Feed Yeast Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185672
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Feed Yeast Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Feed Yeast Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Lesaffre, Associated British Foods, Angel Yeast, Lallemand, DSM

Market Summary

The feed yeast market is an integral segment within the global animal nutrition and agriculture industry, primarily focused on enhancing animal health and productivity through specialized yeast-based additives. These products are extensively utilized in feed formulations for livestock, poultry, aquaculture, and pets due to their nutritional benefits and functional properties. The market is characterized by a growing emphasis on natural and sustainable feed solutions, driven by increasing consumer awareness about animal welfare and food safety. Key product types include live yeast, yeast derivatives, and spent yeast, each serving distinct purposes in animal diets. Geographically, the market demonstrates a widespread presence with significant activities in North America, Europe, and Asia Pacific, where rising meat consumption and intensifying livestock production bolster demand. Leading companies are actively engaged in research and development to innovate and expand their product portfolios, catering to evolving industry requirements and regulatory standards.

Key Highlights

The feed yeast market is distinguished by several critical highlights that underscore its importance and growth trajectory. A prominent feature is the escalating adoption of yeast-based products as alternatives to antibiotic growth promoters, aligning with global restrictions on antibiotic use in animal feed. Yeast derivatives, such as mannan-oligosaccharides and beta-glucans, are gaining traction for their prebiotic and immune-boosting properties, enhancing gut health and overall animal performance. The market benefits from advancements in biotechnology and fermentation processes, enabling efficient production and customization of yeast strains for specific animal species and applications. Sustainability initiatives are increasingly influencing market dynamics, with yeast production often utilizing by-products from other industries, promoting circular economy practices. Additionally, the expansion of the aquaculture sector and rising demand for high-quality animal protein are pivotal drivers, fostering innovation and investment in feed yeast solutions worldwide.

Drivers, Opportunities & Restraints

Several drivers propel the feed yeast market forward, including the rising global demand for animal protein, which necessitates improved feed efficiency and animal health management. Stringent regulations phasing out antibiotics in animal feed have created a substantial opportunity for yeast-based alternatives, known for their safety and efficacy. Growing consumer preference for natural and organic animal products further stimulates market growth, encouraging feed manufacturers to incorporate yeast additives. However, the market faces restraints such as high production costs associated with advanced yeast strains and fermentation technologies, which can limit affordability in price-sensitive regions. Volatility in raw material availability, particularly molasses and other sugar substrates, poses challenges to consistent production. Opportunities abound in emerging economies where livestock industrialization is accelerating, and in the development of specialized yeast products for niche applications, such as pet nutrition and aquaculture, offering avenues for expansion and differentiation.

Concentration Insights

The feed yeast market exhibits a moderately concentrated landscape with a mix of global players and regional participants dominating the industry. Key companies such as Lesaffre, Lallemand Inc., Archer Daniels Midland Company, and Associated British Foods plc hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong research capabilities. These leaders focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand geographically. Regional players also play a crucial role, particularly in areas with high agricultural activity, by offering cost-effective solutions tailored to local needs. The concentration is influenced by factors such as technological expertise, brand reputation, and compliance with international quality standards, creating competitive dynamics that drive innovation and service enhancements across the market.

Type Insights

In the feed yeast market, products are primarily categorized into live yeast, yeast derivatives, and spent yeast, each serving unique functions in animal nutrition. Live yeast, consisting of viable Saccharomyces cerevisiae cells, is widely used as a probiotic to stabilize gut microbiota and improve feed digestibility in ruminants and monogastric animals. Yeast derivatives, including yeast cell walls rich in MOS and beta-glucans, are valued for their prebiotic effects, enhancing immune response and pathogen binding in livestock and aquaculture. Spent yeast, a by-product of brewing and fermentation industries, is utilized as a protein-rich feed ingredient, offering an economical nutritional source. The selection of yeast type depends on the target animal species, desired health outcomes, and cost considerations, with ongoing research focused on optimizing efficacy and application methods for diverse farming systems.

Application Insights

Feed yeast applications span across various animal sectors, notably ruminants, poultry, swine, aquaculture, and pets, each benefiting from tailored yeast formulations. In ruminant nutrition, yeast products are employed to enhance fiber digestion, reduce acidosis, and improve milk yield in dairy cows. Poultry diets incorporate yeast to boost growth performance, feed conversion ratios, and immune health, particularly in broilers and layers. Swine applications focus on gut health maintenance and disease prevention, especially during weaning phases. Aquaculture utilizes yeast to support shrimp and fish growth, improve stress resistance, and replace fishmeal components sustainably. The pet food segment is increasingly adopting yeast for its palatability and nutritional benefits, catering to health-conscious pet owners. These diverse applications highlight the versatility of feed yeast in addressing specific challenges across animal production systems.

