, healthcare, media and entertainment, and others, highlighting specific use cases and demand drivers. Geographic segmentation includes analysis of regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, examining regional trends, growth factors, and competitive landscapes. Additionally, the report segments the market by end-user industry, including BFSI, IT and telecommunications, government, retail, and manufacturing, providing insights into industry-specific requirements and adoption rates. This structured approach enables a thorough understanding of market opportunities and challenges across different segments.

FAQs

What is a flash-based array? A flash-based array is a data storage system that uses solid-state flash memory chips instead of traditional spinning hard disk drives. It is designed for high performance, low latency, and reliability, making it suitable for demanding applications like databases, virtualization, and real-time analytics.

How does a flash array differ from a traditional hard drive array? Flash arrays offer significantly faster data access speeds, lower latency, and better reliability due to the absence of moving parts. They also consume less power and generate less heat compared to traditional hard drive arrays, though they typically involve higher upfront costs.

What are the key benefits of using flash-based arrays? The key benefits include superior performance, enhanced reliability, reduced energy consumption, scalability, and better total cost of ownership over time due to lower maintenance and operational expenses.

Which companies are leading in the flash-based array market? Leading companies include Dell Technologies, Hewlett Packard Enterprise, NetApp, Pure Storage, IBM, and Western Digital, among others, known for their innovative products and strong market presence.

What applications are best suited for all-flash arrays? All-flash arrays are ideal for mission-critical applications requiring high speed and low latency, such as financial transactions, database management, virtual desktop infrastructure, and real-time analytics.

Are hybrid flash arrays still relevant? Yes, hybrid flash arrays remain relevant for organizations seeking a balance between performance and cost, using flash for hot data and hard drives for colder, less frequently accessed data, making them suitable for tiered storage strategies.

Citius Research has developed a research report titled “Flash-Based Array Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flash-Based Array Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flash-Based Array Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flash-Based Array Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flash-Based Array Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flash-Based Array Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flash-Based Array Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flash-Based Array Market
• Cost and Gross Margin Analysis of Flash-Based Array Market
• Flash-Based Array Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flash-Based Array Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flash-Based Array Market Key Stakeholders

Below are the key stakeholders for the Flash-Based Array Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flash-Based Array Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flash-Based Array Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flash-Based Array Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flash-Based Array Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flash-Based Array Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flash-Based Array Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flash-Based Array Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flash-Based Array Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flash-Based Array Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flash-Based Array Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flash-Based Array Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flash-Based Array Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flash-Based Array Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flash-Based Array Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flash-Based Array Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flash-Based Array Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flash-Based Array Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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