Feed Preservatives Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185669
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Feed Preservatives Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Feed Preservatives Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players DSM, BASF, ADM, Nutreco, Kemin Industries

Market Summary

The feed preservatives market is an integral segment within the global agriculture industry, dedicated to enhancing the shelf life and nutritional quality of animal feed. These specialized additives are crucial for preventing spoilage caused by microbial contamination, oxidation, and moisture, thereby ensuring feed safety and minimizing economic losses for farmers and feed manufacturers. The market is characterized by a consistent demand driven by the expanding livestock production sector and the increasing awareness among producers regarding feed quality and animal health. Key product categories include mold inhibitors, antioxidants, and acidifiers, each serving distinct protective functions. Geographically, the market demonstrates a global footprint with significant production and consumption activities concentrated in regions with robust agricultural and animal husbandry practices. The industry is supported by ongoing research and development efforts aimed at introducing innovative and efficient preservative solutions that comply with stringent regulatory standards and cater to the evolving needs of modern animal nutrition.

Key Highlights

The feed preservatives market is distinguished by several pivotal factors that underscore its importance and growth trajectory. A primary highlight is the critical role these additives play in mitigating feed wastage, which is a substantial concern for the profitability of livestock operations globally. The market benefits from the rising adoption of compound feed and the intensification of animal farming practices, which necessitate effective preservation solutions to maintain feed integrity during storage and transportation. Notable advancements include the development of natural and organic preservatives, responding to the growing consumer demand for antibiotic-free and sustainable animal products. Leading industry participants such as BASF SE, Cargill Incorporated, and Kemin Industries are actively engaged in product innovation and strategic expansions to strengthen their market positions. Additionally, regulatory frameworks emphasizing feed safety and quality continue to shape product formulations and market dynamics, ensuring that preservatives meet high standards of efficacy and environmental compatibility.

Drivers, Opportunities & Restraints

The expansion of the feed preservatives market is propelled by several key drivers, including the escalating global demand for animal protein, which intensifies the need for high-quality and stable feed supplies. Heightened awareness about feed safety and the economic implications of spoilage further stimulate market growth, encouraging producers to invest in reliable preservation technologies. Significant opportunities arise from the increasing preference for natural additives, opening avenues for innovation and the development of bio-based preservatives that align with sustainable farming practices. The burgeoning aquaculture and poultry sectors present additional growth prospects, particularly in emerging economies. However, the market faces restraints such as stringent regulatory approvals for new additives, which can prolong time-to-market and increase compliance costs. Volatility in raw material prices and concerns regarding the potential impact of certain synthetic preservatives on animal health and the environment also pose challenges, necessitating continuous research and adaptation within the industry.

Concentration Insights

The feed preservatives market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Established companies like BASF SE, Nutreco N.V., and Adisseo France SAS leverage their extensive research capabilities, broad product portfolios, and global distribution networks to maintain significant market shares. These industry leaders often engage in mergers, acquisitions, and partnerships to enhance their technological expertise and expand their geographical presence. Concurrently, numerous smaller and medium-sized enterprises focus on niche segments or specific regional markets, offering tailored solutions and competing on factors such as product efficacy, customer service, and price. The competitive environment is characterized by ongoing innovation, with participants striving to develop advanced preservative formulations that address evolving regulatory requirements and consumer preferences for natural and safe feed ingredients.

Type Insights

Feed preservatives are categorized into several types based on their functional properties and chemical composition, with mold inhibitors, antioxidants, and acidifiers being the predominant segments. Mold inhibitors, such as propionates and sorbates, are widely utilized to prevent fungal growth and mycotoxin formation in feed, thereby safeguarding animal health and feed quality. Antioxidants, including synthetic variants like BHA and BHT as well as natural options such as tocopherols, are essential for preventing oxidative rancidity of fats and vitamins, which can compromise nutritional value. Acidifiers, comprising organic acids like formic acid and lactic acid, function by lowering feed pH to inhibit pathogenic bacteria and enhance digestibility. Each type addresses specific preservation challenges, and their application often depends on factors such as feed composition, storage conditions, and the target animal species. The market is witnessing a growing inclination towards blended preservative solutions that offer comprehensive protection against multiple spoilage mechanisms.

Application Insights

The application of feed preservatives spans various animal feed segments, including poultry feed, swine feed, ruminant feed, and aquaculture feed, each with distinct requirements and consumption patterns. Poultry feed represents a major application area due to the high volume of production and the sensitivity of poultry to mycotoxins and feedborne pathogens, driving significant demand for effective preservation. Swine feed also constitutes a substantial market, with acidifiers particularly favored for their role in promoting gut health and preventing diseases. In ruminant feed, preservatives are crucial for maintaining the quality of silages and compounded rations, especially in large-scale dairy and beef operations. The aquaculture sector is emerging as a rapidly growing application segment, where feed stability and water quality are paramount, necessitating specialized preservative solutions. The choice of preservative and its dosage is meticulously tailored to the specific nutritional needs, digestive physiology, and health objectives of each animal category.