Regional Insights

Regionally, the feed yeast market demonstrates varied dynamics influenced by agricultural practices, economic development, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption of advanced animal nutrition technologies, strict regulations on antibiotic use, and strong presence of key industry players. Asia Pacific emerges as a high-growth region, driven by expanding livestock production, rising meat consumption, and increasing awareness of feed quality in countries like China, India, and Vietnam. Latin America shows promising growth due to its robust aquaculture and poultry industries, while the Middle East and Africa are gradually adopting yeast-based feed solutions amid growing investments in agriculture. Regional disparities in raw material availability, climate conditions, and farming intensities shape market strategies, necess localized approaches to product development and marketing.

Company Insights

Prominent companies in the feed yeast market include Lesaffre, Lallemand Inc., Archer Daniels Midland Company, Associated British Foods plc, Alltech, and Cargill Incorporated. These entities leverage their expertise in microbiology, fermentation, and animal nutrition to offer a wide range of yeast-based products. Lesaffre and Lallemand are recognized for their specialized live yeast and derivative solutions, focusing on research-driven innovations. Archer Daniels Midland and Cargill integrate yeast products into their broader feed additive portfolios, emphasizing supply chain efficiency and global reach. Associated British Foods, through its subsidiary ABF Ingredients, provides yeast extracts and derivatives tailored to market needs. Alltech emphasizes natural nutrition solutions, with yeast products playing a key role in its offerings. These companies invest heavily in sustainability, quality control, and customer support to maintain competitive advantage and meet evolving industry demands.

Recent Developments

Recent developments in the feed yeast market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market presence. Key players have launched new yeast strains with improved stability and efficacy, targeting specific animal health issues such as heat stress and pathogen challenges. There has been increased investment in expansion of production facilities, particularly in Asia and North America, to meet growing demand and reduce logistical costs. Partnerships between yeast manufacturers and research institutions have accelerated, focusing on developing sustainable production methods and exploring new applications in emerging animal sectors. Additionally, acquisitions and mergers continue to shape the competitive landscape, enabling companies to diversify their portfolios and strengthen global distribution networks. Regulatory approvals for novel yeast products in various regions have also been a focus, ensuring compliance and market access.

Report Segmentation

This report on the feed yeast market provides a detailed segmentation to offer comprehensive insights into industry dynamics. The market is segmented by type into live yeast, yeast derivatives, and spent yeast, each analyzed for their market share, growth trends, and application suitability. By application, the segmentation covers ruminants, poultry, swine, aquaculture, pets, and other animals, highlighting specific demand patterns and benefits across these categories. Geographically, the report divides the market into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, examining regional production, consumption, and regulatory influences. Further segmentation includes form such as powder and liquid, and functionality like probiotics and prebiotics, providing a granular view of product preferences and technological advancements. This structured approach aids stakeholders in identifying opportunities and making informed decisions based on precise market data.

FAQs

What is feed yeast used for? Feed yeast is primarily used as a nutritional additive in animal feed to enhance digestion, improve immune function, and promote overall health and productivity in livestock, poultry, aquaculture, and pets.

What are the benefits of yeast in animal feed? Benefits include improved feed efficiency, better gut health, enhanced immune response, reduced reliance on antibiotics, and increased growth rates and production yields in various animal species.

How does feed yeast improve gut health? Feed yeast, especially live strains and derivatives, helps stabilize the gut microbiota, produce beneficial enzymes, and bind pathogens, leading to a healthier digestive system and reduced incidence of diseases.

What are the different types of feed yeast? The main types are live yeast, which consists of viable cells; yeast derivatives, such as MOS and beta-glucans from cell walls; and spent yeast, a by-product used for its protein and nutrient content.

Which regions are leading in feed yeast consumption? North America and Europe are leading consumers due to advanced animal farming practices and regulations, while Asia Pacific is rapidly growing due to expanding livestock and aquaculture industries.

Citius Research has developed a research report titled “Feed Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Feed Yeast Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Feed Yeast Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Feed Yeast Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Feed Yeast Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Feed Yeast Market
• Research Methodology
• Executive Summary
• Market Dynamics of Feed Yeast Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Feed Yeast Market
• Cost and Gross Margin Analysis of Feed Yeast Market
• Feed Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Feed Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Feed Yeast Market Key Stakeholders

Below are the key stakeholders for the Feed Yeast Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Feed Yeast Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Feed Yeast Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Feed Yeast Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Feed Yeast Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Feed Yeast Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Feed Yeast Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Feed Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Feed Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Feed Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Feed Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Feed Yeast Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Feed Yeast Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Feed Yeast Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Feed Yeast Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Feed Yeast Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Feed Yeast Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Feed Yeast Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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