LCD TV Core Chip Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212654
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The LCD TV Core Chip Market size was estimated at USD 6.8 billion in 2023 and is projected to reach USD 11.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

LCD TV Core Chip Market

(Market Size)
$6.8 billion
$11.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 6.8 billion
2030 Market Size USD 11.2 billion
Key Players MediaTek, MStar Semiconductor, Novatek, Realtek, HiSilicon

Market Summary

The LCD TV core chip market is a critical segment within the semiconductor and electronics industry, focused on the integrated circuits that serve as the central processing units for liquid crystal display televisions. These chips are responsible for key functions including signal processing, image enhancement, color management, and connectivity features, directly influencing the performance, efficiency, and visual quality of modern televisions. The market is characterized by rapid technological advancements, with manufacturers continuously innovating to support higher resolutions such as 4K and 8K, improved high dynamic range (HDR) capabilities, and smarter features like integrated artificial intelligence for upscaling and voice control. Demand is primarily driven by the consumer electronics sector, where there is a persistent appetite for larger screens, sharper images, and more immersive viewing experiences. Geographically, the Asia Pacific region dominates both production and consumption, owing to the presence of major TV manufacturers and a robust semiconductor fabrication ecosystem. Companies operating in this space must navigate intense competition, short product lifecycles, and the need for significant research and development investments to stay ahead. The market is also influenced by broader industry trends such as the Internet of Things, which is expanding the role of TV chips beyond traditional broadcasting to include streaming, gaming, and smart home integration.

Key Highlights

One of the key highlights of the LCD TV core chip market is the accelerating transition towards ultra-high-definition displays, which necessitates more powerful and efficient chips capable of handling immense data throughput. Leading chip designers are integrating advanced architectures that support multiple HDR formats, variable refresh rates, and low-latency modes tailored for gaming applications. Another significant trend is the convergence of television and computing, with chips increasingly featuring built-in AI processors for real-time content optimization, noise reduction, and automated calibration. Major industry players such as MediaTek, Novatek Microelectronics, and Realtek Semiconductor are at the forefront of developing system-on-chip (SoC) solutions that combine central processing, graphics, and connectivity functionalities into single, cost-effective packages. The market is also witnessing a surge in demand for energy-efficient designs, driven by global regulatory standards and consumer preferences for eco-friendly products. Additionally, supply chain resilience has become a critical focus, with companies diversifying manufacturing bases and adopting more flexible sourcing strategies to mitigate disruptions. These developments underscore the strategic importance of innovation and agility in maintaining competitive advantage within this dynamic sector.

Drivers, Opportunities & Restraints

The growth of the LCD TV core chip market is propelled by several key drivers, including the rising consumer demand for enhanced viewing experiences through higher resolutions, better color accuracy, and smarter interactive features. The proliferation of over-the-top (OTT) streaming services and the increasing popularity of gaming on large screens are further stimulating the need for advanced chips that can support high frame rates and seamless connectivity. Opportunities abound in the integration of artificial intelligence and machine learning, which enable predictive analytics, personalized content recommendations, and improved energy management. The expansion of 5G networks also presents new avenues for developing chips that facilitate faster content delivery and lower latency. However, the market faces notable restraints such as the high cost of research and development required for cutting-edge chip design, coupled with the complexity of manufacturing at nanometer scales. Geopolitical tensions and trade policies can impact the supply of critical materials and components, leading to potential bottlenecks. Additionally, the maturity of the LCD TV market in some regions may slow growth, pushing companies to explore innovations in emerging applications like automotive displays and digital signage to sustain momentum.

Concentration Insights

The LCD TV core chip market exhibits a moderately concentrated structure, with a handful of dominant players holding significant market share. Companies such as MediaTek, Novatek Microelectronics, Realtek Semiconductor, and MStar Semiconductor (a subsidiary of MediaTek) are recognized as leaders, leveraging their extensive intellectual property portfolios and established relationships with major TV brands like Samsung, LG, Sony, and TCL. These key players invest heavily in research and development to introduce differentiated products that offer superior performance, power efficiency, and integration capabilities. The market concentration is further influenced by high barriers to entry, including the substantial capital required for semiconductor fabrication, the complexity of design processes, and the necessity of complying with stringent industry standards. While larger firms benefit from economies of scale and vertical integration, smaller niche players often focus on specialized segments or emerging technologies to carve out market presence. Strategic partnerships and mergers and acquisitions are common, as companies seek to enhance their technological capabilities and expand their geographic reach. This concentration dynamic ensures that innovation remains a critical competitive differentiator, while also posing challenges for new entrants aiming to disrupt the established order.