Regional Insights

Geographically, the feed preservatives market demonstrates varied dynamics across different regions, influenced by local agricultural practices, livestock population, and regulatory environments. North America and Europe are well-established markets, characterized by high adoption rates of advanced feed technologies, stringent quality standards, and the presence of major industry players. These regions exhibit a strong demand for innovative and natural preservative solutions. The Asia Pacific region is identified as a high-growth market, propelled by the expanding livestock sector, increasing meat consumption, and rising investments in modern animal husbandry practices in countries such as China, India, and Vietnam. Latin America and the Middle East and Africa also present considerable opportunities, driven by growing awareness about feed management and the gradual intensification of farming operations. Regional disparities in climate conditions further influence preservative usage, with humid regions requiring more robust mold inhibition strategies.

Company Insights

The competitive landscape of the feed preservatives market features a roster of prominent companies that are instrumental in driving innovation and setting industry standards. Key players include BASF SE, a global chemical giant offering a comprehensive range of feed additives, including preservatives like antioxidants and mold inhibitors. Cargill Incorporated, through its animal nutrition division, provides integrated solutions that encompass preservation technologies tailored to various livestock needs. Kemin Industries is recognized for its expertise in specialty ingredients, including natural preservatives designed to enhance feed safety and shelf life. Other significant contributors include Nutreco N.V., with its broad portfolio of nutritional products, and Perstorp Holding AB, which specializes in feed acidifiers. These companies invest heavily in research and development to introduce novel products, often focusing on sustainability, efficacy, and regulatory compliance to meet the evolving demands of the global feed industry.

Recent Developments

The feed preservatives market has witnessed several noteworthy developments reflecting the industry's focus on innovation and strategic growth. Recent activities include the launch of new product formulations that emphasize natural origin and enhanced safety profiles, catering to the rising demand for organic and clean-label feed ingredients. Companies have been actively engaging in expansion initiatives, such as establishing new production facilities in high-growth regions to bolster their supply capabilities and reduce logistical costs. Strategic collaborations and partnerships between preservative manufacturers and research institutions are increasingly common, aimed at accelerating the development of next-generation preservation technologies. Additionally, there is a growing emphasis on sustainability, with efforts directed towards creating environmentally friendly preservatives and optimizing manufacturing processes to reduce carbon footprints. These developments collectively indicate a dynamic market environment poised for continued evolution and advancement.

Report Segmentation

This comprehensive market report on feed preservatives offers a detailed segmentation to provide insightful analysis and a thorough understanding of the industry landscape. The segmentation is structured based on type, which includes categories such as mold inhibitors, antioxidants, acidifiers, and others, allowing for an examination of each segment's market dynamics and growth potential. Further segmentation by application covers key areas including poultry feed, swine feed, ruminant feed, aquaculture feed, and other animal feeds, highlighting the specific??? and trends within each application sector. The report also incorporates a regional breakdown, analyzing market performance and opportunities across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation enables stakeholders to identify niche markets, understand regional disparities, and make informed decisions regarding product development, marketing strategies, and investments in the feed preservatives market.

FAQs

What are the main types of feed preservatives? The primary types of feed preservatives include mold inhibitors, which prevent fungal growth; antioxidants, which stop fat and vitamin oxidation; and acidifiers, which lower pH to inhibit bacteria. Other types exist for specific needs.

Who are the key players in the feed preservatives market? Leading companies in this market are BASF SE, Cargill Incorporated, Kemin Industries, Nutreco N.V., and Adisseo France SAS, among others, known for their extensive product portfolios and global reach.

What is driving the growth of the feed preservatives market? Market growth is primarily driven by rising global demand for animal protein, increasing awareness about feed safety and spoilage prevention, and the expansion of intensive livestock farming practices worldwide.

Which region has the highest demand for feed preservatives? The Asia Pacific region is experiencing the highest growth in demand, fueled by a large livestock population, rising meat consumption, and modernization of feed production in countries like China and India.

What are the applications of feed preservatives? Feed preservatives are applied in various animal feed segments including poultry feed, swine feed, ruminant feed, and aquaculture feed to enhance shelf life and maintain nutritional quality.

Citius Research has developed a research report titled “Feed Preservatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Feed Preservatives Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Feed Preservatives Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Feed Preservatives Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Feed Preservatives Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Feed Preservatives Market
• Research Methodology
• Executive Summary
• Market Dynamics of Feed Preservatives Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Feed Preservatives Market
• Cost and Gross Margin Analysis of Feed Preservatives Market
• Feed Preservatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Feed Preservatives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Feed Preservatives Market Key Stakeholders

Below are the key stakeholders for the Feed Preservatives Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Feed Preservatives Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Feed Preservatives Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Feed Preservatives Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Feed Preservatives Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Feed Preservatives Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Feed Preservatives Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Feed Preservatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Feed Preservatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Feed Preservatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Feed Preservatives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Feed Preservatives Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Feed Preservatives Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Feed Preservatives Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Feed Preservatives Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Feed Preservatives Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Feed Preservatives Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Feed Preservatives Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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