Type Insights

LCD TV core chips can be categorized based on their architecture and functionality, with system-on-chip (SoC) designs being the most prevalent in the market. SoCs integrate multiple components such as the central processing unit (CPU), graphics processing unit (GPU), memory controllers, and various peripherals into a single chip, offering advantages in terms of reduced power consumption, smaller form factors, and lower overall system costs. Another important type includes dedicated image processing chips, which focus specifically on enhancing video quality through techniques like motion estimation, noise reduction, and local dimming control. These are often used in conjunction with SoCs in premium television models to achieve superior picture performance. Additionally, there are chips designed for specific connectivity standards, such as HDMI 2.1 or DisplayPort, which ensure compatibility with the latest external devices and content sources. The evolution of chip types is closely tied to display technology trends, with newer designs supporting advanced features like microLED backlighting, quantum dot color enhancement, and adaptive sync technologies. Manufacturers are also developing chips optimized for different TV segments, from budget-friendly models to high-end offerings, ensuring a diverse product portfolio that meets varying consumer needs and price points.

Application Insights

LCD TV core chips are deployed across a wide range of television applications, each with distinct requirements for performance and functionality. In standard consumer televisions, these chips are essential for decoding broadcast signals, processing streaming content, and rendering high-quality images with accurate color reproduction. The gaming segment represents a rapidly growing application, where chips must support features like variable refresh rate (VRR), auto low latency mode (ALLM), and high frame rates to deliver smooth and responsive gameplay experiences. Smart TVs constitute another major application, relying on advanced chips to power operating systems, run applications, and enable voice assistants and other interactive features. Commercial applications, such as digital signage and hospitality TVs, demand robust and reliable chips capable of operating continuously under varied environmental conditions while supporting remote management and content updates. Additionally, the automotive industry is emerging as a niche application, with in-vehicle entertainment systems incorporating television functionality that requires chips designed for automotive-grade reliability and safety standards. The diversification of applications is driving innovation in chip design, as manufacturers tailor their solutions to meet the specific demands of each segment, balancing performance, power efficiency, and cost-effectiveness.

Regional Insights

The LCD TV core chip market demonstrates distinct regional dynamics, with the Asia Pacific region standing as the dominant force due to its concentration of television manufacturers, semiconductor foundries, and consumer electronics hubs. Countries such as China, South Korea, and Taiwan are home to leading chip designers and fabricators, as well as major TV brands like Samsung, LG, and TCL, creating a synergistic ecosystem that drives both supply and demand. North America represents a significant market, characterized by high consumer spending on premium television products and strong presence of technology innovators focusing on advanced features and integrations. Europe also holds a substantial share, with demand influenced by stringent energy efficiency regulations and a preference for high-quality home entertainment systems. Emerging economies in Latin America and the Middle East and Africa are witnessing growing adoption, fueled by rising disposable incomes and expanding digital infrastructure. Regional variations in consumer preferences, regulatory frameworks, and economic conditions shape market strategies, prompting companies to adapt their product offerings and distribution channels to align with local trends. The global nature of the semiconductor supply chain means that regional disruptions can have worldwide implications, underscoring the importance of geographic diversification and risk management.

Company Insights

Prominent companies in the LCD TV core chip market include MediaTek, which offers a comprehensive portfolio of system-on-chip solutions known for their integration of AI processing and support for high-resolution displays. Novatek Microelectronics is another key player, specializing in display driver and timing controller ICs that are critical for image quality and panel performance. Realtek Semiconductor provides a range of multimedia SoCs that cater to both entry-level and high-end television models, emphasizing connectivity and audio enhancements. MStar Semiconductor, now part of MediaTek, has historically been a leader in TV chip technology, contributing significantly to innovations in signal processing and user interfaces. Other notable participants include Amlogic, which focuses on cost-effective solutions for smart TVs and streaming devices, and Sigma Designs, known for its expertise in connected home technologies. These companies compete on factors such as technological innovation, power efficiency, compatibility with industry standards, and total cost of ownership. Strategic initiatives often involve partnerships with panel makers, television brands, and software providers to create optimized end-to-end solutions. The competitive landscape is marked by continuous research and development efforts, as firms strive to introduce chips that address evolving consumer demands and differentiate their offerings in a crowded marketplace.

Recent Developments

Recent developments in the LCD TV core chip market reflect a strong emphasis on integrating artificial intelligence and enhancing connectivity features. Leading companies have launched new chip series that incorporate dedicated AI processors capable of real-time content upscaling, scene detection, and adaptive picture quality adjustments based on ambient lighting conditions. There has been a significant push towards supporting next-generation video standards such as HDMI 2.1, which enables higher bandwidth for 4K and 8K content at elevated frame rates, along with features like enhanced audio return channel (eARC) and quick media switching (QMS). Another notable trend is the increased focus on energy efficiency, with chip designers adopting advanced manufacturing processes to reduce power consumption without compromising performance. Collaborations between chip manufacturers and content providers have also emerged, aiming to optimize streaming experiences through better codec support and reduced buffering. Additionally, the market has seen efforts to address supply chain challenges by diversifying production locations and investing in inventory management technologies. These developments indicate a industry-wide commitment to innovation and responsiveness to both consumer preferences and external market pressures, ensuring that LCD TV core chips continue to evolve in line with the broader trajectory of the consumer electronics sector.

Report Segmentation

The LCD TV core chip market report is segmented to provide detailed analysis across multiple dimensions. The type segmentation includes categories such as system-on-chip (SoC), dedicated image processors, and connectivity chips, each examined for their market share, growth trends, and technological advancements. Application segmentation covers consumer televisions, gaming TVs, smart TVs, commercial displays, and automotive entertainment systems, highlighting the specific requirements and opportunities within each segment. Regional segmentation breaks down the market into key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, offering insights into regional production, consumption patterns, regulatory influences, and competitive landscapes. Additionally, the report may feature segmentation by screen size, resolution support, and price range to cater to the diverse needs of television manufacturers and component suppliers. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand demand dynamics, and make informed strategic decisions regarding product development, marketing, and investment. The analysis within each segment is supported by qualitative assessments of industry trends, driver and restraint evaluations, and profiles of leading and emerging players, providing a holistic view of the market structure and future directions.

FAQs

What are the key functions of an LCD TV core chip? LCD TV core chips perform critical functions including video signal processing, image enhancement, color management, audio decoding, and connectivity handling. They act as the brain of the television, ensuring high-quality display output and seamless operation of features like smart apps and gaming modes.

Which companies are the leading manufacturers of LCD TV core chips? Major manufacturers include MediaTek, Novatek Microelectronics, Realtek Semiconductor, and MStar Semiconductor. These companies are known for their innovative system-on-chip designs and strong partnerships with global television brands.

How is artificial intelligence impacting LCD TV core chips? Artificial intelligence is being integrated into TV chips to enable features such as content upscaling, voice recognition, automatic picture optimization, and energy management. AI enhances user experience by delivering personalized and adaptive performance based on viewing habits and environmental conditions.

What are the latest technological trends in LCD TV core chips? Current trends include support for 8K resolution, high dynamic range (HDR) formats, variable refresh rate for gaming, and advanced connectivity options like HDMI 2.1. There is also a growing emphasis on low-power designs and integration with smart home ecosystems.

Which regions dominate the production and consumption of LCD TV core chips? The Asia Pacific region, particularly countries like Taiwan, South Korea, and China, dominates both production and consumption due to the presence of major semiconductor foundries and television manufacturers. North America and Europe are significant markets for high-end TV chips.

What challenges does the LCD TV core chip market face? Challenges include high research and development costs, supply chain vulnerabilities, geopolitical trade issues, and the need to continuously innovate amidst shortening product lifecycles. Competition is intense, requiring constant technological advancement to maintain market position.

Citius Research has developed a research report titled “LCD TV Core Chip Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• LCD TV Core Chip Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The LCD TV Core Chip Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

LCD TV Core Chip Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

LCD TV Core Chip Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of LCD TV Core Chip Market
• Research Methodology
• Executive Summary
• Market Dynamics of LCD TV Core Chip Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of LCD TV Core Chip Market
• Cost and Gross Margin Analysis of LCD TV Core Chip Market
• LCD TV Core Chip Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “LCD TV Core Chip Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

LCD TV Core Chip Market Key Stakeholders

Below are the key stakeholders for the LCD TV Core Chip Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

LCD TV Core Chip Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the LCD TV Core Chip Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the LCD TV Core Chip Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in LCD TV Core Chip Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global LCD TV Core Chip Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global LCD TV Core Chip Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global LCD TV Core Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global LCD TV Core Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global LCD TV Core Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global LCD TV Core Chip Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America LCD TV Core Chip Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America LCD TV Core Chip Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe LCD TV Core Chip Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA LCD TV Core Chip Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific LCD TV Core Chip Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa LCD TV Core Chip Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia LCD TV Core Chip Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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